Search Results for “enhanced alignment”

www.youtube.com/watch The Phantom 11 mallet's new, sole-mounted stainless steel wing fused with improved vibration damping technology provides ideal weight distribution, balance and feel. It’s high-MOI performance with enhanced alignment for the perfect mallet solution. See how a new Scotty Cameron Phantom 11 mallet putter fits your game. Watch Scotty deep dive into the design and performance features he created on the new Phantom 11. Learn More about the Phantom 11 and 11.5 models Explore All Phantom Models

I throughly enjoy playing the ProV1x Yellow ball. However, through testing the ProV1x next to the ProV1, I find myself bouncing between the two on things I like. Ultimately, on approach and green side shots, I want and need a ball with maximum spin (x). I also love the “click” I get on a good chip shot and putt (x). But I really love to softness/feel on club contact, especially putting (V1). Not sure if it can be done, but a ball with the most spin of any golf ball on short iron/approach shots and all wedge shots, coupled with as soft or even softer feel than a ProV1 would be the perfect ball for me. This of course in yellow and with the new enhanced alignment! Not sure if it should be call ProV1x Right Dash or ProV1vx. Just some ideas, #TeamTitleist

Can wait for the release of the new Titleist Enhanced Alignment golf balls. They feature a new extended sidestamp that measures over 65% longer that the standard sidestamp. Available May 17th on the Pro V1, Pro V1x and Pro V1x Left Dash. www.titleist.com/.../ifq3rws1icbdk229gvgp

Titleist introduces Pro V1 , Pro V1x and Pro V1x Left Dash golf balls with Enhanced Alignment , offering a performance-oriented alignment design straight out of the sleeve. The new Enhanced Alignment aid is an extended alignment sidestamp designed for more precise aim and accuracy. The elongated sidestamp provides a built-in visual aid measuring over 65 percent longer than the standard Pro V1 sidestamp. “Enhanced Alignment is designed for golfers who are seeking a more detailed, built-in alignment feature on their Pro V1, Pro V1x or Pro V1x Left Dash,” said Jeremy Stone , Vice President, Titleist Golf Ball Marketing. “We saw overwhelming interest in the single-colored line on Pro V1 Performance Alignment, and this is another alternative for players who prefer a slightly different look.” In addition to Enhanced Alignment, Titleist offers more than 40 different alignment aid designs on Pro V1’s fourth pole – opposite the sidestamp – through custom order on Titleist.com. PRO V1, PRO V1x and PRO V1x LEFT DASH PERFORMANCE Titleist Pro V1 , Pro V1x and Pro V1x Left Dash golf balls are designed with the singular goal of helping all golfers play their best. While Pro V1, Pro V1x and Pro V1x Left Dash golf balls all provide golfers with best-in-class performance and quality, there are key performance differences between models that are relevant when considering which ball is the best fit for your game. Each model is differentiated based upon flight, spin, and feel. Pro V1 has a mid-flight trajectory, lower spin in the long game and a softer feel compared to Pro V1x, which flies higher, spins more in the long game and has a slightly firmer feel. Pro V1x Left Dash has a high flight, similar to Pro V1x, with significantly lower full swing spin and a firmer feel. Each golfer’s game is different, and selecting the model that meets your unique flight, spin, and feel requirements is key to playing your best. To learn more, visit titleist.com/fitting/golf-ball-fitting . PRO V1 ALIGNMENT ON TOUR In a recent survey of Titleist golf ball players, 64 percent of golfers on the PGA TOUR, LPGA, DP World Tour and Korn Ferry Tour said they regularly use a marking on their golf ball to help with alignment. Of the college golfers surveyed, 73 percent said they regularly use a marking for alignment. Many players including Wyndham Clark , Celine Boutier , Viktor Hovland and Lydia Ko draw a single line on their golf ball, similar to the marking that inspired Pro V1 and Pro V1x Performance Alignment . Some players such as Tony Finau and Tom Kim draw multiple alignment markings, while others, like Ludvig Åberg , simply use the Pro V1 or Pro V1x sidestamp to line up their putts. “I’ve used a line on every single putt I’ve hit professionally since the early 90’s,” said Titleist Brand Ambassador Brad Faxon , former PGA TOUR player and current instructor. “I always do it no matter whether the putt is breaking a lot or not a lot. It helps me to get the ball on the start line, where I want the ball to go.” AVAILABILITY Pro V1 , Pro V1x and Pro V1x Left Dash Enhanced Alignment golf balls are available to order through titleist.com and at authorized Titleist retailers beginning on May 17 in the United States only for $54.99 per dozen . Enhanced Alignment is available globally on July 1. ... #TeamTitleist

In addition to his 2024 lineup of new Phantom mallets, Scotty Cameron introduces two new Long Design models crafted specifically at 38-inches in stable, user-friendly options that allow greater player preference when gripping and manipulating the putter. Designed slightly longer with stiffer, custom shafts and heavier heads using tungsten sole weights, the new Phantom 11 Long Design and Super Select Squareback 2 Long Design putters are 38-inch versions of each model, but purpose-built to help quiet the player’s hands and engage the shoulders for enhanced stability in the putting stroke. The increase in overall length and weight—coupled with a heavier, longer grip—keeps the putter in balance, while the entire stroke is slowed down. CUSTOM 17-INCH 135-GRAM GRIP: Made especially for the Long Design models, the 135-gram, non-tapered 17-inch grip allows for relatively soft grip pressure and some movement of the hands with more weight to counterbalance the increased putter head weight. CUSTOM STIFFER SHAFTS: Designed for stability and forgiveness, the stiffer, longer version of our mid-bend shaft accommodates the heavier head weight of the Phantom 11 Long Design, while the custom shaft made for the Super Select Squareback 2 Long Design complements the model’s plumbing neck. HEAVIER SOLE WEIGHTS: Each Long Design putter incorporates interchangeable 25-gram tungsten sole weights. QUOTING SCOTTY CAMERON "In addition to alignment, many players need help with quieting the hands during the putting stroke. We took two of our most popular models—the Super Select Squareback 2 and Phantom 11—and created a counterbalanced effect with a slightly longer shaft and a heavier head using tungsten sole weights in conjunction with a heavier grip. This helps the player engage the larger shoulder muscles in the stroke. It’s a concept we’ve developed over the years working with touring professionals that translates to players everywhere." LONG DESIGN MODEL OVERVIEW The new Long Design models can be ordered in custom lengths from 36-inches to 40-inches for ultimate player flexibility. Each putter features the Super Select and Phantom lines’ multi-material construction, dual-milled face technology and refined aesthetics. Super Select Squareback 2 Long Design – 38-inch: With a solid milled face and an integrated 6061 aluminum sole plate, the Super Select Squareback 2 Long Design has two 25-gram tungsten sole weights, a longer, heavier 17-inch, 135-gram pistol-style grip and a longer, custom-designed stiffer shaft. Phantom 11 Long Design – 38-inch: Designed with the same head shape as the Phantom 11 and Phantom 11.5 models, the Phantom 11 Long Design is a 38-inch counterbalanced model with a longer, heavier 17-inch, 135-gram pistol-style grip and a custom-designed stiffer mid-bend shaft to accommodate the overall heavier head, which includes two 25-gram tungsten sole weights. AVAILABILITY New Scotty Cameron Super Select Squareback 2 Long Design and Phantom 11 Long Design models will be available in golf shops worldwide on May 17, 2024.

I really enjoy the enhanced alignment markings on the 2021 ProV1x. Unfortunately, I'm almost out of my stockpile and am asking if there are plans to bring this feature back to the ProV1 line.

Next Generation Mallets Fully Redesigned with New Shaping, Enhanced Alignment, Improved Sound and Feel, New Full-Contact Grip Design Scotty Cameron introduces his 2024 lineup of Phantom mallets , 10 new models completely redesigned to meet the demands of the modern game through alignment-infused head shapes with improved sound and feel . The new Phantom family, offering four unique shapes with multiple neck and shaft configurations, is the result of feedback from Phantom players across the worldwide professional tours, melded with the continued advancement of Scotty’s multi-material construction and face milling technologies: Fast-looking head shapes have been engineered to optimize alignment and targeting, helping players easily and correctly line up the putter at address. Multi-material face and body constructions, with premium milled-in-USA craftsmanship, are more rigid for increased stability and feedback. Scotty’s tour-proven dual-milled face technology is brought to the Phantom line to provide a softer, consistent sound and feel. A new custom-designed, full contact paddle-style grip is uniquely shaped for increased contact and comfort, while promoting more face angle awareness. QUOTING SCOTTY CAMERON “Max Homa, Justin Thomas and tour players around the world have found success with Phantom putters, and we’re constantly talking with them and learning more about what they want from their mallet. Recently, it’s been alignment that has dominated those conversations. We’ve taken that feedback and designed the new Phantoms to give players useful, intuitive alignment features, not only with the sight dots and lines visible at address, but also with the overall shape of each model. Every aspect of the putter design is working together. Every angle has been refined to accentuate a down-the-line view, so the player has a clear and confident look at every putt.” AVAILABILITY The Phantom 5, 5.5, 5s, 7, 7.5, 9 and 9.5 models will be available worldwide in Titleist authorized golf shops beginning March 29, 2024. The Phantom 7.5 will be made in a left-handed version. The Phantom 11, 11.5 and new Phantom 11 Long Design will join the line and arrive in golf shops on May 17, 2024, and the Phantom 11.5 will also be offered as a left-handed option. 2024 PHANTOM MODEL OVERVIEW The complete Scotty Cameron Phantom line includes 10 mallet models with four unique head shapes, redesigned to enhance alignment, balance center of gravity (CG) depth and optimize moment of inertia (MOI). The new models offer golfers options in 33”, 34”, 35” and 38” lengths along with multiple neck/shaft configurations (low-bend, mid-bend, straight shaft or jet neck) for ultimate player flexibility. Each putter features improved multi-material construction, dual-milled face technology and refined aesthetics. Phantom 5: Designed with an updated, slightly more compact shape with refined wing angles to enhance alignment, the near-face balanced Phantom 5 stays true to its tour-proven design and features a mid-bend shaft, new sight dot alignment and a blade-like feel. Phantom 5.5: The new Phantom 5.5 model features the same updated head shape of the 5 along with a jet neck for players that prefer the alignment features of a mallet with the toe-flow of a blade. Phantom 5s: Nearly-face balanced with a straight shaft and zero offset, the Phantom 5s offers the same compact mallet shape as its model-mates with an unobstructed view of the leading edge of the face from address. Phantom 7: With updated contours, slightly longer wings, new sight dot alignment and a subtle shape shift for a straighter outside wing angle, the tour-proven Phantom 7 puts an emphasis on alignment, stability and MOI and features a mid-bend shaft. Phantom 7.5: Sharing the head shape and design of the 7, the Phantom 7.5 incorporates a jet neck to promote a flowing stroke in a stable, high-MOI mallet (available in left-handed version). Phantom 9: The Phantom 9 features a mid-bend shaft and a completely re-designed shape that offers long sight lines for improved alignment along with an angular, “ring-weighted” profile to deliver forgiveness and feel with high MOI. Phantom 9.5: The 9.5 model matches the 9 with its shaping and alignment cues but like the 5.5 and 7.5 models, features a toe-flow promoting jet neck. Phantom 11: A complete re-design from the sole up, the face balanced, multi-material Phantom 11 is a high-MOI mallet with a stable, mid-bend shaft and new arrow alignment features. Phantom 11.5: With a low-bend shaft for moderate toe-flow, the Phantom 11.5 was designed for the player seeking the alignment features and MOI properties of the 11 with a shaft design that helps the putter swing on a slight arc (available in a left-handed version). Phantom 11 Long Design – 38-inch: Designed in the Phantom 11 head shape, the Phantom 11 Long Design is a 38-inch counterbalanced model with a longer, heavier 17-inch, 135-gram pistol-style grip and a custom-designed stiffer mid-bend shaft to accommodate the overall heavier head, which includes two 25-gram tungsten sole weights. The design features help the player to quiet the hands for a more stable, balanced stroke. PHANTOM TECHNOLOGY ALIGNMENT-INFUSED DESIGNS: Based on tour player input, Scotty designed new 2024 Phantom putter shapes with alignment systems to help players easily and correctly align the putter at address. In addition to a refined, alignment-promoting overall shape, each model features alignment cues that range from elegantly milled sight dots on the 5 and 7 models, to mechanically straight sight lines on the 9 models, to arrow-shaped lines on the 11 models, helping to give the player a clear pre-putt look towards the hole. RE-ENGINEERED MULTI-MATERIAL CONSTRUCTION: Each 2024 Phantom model’s putter face and body is crafted from 303 stainless steel and integrated with lightweight 6061 aircraft aluminum flange and sole plate components. These multi-material designs have been made more rigid, giving players added stability and more solid feel while complementing the models’ new optimized vibration dampening technology. DUAL-MILLED FACE TECHNOLOGY: Every 303 stainless steel face on new Phantom putters features Scotty’s dual-milled face technology, which originated on tour and was first introduced to golfers in 2023’s Super Select line. The dual-milling process provides better sound and feel while combining deep-milled softness with the feedback and consistency of mid-milled offerings. 2024 Phantom putter faces each undergo an initial deep mill, before a second pass levels the milling peaks to produce a flatter, more consistent surface. The result is a tour-inspired look and feel along with the line’s most consistent face to date. Phantom Weighting & Shafts Each new Phantom putter features performance weighting with two customizable stainless steel heel-toe weights (tungsten for the Phantom 11 Long) and stepless steel shafts. Custom-Designed Full Contact Grip Every model features a new full contact paddle-style grip, reminiscent of Scotty’s classic Baby T design with modern updates. Custom-designed for the new Phantom line, the grip is uniquely shaped for more contact and comfort as well as improved face angle awareness through its flat top surface. In addition, the “chain link” texture delivers a reliable grip in all conditions. Finish & Graphics The new Phantom stainless steel putter heads all undergo Scotty’s silver mist process for a radiant yet glare-resistant appearance and texture. The 6061 aircraft grade aluminum components have been misted and anodized in a black aluminum finish. Scotty’s familiar three-dot theme on the back pockets and sight dots of the Phantom 5 and 7 putter heads are accented with translucent smoke paintfill, while engravings and sight lines on all models are painted in shades of asphalt, dove gray and dark gray. Each Phantom mallet includes a shaft band and a headcover accented in yellow. Availability & Price The new Scotty Cameron Phantom 5, 5.5, 5s, 7, 7.5, 9 and 9.5 models will be available worldwide beginning March 29, 2024, with the Phantom 11, 11.5 and new Phantom 11 Long joining the line on May 17, 2024 for $449 ( Long Design MAP: $499). ... #TeamTitleist

It looks like AVX Enhanced Alignment are not available for purchase on Titleist.com. Any ideas if these will be available again? I have a Myrtle Beach trip next month and I need to reload. Would love to see the Loyalty Buy 3 Get 1 deal!

PGA TOUR | Farmers Insurance Open | HOMA WINS IN FIRST WEEK WITH NEW PRO V1 Max Homa put the NEW Titleist Pro V1 golf ball in play for the first time this week at the Farmers Insurance Open, leading the field in Strokes Gained: Tee to Green on his way to the sixth win of his PGA TOUR career. Homa decided to make the switch to 2023 Pro V1 following a visit last weekend to the Titleist Performance Institute , where he worked with his coach Mark Blackburn and J.J. Van Wezenbeeck, Titleist’s Director of Player Promotions , testing the performance of the new model through the bag. A week later, Homa was on the 18th green at Torrey Pines, rolling his NEW Pro V1 in for birdie to win by two shots and move to No. 2 in the FedEx Cup Standings. Homa gained more than 10 strokes (+10.620) on the field over the three rounds on the South Course (where stats were tracked), gaining 4.595 of them during his closing 6-under 66. “With ’23 Pro V1 we saw Max’s ball speed jump a little bit off the driver with lower spin,” Van Wezenbeeck said. “It was flying great. He was even more consistent with his irons and the short game performance was as good as ever. It was a no brainer.” Homa is a longtime Pro V1 player, having used a Pro V1 model for all six of his PGA TOUR victories. “It is the best feel, most predictable, best spin rates for my game,” he said. “I’ve used it pretty much my whole life because I think it’s the best golf ball in the world.” What’s In The Bag: Max Homa www.instagram.com/.../ Golf Ball: NEW Titleist Pro V1 golf ball Driver: NEW TSR3 10.0° | Mitsubishi Tensei 1K Black 65 TX Fairway Metals: NEW TSR3 16.5° | Fujikura Ventus TR Blue 80 X and NEW TSR2 21.0° | Graphite Design Tour AD XC 9 TX Irons: T100•S 4-iron | KBS TOUR $-Taper 130 X, T100 5-iron | KBS TOUR $-Taper 130 X and 620 MB 6-9 | KBS TOUR $-Taper 130 X Wedges: Vokey Design SM9 46.10F | KBS TOUR $-Taper 130 X and Vokey Design SM9 50.12F, 56.14F, 60.04L | KBS Hi Rev 2.0 125 S Putter : Scotty Cameron Phantom X 5.5 tour prototype HOMA’S DECISIVE SWING ON NO. 16 – NEW PRO V1 + T100S 4-IRON Max Homa was trailing by a shot when he stepped to the tee Saturday afternoon at the 227-yard par-3 16th, the most difficult hole of the final round which was playing almost a half-stroke over par. There had been just one birdie made there the entire day. Homa pulled his T100•S 4-iron. took aim, then watched his 2023 Pro V1 fly toward the flagstick, stopping just 15 feet from the cup. It was the closest approach of the day on No. 16. He made the putt to get to 12 under, securing what would prove to be the clinching birdie. The shot highlighted a ball striking week for the books on Torrey’s South Course, with Homa gaining more than eight shots (+8.387) on the field with his approach shots, better than anyone else in the field. Having traditionally carried a full set of blade irons, Homa exchanged his 620 MB 4 and 5 irons last season for a T100•S 4-iron and T100 5-iron. The T100•S went in the bag for the first time a year earlier at the 2022 Farmers following a session at TPI. He added the T100 5-iron at The Genesis Invitational, two starts later. “I was down in San Diego with J.J., who was fitting me at TPI. And he said, ‘Hey, you should try this 4-iron. It’s a T100•S. It’ll be a lot easier to hit. It will launch a lot higher. So it’ll come down a lot softer. It’ll go a little bit farther in the air, but then shorter once it hits the ground.’ So I tried it and it was super easy to hit, especially if the lie’s not perfect. I think with the blades, if it’s sitting on a little downslope or sitting a little bit down, you’re not going to get any lift out of it. And it becomes just a club that you are hoping to hit near or maybe on the green. Now with this 4-iron, because of how much easier it is to hit, the forgiveness of it, it’s become a weapon, especially on par 5s.” “And then, like two weeks later, we’re sitting around, my caddie and I, Joe, thinking about how a 5-iron has started feeling similar to how that blade 4-iron felt. So we put a T100 in. It feels very, very easy to hit. I can work it a little bit, but it just comes down a lot softer. So those long par 3s, especially that 5-iron, has become a big deal to us.” HOMA WINS AGAIN WITH NEW TSR DRIVER & FAIRWAYS Max Homa's victory Saturday at Torrey Pines marked his second win since making the switch to his NEW Titleist TSR driver and fairway metals – and win No. 31 for TSR drivers across the worldwide professional tours. Homa immediately switched to his NEW TSR3 10.0° driver, along with TSR3 16.5° and TSR2 21.0° fairways, at last summer’s Genesis Scottish Open, his first start after the new models debuted at the Travelers Championship. “I actually like the sound quite a bit. Sounds like you’re smashing it, which is nice,” Homa said of his NEW TSR driver before he teed it up in Scotland. “I did notice that the spin didn’t change as much when you mishit it. The heel and toe strikes kept the spin a little closer to your good ones. That’s obviously something I think everybody would be happy to have. It’s a mile an hour faster for me, just ball speed. So, yeah. It just doesn’t feel like any reason not to use it. I hit basically only two types of golf shots with my driver, and they both are still flying very similar. So it feels like a no brainer.” Homa currently ranks 23rd in Driving Accuracy (66.2%) after finishing 2021-22 at 92nd (60.62%). He ended the 2021-21 season at 130th (58.44%). “I think really what changed, part my golf game – I drive the ball really well now, that’s a big advantage out here,” Homa said Saturday. “You don’t need to be in the short grass all the time, but you do need to be in it if you want to make birdies.” Homa also made a driver shaft change to start the year, moving to the Mitsubishi Tensei 1K Black, a featured stock shaft in the Titleist TSR driver lineup. Tensei 1K Black is a low-launch/low-spin model, built with 1K Carbon Fiber Weave technology to enhance feel and stability. HOMA MAKES IT FIVE VICTORIES WITH PHANTOM X It’s now five wins and counting for Max Homa with a Scotty Cameron Phantom X putter model in the bag. The run began at the 2021 Genesis Invitational, where Homa, gaming a Phantom X 11.5 , became the first player to win with a Phantom X model putter on the PGA TOUR. Four months later, he switched to the Phantom X 5.5 , which he used to win the last two Fortinet Championships as well as the Wells Fargo Championship last May. This week, Homa gained more than 4.5 strokes on the field putting (+4.595), ranking ninth for the week. He gained 3.46 strokes during the final round alone. Said Homa, on his switch to Phantom X: “I was just struggling with face control with my putter. So I tried a few mallets, ended up going with one of the Phantoms and it just felt like it swung a bit better. It didn’t feel like I needed to work so much with my hands to release the putter. And at that time that’s really what I needed and then I got hooked on them.” “I think you almost don't have to do as much with your hands, so you can just focus on the big muscles. And I feel like, especially with putting, especially when you’re nervous, that’s a huge part of being consistent and having a lot of repetition. I felt like that was something that I was missing. And when I switched to that, I felt like it just became a lot more predictable just because I could take out a variable.” “Speed control became much easier with the Phantom style. I felt like because of the weight of the head or just the way it swung, I just felt like it was a lot easier to control my putts from 15 to 25 feet. That’s where I’ve typically struggled. That’s definitely the most obvious impact I saw.” “I think we work a lot on alignment with my putting, with getting the face square to the target line and something about the way they set up, I feel like they’re very square. I feel like that’s helped, but I really do think that the speed control has been the main benefactor (to my wins), holing a couple extra 10 to 20 footers. And that typically is mostly speed based, less start line than the closer putts.” ‘CAM’S DAD’ AND HIS FOUR VOKEY WEDGES Max Homa was playing a fresh set of four Vokey Design SM9 wedges this week, built and stamped by Vokey Tour Rep Aaron Dill . Dill stamped each wedge with “Cam’s Dad.” On Saturday, Cam (Homa’s three-month old son) was there to see his dad lift the trophy. Homa plays 46.10F, 50.12F, 56.14F and 60.04L models. Said Dill: “When we started working together on his set matrix, Max was playing more bounce in his 60 (M Grind). When you ask guys the question, ‘Why do you have this grind and this much bounce’ a lot of times they’ll say, ‘I don’t know. It’s just kind of what I’ve always played.’ So spending some time with him, and digging a little deeper into how to build his set makeup, we realized that he was a little limited in the types of shots he could hit, especially greenside. I gave him an option that was a little bit less bounce, and he began to realize that ‘Oh my gosh, some of the shots that I was afraid to hit, I can hit those again.’ By taking some of that bounce away and giving him the thinner sole of the L grind, he can now fearlessly go to any shot that he’s facing and obviously pull off some miraculous ones.” “Max has a high bounce sand wedge (56.14F) and low bounce lob wedge (60.04L), and that combination gives him the ability to hit anything he wants. He was playing an M grind in the 60 before and he just had a little too much width. I think when you’re faced greenside with shots like some of those where you create lift in a hurry, you need to be able to open up the face and feel like you can slide through the ball easily. When you have a lot of sole width, it can be tricky to do that. So by giving him a little bit thinner sole, he can open it up. It sits nice and close, and he can just freely do the things that he needs to do, which is chip it in off the side of the green to win a championship.” “I think when you look at the correlation between the types of players who use an M Grind on the PGA Tour, they’re a little steeper. Max is a very shallow player. He’s very good at hitting low and high shots. But I think for him being a shallow guy, he doesn’t have to be too fearful about sticking into the ground. So he and (his coach) Mark Blackburn have done a terrific job of dialing in his short game and keeping him out of that style of shot so he can play a low bounce wedge and not have any discomfort with it.” DP WORLD TOUR | Hero Dubai Desert Classic | CHAMPION WINS AFTER SWITCH TO VOKEY WEDGES The winner of the Hero Dubai Desert Classic called his short game display “as good as I can remember” after adding two new Vokey Design SM9 wedges to the bag at the start of the week. The No. 1 player in the OWGR made the switch from competitive models to an SM9 56.10S (@ 55) sand wedge and a WedgeWorks SM9 58.06K (@ 59) lob wedge – getting up-and-down for birdie from 27 yards and 103 yards on Nos. 17 and 18, respectively, to win by one shot. “I think the way I managed my game [this] week, I think the short game display that I put on this week was as good as I can remember,” he said. “Some things I need to tidy up with the long game but overall, if I can win golf tournaments of this caliber not having my best stuff, it gives me a lot of confidence going forward.” The now three-time winner of the Dubai Desert Classic was a perfect 4-for-4 in sand saves and he ranked 11th in Scrambling (75%). “I didn’t have my best stuff today. I didn’t have my best stuff all week. But I managed my game well and being able to put it in good spots and get up-and-down when I needed to,” he said. In Round 1, the champion holed out for eagle on the par-4 8th from 116 yards in the native desert area with his new Vokey 54.10S sand wedge. “All I was thinking about was catching it clean,” he said. “My tendency out of those lies is to hit it a little bit heavy. As soon as I struck it, I knew it came out really nicely and it was right down the pin. Again, anything inside of 20 feet, I would have been happy with, so that was certainly a bonus. It was 116 yards, and I used a 54-degree wedge. Went down the grip a little bit just to make sure of the strike and just tried to put a good swing on it.” KORN FERRY TOUR | The Bahamas Great Abaco Classic Ben Silverman (Pro V1) won in his first start of 2023, making par in a sudden-death playoff on the par-5 18th to claim his second career Korn Ferry Tour win. Silverman made five birdies in his first nine holes of the final round to go out in 31. The Canadian held on to post 15 under, coming out on top in extra holes over Cody Blick (Pro V1x Left Dash) . Seventeen out of the 21 players finishing inside the top 20 positions on the final leader board played a Pro V1 or Pro V1x golf ball model. PGA TOUR AUSTRALASIA | TPS Victoria Hosted by Geoff Ogilvy Min A Yoon (Pro V1x) posted a final round 8-under 63 to win by one shot at the mixed-gender TPS Victoria event held at Rosebud Country Club. Yoon posted rounds of 67-66-64-63 to reach 24 under, with her hole-out eagle from the greenside bunker on the par-5 16th in the final round making the difference. Each of the top eight finishers played a Titleist ball , and Titleist was No. 1 in all recorded equipment categories. ... #TeamTitleist

The tour-proven craftsmanship, performance and technology of Vokey Design SM9 wedges will now be available in a new premium all-black Titanium Carbide Vapor finish. Available globally on March 3 (while supplies last), Vokey SM9 Jet Black Premium wedges bring a fresh look to the most played wedges across the worldwide professional tours and with golfers everywhere. The all-new finish is built to last, thanks to a time-intensive heat-treated binding process that enhances durability. The wedges are paired with a Dynamic Gold Onyx S200 shaft and an all-black Tour Velvet 360 grip with BV Wings to complete the modern, sleek look. “A player has to love their wedge when they look down at it and finish plays a key role,” said Master Craftsman Bob Vokey . “Having confidence in your wedge at address is hugely important.” Jet Black Premium is available in all 23 Vokey Design SM9 loft, bounce, and grind combinations in both right and left-handed through custom order. SM9 TECHNOLOGY Ultimate in shot versatility Vokey SM9 wedges are the ultimate in shot versatility, featuring six tour-proven grinds. Finding the right grind to match your swing and playing conditions will give you the best turf interaction, contact and shot performance. Progressive Center of Gravity for precise distance & trajectory control The CG has been raised vertically by adding weight to the topline design, where a tapered pad at the back of the toe helps align the CG properly without being visible from the playing position – promoting a more controlled ball flight and solid contact. New patented Spin Milled process for maximum spin A new Spin Milled cutting process in the SM9 models – which includes tightening our allowable tolerances – produces consistently sharper grooves wedge after wedge, resulting in higher, more consistent spin. VOKEY WEDGE SELECTOR The Vokey Wedge Selector tool on Vokey.com helps golfers select the proper loft, bounce and grind options for their swing and course conditions. Vokey recommends that golfers visit their local Titleist fitter to confirm the results. Experience the Vokey Wedge Selector tool at: https://www.vokey.com/tools/wedge-selector-tool.aspx . ADVANCED PERSONALIZATION AND CUSTOM OPTIONS Vokey Design SM9 wedges feature a modern, clean look, which provides a canvas for customization. The WedgeWorks custom options include: Six unique toe engravings Stamping options | 10-character Straight/Freestyle stamping; 15 characters around the toe; and two lines of 10 characters each Custom paint-filled | Loft, Bounce and Grind markings and BV Wings logo SM9 wedges can also be custom ordered with an industry-leading selection of shafts, grips, shaft bands and ferrules. For a complete list of options, visit www.Vokey.com FEATURED SHAFT & GRIP Shaft: True Temper Dynamic Gold Onyx S200 with BV – Black shaft band Grip: Golf Pride Tour Velvet 360 Black/Black with BV Wings AVAILABILITY & PRICING Vokey Design SM9 Jet Black Premium wedges will be in golf shops beginning March 3 for $249/wedge. ... #TeamTitleist

Thoughts on this latest offering? I like it, never was an alignment guy until I got a dozen of these!

Skills Over Style I started to coach the way I learned to play the game, which was very methodical and very mechanical. I wasn't very good as a coach very early on because I prioritized form over function. And I began to understand that my teaching philosophy needed to essentially be the reverse of that, that skills are far more important than style. Developing skill is the key to consistency. There are two primary skills you need in order to make the golf ball behave the way you wish. The most important, The King, is contact control - where on the face of the club you make contact with the golf ball. The second, The Queen, is face control, how the face is oriented at impact (but we’ll save that subject for a separate article.) — Cameron ••• Your Current Contact Pattern slideshow.titleist.com/.../1134.xml To improve contact control, you must first determine your current strike pattern. Do you find the center of the face on a very regular basis? Or do you make contact with the golf ball all over the face? Or maybe your contact has a bias or a tendency - predominantly towards the toe, heel, high or low on the face? There are many means to take yourself through a very simple assessment. It doesn't matter whether you use a driver, lob wedge or a six iron. I like to use six golf balls and I mark the back edge of each ball with a dry erase marker. You can also use face tape, if you prefer, or you can spray foot spray on the face of your club. Hit each ball and a visible imprint pattern will be left on the club face. Regardless of your results, improving your contact ability starts with your becoming aware of your current tendencies and then practicing intelligently to achieve center contact. To do this, I’d like to share a couple of drills that will enhance your coordinative skills, just like we would if we were catching a ball or throwing a ball or jumping or running. There's coordination that we all possess, and that's not fixed with absolute certainty. The reason I know this is that I’ve used these same drills with countless high handicappers and seen almost immediate improvement. And in a matter of three to five minutes, you yourself can improve your coordination to hit the center of the clubface. STEP ONE: Assess your Strike Pattern (above) STEP TWO: Add the Low Point Laneway Drill to your practice routine (applies to everyone!) STEP THREE: Based on your strike pattern, work on the appropriate Jump The Fence Drill : Heel Contact - Click here Toe Contact - Click here Fat Shots (striking the ground behind the golf ball) - Click here ••• Low Point Laneway: The High Mileage Drill for All Golfers slideshow.titleist.com/.../1135.xml Set up a laneway using three tees as seen in the photo above. The middle tee is your target, what you’ll be trying to strike. The other tees serve as barriers, forming a gate or laneway through which you will attempt to swing. Make sure to push the tee closest to you almost all the way down into the ground so that it does not catch the hosel of the club. The width of the outer tees will vary based on your skill level. Start off with about half an inch of space between the outer tees and the toe and heel of your club. Through a series of small practice swings and starting very slowly, develop an awareness of bringing the club down through the laneway, such that when you do it successfully, you are only going to move ground right in between the two outer tees. Only the middle tee is struck. Eventually blend that into half speed, 3/4 speed and then full speed practice swings. Again, the club should pass cleanly between the two outer tees. If you do happen to nick an outer tee, take a step back and work smaller and slower again. Once you can make a series of full practice swings that pass cleanly through the laneway, progress to full swings with a golf ball. Tee balls up on the middle tee and hit several shots at full speed. Done successfully, contact should be right in the center of the clubface. And if your face contact is not centered, what should you do? Wash, rinse and repeat. Don't spit the bit and go to some other swing feeling. Do your best and let the skill develop over time. All I'm asking is three to five minutes each time you practice. Low point laneway is the most high-mileage play that I can share with you to enhance centeredness of contact. However, if you continue to struggle with contact, I have a higher strength prescription to address your specific miss tendency: ••• Jump The Fence: Correcting Heel-Biased Contact If you continue to see contact toward the heel of the club (or even occasional contact with the hosel), we can safely say that the clubhead is moving out, farther away from you than it was at address. This could happen due to your mass shifting or it could be over-extension, or it could be some funky swing plan at the bottom of the swing arc. Regardless of the reason why, the cure is Jump the Fence. Lay an alignment stick down or tee up a series of golf tees in a straight line to form a fence (you can also scrape a line in the turf using a golf tee). Set up naturally with your clubhead soled on the far of the fence. Make a small practice swing and focus on landing the club on the inside of the fence. Make a series of swings, again, starting slow and gradually building speed until you’re able to start beyond the fence and land inside the fence. If you do happen to nick the fence, take a step back and work smaller and slower again. Once you can make a series of successful full practice swings, progress to full swings with a golf ball. Tee balls up on the inside of the fence. Sole your club on the far side of the fence and hit several shots at full speed. Done successfully, contact should be right in the center of the clubface. What we're trying to do is to teach our brain and our body to coordinate together. Rather than reach away from us, overextend, or for our body to thrust forward, we’re forcing our brain to organize and make room - to bring our arms close and make sure our body stays back. And to strike the center of the face. How long should you do the drill? You do it as long as necessary to where you can be successful with it. If I'm in a coaching session, I might scale or slightly modify the challenge. I might start with the practice attempts from the far side of the fence to inside the fence. And then when I'm asking the player to actually hit a live-fire rep with an actual golf ball, I'll have them start with the club just hovering right over the top of the fence (straddling it, if you will) and then have them strike a tee or a golf ball. So, I'm slightly modifying, I'm making it a little bit achievable, because the last thing I want is for you to do the drill and still shank it. You’re just looking for enough exaggeration to reverse the movement of the club away from you as it passes through the ball. But sure enough, if done in this manner for five minutes, the next time you address a golf ball normally, the chances of you actually hitting it out of the heel are greatly diminished. In fact, I'd bet a significant amount of money that contact is going to be center or even way far out in the toe. Because if you address it center and you land it on the heel, that's a movement of maybe an inch. What I'm asking you to do is to learn to move the club from the far side of the fence to the near side, and that's a distance of at least four if not four and a half inches. ••• Jump The Fence: Correcting Toe-Biased Contact If you have a toe contact problem, which is probably the most common contact problem, you’re starting with arms extended. But for some reason, coming down into impact, your arms are at something less than the same level of extension. And therefore, your radius is narrower. You lift the club some margin off the ground, some margin closer, and the result is toe contact. Toe contact is really debilitating because shots just drop weakly out of the air. With toe hits you’ll likely feel the club spinning in your hands, too. You'll feel like this was something you did. But in reality, it's not you torqueing the club that way, it's just the added leverage created by an impact that is relatively far from the golf shaft. Can you guess what we do to correct it? Yes, the opposite of the heel contact setup. We set up with club soled inside the fence and jump over the fence with super reach. Lay an alignment stick down or tee up a series of golf tees in a straight line to form a fence (you can also scrape a line in the turf using a golf tee). Set up naturally with your clubhead soled on the near of the fence. Make a small practice swing and focus on landing the club on the far side of the fence. Make a series of swings, again, starting slow and gradually building speed until you’re able to start inside the fence and land beyond the fence. If you do happen to nick the fence, take a step back and work smaller and slower again. Once you can make a series of successful full practice swings, progress to full swings with a golf ball. Tee balls up on the outside of the fence. Sole your club on the near side of the fence and hit several shots at full speed. Done successfully, contact should be right in the center of the clubface. Thin contact is close cousin to toe contact, so if you make contact on the bottom-most grooves or if you can’t take a divot, follow this same Jump the Fence prescription. ••• Jump The Fence: Correcting Fat-Biased Ground Contact Now, there's one last contact area I’d like to cover, and that's fat contact. I think of ground contact like an airplane landing. The pilot is on the approach, in descent, and bad things happen when the plane hits the ground before it actually gets to the runway, right? Same in golf. The runway begins at the very back edge of the ball, and so we as players need to be super good at developing an awareness for the beginning of that landing strip. And if I make a mistake, I need to land deeper into the runway. How do we build this skill? We jump the fence in a forward direction. Set up your fence perpendicular to your target line as seen in the photo above. Get into your golf posture and sole the club right against the east edge, the right side of the fence (for a right-handed golfer). Wind up really slowly and deliberately. In order to hit the ground to the left, over the fence and closer to my west side versus my east side, I need to shift west and I need to get the handle of my golf club leading the clubhead. Make a series of swings - again, starting slow and gradually building speed until you’re able to consistently start behind the fence and land the club over the fence and down the runway. One important note: I never hit shots with this version of the Jump the Fence drill. This bears repeating. I never hit shots jumping the fence trying to solve for fat contact! But here's what we can do. We graduate from experiencing what it's like to miss something really far on the forward side. We overemphasize to find the optimum to this drill. It's called Linked Divots. It's a progressive exercise to develop landing control that moves further to the left, one swing then two swings then three swings. ••• Linked Divots: Advanced Correction for Fat-Biased Ground Contact slideshow.titleist.com/.../1136.xml Put a tee in the ground. Your first attempt is to land the club on the tee. That's divot one. Don’t move your body. For Swing No. 2, the far edge of Divot No. 1 is now the beginning of your new runway. Try to land your club there and take a second divot beyond the first. For swing No.3, the far edge of Divot No. 2 is now the beginning of Runway No. 3. You may have difficulty taking a divot on this swing, but you should be able to at least brush the blades of grass at the far side of Divot No. 2. I can tell you with surety, with certainty - do this drill three to five minutes in between attempts at striking the ball, and if you start with an error of landing the plane short of the runway, almost always the next shot is absolutely flush. And if it's not, you've landed the club too far to the left. That sums up the King of all skills. Your surest path to consistent ball striking is enhancing your ability to find centers of contact. Not toe, not heel and not the big ball first. Not moving a bunch of earth before the golf ball. Good luck! ••• Thanks very much for sharing these terrific insights, Cam! To bring your game from good to great, and from great to world-class, check out the instructional programs Cameron has to offer at Altus Performance . And for more great content, make sure to subscribe to Cameron's Earn Your Edge podcast , and visit him on Instagram , Twitter and YouTube , too! Team Titleist Add these drills to your practice regimen and check back with us. We want to know how your contact and ball striking improve once you start focusing on your skills vs. your technique.

Hey, Team Titleist! Over the past several years, we've seen a rise in the feedback we receive from golfers regarding golf ball alignment markings. It's evident that many players are benefitting from these visual aids and the demand continues to grow for new and more creative alignment designs. Our most recent response to this golfer feedback comes in the form of AVX Enhanced Alignment . Enhanced Alignment solves a problem for those golfers who feel that existing sidestamps and enhanced alignment features are simply too short in length. New technology in Titleist Ball Plant Operations now allows us to imprint an extended AVX sidestamp that provides 105-degree coverage on the surface of the golf ball. We're confident that this longer design will be just what the doctor ordered for those golfers who are looking for a bolder visual reference when they line up on the green and off the tee. And we want to hear from you! Let us know how you use golf ball alignment aids in the quick poll below, and feel free to add a comment to share some details around what works for you - especially if you use one of our Custom Alignment Logo .

Just tried the Titleist Pro V1X Enhanced Alignment golf balls. I am a Division III golfer and I love them and got a few of my teammates hooked on them. You can just throw away the marker for marking up your golf ball. When I putt my ball never goes off line now. You definitely give them a try.

www.youtube.com/watch Next Evolution of Mallet Line Offers New Tour-inspired Designs for 2022 Building upon the success and momentum of Phantom X mallets on the PGA Tour – highlighted by the historic putting performance of 2021 Player of the Year Patrick Cantlay – Scotty Cameron introduces the next evolution of the Phantom X family, bringing the most in-demand mallet shapes from the Tour to golfers everywhere. With seven new models available on April 15 in golf shops worldwide, and three additional models arriving on June 17, the 2022 Phantom X mallet putter lineup features entirely new head shapes and updates to popular models. The putters also feature a new textured grip, new graphics and premium styling. Tour-preferred milled 303 stainless steel face construction carries through to nearly every new model. Expanding on the overwhelming response to the March 2021 Phantom X line extension designs and their adoption by tour professionals, Scotty has updated the Phantom X 5 and 5.5 putters, redesigned the Phantom X 7 and 7.5 models, and created the brand-new Phantom X 9 and 9.5, all of which will be available in April with an updated Phantom X 12. The new Phantom X 11 and 11.5 will be released in June 2022 with a straight-shafted Phantom X 5s, as well. These new mallets complete a 10-putter Phantom X lineup that promises to be the most compelling family of Scotty Cameron high-tech, high-performance mallets to date. QUOTING SCOTTY CAMERON “Each time I develop a line of putters, the new models go into the hands of the best players in the world. From Tour players, we get critical insight into what works for them - what they are looking for - both overall and specifically. From the type of neck configurations to topline thickness, to the sound and feel from the various types of materials and metal we use, professionals know what they want. And I’ve always taken my design cues from what the best in the world demand. With these new Phantom X mallets, I have the benefit of the past few years of input from players and a line that’s already established on Tour. The 2022 Phantom X mallets feature the ‘greatest hits’ of what we’ve developed - the solid stainless-steel faces, the new necks, the new shapes - rolled out in high-end, premium precision milled mallets designed to inspire us all to play better. I believe there’s a putter in this line that will appeal to just about every mallet player.” 2022 PHANTOM X TECHNOLOGY Each new 2022 Phantom X putter is an integration of steel and aluminium, with nine of the 10 models engineered specifically with a solid, precision-milled 303 stainless steel face and body that’s expertly fused with a 6061 aircraft grade aluminium sole and flange component. The new Phantom X 12 employs an aluminium face/sole with stainless steel wings for maximum MOI, while its slimmed down flange section and extended alignment create a longer-looking, easier-to-aim update to the prior model. SOLID STAINLESS STEEL FACE/BODY CONSTRUCTION Precision milled in the United States from a block of solid 303 stainless steel, the new Phantom X 5, 5.5, 5s, 7, 7.5, 9, 9.5, 11 and 11.5 models were designed with a solid stainless steel face that is carried through to the body/wings and integrated with an aluminium sole/flange component for performance and playability with consistent sound and soft feel. PRECISION MILLED, TOUR-INSPIRED SHAPES Designed with feedback from touring professionals - and validated with multiple victories around the world in 2021 - the new 2022 Phantom X mallets further express player preferences with features like precision milled solid stainless steel faces, sleek putter head profiles, refined alignment cues, high durability finishes, and specific shaft and neck configurations. SHAFT/NECK CONFIGURATIONS The refreshed Phantom X 11.5 will continue to feature a low-bend stepless steel shaft installed over a milled topline spud, while the updated Phantom X 7.5 and all-new Phantom X 9.5 will employ small slant/jet necks like the recently revamped Phantom X 5.5. The Phantom X 5, 7, 9, 11 and 12 models each have a stepless steel shaft engineered to minimise face rotation with a single mid-bend aimed directly down the target line. The summer-release Phantom X 5s has a straight stepless steel shaft installed near the centre point of the topline with zero offset. 2022 PHANTOM X LINE MODELS The new additions to the Phantom X line offer golfers multiple mallet options in 33", 34" and 35" lengths, each with one of four specific neck/shaft configurations: In Shops Spring 2022 – April 15: Phantom X 5 Updated for 2022 with a new sole plate design and graphics, this Tour-proven, near-face balanced mid-mallet with a single bend shaft returns with a solid face configuration precision milled from 303 stainless steel, integrated with an updated aluminium sole plate and customisable stainless steel sole weights. Phantom X 5.5 The small slant/jet neck setup inspired by Justin Thomas' prototype gamer returns in the latest Phantom X 5.5. Its solid face/body configuration is precision milled from 303 stainless steel and integrated with the line’s updated aluminium sole plate and customisable stainless steel sole weights. Also available left-handed. Phantom X 7 Completely updated for 2022 as a highly requested shape on Tour and introduced as the 2021 My Girl Limited, this angular wingback mallet with a single bend shaft and an integrated aluminium flange/sole component includes dual purpose alignment features, a solid milled stainless steel face and new sole plate design. Its long, sharp wings not only create alignment value but reposition weight further back, increasing stability and MOI. Phantom X 7.5 Identical to the Phantom X 7 but with a small slant/jet neck to promote slight toe flow, this all-new angular wingback mallet shape unveiled as the 2021 H21 Limited Proto has a solid milled stainless steel face with an integrated aluminium flange/sole component with enhanced alignment options in its longer, sharper wing design. Phantom X 9 Sharing design attributes of the popular Phantom X 5 and 11 shapes, this all-new, near-face balanced compact high-MOI wingback mallet has a solid milled stainless steel face and wings integrated with a rounded 6061 aluminium flange-sole component for a unique profile with simple alignment cues, a “connected” or “solid” look at address, and modern appeal. Phantom X 9.5 With its small slant/jet neck, this is the follow-up to the 2021 Phantom X 9.5 Triple Black Limited. This brand new high-MOI mallet has a solid milled stainless steel face carried through to the body/wings integrated with a 6061 aluminium sole-flange component for a unique profile with enhanced alignment features and toe flow. Phantom X 12 Redesigned with an elongated single continuous alignment line and updated with a thinner mid-section profile and new graphics, the new Phantom X 12 has the highest MOI in the line. With its single mid-bend shaft, swept-back wings precision milled from 303 stainless steel and aluminium face/body, this mallet promotes forgiveness with its perimeter weighting and superior sound and feedback. Left-handed version also available. In Shops Summer 2022 – June 17: Phantom X 5s As part of the upcoming summer release, the popular Phantom X 5 wingback mid-mallet shape enters the line with a straight shaft and a milled topline sight line for players favouring a straight-back-straight-through putting stroke and zero offset. This straight shafted model has a solid milled stainless steel face, customisable sole weights and sports the line’s new precision milled aluminium sole plate design. Phantom X 11 Updated with the 2022 Phantom X sole design and new graphics, the high-MOI face-balanced wingback Phantom X 11 arrives with a mid-bend shaft and a solid precision milled 303 stainless steel face, topline, body and wings integrated with an aluminium flange/sole component with simple alignment cues and customisable stainless steel sole weights. The new Phantom X 11 shares design similarities with the wingback Phantom X 12 and Phantom X 5, yet provides a new option in performance-oriented mallets for players seeking high MOI and stability in a more compact platform. Phantom X 11.5 Identical to the Phantom X 11 except for its shaft configuration, the new 11.5 adds another compact mallet option to the high-tech Phantom X line. This high-MOI wingback mallet with a low-bend shaft for slight toe flow and a solid precision milled 303 stainless steel face, topline, body and wings integrated with an aluminium flange/sole component with simple alignment cues and customisable stainless steel sole weights features the line’s updated graphics and sole design. TOUR VALIDATION The new Phantom X family got off to a fast start on the PGA Tour, as the champion of The American Express won the event playing a new Phantom X 7.5 model for the first time. He finished the week second in Strokes Gained: Putting (+6.402) while averaging 1.577 putts per green in regulation. “The first time he put it down, the putter just set up perfect for him,” said Scotty Cameron Tour Rep Drew Page. “He was really impressed how it sat on the ground, and thought it looked great. It’s been the same story for many players who’ve put Phantoms in play. ‘Man, this thing sets on the ground perfect. I really like the way it looks.’ He rolled a few putts with it on Tuesday, I just threw his grip on and it went into play.” Scotty Cameron is the winningest putter brand on the 2021-22 PGA Tour, with Scotty Cameron players already combining for nine victories. Last season, Patrick Cantlay recorded the Tour all-time putting performance at the BMW Championship with his Phantom X 5, gaining more strokes putting (+14.6) than any player in a single tournament since they began tracking the statistic in 2004. He made 537 feet of putts over the 72 holes of regulation, the longest of any player on the PGA TOUR this season by a margin of 30 feet. Cantlay added another 33 feet, 6 inches of putts in the playoff, putting him over 570 feet (longer than 1 ½ football fields) for the week. The following week, he won the Tour Championship, his fourth victory of the season, and the FedEx Cup. The current World No. 1 on the LPGA plays a Phantom X 5.5 – inspired by the Futura X 5.5 gamer that Justin Thomas has used to win 12 of his 13 PGA Tour titles. Max Homa (twice) and Garrick Higgo have each won on the PGA Tour playing Phantom X models, while C.T. Pan was one of two players to reach the podium in Tokyo last summer playing a Phantom X. Last season’s PGA TOUR Rookie of the year Will Zalatoris plays a Phantom X 11. PHANTOM X WEIGHTING & SHAFTS Each new Phantom X putter features advanced stability weighting with two customisable stainless steel heel-toe weights and stepless steel shafts. NEW GRIPS Each new Phantom X putter comes with an updated Pistolero Plus grip with a non-slip and decorative texture that, like its Pistolero Plus predecessors, has less taper in the low hand for the ideal combination of size, feel and feedback when paired with Phantom X mallet putters. FINISH & GRAPHICS New 2022 Phantom X stainless steel putter heads all undergo Scotty’s silver mist process for a near-permanent, radiant, yet glare resistant, appearance and texture. The 6061 aircraft grade aluminium components have been misted and anodised black. Scotty’s familiar three-dot theme carries through to the back cavities of the Phantom X 5, 5.5, 5s, 7 and 7.5 as unpainted, raw circles milled into the stainless steel. The sight lines on the Phantom X 5, 5.5, 5s are painted black, while sight lines on the Phantom X 7 and 7.5 employ a combination of black and white lines. The Phantom 9, 9.5, 11, 11.5 and 12 models’ sight lines are accented in light grey. AVAILABILITY The new Scotty Cameron Phantom X 5, 5.5, 7, 7.5, 9, 9.5, and 12 putter models will be available worldwide beginning April 15, 2022, through Titleist authorised golf shops. The new Phantom X 5s, 11 and 11.5 models will be available on June 17, 2022. … #TeamTitleist

Hey, everyone. Do you ever work on your game indoors? Or maybe you're in the market for new clubs and you're considering getting fit at an indoor golf center? If your golf regimen includes indoor training, indoor lessons or even a simulator golf league, we have some news that will make your time indoors significantly more productive and enjoyable. For the past two years, Titleist has been developing new technology that will allow you to take advantage of the performance and consistency of your Pro V1 or Pro V1x golf ball and bring it to an indoor environment. This November, Pro V1 and Pro V1x will be available with new Radar Capture Technology (RCT), a proprietary advancement that has been optimized and validated in collaboration with TrackMan , the industry leader in golf launch monitor technology. RCT was specifically engineered for radar-based launch monitors to deliver the most accurate golf ball data available for all indoor golf experiences. Gone are the days of attaching reflective stickers, and properly aligning the golf ball prior to each swing. With Pro V1 RCT, simply move the golf ball anywhere within the hitting area of TrackMan and swing away. Regardless of how the ball is oriented, launch, speed, and spin are all captured, not estimated. This information then allows TrackMan to predict and plot exact flight, peak height, carry, roll, and total distance. Precision performance, captured for every shot. With RCT technology, indoor data capture of spin rate increases to over 99%. The result is more accurate total flight data, which leads to more appropriate fitting recommendations, more useful feedback on technique and training and instructional plans that are based in fact. In short, a truer, straighter road to better golf. slideshow.titleist.com/.../1247.xml Following, please find answers to some additional questions you may have about Pro V1 and Pro V1x RCT... • • • How does RCT work? RCT works through radar reflective technology. This technology embedded in Pro V1 and Pro V1x RCT allows TrackMan launch monitors to capture exact spin on over 99% of shots and eliminates estimates or applying reflective spin markers. RCT requires no precision orientation relative to the launch monitor to work creating a more efficient indoor golf experience. Does RCT work with other launch monitors? Pro V1 RCT has been optimized and validated in collaboration with TrackMan. Early testing indicates other radar-based launch monitors may benefit from this golf ball technology. To provide the most accurate golf ball data on these devices for the indoor golf experience, Titleist recommends utilizing RCT golf balls with TrackMan launch monitors. Can I use RCT outdoors? Is my data better outdoors by using RCT? Yes, RCT can be used outdoors. Pro V1 RCT and Pro V1x RCT are constructed with the exact same components as stock Pro V1 and Pro V1x and deliver identical performance, while designed to enhance the indoor experience. The embedded technology of RCT in Pro V1 and Pro V1x is engineered specifically to capture golf ball spin data indoors and is not needed in the outdoor environment. Is RCT USGA/R&A Legal? Yes, Pro V1 and Pro V1x RCT are conforming golf balls. Pro V1 and Pro V1x RCT deliver identical performance outdoors as Pro V1 and Pro V1x. They appear on the USGA/R&A List of Conforming Golf Balls with the same markings as 2021 Pro V1 and 2021 Pro V1x. When I use a non-RCT golf ball, I see my data. Does RCT really matter? TrackMan Indoor Simulators are best in class and provide estimated spin data on your golf shots to help project the actual performance of the golf ball. However, Titleist developed this cutting-edge technology in collaboration with TrackMan to deliver the best possible experience for the golfer. RCT delivers precise spin data, increasing indoor data capture to over 99%. Producing more precise flight data, more precise fitting recommendations, and lower scores. Titleist and Trackman both recommend exclusively using RCT golf balls when using a TrackMan launch monitor in an indoor environment. How long does a Pro V1 RCT golf ball last in a fitting bay? In Titleist R&D testing, RCT golf balls have measured driver spin through 500 swings. However, indoor environments vary and RCT golf balls may wear out cosmetically before any performance deterioration occurs. How far away from the simulator screen (or hitting net) do I need to be for a radar-based launch monitor to capture accurate spin data with an RCT ball? For adequate spin capture with drivers, Titleist recommends at least ten feet of distance in the fitting bay. All of the testing completed in Titleist R&D has been completed with at least ten feet separating the teed-up Pro V1 or Pro V1x RCT ball and the screen. • • • Pro V1 RCT and Pro V1x RCT are available in golf shops and through Titleist .com beginning November 3, 2021. Click here for more details and to sign up for additional updates on Pro V1 and Pro V1x RCT. Do you have other questions or comments about Pro V1 and Pro V1x RCT? Please share your thoughts in the comments below.

Was on the title it’s site window shopping when I stumbled on an option for different alignment aids, chose one with arrow and heart but couldn’t add to cart. Now the option is gone; did it run out that quickly?

Was on the site and saw different options for the enhanced alignment and chose arrow through heart alignment but couldn’t add to cart! Now I cannot find that option; did they all sell out already?

Is this ball now discontinued in Canada?

To make the best performing and highest quality golf balls in the game even better, we changed every aspect of the new Pro V1 and Pro V1x – from core to cover. The gains you'll experience in Distance , Spin and Feel are a direct result of the feedback we received from golfers just like you. No detail was left to chance, from the new dimple patterns that optimize flight for each model, to the new sidestamps that put the final premium accent on the most important piece of equipment you'll rely on this season. The sidestamp is a printed marking on the equator of the golf ball that identifies the specific model and differentiates it from all other balls. A unique sifaxpnde stamp is a pre-requisite for any ball to be listed on the USGA's Conforming List of Golf Balls and there is a wide variety of characters, spaces, shapes and symbols that golf ball manufacturers can use when they submit new sidestamps for approval. The original 2001 Pro V1 golf ball featured a simple, block print sidestamp. Before Pro V1, not a great deal of detail went into the block letters of the sidestamp. But in the early 2000's, we began to see an interesting trend. Many players were orienting their golf balls and using the sidestamp as an alignment aid. Some players used the sidestamp on the tee, aligning their body lines parallel to the sidestamp and using it to start their drives on target. Even more players were using the sidestamp on the greens, as a straight-line reference to more precisely aim their putts. Other players were even augmenting the sidestamp. Titleist Brand Ambassador Brad Faxon is credited as being one of the first players on tour to use a permanent marker to draw a line through the sidestamp, a practice that a majority of players have adopted today. (Check out how Brad marks and uses his Sharpie line in the following video:) www.youtube.com/watch As far back as 2002, Pro V1 sidestamps incorporated arrows to accentuate the use of the sidestamp as an alignment aid, but in 2007, based on feedback from players on tour, we went a step further. Both the 2007 Pro V1 and Pro V1x featured a new alignment system called A.I.M. (Alignment Integrated Marking) that gave players a bold straight line in addition to arrow heads. The combination provided a strong visual that made it easy for players to orient the ball and improve their aim and alignment. Both the 2007 Pro V1 and Pro V1x (pictured) featured Titleist's A.I.M. sidestamp advancement. Since then, we've invested even more time and resources to sidestamp development. In 2018 we offered enhanced alignment logo options for the first time on Titleist.com and they quickly became the most popular logos in our custom library. For the new Pro V1 and Pro V1x , we created dozens of potential new sidestamp concepts and in April of 2020, we conducted a broad player research study that polled nearly 15,000 golfers. And as Senior Golf Ball Product Manager, Frederick Waddell explained, a wide variety of players were consulted. "Our 2020 study included over 400 PGA, Korn Ferry, LPGA and Champions tour players, more than 600 PGA club professionals and nearly 13,000 members of Team Titleist. It was important for us to learn how all golfers view and use the sidestamp. We knew that it was becoming a more significant feature of the golf ball, but only when the survey results came in did we truly understand the full scale. Today, over 80% of golfers are using their sidestamp at some point during the round to help with their aim and alignment." The results of the study revealed a wide variety of player preferences, but among the choices presented for consideration, one design – a simple outlined bar and arrow point combination/variation – was the clear favorite. In fact, "simplicity" was a common theme expressed by many players in the comment sections of the survey. Particularly among tour players, it was important that we preserve the clean and elegant aesthetics of the Pro V1 that golfers have come to appreciate. "I prefer to have a clean looking ball. Most guys use their own markings anyway. Best to leave a clean slate for everyone to do as wanted." – Anirban Lahiri, PGA "Simple is the best!" – Jenny Shin, LPGA "The cleaner the better." – Willie Wood, PGA Tour Champions slideshow.titleist.com/.../1234.xml On the flip side, there was also a large contingent of players who felt that a simple sidestamp enhanced with additional alignment features could be useful: "I liked the side stamp with lines on top and bottom as well." – Jimmy Walker, PGA "There is nothing worse than strolling up to your ball on your first hole and realize you're about to smear your fresh sharpie line you put on 4 mins ago.... love the concept of the lines already there." – Piri Borja, Korn Ferry "Have always loved the ball... would make it easier with those lines already there since I wont have to try and make a straight line on the ball." – Rafael Campos, PGA "Like the addition of the track lines." – Ben Martin, PGA slideshow.titleist.com/.../1233.xml So how did we satisfy the wishes of both groups of golfers? We decided to make them both – a simple, clean sidestamp to please the traditionalists and a version with enhanced alignment for the players who favor a stronger visual reference. "Operationally, we now have the ability to accommodate much more customization," said Frederick Waddell. "Just as our goal is to provide golfers with a variety of performance options (by giving flight, feel and spin options in Pro V1 , Pro V1x , AVX and Pro V1x Left Dash ), we also want to provide golfers with preference options, whether it's the color of the golf ball, custom play numbers, logo artwork and custom imprinting and now, most recently - custom alignment options. It's just another way we can make the golf ball truly yours and help you play your best golf possible." • • • In addition to standard dozens, we also offer enhanced alignment sidestamps as a stock option for the new Pro V1 and Pro V1x . Want even more help getting lined up? Click here to view our complete library of enhanced alignment logo options and start your custom order today. #Team Titleist

Does anyone know if this ball is available in Canada? it's on the US site but not the Canadian site. Just trying to get my ducks in a row before the yearly 4 for 3 sale happens.

It was a beautiful day in Naples Florida. 75 degrees and sunny. I was playing with a few of my older friends, Dennis, Jerry, and Jacq. We were having a great time. When we got to the 8th hole at Vasari Country Club, I said out loud- “we have played so many golf holes together but nobody in our group has ever made a hole-in-one!!“ The hole was playing 191 yards into a little breeze, I took 4 iron. The ball landed about 10 feet right of the pin, took the slope, and disappeared!! In all honesty I thought I may have been over the green but the adrenaline inside my body told me I may have put it in. Dennis drove up to the green and someone from one of the apartments told him they watched it go in. Dennis started yelling “Kevin jump in the lake!!!!!” It was incredible!! I was a little nervous about the water moccasins but I think I would’ve been able to take a alligator any day!! Regardless, I didn’t jump into the lake (my only regret). I used a ProV1X #3 with the enhanced alignment and my trusty 712 Ap2’s that I have had for about nine years. One of the best moments of my life!! Dennis was about 6 feet on the same line, however, I was 6 feet inside of him!! It was an incredible shot with incredible people! Something I will never forget!!!!

It was a beautiful day in Naples Florida. 75 degrees and sunny. I was playing with a few of my older friends, Dennis, Jerry, and Jacq. We were having a great time. When we got to the 8th hole at Vasari Country Club, I said out loud- “we have played so many golf holes together but nobody in our group has ever made a hole-in-one!!“ The hole was playing 191 yards into a little breeze, I took 4 iron. The ball landed about 10 feet right of the pin, took the slope, and disappeared!! In all honesty I thought I may have been over the green but the adrenaline inside my body told me I may have put it in. Dennis drove up to the green and someone from one of the apartments told him they watched it go in. Dennis started yelling “Kevin jump in the lake!!!!!” It was incredible!! I was a little nervous about the water moccasins but I think I would’ve been able to take a alligator any day!! Regardless, I didn’t jump into the lake (my only regret). I used a ProV1X #3 with the enhanced alignment and my trusty 712 Ap2’s that I have had for about nine years. One of the best moments of my life!! Dennis was about 6 feet on the same line, however, I was 6 feet inside of him!! It was an incredible shot with incredible people! Something I will never forget!!!!

It was a beautiful day in Naples Florida. 75 degrees and sunny. I was playing with a few of my older friends, Dennis, Jerry, and Jacq. We were having a great time. When we got to the 8th hole at Vasari Country Club, I said out loud- “we have played so many golf holes together but nobody in our group has ever made a hole-in-one!!“ The hole was playing 191 yards into a little breeze, I took 4 iron. The ball landed about 10 feet right of the pin, took the slope, and disappeared!! In all honesty I thought I may have been over the green but the adrenaline inside my body told me I may have put it in. Dennis drove up to the green and someone from one of the apartments told him they watched it go in. Dennis started yelling “Kevin jump in the lake!!!!!” It was incredible!! I was a little nervous about the water moccasins but I think I would’ve been able to take a alligator any day!! Regardless, I didn’t jump into the lake (my only regret). I used a ProV1X #3 with the enhanced alignment and my trusty 712 Ap2’s that I have had for about nine years. One of the best moments of my life!! Dennis was about 6 feet on the same line, however, I was 6 feet inside of him!! It was an incredible shot with incredible people! Something I will never forget!!!! www.titleist.com/.../6c50edc3fee34da7ae72fabfbe923182

It was a beautiful day in Naples Florida. 75 degrees and sunny. I was playing with a few of my older friends, Dennis, Jerry, and Jacq. We were having a great time. When we got to the 8th hole at Vasari Country Club, I said out loud- “we have played so many golf holes together but nobody in our group has ever made a hole-in-one!!“ The hole was playing 191 yards into a little breeze, I took 4 iron. The ball landed about 10 feet right of the pin, took the slope, and disappeared!! In all honesty I thought I may have been over the green but the adrenaline inside my body told me I may have put it in. Dennis drove up to the green and someone from one of the apartments told him they watched it go in. Dennis started yelling “Kevin jump in the lake!!!!!” It was incredible!! I was a little nervous about the water moccasins but I think I would’ve been able to take a alligator any day!! Regardless, I didn’t jump into the lake (my only regret). I used a ProV1X #3 with the enhanced alignment and my trusty 712 Ap2’s that I have had for about nine years. One of the best moments of my life!! Dennis was about 6 feet on the same line, however, I was 6 feet inside of him!! It was an incredible shot with incredible people! Something I will never forget!!!! www.titleist.com/.../ea510e725f1f45319451870b9a64bc00

Any plans for offering the AVX with enhanced alignment like the Pro V1 and Pro V1x?

Is Titleist going to add the enhanced alignment side stamp on yellow balls ?

Tried a new enhanced alignment Pro V 1, playing away from home course, at Lighthouse Country Club on a three day get a way with buddies. Great course, great accommodations, great time! www.titleist.com/.../5bbd575874a34026885dfdabd2a39282

Tried a new enhanced alignment Pro V 1, playing away from home course, at Lighthouse Country Club on a three day get a way with buddies. Great course, great accommodations, great time!

I received an email this am from Team Titleist Canada regarding a additional ball they are offering. Titleist enhanced alignment golf balls. A stock ball and at $65 Canadian dollar. How soon will be seen this in the offerings in the US or will this be offered. I do like this alignment versus others I have seen. Sorry about the poor picture. Best I could save off the site. But hopefully it will give you the idea. Cheers. www.titleist.com/.../qrpboodlblpybriauny1

Every two years, at an early-season PGA Tour event, a box of new Titleist golf balls emerges that is, well, markedly different than most. Safeguarded by a member of the Titleist golf ball product management team, the contents of the box are revealed to tour pro after tour pro, with a couple straightforward questions: Which one do you like best? Why? What’s inside? About a half-dozen of the same prototype Pro V1 golf balls , but each of them with a different sidestamp design. As every new Titleist Pro V1 represents years of rigorous R&D and player testing, every Pro V1 sidestamp represents “at least five months of development that’s running in parallel to the overall process,” according to Senior Golf Ball Product Manager Frederick Waddell. “Based on our player research and testing, we know that the overwhelming majority of golfers today are interacting with the sidestamp on their golf ball at some point during the round,” Waddell says. “But that’s not anything new. We’ve been incorporating alignment features into our Pro V1 models and implementing the feedback of tour players and dedicated golfers going back to 2002.” Equipment standards dictate that every new golf ball listed on the USGA/R&A Conforming Golf Ball list feature a new, unique sidestamp that complies with specific design rules. For each new generation of Pro V1 and Pro V1x golf balls, Titleist designers create a collection of new sidestamps with varying features inspired by recent golfer feedback. Many of these are printed on golf balls at our Custom Operations facility for further internal analysis and deliberation. The semi-finalists, so to speak, are sent to Titleist Ball Plant 3 – the center of Titleist golf ball technology – where they are printed on Pro V1 and Pro V1x prototypes within the authentic manufacturing environment. Next stop: The PGA Tour. While a winner typically emerges from the Tour players’ vote, the final decision is validated through further testing with dedicated golfers, both in-person at golf courses and through Team Titleist surveys. “Any change we make to a Titleist golf ball has to be informed by what golfers are telling us and what they want,” Waddell says. “That is the foundation of our process and everything we do.” In addition, in February 2018, new alignment aid sidestamp designs were made available through the My Titleist customizer on Titleist.com. They instantly became the most popular custom logo options selected by golfers, inspiring the new sidestamp designs for the recently-launched Titleist Tour Soft , Velocity and TruFeel golf balls, along with the new Pro V1 and Pro V1x Enhanced Alignment offerings. Now that you have a better understanding of how we choose our sidestamps, we thought you would enjoy seeing all the different Pro V1 and Pro V1x marks throughout the years — one of the primary distinguishing marks of each model: 2000 slideshow.titleist.com/.../1152.xml 2000 Pro V1 : When the original Titleist Pro V1 debuted in 2000, it incorporated three ground breaking advances: A large resilient core, multi-component construction, and a cast urethane elastomer cover. LOOKING BACK: On Oct. 11, 2000, 47 golfers put the new Pro V1 in play at the PGA Tour’s Invensys Classic in Las Vegas, the first week it is available for competition, marking the largest pluralistic shift of equipment at one event in golf history. The winner, Billy Andrade, also plays Pro V1. 2003 slideshow.titleist.com/.../1153.xml 2003 Pro V1x: The new Pro V1x is introduced for the first time, featuring a dual core and a high-coverage 332 dimple design with 7 different sizes. LOOKING BACK: On April 11, 2004, in a storybook ending to one of the most exciting finishes in Masters history, the winner relies on the Pro V1 golf ball to birdie five of the last seven holes, culminating with a dramatic 18-foot putt to capture his first major championship. 2005 slideshow.titleist.com/.../1154.xml LOOKING BACK: Titleist Brand Ambassador Geoff Ogilvy captured his first major at the 2006 US Open with the '05 Pro V1 2007 slideshow.titleist.com/.../1155.xml 2007 Pro V1 and Pro V1x : Based on player feedback, new A.I.M. (Alignment Integrated Marking) Technology is added to 2007 Pro V1 and Pro V1x, extending the arrows on each side of the model name for improved alignment. A new staggered wave parting line design and tour-validated alignment integrated marking sidestamp were also introduced to the ‘07 Pro V1 and Pro V1x. LOOKING BACK: On July 23, 2007, Padraig Harrington plays a Pro V1x in winning The Open Championship for his first-career major, triumphing by one shot in a four-hole playoff. 2009 slideshow.titleist.com/.../1156.xml LOOKING BACK: On April 12, 2009, Angel Cabrera wins The Masters on the second hole of a sudden-death playoff, marking the second major for Cabrera who also captured the 2007 U.S. Open at Oakmont playing Pro V1x. Also in 2009, Bill Haas (Pro V1x) captured the 1,500th victory for the Pro V1 family with his win at the 2010 Viking Classic. 2011 slideshow.titleist.com/.../1157.xml 2011 Pro V1 and Pro V1x: The sidestamp design evolves again as we introduce the same Pro V1 and Pro V1x logo typeface to the A.I.M. sidestamp. LOOKING BACK: The winner of the U.S. Open plays a Pro V1x golf ball to rewrite the record books, capturing his first major championship in wire-to-wire, runaway fashion with an eight-shot victory at at Congressional CC. 2013 slideshow.titleist.com/.../1158.xml LOOKING BACK: In 2013, Brand ambassador Adam Scott (Pro V1) becomes the 1st Australian player to win at The Masters. 2014 slideshow.titleist.com/.../1159.xml 2015 slideshow.titleist.com/.../1160.xml LOOKING BACK: On June 21, 2015, Jordan Spieth wins the U.S. Open, becoming the youngest player since 1922 to win two career majors and only the sixth player to win the Masters and the U.S. Open in the same year. 2017 slideshow.titleist.com/.../1162.xml LOOKING BACK: On August 13, 2017, Justin Thomas earns the 99th PGA Championship in dramatic fashion for his first career major and his fourth victory of the year. And on November 11, 2018, playing Pro V1x, Lee Westwood rallies to win the Nedbank Golf Challenge in South Africa, earning the 3,000th victory for the Pro V1 franchise across the worldwide professional tours since its introduction. 2019 slideshow.titleist.com/.../1161.xml LOOKING BACK: On May 19, 2019, the winner of the PGA Championship at Bethpage Black goes wire-to-wire to win his fourth career major championship in two years, all while playing a Pro V1x. ... #TeamTitleist

In case you missed it, Titleist's Manager of Golf Ball Fitting & Education, Michael Rich, recently spent time fielding golf ball related questions from Team Titleist members on our discussion boards . When experiencing a Titleist golf ball fitting anywhere in the world, Michael is the liaison between our Golf Ball R&D Team and our extended fitting team to ensure our fitters are providing a world-class fitting experience to each and every golfer. As with all Titleist equipment, there's no substitution for a real-life fitting. That being said, Michael's forum Q&A has some great insight for golfers who don't have that type of access or just needed some added assurance for more confidence on the tee. While all of Mike's responses are worth a read, we compiled the following Top-5 Q&A wrap up that we think is most beneficial to the wider Team Titleist community. Check out the top 5 questions and answer below, but we also strongly encourage viewing the full Q&A thread here: Golf Ball Forum Q&A The Top 5 Golf Ball Questions and Answers From Our Recent Team Titleist Golf Ball Q&A 1. WHAT'S THE DIFFERENCE BETWEEN PRO V1 AND PRO V1x? TT Member PULPLVR : Can you please clarify the differences between the Pro V1 and the Pro V1x and how those differences have changed in the past few years? Michael Rich (MR): Great question! This is a question that comes up all the time in our golf ball fitting. The differences between Pro V1 , Pro V1x , and AVX can be boiled down to flight, spin, and feel. Pro V1 delivers optimal flight (a penetrating flight) and spin for most golfers with a very soft feel. Compared to Pro V1, Pro V1x will fly higher, spin more through the bag, and feel firmer. Compared to Pro V1, AVX will fly lower, spin less through the bag, and feel softer. This flight, spin, and feel relationship between Pro V1 and Pro V1x has been the case since the 2017 generation of these models and we don't anticipate this relationship changing moving forward. Check out the attached image, as this is a simple way to understand the performance differences between the three models. 2. RECOMMENDED GOLF BALL FOR HIGH HANDICAP/CASUAL GOLFERS? TT Member ED B : As a high handicapper and older golfer (65), what should I be looking at when choosing a ball? What do you recommend? MR: Beyond which specific model may be best for your specific golf game, it is important to understand the importance of playing one golf ball model consistently. Every golf ball is designed to perform differently. Additionally, you will see significant differences in terms of quality from manufacturer to manufacturer. My biggest piece of advice to someone fairly new to the game is to find a golf ball that you like in terms of performance and feel, and commit to playing that golf ball exclusively. Shot after shot, round after round. Golf is a tricky enough game without introducing unnecessary variables into the equation. Eliminate one of those variables by selecting one ball you like and sticking with it. Using the same model golf ball on every shot of every round eliminates performance variation, builds confidence and consistency, and will ultimately lead to you shooting lower scores. 3. HOW DO LAYERS WITHIN A GOLF BALL EFFECT PERFORMANCE? TT Member DOLIVIERI : How can the layers of a multi-layered golf ball have that much effect on the performance of the ball? MR: Your question gets at the heart of why and how the introduction of the original Pro V1 back in 2000 revolutionized the game. Before the original Pro V1 existed, golfers were forced to make a choice: play a ball that provided spin and control or play a ball the provided distance. Most professional golfers played performance balls with wound construction, liquid-filled centers, and balata or urethane covers for their feel and spin characteristics. Most amateur players played low spinning, solid core distance balls that mostly had Surlyn covers. Titleist saw that there was an opportunity to develop a golf ball that offered total performance. So our engineers seized this opportunity, combining the best of both worlds: the distance of solid core golf balls with the feel, spin, and control of wound golf balls. That golf ball was the original Pro V1, and suddenly, for the first time ever, the best golf ball for Tour Professionals was also the best golf ball for amateur golfers. The multi-layer, multi-component construction of Pro V1, Pro V1x, and AVX make it so golfers of all abilities can benefit from their performance and quality. 4. WHICH TITLEIST GOLF BALL IS BEST FOR MY SWING SPEED? TT Member MBALL : Are there recommended swing speeds listed for your different model golf balls? MR: This has been a popular topic in this thread, so I want to reiterate what I've said to a few other folks. There is a lot of "noise" out there about swing speed, but choosing your golf ball based on your swing speed is a flawed approach. All of our golf balls at Titleist are designed to perform for all swing speeds, with every club, on every shot. So, what do we recommend you focus on when selecting a golf ball if swing speed is a non-factor? We want you to focus on the performance the golf ball delivers on shots around the green and your approach shots into the green. This is where you have the greatest opportunity to improve your score and where golf ball performance is most important. We know that there are a lot of choices out there for golf balls and it can be difficult to know which model is best for your game. If that's where you are at, I'd recommend you take a few minutes and go through our online golf ball selector tool . 5. WHAT'S THE SCOOP ON GOLF BALL ALIGNMENT AIDS? TT Member BENTRON : Have you found that certain on ball alignment aids suit certain putting styles/ strokes better? MR: We know that many golfers utilize the golf ball's sidestamp or another alignment aid to help with their putting. In fact, our research shows that only 14% of golfers never use the sidestamp on the golf ball for alignment. That means 86% of golfers use the sidestamp on the golf ball at least some of the time to aid in their alignment. Dating all the way back to 2002, the sidestamps on our golf balls have been incorporating an alignment element. And, this is something that we continue to work to enhance, as you see with our Pro V1 and Pro V1x enhanced alignment offerings, as well as the sidestamps we are utilizing on the new Tour Soft , Velocity , and TruFeel golf balls. All that said, the alignment aid that is best for you and your game really comes down to personal preference.

www.youtube.com/watch Breakthrough CG Design Takes Performance of #1 Wedge in Golf to New Heights Master Craftsman Bob Vokey’s relentless mission to design and craft better performing, better feeling wedges has reached a new height of innovation with the introduction of his Vokey Design SM8 models, the most accurate and forgiving Vokey wedges yet. The groundbreaking Progressive Center of Gravity (CG) design concept that originated with Vokey Design SM6, and was refined with SM7, has experienced one giant shift forward in the new SM8. By moving the CG forward, to a position that actually hovers in front of the wedge face, Vokey and his R&D team have produced a wedge that wants to square every time. The result is improved distance and trajectory control, better feel and increased stability for more consistent results. These advancements – enhanced by Bob’s six tour-proven sole grinds for precision fitting, and 100% inspected Spin Milled grooves for maximum spin – have SM8 poised to continue Vokey’s historic run as the #1 wedge on tour since 2004 and counting. In golf shops beginning March 6, 2020, Vokey SM8 wedges are available in four finishes – Tour Chrome, Brushed Steel and Jet Black , plus the tour-preferred Raw finish (custom order only). SM8 PERFORMANCE AND TECHNOLOGY Great wedge play comes from distance control, shot versatility and spin. Bob Vokey and team have designed SM8 to improve performance in all three areas through the following key innovations: Reimagined Progressive CG Vokey’s Progressive CG design philosophy aligns the center of gravity with the impact position – lower in the low lofts, higher in the high lofts – for better trajectory and distance control. SM8 takes the next innovative leap, pushing the CG forward while maintaining the vertical CG position to create a more consistent, better-feeling strike. To achieve this, Voke’s team lengthened the hosels and counterbalanced that weight with high- density tungsten low in the toe. This high, forward CG position boosts MOI (up to a +7% increase in the higher lofts) producing a more solid feel, improved ball flight and a club face that simply wants to square up at impact for more consistent results. “When Kevin Tassistro (Director of Wedge R&D) brings me new prototypes, he knows I won’t have feedback until I’ve watched tour players hit them,” Bob Vokey said. “The proof is in their results and their reactions. That’s been my validation process from day one.” “The first time I had guys hit SM8 was on the range at Riviera,” Vokey said. “I always listen to the sound they’re making at impact, and it was phenomenal. ‘Solid but soft’ was how they described it. They loved it. That means they’re getting the proper feedback that you need to execute every type of wedge shot, whether you’re in the fairway, in a bunker or around the green. They also talked a lot about the flight. It’s in a better window, it’s more consistent, and they have more control of it. Overall, guys just kept telling me how easy it was to hit every type of shot they wanted to hit. They just felt like they were getting more of out of the wedge – and that’s because Kevin and his team were able to push that CG forward out in front of the face, to a place we never would have imagined 20 years ago.” Refined Sole Grind Options Developed through decades of work with the best shot makers in the game, Vokey’s six Tour-proven sole grinds – F, S, M, K, L and D – allow golfers of all skill levels to be precisely fit for their swing type (steep, neutral, shallow), shot making style and course conditions (firm, neutral, soft). SM8 continues to feature the most complete lineup of grind, bounce and loft options, allowing for more creativity and consistency, and giving players of any level the ability to create multiple shots around the green. One of Vokey’s preferred setups is pairing a higher bounce sand wedge (i.e. SM8 56.14 F) with a lower bounce lob wedge (i.e. SM8 60.08 M). This type of setup – which empowers a player to adjust to firm or soft conditions from the turf or in a bunker without having to change technique – is utilized by both Jordan Spieth (56.10 S and 60.04 L) and Justin Thomas (56.14 F, 60.06 K). Based on this insight, and current PGA Tour tends, the D Grind has been extended to the 54.12 and 56.12 SM8 models, providing players with versatile mid to high bounce sand wedge options. To learn more about each Vokey grind and view the full SM8 matrix, click here . 100% Inspected Spin Milled Grooves SM8’s patented Spin Milled grooves are meticulously engineered and cut to the edge to maximize spin and shot control. The Vokey R&D team continues to improve upon its industry-leading groove cutting tolerances, with each groove on every head individually cut and 100% inspected for conformity to the rules of golf. Micro-grooves are individually cut in between grooves, which maximize spin on partial shots. A proprietary heat treatment is applied to the impact area to double the durability of the groove without impacting feel – making it the most durable groove in golf. VOKEY WEDGE SELECTOR The Vokey Wedge Selector tool on Vokey.com helps golfers select the proper loft, bounce and grind options for their swing and course conditions. Vokey recommends that golfers visit their local Titleist fitter to confirm the results. LINK : https://www.vokey.com/tools/wedge-selector-tool.aspx . #1 WEDGE ON TOUR SM8 wedges made their PGA Tour debut in late November at the RSM Classic. More than 100 SM8 wedges were immediately put into play by 37 players, including the eventual champion, Tyler Duncan (54.08 M, 58.04 L). Just two events later at the Sony Open, the first full-field event of 2020, a total of 167 SM8 models were in the bags of 60 players, supplanting Vokey’s prior generation SM7 models as the #1 wedge on the PGA Tour. The winner, Cameron Smith, had four Jet Black SM8’s (46.10 F, 52.08 F, 56.08 M, 60.10 S) in play. New SM8 wedges (54.10 S, 60.12 D) were also in the champion’s bag the following week at The American Express. Additionally, Vokey SM8 wedges became the #1 wedge on the European Tour the first week they were available at last week’s Abu Dhabi HSBC Championship. Ian Poulter , Rafa Cabrera Bello and Bernd Wiesberger were among those with new SM8’s in play. The rapid conversion was foreshadowed last February at the Genesis Open, when Vokey tested unmarked nearly-final SM8 prototypes with eight players on the range at Riviera, including Max Homa , J.T. Poston and Jimmy Walker . All eight players asked him when they could put them into play. In late December, Adam Scott won the Australian PGA Championship with four new models in the bag (48.10 F, 52.12 F, 56.10 S, 60.06 K). Scott was also one of four players on the International Presidents Cup team to game SM8’s, in addition to Cameron Smith , Sun-Jae Im and Ben An . SM8 wedges became the #1 model in play on the PGA Tour at the Sony Open, including the four wedges in the bag of champion Cameron Smith , who chooses to play four Jet Black SM8 wedges (46.10 F, 52.08 F, 56.08 M, 60.10 S). In total, more than 200 players have already made the switch to SM8, as the tour seeding and validation process continues around the world. Tyler Duncan NEW SM8 FINISHES Golfers can choose from four different finishes available in SM8. The new Tour Chrome features a softer chrome finish than the prior generation. The darker Brushed Steel is more textured and dynamic than the polished SM7, while maintaining a non-glare finish in the playing position. The raw Jet Black is enhanced with black paint fill in the logos and graphics. Raw – the most popular option among tour players, in which no additional finish applied to the 8620 carbon steel – is available through custom order. All four finishes are available through Vokey.com. ADVANCED PERSONALIZATION AND CUSTOM OPTIONS SM8 wedges feature a more modern, clean look, which also provides a canvas for customization. Inpsired by Aaron Dill, Vokey’s trusted PGA Tour player rep ( @VokeyWedgeRep ), the WedgeWorks custom options are expanded to include: • Six unique toe engravings; • Expanded stamping options, including 10-character Straight/Freestyle stamping, 15 characters around the toe, and two lines of 10 characters each; and • Custom paint-filled Loft, Bounce and Grind markings and BV Wings logo. SM8 wedges can also be custom ordered with a wide range of specifications and personalization, including an industry-leading selection of shafts, grips, shaft bands, ferrules, stamping and paint fill. For a complete list of options, visit Vokey.com . AVAILABILITY The new Vokey Design SM8 wedges are available for pre-order in golf shops worldwide and through Vokey.com beginning Feb. 11. They arrive in shops March 6. MAP $159.

The largest core ever produced by Titleist golf ball engineers drives longer distance and better short game performance in the new Titleist Tour Soft , available beginning Jan. 22 in golf shops worldwide. Titleist Tour Soft was first introduced two years ago, utilizing new material and process technologies to deliver the best performance in its category – offering a superior combination of soft compression feel, very fast speed for commanding distance and excellent short game spin and control. For golfers who prefer a softer-feeling golf ball, the new 2020 Tour Soft improves upon its prior generation with real performance advancements to help them play better. ••• https://youtu.be/pPICHEldKSQ What you need to know about the New Tour Soft: • Titleist’s largest golf ball core is now even larger, delivering faster ball speeds for category-leading distance off the tee. • The larger core size required engineers to make Tour Soft’s high performance 4CE grafted cover system even thinner, producing increased short game spin around the green. • Enhanced aerodynamics – a new spherically-tiled 342 cuboctahedron dimple design – provides a more penetrating ball flight . • Doubling as an alignment aid, the new Tour Soft “T” sidestamp provides golfers the option for easy alignment on the tee or green . “Golfers wanting to play a softer-feeling ball shouldn’t have to sacrifice yards off the tee or control into the green. We know they have real golf to play and their ball has to be much more than just soft,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “The new generation of Tour Soft continues to show what’s possible in a lower compression design. Our engineers have developed a longer, all-around better performing golf ball that maintains the soft and responsive feel that golfers love about this product.” The new Tour Soft, offered in both white and high-optic yellow , is manufactured by Titleist associates at Titleist’s owned-and-operated Ball Plant 2 in North Dartmouth, Mass., ensuring the most consistent performance and quality in every dozen and every ball. • • • slideshow.titleist.com/.../1131.xml New Alignment Stamp Tour Soft’s sidestamp has been redesigned and integrated into a new alignment aid feature for 2020. The alignment stamp – resembling a “T” shape – makes it easier for golfers to line up their Tour Soft on the green or tee, without having to mark lines on the ball. “When we began offering alignment aid stamps through our My Titleist customizer (on Titleist.com) in February of 2018, they instantly became the most popular options among golfers choosing to add custom logos to their golf ball,” said Michael Fish, Titleist Golf Ball Product Manager. “Our research and testing with Tour Soft golfers showed an overwhelming preference for using an enhanced alignment stamp and they put this ‘T’ mark at the top of their list.” • • • 2020 Tour Soft Performance & Technology The new Titleist Tour Soft is engineered to provide golfers with better performance for their game, delivering responsive soft feel, commanding distance and excellent short-game performance through the following key technologies: • Reformulated, Larger and Faster Core – the largest of any Titleist golf ball – delivers longer distance and responsive feel. • Thinner 4CE Grafted Cover – developed using ultra-thin TCU process technology – generates more greenside spin for better control into and around the green. • Spherically-Tiled 342 Cuboctahedron Dimple Design provides a more penetrating and consistent ball flight. • • • Availability New Titleist Tour Soft golf balls are available in golf shops worldwide beginning Jan. 22, 2020. Visit the Tour Soft product page for full details on the new Titleist Tour Soft golf balls. #TeamTitleist

Why no (Enhanced alignment aid)on AVX?

The new Titleist TruFeel golf ball is engineered to deliver longer distance and excellent control for golfers who rely on the consistent performance and quality of the softest-feeling Titleist. Now available in golf shops worldwide, Titleist TruFeel has been reimagined with a new TruTouch core and new TruFit aerodynamics for more distance with the driver and in the long game. A proprietary TruFlex cover provides ultra-soft feel and excellent control on shots into and around the green. For golfers who prefer a very soft compression feel, Titleist TruFeel improves upon the prior generation DT TruSoft as the best performing golf ball in its class, offering a superior combination of soft feel, longer distance and short game control. “We know from our extensive player testing that golfers who gravitate toward the softest-feeling golf balls are also clearly focused on performance,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “In this category, we continue to see competitive products that sacrifice distance or short-game spin in order to gain a softer feel. TruFeel strikes the perfect balance of extremely soft feel and all-around performance. Our engineers have advanced TruFeel’s low compression technology to add speed and distance in the long game while preserving the feel that golfers tell us they love – and the playability on every shot that makes this ball a Titleist.” TruFeel is available in White and Optic Yellow, with a new Matte Red color option to be added in January 2020. The new TruFeel sidestamp has been designed to double as an alignment aid. PERFORMANCE & TECHNOLOGY Titleist TruFeel delivers best-in-class performance through the most advanced low compression design and manufacturing technologies: New TruTouch Core: The fast, low compression TruTouch core generates low spin for long distance. TruFlex Cover: The TruFlex cover is a proprietary Titleist formulation designed for very soft feel around the green and excellent greenside control. New TruFit Aerodynamics: The new TruFit aerodynamics are designed with a symmetrically optimized pattern to enhance long game distance. Every TruFeel golf ball is made at Titleist Ball Plant 2 in North Dartmouth, Mass., to ensure the most consistent performance, quality and feel – from ball to ball and dozen to dozen. NEW SIDESTAMP ALIGNMENT The TruFeel sidestamp features a new alignment aid, providing golfers the option for easy alignment without having to mark a line on the ball. The design was inspired by the most popular alignment aid available through the My Titleist customizer on Titleist.com since alignment options debuted in February 2018. COLOR OPTIONS AND AVAILABILITY TruFeel is now available in golf shops worldwide in both White and Optic Yellow, with a new Matte Red color option coming in January 2020. MAP $22.99.

We’re happy to share some exciting news from the Titleist Gear Team! This past week, at The Northern Trust, Titleist Brand Ambassadors were spotted sporting a bold new look as they traversed the fairways at Liberty National. Their clubs and gear were stowed in the new Titleist Tour Bag , a contemporary bag with refined details and modern styling that has inspired an entire new selection of gear offerings that are coming soon – The Jet Black Collection . We wanted to hear the whole story behind the Jet Black Collection, so we sat down with Sean Slater , Golf Gear Product Manager for Titleist, who told us about the origin of the new Tour Bag and how its features and design sparked the creation of the new Jet Black Collection. • • • TEAM TITLEIST: A few Titleist Brand Ambassadors just got a sneak preview of the new Tour Bag. What were their first reactions? SEAN SLATER: We recently had a photoshoot with some of our Brand Ambassadors where they got to see the Tour Bag for the first time and their reactions were priceless. Many of the players had been asking for a fresh new look and we wanted to deliver. As with any other product launch, we put Tour player feedback at the top of our list, so it was very cool for them to see their input come to life in something like the new Tour Bag. The players were also very excited to see that from a construction standpoint, there were very few changes to the bag. We continue to receive positive feedback on the current Staff bag, so we wanted to ensure that we made the enhancements where necessary, but still evolved the design. TT: Tell us about the new Jet Black colorway. SEAN SLATER: We wanted to make sure we created a meaningful update that was both bold and impactful. We looked at a number of different ways to block the bag using our colors and we really liked the white script popping off of black. Changing the large panel from white to black also gave the bag a very clean look. It was a small change that had a big visual impact, which was exactly what we were shooting for. We finished the bag by highlighting the large apparel pockets with red waterproof zippers and some embroidery around the new quilted hip-pads. TT: The new Tour Bag also features a refined top cuff and several luxury enhancements. Can you tell us about these improvements? SEAN SLATER: On the new Tour Bag, the dividers didn’t change but we did implement a new, low-profile design. This was a Tour-inspired feature that we rolled out on the 2019 Players Collection to help accommodate short putters and is a welcomed change by the Tour players. The top cuff still includes integrated handles, but now has a little more curvature across the top. Another objective of the new Tour Bag project was to give the bag a more refined, luxurious feel. The first thing we did was upgrade some materials. More specifically, the belly panel material which has been changed to a new premium synthetic that really helps embroidered names and logos pop. The other thing we did was highlight the hip pads and other areas with a premium quilted stitch detail that was inspired by some high-end car interiors. TT: At what point did you make the decision to extend the Jet Black concept to a whole new collection? SEAN SLATER: As soon as we decided to move forward with the Tour Bag, we knew it would extend throughout the bag line for 2020. Because of the feedback we receive on colors, especially from Team Titleist members, we always ensure that we include a colorway that aligns with the latest bag on Tour. New for 2020, we’ve tied some new product categories into the Jet Black collection, which looks awesome when you start to put some of the pieces together. TT: What types of products will be included among the new Jet Black offerings? SEAN SLATER: The entire 2020 line will be available early next year, but this fall, Team Titleist members can look forward to exciting new Jet Black colorways on things like headcovers, travel gear and even umbrellas. TT: Will Jet Black versions of the Midsize Bag or Players 4 Plus Stand Bag incorporate any of the luxury features found in the new Tour Bag? SEAN SLATER: Great question! We wanted to make sure that we added a little something special to the other bags in the Jet Black Collection. The Midsize bag is the little brother to the Tour bag and shares many features and benefits, including a newly added magnetic valuables pocket. Our Players bags in the Jet Black Collection will also include a premium ball pocket material, velour top cuffs and quilted hip pads – all derived directly from the Tour bag. Hybrid bags and our new line of Cart bags will also include some of the special features as well. TT: What’s the first item from the Jet Black Collection that you’ll be putting into play? SEAN SLATER: I'm excited for the entire collection to launch so it is tough to pick just one. At the top of the list right right now for me, I'd have to say it will be the Players 4 Plus in the Jet Black colorway with the Team Titleist logo on the ball pocket and some matching headcovers.We have some new additions to the bag line coming out soon, so we’ll have to see what else gets added to the line up. • • • Thanks, Sean! Check back soon for more information on the Jet Black Collection and we’ll keep you updated, too, as we learn more. #TeamTitleist

www.youtube.com/watch Direction and Speed. The keys to putting can be expressed in those two simple words. As Scotty Cameron showed us in his last video, direction – getting your golf ball started on the right line – has never been easier, thanks to the next level alignment features he’s engineered into new Phantom X Putters. But what about speed? How do you create a putter that heightens your senses and aligns them with the force of your putting stroke? Through trial and error, Scotty found the answer in simplicity, in solid putter face technology. The standard-milled, 6061 aircraft aluminum face construction found in new Phantom X mallets provides solid feedback while preserving the soft feel that players prefer. This proper balance between sound and feel enhances your touch, distance control and consistency on the greens. Enjoy the video above and let us know what you think of the sound and feel of new Phantom X putters. CLICK HERE for an overview of each Scotty Cameron 2019 Phantom X putter model. • • • #TeamTitleist

www.youtube.com/watch Scotty Cameron has created his most technically advanced putter line to date with the 2019 Phantom X family — a collection of nine new modern mallets engineered to take putting performance to the next level. Inspired in large part by the aesthetics Cameron has long admired in the world of motor sports, the Phantom X line gave the Master Putter Craftsman freedom to work with “a blank canvas”. “I wanted different,” Cameron said. “I wanted what’s next. A lot of it came from the sports car that looks like it’s going 200 miles an hour standing still.” The Phantom X line presents players with a variety of new mallet setups built around a cohesive mix of five head styles, with multiple shaft bend and alignment options. To maximize MOI, each Phantom X model incorporates multi-material construction featuring precision milled solid aluminum faces integrated with 303 stainless steel heads with enhanced vibration dampening technology. Available in golf shops worldwide beginning April 12 , Phantom X replaces the Futura family while advancing Titleist Master Putter Maker Scotty Cameron’s proven multi-material construction methodology of combining 303 stainless steel and 6061 aircraft-grade aluminum for increased MOI, optimal weight distribution, improved sound and responsive feedback. “Phantom X is by far the most high tech putter line we’ve designed to date," said Scotty Cameron. "This product is so much faster looking, and taken to the next level, that it needed a new name. It’s a major leap in performance. We’ve designed a variety of flange setups, alignment options and shaft bends to offer mallet players more models to choose from. I was inspired by Tour players who’ve asked for slightly smaller profiles with more alignment options and solid face construction. The engineering has been ramped up to an entirely new level to bring this brand new line to life. Phantom X is the ultimate lineup for mallet players.” • • • The Phantom X line comprises nine modern mallets based on five new, refined and streamlined head shapes – featuring low-bend, mid-bend and straight shaft setups, in addition to a variety of flange orientations and improved alignment cues: • FIVE NEW HIGH-TECH, MULTI-MATERIAL HEADS: Each Phantom X putter is a precision milled, multi-component mallet based on one of five new head designs. These models are slightly more compact than their Futura predecessors with sleek, ground-hugging contours that pleasingly angle away from the player to inspire confidence at address, yet still employ aluminum and steel components perfectly matched for optimal shape and weight distribution. • TOUR PREFERRED ALIGNMENT: A variety of tour-preferred setups offer multiple alignment options, including: continuous lines from the leading edge all the way back; simple sight dots; raised or stepped down flanges; and wider or “vanishing” toplines. Alignment features have been accentuated with longer, racing-inspired lines and triple milled sight dots highlighted in neon yellow paint to frame the golf ball at address. • MULTIPLE SHAFT BEND OPTIONS : With three shaft options – low-bend, mid-bend and straight – offered across the Phantom X line, players have more choices with regard to their preferred amount of toe flow. Phantom X models with “.5” in the name (i.e., 5.5, 7.5 and 8.5) have a shorter, low-bend shaft configuration with one shaft of offset for more toe flow to promote an arc in the putting stroke. The Phantom X 5, 6, 7, 8 and 12 models have a slightly taller, mid-bend shaft for a near-face balanced setup that produces less toe flow than the .5 models. The Phantom X 6STR has a straight shaft with zero offset. • SOLID FACE TECHNOLOGY: Each Phantom X mallet is constructed with a standard-milled, 6061 aircraft aluminum face anodized black that extends back and through the flange areas of each model. This results in solid feedback, while preserving the soft feel players prefer. • NEW CUSTOM DESIGNED GRIP : The Phantom X line marks the debut of the new Pistolero Plus grip in cement gray with gloss black paintfill. The Pistolero Plus is a modified Pistolero grip with a thicker, less tapered right (low) hand that combines the tour-preferred performance and feel of a rubber Pistolero-style grip with a slightly built-up feel perfectly suited to mallet putters. • • • The nine new Phantom X models deliver key performance benefits in design, construction, alignment and shaft bend options. Scroll through the slideshow below to see each model. slideshow.titleist.com/.../960.xml CLICK HERE FOR AN OVERVIEW OF EACH 2019 PHANTOM X PUTTER MODEL • • • PHANTOM X WEIGHTING & SHAFTS: Each new Phantom X putter features advanced stability weighting with two, customizable stainless steel heel-toe weights and stepless steel shafts. FINISH & GRAPHICS: The Phantom X line’s 6061 aircraft grade aluminum components have been anodized black in a misted finish that helps to reduce sun glare. The 303 stainless steel putter head components have also been misted for a radiant yet glare resistant appearance. Scotty’s familiar three-dot theme carries through to the back cavities of the Phantom X 5, 5.5, 6 and 6STR as unpainted, raw circles revealed by milling away the black anodization. Neon yellow paintfill provides bold visual guidance in sight lines, while sight dots have been double-milled to highlight the neon yellow paintfill with a ring of silver-colored aluminum. AVAILABILITY: Phantom X putters will be available worldwide on April 12, 2019, through Titleist authorized golf shops. #TeamTitleist

https://youtu.be/otuhq6FP8yI The wait is finally over. Beginning this Friday, March 30, 2018, the next generation of Scotty Cameron Select putters are available in golf shops around the globe and we’re bringing you a closer look at all of the new models that make up the 2018 Select line-up. Check out the videos below to explore each of the new models and learn more about the precise refinements that have been made to enhance the sight, sound and sole. • • • https://youtu.be/HzpYvxxHN_E Newport: The iconic “three-step” Newport shape was designed to sit evenly at address and enhanced with four-way balanced precision milling. Updated graphics extend Scotty’s iconic three red dot theme to the face heel and sole. • • • https://youtu.be/FoE-aCKfYYs Newport 2 (RH/LH): With subtle refinements to topline radius milling, the Newport 2 appears slightly thinner from address for a Tour-preferred setup favored by the world’s top players. Up to 30 percent more vibration dampening material improves sound, as well. • • • https://youtu.be/XiYTp8pGNQo Newport 2.5: The Newport 2.5 employs softer milling of the flare neck that provides players with ¾ shaft offset and higher toe flow, while incorporating the line’s four-way sole balancing setup and improved vibration dampening material connecting the face to the body. • • • https://youtu.be/iqn3AvUhSIQ Newport 3 (RH/LH): The heel-shafted Newport 3 brings together a teardrop shaped design with high toe flow. Flange milling has been smoothed for more sculpted contours with updated four-way sole balancing and improved vibration dampening. A left-handed Newport 3 option joins the 2018 Select line, offering a heel-shafted, higher toe flow small mallet option to the line. • • • https://youtu.be/OAFRziyB-YU Laguna: Scotty’s newest, re-engineered Laguna brings back a popular head shape with 2018 Select line technology, including a mid-milled stainless steel face inlay, four-way balanced sole milling and improved vibration dampening technology. • • • https://youtu.be/a_yqyajA8zk Fastback: The 2018 Select Fastback features a single milled flange line giving it a cleaner, Tour-preferred look at address while allowing for more vibration dampening material to be placed between the sole and the flange of the putter. The 6061 aircraft grade aluminum face-sole inlay has been refined to allow for weight to be distributed to the perimeter of the putter head for enhanced forgiveness. • • • https://youtu.be/CyQr8EaVRQA Squareback: Scotty’s 2018 Select Squareback has a milled sightline for a clean look at address. The milled line versus prior pop-through alignment allows for more vibration dampening material to be placed between the sole and the flange of the aircraft grade aluminum face-sole. This design also extends our multi-material methodology with softer contours, subtle shape refinements and a new face-sole configuration. ••• Visit the Scotty Cameron Select Putters product page for full details on the new Scotty Cameron Select putter line. #TeamTitleist

With the new 2018 Scotty Cameron Select line of putters about to hit golf shops around the world, we wanted to check in with our friends over at ScottyCameron.com to get the details on all of the latest innovations in the Select family. Check out the Q&A below for the inside scoop, straight from the Master Putter Craftsman himself. Q: Tell us about the new Scotty Cameron 2018 Select putter line. Scotty Cameron: For the 2018 Select putters I focused on refining the elements involved with the sight, sound and sole components of each model. To keep it super simple, think: Sight, Sound, Sole. Keying on these seemingly small details can make a big difference in how a putter performs, and we’ve made every opportunity to improve each attribute to release our most advanced, best performing putters ever. For over two decades I’ve been refining and re-designing Newport-style blade putters—for the best players in the world, as well as the rest of us. Thankfully, what works for them can help us putt and play better, too. And, I tapped into that vast network of touring professionals for their feedback to create the models we present with this new 2018 Select line. I’ve examined and explored every shape, every contour and every radius for improvement. I’ve moved metal around. And I’ve increased the amount of vibration dampening material. So, what may not be immediately noticeable as a refinement can be recognized with a trained eye, and some explanation. Q: Can you explain how you refined the line’s sight attributes? Scotty Cameron: Each contour and sight cue was refined per model to enhance alignment opportunities and instill confidence. My first reaction to any putter is related to how it looks. Its curb appeal, if you will. What does it look like from address? How does it make you feel when you set it down? And, what is the player looking for? And, what is he or she looking at? I tried to answer all of these questions as I sought to improve each model’s sight characteristics. First off, as putters have grown in size and weight over the past few decades, they still need to be proportional for what I like to call a “proper” setup. There’s an aesthetic and quality of design that is always foremost in my mind. As you look at, say, a Newport 2, there are three tiers to the shape: the topline, the mid-section (sometimes people call them the “shoulders”) and the weight bumpers. As I’ve slightly widened and thickened that entire body over the years, I’ve had to account for minute details like each corner radius—where we shape and shave hard edges with the mill—to how the topline flows down into the back flange. All to achieve the proper weight, while dialing in the look from the player’s perspective. With shape refinements to each Select model, I focused on thinning topline appearances by giving each a slightly rounder radius on our more mechanical, angular Newport 2 and Newport 2.5. We made the Newport 2 neck more square and “blockier” to help players who rely on this setup feel more confident when lining up putts. Plumbing neck dimensions, edges and angles have all been squared up for a cleaner look from address, whereas I softened them for the Newport design, making it more pleasingly roly-poly. Q: How did you incorporate sound improvement? Scotty Cameron: I’ve always equated sound with feel. Years of Putter Studio research validate that players—whether they consciously know it or not—associate the feel of a putter with the sound it makes when impacting the golf ball. With the face inlay technology we’ve developed, we were able to improve sound and feel by adding up to 30% more vibration dampening material connecting face inlays with putter bodies. The connecting screws are slightly larger to account for the increased material and the surface compression necessary to produce the softer sound, while preserving the feedback demanded by the best players in the world to aid in distance control and diagnosing mishits. Q: What do you mean by four-way sole balancing? Scotty Cameron: My concept of four-way sole balancing is another evolution of putter design that we’re introducing with the 2018 Select line. From address, a putter should sit as close to square as possible. It shouldn't appear closed, nor should it look open. And, something we've never quite taken fully into account (until now) is the effect of the neck, shaft and grip weight on the way a putter rests at address. That extra weight—call it roughly 100 grams—definitely affects the way the putter sits. If the toe hoods and the putter appears closed, it allows doubt to creep in to the player’s mind. Same if it swings open. So, what I’ve come up with is four-way sole balancing—a new design and milling method we’ve incorporated into each new Select. So, how do we do it? First, we start with the draft angle milled into the putter's sole from the face to the cavity. This helps the putter sit squarely and helps to keep the putter from digging into the green during your stroke. We still have draft angle, but the balance point of each 2018 Select putter’s sole has been shifted to account for the weight of the shaft and grip by moving metal in minute increments from face-to-cavity, and from heel-to-toe to help the putter align perfectly. This results in a putter that sits square at address to promote easier alignment on virtually any lie. So, we've got the radius of the sole's shape from heel to toe, and the re-engineered draft angle from face to back cavity. One-two, three-four. Four-way sole balancing is one of those incremental refinements we’ve made that would be very difficult to detect at first glance. But, once you sole your putter on the green, you’ll see what we mean. Q: Tell us about the new Laguna. Scotty Cameron: I listened to what players liked about the previous Laguna-style putters and re-engineered the concept with our 2018 Select line technology. This new Laguna brings back a popular head shape and includes a first-ever mid-milled stainless steel face inlay, four-way balanced sole milling and improved vibration dampening technology. The head is a bit longer than previous Lagunas; it’s comparable to the Newport 2. It’s a bit wider on the toe and thinner in the heel. So many improvements to previous generations. But, that’s what happens as we evolve and progress. Some of the best putters in the world—guys like Brad Faxon—have relied on this design to promote a nice, arced stroke path. As I started talking more about putters with toe flow, I developed this mini-slant neck, which has more toe hang to promote toe flow. I combined a 2.5 neck with a shorter slant neck for this unique, new Laguna neck. It’s very crisp, about a shaft of offset, maybe a hair less. With its new face profile and benefits of new technology, it’s super clean and sits just right. I put the engraved graphics on the front of the neck to hide them from the player’s view. It’s one of those models where our refinement story of this 2018 Select line really rings true. I’m looking forward to seeing what Faxon has to say about it! Q: Tell us about the Fastback and Squareback models? Scotty Cameron: What may be familiar from the most recent Select line as our Mallet 1 and Mallet 2 offerings, I decided to go back to the original names of Fastback and Squareback. Always inspired by cars, I like these names a lot. For the new Fastback and Squareback, we’ve moved from the pop-through sole plate with the crisscross alignment aid, which worked fine for many, to a simpler, Tour-favored milled sight line in the flange. It was a way to get back to basics, as I refined the Select line, while incorporating the four-way sole balancing ideas, as well. Redesigning the pop-through sole plate allowed me to put even more vibration dampening material behind the face. And without the crisscross alignment piece, I had more area to work with when distributing weight using our aluminum face-sole component and stainless steel sole weights. Additionally, the tiered flange design evolved from the Newport. I call the Fastback a Newport-style mallet (with the Squareback being the Newport 2-style equivalent), and with the shaft over design, I’ve been able to put more weight back and into the flange for higher MOI and a nice, stable feel. Also noteworthy that we gave the 6061 aircraft grade aluminum face-sole components gray-colored anodization, which helps the face visually blend into the ground. Q: Any final thoughts about the new 2018 Select putter models? Scotty Cameron: I always strive to raise the bar with regard to our design, materials, milling and manufacturing techniques. And I’m at the point with the Select line models that now I’m hyper-focused on the finest details. We have developed a successful, high-performance putter head philosophy with our multi-component, multi-material manufacturing techniques. Mixing and matching different metals to produce the feel and feedback is something we’ve pioneered and perfected. Now, it’s all about improving. I liken the improvements to the 2018 Select line to how legendary performance cars go through incremental design enhancements that preserve the heritage of the original design, but continue to improve upon themselves using today’s technological advances. So, in my mission to improve the sight, sound and sole of the Select line, we’re bringing you the latest in materials, design, and manufacturing techniques for our finest milled putter family to date. You know each model is a Scotty Cameron putter from the first glance, and from the first putt. • • • Thanks, Scotty! #TeamTitleist

Milled to precision and designed with elegance, the next generation of Scotty Cameron Select putters – introducing new four-way sole balancing technology – continues the evolution of a line engineered for performance. Available in golf shops worldwide beginning March 30, the 2018 Select line advances Titleist Master Putter Maker Scotty Cameron’s proven multi-material construction methodology of combining face inlays of either 303 stainless steel or 6061 aircraft-grade aluminum with stainless steel bodies for superior balance, weight distribution, sound and feel. The new Select line features seven tour-validated modern blade and mid-mallet models. The new Select Laguna joins Scotty’s classic Select Newport , Newport 2 and Newport 2.5 blade styles, while the popular Fastback and Squareback names return in updated mid-mallet offerings. Rounding out the line is the heel-shafted mid-mallet Select Newport 3 . Precise refinements made to the sight , sound and sole components of each Select model deliver key performance benefits: SIGHT: Contours and sight cues were refined to enhance alignment opportunities and instill confidence. Scotty focused on thinning topline appearances by giving each a slightly rounder radius. Plumbing neck dimensions, edges and angles have been squared up for a cleaner look from address. SOUND: Improved sound and feel are the result of up to 30 percent more vibration dampening material connecting face inlays with putter bodies. The connecting screws are slightly larger to account for the increased material and the surface compression necessary to produce the softer sound, while preserving the feedback demanded by the best players in the world to aid in distance control and diagnosing mishits. SOLE: For the first time ever, Scotty has introduced a four-way balanced sole design for a faster setup and easier alignment at address. The balance point of each 2018 Select putter’s sole has been shifted forward to account for the weight of the shaft and grip and their impact related to how the putter sits at address. This results in a putter that sits perfectly square at address to promote easier alignment on virtually any lie. “Everything I’ve learned from refining and redesigning Newport-style putters over the last two decades has gone into this 2018 Select line,” said Scotty Cameron. “I always strive to raise the bar by incorporating new materials, milling and manufacturing techniques. I’m at the point with the Select line of putters that now I’m hyper-focused on the finest details. Tour players pick up on things most people don’t but those details can make a big difference in how a putter performs. We’ve reengineered the sole to account for the shaft and grip weight by actually moving metal in minute increments to help the putter align perfectly. I call it four-way sole balancing because we’ve balanced the putter from face to cavity, and from heel to toe.” • • • The 2018 Select line employs three unique setups incorporating Scotty’s innovative face inlays that wrap around the sole and disappear from the player’s view at address – to complement each putter shape and size: ► New 2018 Select Newport , Newport 2 , Newport 2.5 and Laguna models are modern heel-and-toe weighted blades designed to support flowing strokes in several player preferred setups. Each model features a sole-to-topline 303 stainless steel inlay that is precision mid-milled and hand-buffed to a brilliant, metallic finish, then bonded to the stainless steel body using up to 30 percent more high-tech vibration dampening material than previous models. This fusion of materials provides golfers with ultra-responsive feel and feedback at impact. ► New 2018 Select Newport 3 is a heel-shafted mid-mallet , based on the classic Newport head shape, designed with a flow neck (with ¾” offset) for the player who needs additional toe flow in his stroke. Multi-material technology – featuring a precision milled, lightweight 6061 aircraft grade aluminum face inlay fused to the precision-milled 303 stainless steel body – distributes weight for higher MOI performance. A left-handed Newport 3 was also added to the line for 2018. ► New Select Fastback and Squareback mid-mallets combine 6061 aircraft grade aluminum inlays with Scotty’s wrap-around face-sole technology . The face-sole component is a single piece of lightweight aluminum that wraps down and around to create the midsection of the sole. This construction concentrates weight on the perimeter to produce higher MOI and stability for “straight back/straight through” strokes. The lightweight aluminum face-sole is fine tuned for sound and feel through increased vibration dampening material attached to the stainless steel core. Each 2018 Fastback and Squareback putter has been refined with a milled sightline in the flange in lieu of the pop-through feature. MODEL OVERVIEW : Newport: The iconic “three-step” Newport shape was designed to sit evenly at address and enhanced with four-way balanced precision milling. Updated graphics extend Scotty’s iconic three red dot theme to the face heel and sole. • • • Newport 2 (RH/LH): With subtle refinements to topline radius milling, the Newport 2 appears slightly thinner from address for a Tour-preferred setup favored by the world’s top players. Up to 30 percent more vibration dampening material improves sound, as well. • • • Newport 2.5: The Newport 2.5 employs softer milling of the flare neck that provides players with ¾ shaft offset and higher toe flow, while incorporating the line’s four-way sole balancing setup and improved vibration dampening material connecting the face to the body. • • • Newport 3 (RH/LH): The heel-shafted Newport 3 brings together a teardrop shaped design with high toe flow. Flange milling has been smoothed for more sculpted contours with updated four-way sole balancing and improved vibration dampening. A left-handed Newport 3 option joins the 2018 Select line, offering a heel-shafted, higher toe flow small mallet option to the line. • • • Laguna: Scotty’s newest, re-engineered Laguna brings back a popular head shape with 2018 Select line technology, including a mid-milled stainless steel face inlay, four-way balanced sole milling and improved vibration dampening technology. • • • Fastback: The 2018 Select Fastback features a single milled flange line giving it a cleaner, Tour-preferred look at address while allowing for more vibration dampening material to be placed between the sole and the flange of the putter. The 6061 aircraft grade aluminum face-sole inlay has been refined to allow for weight to be distributed to the perimeter of the putter head for enhanced forgiveness. • • • Squareback: Scotty’s 2018 Select Squareback has a milled sightline for a clean look at address. The milled line versus prior pop-through alignment allows for more vibration dampening material to be placed between the sole and the flange of the aircraft grade aluminum face-sole. This design also extends our multi-material methodology with softer contours, subtle shape refinements and a new face-sole configuration. • • • SELECT WEIGHTING & ACCESSORIES: Each new Select putter features advanced stability weighting with two, customizable stainless steel heel-toe weights, stepless steel shafts and supple Black & Silver Matador Mid-size grips developed to offer the comfort of a larger grip while maintaining responsiveness and feel. REFINED AESTHETICS: Scotty gave the Select line’s raw stainless steel finish a unique bead blast for a radiant yet glare resistant appearance. Smaller double-milled “cherry dots” on the heel and sole – inspired by Scotty’s familiar three bright translucent red dot theme – with simplified, engraved typography represents this modern, refined line. AVAILABILITY: Select putters will be available in on March 30, 2018 worldwide through Titleist authorized golf shops. 1st of 500 models will be available on March 23, 2018. Visit the Scotty Cameron Select Putters product page for full details on the new Scotty Cameron Select putter line. #TeamTitleist

In 2016, when Master Craftsman Bob Vokey introduced SM6 wedges, with their groundbreaking Progressive Center of Gravity (CG) design, he ushered in a new era of wedge innovation and performance. Never before had a wedge line offered golfers such precise distance gapping, shot versatility and spin control. Since that time, Bob and his pioneering R&D team have pushed the limits of that technology, continuing to shape the future of wedge design with the introduction of the new Titleist Vokey Design Spin Milled 7 wedges . Available in golf shops worldwide beginning March 9, 2018, new Vokey SM7 wedges provide all golfers the opportunity for a better, more confident short game through unmatched craftsmanship, technology and performance. The advancements made with SM7 – already the most played wedge model on the PGA Tour, further widen the performance gap between a Vokey and all other wedges. Improving in all three areas of wedge performance, new SM7 models provide increased shot versatility with expanded fitting options, improved distance and trajectory control and more spin through the following key advancements: ► Finely tuned Progressive Center of Gravity locations improve trajectory and distance control while creating the best-feeling Vokey wedges to date. A concept pioneered by Vokey R&D, Progressive Center of Gravity aligns the CG with the impact position of each loft to produce precise distance and trajectory control with exceptional feel. Engineered using cutting-edge CAD technology, Progressive CG is visible technology on the back of the wedge. Advanced testing of SM6 models showed an opportunity to enhance the CG locations within SM7. The Vokey R&D team pushed the locations even further – higher on the high lofts and lower on the low lofts – to produce more consistent performance with noticeably better feel at impact. ► 100% inspected Spin Milled grooves cut at even tighter tolerances deliver more spin (up to 100rpm more spin on average). Bob and his team identified the opportunity for an additional Spin Milled cutting process for plated wedges (Tour Chrome and Brushed Steel) as compared to the raw offerings (Jet Black and Raw). This new method improves upon Vokey’s industry-leading groove cutting tolerances, resulting in a more precise cut by finish and more spin in the plated wedges. A proprietary heat treatment is applied to all Vokey Design SM7 wedges, resulting in longer lasting spin through the life of the wedge. ► Tour-proven sole grinds - The fastest way to a better short game is through a wedge fitting. Developed through his collaboration with the world’s best shot makers, Bob’s six tour-proven sole grinds – F, S, M, K, L and the new D grind – allow golfers of all skill levels to be precisely fit for their swing type, shot making style and course conditions. F Grind : Full sole designed primarily for full swings and square face shots. For that reason, F is the only grind available in the 46º-52º models. The 54°/56° F Grind is the most played sand wedge on the PGA Tour. S Grind : Design based on feedback from Steve Stricker , the S is best for square faced shots with a touch more versatility than the F Grind. Simple mechanics are best with this wedge. M Grind : Voke’s favorite, the M grind is designed for players that like to rotate the club face open and shut to manufacture shots around the green. D Grind : The player’s high bounce wedge, the new D Grind offers high measured bounce with the crescent shape of the M Grind for shot making versatility. K Grind : The highest bounce wedge in the lineup, the K Grind is the ultimate bunker club and the most forgiving wedge in the lineup for all shots. L Grind : The L Grind features a narrow crescent shape allowing maximum green side versatility, but it is the least forgiving wedge in the lineup. Vokey SM7 offers the game’s most complete selection of lofts, bounces and grinds, with 23 different combinations. • • • #1 WEDGE ON TOUR : Just two weeks following their November debut at the Shriners Hospitals for Children Open, Vokey SM7 wedges became the most played wedge model on the PGA Tour, with 123 SM7’s in play at The RSM Classic. That number grew to 183 SM7 wedges in the bags of players at last week’s CareerBuilder Challenge. To open 2018, Patton Kizzire put a new Vokey SM7 (48.08 F) pitching wedge in play at the Sentry Tournament of Champions. The following week at the Sony Open, Kizzire added two more SM7’s (52.12 F and 56.08 M), which he used in winning the event for his second PGA Tour victory. “One thing I know from working with tour players the last 20-plus years is that they won’t put a new wedge in play unless it’s better,” said Bob Vokey. “Every time we come out with a new one, we have to prove it. I can’t tell you how many times over the last couple years players asked me and Aaron (Vokey Tour Rep Aaron Dill) how we were going to make something better than SM6. Based on how quickly guys are switching to SM7, we know we’ve done it.” Titleist Brand Ambassador Jordan Spieth – who put four new models immediately in play (46.10 F, 52.08 F, 56.10 S, 60.04 L) – is one of more than 100 tour players who have made the switch to SM7. That list also includes Jimmy Walker (46.10 F, 54.08 M, 60.04 L), Bill Haas (54.10 S, 60.10 S), Webb Simpson (54.14 F, 60.10 S), Brian Harman (46.10 F, 50.08 F, 54.10 S, 60.04 L) and Andrew 'Beef' Johnston (46.10 F, 50.08 F, 54.10 S, 58.10 S). • • • SM7 FINISHES : New SM7 wedges are available in three finishes (Tour Chrome, Brushed Steel and Jet Black). Tour Chrome retains its popular bright chrome finish. The darker Brushed Steel finish is richer and slightly more polished when compared to the Steel Gray offered in SM6, while maintaining a non-glare finish in the playing position. The raw Jet Black has been enhanced with black paint fill in the logos and graphics, inspired by requests received on Tour by Vokey Tour Rep Aaron Dill. ADVANCED PERSONALIZATION AND CUSTOM OPTIONS: SM7 wedges can be custom ordered with a wide range of specifications and personalization, including an industry-leading selection of shafts, grips, shaft bands, ferrules, stamping and paint fill. For a complete list of personalization and custom options, visit Vokey.com . AVAILABILITY : Vokey Design SM7 wedges are available in golf shops beginning March 9. Visit Vokey.com for full details on the new Vokey Design SM7 wedges. #TeamTitleist

Hey Team Titleist, In case you haven't seen it yet, Scotty recently released his latest limited release, the 2017 Limited 5M H17 Jet Setter, and we wanted to share all of the details with you. Tour-inspired and Studio-designed, Scotty Cameron's 2017 Limited 5M H17 Jet Setter arrives right on time for the player seeking a brand new putter previously available only to touring professionals. As Scotty often does, he developed this limited model based on feedback from the best players in the world, introducing a near-face balanced compact mallet with style for miles. https://youtu.be/Kit4UHI6uj0 Designed with Scotty’s stealthy Jet Setter package—Tour Black finish, jet black glossy paint and an overall dark color scheme with limited pop accents from grip to sole—this 34-inch mallet resembles the Futura 7M and features the same single bend shaft configuration but is more compact—about 10% smaller. Engineered for complete performance, the 5M H17 Jet Setter leverages Scotty’s proven multi-material technology with components crafted from aircraft grade aluminum and 303 stainless steel for enhanced MOI, stability and forgiveness with dual purpose alignment features and refined aesthetics. The 2017 Limited 5M H17 Jet Setter lands with a black mid-size Matador grip, matching milled aluminum shaft ring anodized black and a custom Limited 5M H17 mid-round headcover. Limited to 1,000 pieces worldwide.

https://youtu.be/2UvJG46FW88 Inspired by his work with players on the worldwide professional tours, Scotty Cameron has added a new high-MOI mallet with enhanced toe flow to his Futura line of putters – the Futura 5.5M. This new model combines the forgiveness of a mallet with the feel of a blade and features a neck configuration that promotes a flowing, arced putting stroke more commonly associated with blade style putters. "The idea for the Futura 5.5M began as a prototype when Titleist Brand Ambassador Justin Thomas came to the Putter Studio looking for a new option,” Cameron said. “He wanted a smaller mallet that he could align easily, but one that also promoted the arced putting stroke he preferred. We welded a flare neck to a Futura X5 Tour putter and sent him on his way. He went on to win three events, reporting back that some of his buddies wanted a putter like his. The wheels started turning from there." As the buzz continued to build, Scotty continued to concept and sketch out different model ideas that would extend the innovative features found in the Futura line. “In addition to Justin’s visit, I’d also received requests for a smaller version of the Futura 7M. So, in thinking about this new entry in the world of mallet putters, I was able to blend my MOI and toe flow thoughts into this new model, the Futura 5.5M. To achieve this, I created a leaned over, stainless steel half-neck spud off the topline that accepts a single bend shaft," added Cameron. "This is an elegant way to give the player a full shaft of offset and also offer a clean view of the entire leading edge of the topline. The proportion is right. The weight is right. And now we have a mallet with more toe flow for players who like that arcing feel in their stroke, but want more forgiveness.” And with this latest addition to the family, the end result is a cohesive lineup of tour-proven shapes and configurations – Futura 5CB, 5MB, 5W, 5S and 5.5M; Futura 6M and 6M Dual Balance ; and Futura 7M – with enhanced stability and forgiveness, improved alignment features, and responsive feel and feedback. Futura 5.5M putters will be available on Friday, Aug. 25 in North America (Friday, Sept. 22 worldwide) through Titleist authorized golf shops. Visit ScottyCameron.com for more details and to view the entire family of the Scotty Cameron putters. FUTURA 5.5M DESIGN & TECHNOLOGY FAST FACTS: • The compact mallet—about 10 percent smaller than the similarly-shaped Futura 7M—is designed for easy alignment with built-in toe flow. • Shorter single bend shaft configuration for additional toe hang, promoting an arced path and flowing putting stroke. • Multi-material technology – featuring wrap-around face-sole construction milled from lightweight 6061 aircraft grade aluminum, integrated with precision-milled 303 stainless steel – moves weight back and to the perimeter, allowing for a larger putter head with enhanced high-MOI performance (resistance to twisting during the stroke). • Tour-proven heel-and-toe sole weighting technology increases stability and forgiveness. • Mid-milled face with vibration dampening technology offers soft feel with 3.5 degrees of loft to deliver optimum roll characteristics.

With the new 2017 Scotty Cameron Futura line of putters now in-shop and ready for you to roll, we checked in with our friends over at ScottyCameron.com to get the details on all of the latest additions to the family. Check out the Q&A below for the inside scoop straight from Scotty. Q: WHAT INSPIRED THE NEW FUTURA LINE? 

 Scotty Cameron: As the name implies, these putters are all about looking toward the future. I think about 60's television and how the future was presented. New shapes, spacecraft and things we’d never seen before. That’s why I refer to the Futura putters as my “wings and things” designs. I’m inspired by my opportunity to think outside the box. As a putter designer, that’s my chance to experiment and be at my most creative. 

 But, of course, there is a real need for this experimentation. Before we bring new putters to market, I work with the information I receive from our Tour players. A trend we’ve seen is the combination of players who have become more athletic with a focus on strength training—which helps them to develop a mechanical, repeatable putting stroke—and the desire for putters with longer sight lines for alignment, larger heads for stability and, of course, putters that are pleasing to the eye to instill confidence for performance.
 Q: CAN YOU TELL US ABOUT THE NAME, FUTURA? 

 Scotty Cameron: To me, it symbolizes the best of the past and present as we move into the future. The design, engineering and materials used in each model embody the future of putter making. Every component is meticulously designed and thought of to manufacture putters that sound, feel and perform at the highest level possible.

 As future-focused as the name is, I’ve had the name for over a dozen years. The original Futura putter was released in 2003, which was viewed as an experimental design that then went on to be trusted to several professional titles. The Futura name validates the decades of design performance my team and I bring to the high-tech putter market and celebrates that early innovation standing the test of time. I brought back the name because it was time. The Futura is now. Q: YOUR NEW FUTURA LINE ENCOMPASSES IDEAS FROM THE GOLO AND FUTURA X FAMILIES. AND, SELECT HAS A NEW MODEL (NEWPORT 3) REMINISCENT OF CERTAIN GOLO PUTTERS. TELL US HOW YOU PARED DOWN YOUR PUTTER OFFERINGS FROM THREE TO JUST TWO LINES?

 Scotty Cameron: It really came down to simplifying choices for players. We now have two lines: Select and Futura. Select putters are more for feel players, those who work the ball a bit more and prefer flowing lines and less mechanical setups. Futura putters fit right into that type of approach where the player is working on a more square-to-square putting path. 

As I create new putter models and develop new manufacturing techniques, materials and designs, I strive to perfect methods that work. And, sometimes that brings me to the point where it makes sense to combine the best design aspects from a variety of shapes and putter lines, and distill them into a new, cohesive family. That’s what we’ve done with the GOLO and Futura X putter lines. Those ideas are now fully incorporated into the Futura line.

 The multi-material concept of using 6061 aircraft grade aluminum with heavier 303 stainless steel has been thoroughly tested and validated as an idea that truly works to craft forgiving, high-MOI (moment of inertia) putters with longer sight lines and bigger shapes that still are sleek and modern. We’ve handled the weight distribution, sizing and design in a way that simply works.

 As the Futura line shows, we still have smaller, rounded mallets like the 5MB and 5CB. Those incorporate some of the curvier GOLO shapes, and the other Futura models like the 5W, 5S, 6M and 7M extend ideas we offered with the Futura X family, as well as developed from Tour-proven prototypes. Q: WHO ARE THE FUTURA PUTTERS DESIGNED FOR? 

 Scotty Cameron: Futura putters are for the player looking for more alignment cues and a more technical setup that helps to develop a repeatable stroke. The player who doesn’t want to manipulate the putter during the stroke. The square-to-square approach. Futura putters have been designed to be more forgiving. Meaning, with the perimeter weighting and lighter cores that increase the MOI, off-center strikes still result in straight putts. And, with touring professionals like Jason Dufner and Justin Thomas trusting these putters, I can safely say they are for players at every level of the game. 
 Q: THE NEW FUTURA LINE COMPRISES SEVEN NEW MODELS: FUTURA 5CB, 5MB, 5W, 5S, 6M, 6M DB AND THE FUTURA 7M. CAN YOU TELL US ABOUT THE MODELS?
 Scotty Cameron: Whenever we create a new line, it’s my intention to offer a variety of shapes and setups to give players options. It’s no secret that I'm a car guy. The same goes when the car companies come with a new line. They give you options. The new Futura models are identified by shape and size using a 5, 6 and 7 numbering system. Higher numbers indicate larger putter head sizes. This system of numbering has been a popular way in the automotive world to give people a frame of reference per model. 

 The Futura 5CB (“Cavity Back”) and Futura 5MB (“Muscle Back”) are elegant, rounded mid-mallets that really melt into the ground at address. They appeal to players who rely more on feel than angular lines. But, they each have features that are consistent with the entire line. Multi-material construction. Perimeter weighting. Sight line on the topline, etc. 

Futura 5W and Futura 5S improve upon the popular aspects of the prior generation Futura X5 and Futura X7M models, respectively. The Futura 5W (“W” for “wing”) is a modern wingback mallet with a full wrap-around multi-material face-sole. Enhanced dual-purpose alignment features frame the ball and align to the sweet spot with white flange lines placed parallel to each wing. Futura 5S (“S” for “straight shaft”) features a pop-through “bar back” design that moves weight farther behind the putter face for higher MOI, along with a straight shaft setup inspired by feedback from Tour players who really were looking for this configuration all last season. The 5S is similar in shape to the Futura 7M but in the more compact “5” size.

 Inspired by my extensive work with Adam Scott, the Futura 6M (“M” for “MOI”) introduces the best MOI-enhancing traits of the original Futura X model in conjunction with design cues expressed in the Futura X7M, combining a pop-through “bar back” design with deep heel-toe weights for the ultimate in forgiveness and resistance to twisting at impact. A new Futura 6M Dual Balance model is also available for those players who need maximum stability in their stroke. Like all Dual Balance models, the Futura 6M DB has a 50-gram heavier head and a 50-gram counterweight in the grip end of the shaft. It’s our answer to not being able to physically anchor a longer putter. The Futura 7M improves upon the Futura X7M with refined shaping of the back wings, including the stainless steel “bar back” that moves weight behind the putter face for added forgiveness. The 7M is similar in shape to the Futura 5S but in the larger “7” size. Q: EACH FUTURA MODEL HAS A MILLED SIGHT LINE ON THE TOPLINE. TELL US MORE ABOUT THIS DUAL-PURPOSE ALIGNMENT FEATURE. 

 Scotty Cameron: The dual-purpose alignment features designed into the Futura putters help to frame the ball, as well as align it with the sweet spot. With the exception of the Futura 5CB and 5MB, each new Futura model incorporates this dual-purpose alignment idea. The first feature is the sight line on the topline. I designed each model with this topline sight line to give the player a definitive alignment aid so that when the putter is set down behind the ball it can be immediately lined up with the putter’s sweet spot. 

The second feature built into the Futura 5W, 5S, 6M, 6M DB and 7M is the rail alignment system designed into the back flange. These longer, double lines in the flange, run perpendicular to the face and help the player to frame the ball easily. 

Confidence at address is enhanced by the combination of the milled topline sight line, which aligns with the putter’s sweet spot, and the double sight lines in the back flange that frame the ball.

 Q: EACH NEW FUTURA PUTTER EMPLOYS YOUR MULTI-MATERIAL CONSTRUCTION USING LIGHTWEIGHT ALUMINUM AND HEAVIER STAINLESS STEEL. CAN YOU TELL US MORE ABOUT THIS DESIGN ADVANTAGE?

 Scotty Cameron: In researching ways to increase putter head size, but keep the weight proper, we have spent years developing our multi-material construction philosophy. By using the lighter aluminum for the face, sole and core, I can distribute heavier weight to the perimeter using stainless steel. Our milling processes are so precise that we are crafting putters that fit together like a fine timepiece. It’s quite amazing what we can now do. With such tight tolerances, I can dream up a shape, then position the metal exactly where I want it, which increases the control of how the putter performs with relation to MOI, sweet spot and overall look and feel. 

Using different materials, we also gain the advantage of being able to dial in the finish of each component from colors to texture to fit. Technology has really allowed me to bring the ideas I have in my head to fruition with real products that perform. 
 Q: SEVERAL TOUR PLAYERS ARE GAMING STRAIGHT-SHAFTED PUTTERS. CAN YOU TELL US HOW THE FUTURA 5S OFFERS EVERYDAY GOLFERS THIS SETUP?

 Scotty Cameron: There are always trends in the professional ranks on Tour. Players are experimenting with different designs, putting styles, grip types, longer putters, shorter, heavy, light, mild to wild. It’s truly a great time to be designing putters. And, for over 20 years, I’ve had putter representatives out on Tour servicing the game’s best players. A trend we’re seen from Europe to Japan to the United States is more requests for straight-shafted setups. And, since I don’t make a lot of models in this configuration, we end up cutting necks off and welding spuds to create these one-off prototypes. It got to the point where I needed to satisfy the demand by crafting a specific model with a straight shaft. Enter the Futura 5S. It’s not a setup for everyone. But, it goes back to providing multiple options when rounding out the models any new line will contain. The 5S shaft goes into the head just behind the center point for players who may position their eyes directly over the ball, or who favor a straight-back-straight-through putting stroke with their hands more level with the ball at address. It’s also nearly face-balanced and we can achieve that without bending the shaft. As they say, different strokes. It’s this focus on making putters for the best players in the game that drives me to continue to innovate, experiment and push the boundaries of what we offer to all dedicated golfers. And, that’s how the Futura 5S came to be.
 Q: WHAT ARE YOUR THOUGHTS ON CENTER-SHAFTED PUTTERS THAT ARE POSITIONED STRAIGHT IN AT THE SIGHT LINE?

 Scotty Cameron: I position the shaft the way I do because if you run the shaft directly through the center point of the topline, it interferes with the eyes. The shaft is sitting right next to the ball, and to me, it’s not a pleasing look. So, just back from center allows me to get the clean look I want, nearly face-balanced and doing it all without a single- or double-bend shaft. However, that’s not to say that I haven’t, or won’t, design a truly center-shafted putter. I’ve made several based on Tour player preference.

https://youtu.be/kB_Ip4FzzIQ Check out the new line of Scotty Cameron Futura putters that includes seven high performance mallet-style models that provide golfers at every level of the game with stable, forgiving putter setups. From rounded mid-mallets to high-tech, high-MOI larger mallets, the 2017 Futura family melds the best design characteristics of the previous generation GOLO and Futura X lines with Scotty Cameron’s continued innovation in multi-material putter constructions. The result is a cohesive lineup of tour-proven shapes and configurations – Futura 5CB, 5MB, 5W and 5S; Futura 6M and 6M Dual Balance; and Futura 7M – with enhanced stability and forgiveness, improved alignment features, and responsive feel and feedback. And don't forget to visit ScottyCameron.com to explore more of Scotty's latest releases. *Available in golf shops beginning March 17, 2017

https://youtu.be/zhGpIYkdY5U The evolution of Scotty’s modern mallet designs continues. By extending the wrap-around face-sole technology that has gained worldwide acceptance and tour-proven success, the Futura 5W capitalizes on the putter maker’s multi-material methodology giving him the opportunity to enhance performance with dual-purpose alignment features that frame the ball and align the sweet spot with new flange lines placed parallel to each wing. For more information visit ScottyCameron.com . *Available in golf shops beginning March 17, 2017

Titleist is proud to introduce the new line of Scotty Cameron Futura putters . Available in golf shops beginning March 17 the Futura family of putters offers seven high performance mallet-style models that provide golfers at every level of the game with stable, forgiving putter setups. From rounded mid-mallets to high-tech, high-MOI larger mallets, the 2017 Futura family melds the best design characteristics of the previous generation GOLO and Futura X lines with Scotty Cameron’s continued innovation in multi-material putter constructions. The result is a cohesive lineup of tour-proven shapes and configurations – Futura 5CB, 5MB, 5W and 5S; Futura 6M and 6M Dual Balance ; and Futura 7M – with enhanced stability and forgiveness, improved alignment features, and responsive feel and feedback: Multi-material technology – featuring wrap-around face-sole constructions milled from lightweight 6061 aircraft grade aluminum, integrated with precision-milled 303 stainless steel – moves weight back and to the perimeter, allowing for larger putter heads with enhanced High-MOI performance (resistance to twisting during the stroke). These multi-material, high-MOI designs combine with Scotty’s tour-proven heel-and-toe sole weighting technology to increase stability and forgiveness . A built-in vibration dampening system connects the mid-milled face-sole component to the stainless steel frame of each model, producing a responsive feel and feedback that Scotty describes as “soft, but solid.” Enhanced alignment options – including milled topline sight lines, dual-purpose alignment (5W, 5S, 6M, 7M), new pop-through visual cues, rail alignment features and bright lines framing the sweet spot – provide added confidence at address. “This new Futura line blends my ideas about high-performance putter designs with my longstanding ideals that high-tech should always be high-quality," Cameron told us. "What we’ve pioneered with our multi-material technology allows me to design properly-weighted larger putter heads for more stable setups to give mallet players more confidence over putts.” “Fans of the brand may remember the original Futura putter released over a dozen years ago, which was viewed as an experimental design that then went on to be trusted to several titles. It’s this focus on making putters for the best players in the game that drives me to continue to innovate, experiment and push the boundaries of what we offer to all dedicated golfers. Similar to the world of motorsport, what we prove on Sundays on the worldwide professional golf tours goes into every putter we bring to market. The Futura name validates the decades of design performance my team and I bring to the high-tech putter market and celebrates that early innovation standing the test of time.” ••• FUTURA MODEL OVERVIEW: The new Futura models are identified by shape and size using a 5, 6 and 7 numbering system. Higher numbers indicate larger sizes. Futura 5CB and Futura 5MB are elegant, rounded mid-mallets that blend Scotty’s decades long design aesthetic that a putter “should melt into the ground” with multi-material face-sole technology. Futura 5CB (“cavity back”) features a pop-through black anodized 6061 aircraft aluminum flange plate and single milled sight line on the topline. Futura 5MB (“muscle back”) features a refined, rounded 303 stainless steel back flange with a Silver Mist finish and a single milled sight line. ••• Futura 5W and Futura 5S improve upon the popular aspects of the prior generation Futura X5 and Futura X7M models. The Futura 5W (“W” for “wing”) is shaped similarly to the Futura X5, but now has full wrap-around multi-material face-sole technology and enhanced dual purpose alignment features that frame the ball and aligns the sweet spot with white flange lines placed parallel to each wing. Futura 5S (“S” for “straight shaft”) is a more compact and stylistically updated version of Futura X7M with a straight shaft setup inspired by tour feedback, and dual-purpose alignment. ••• Inspired by Scotty’s work with Adam Scott , the Futura 6M (“M” for “MOI”) introduces the best MOI-enhancing traits of the original Futura X model in conjunction with design cues expressed in the Futura X7M, combining a pop-through “bar back” design with deep heel-toe weights for the ultimate in forgiveness and resistance to twisting at impact. A new Futura 6M Dual Balance model is also available for those players who need maximum stability in their stroke. Like all Dual Balance models, the Futura 6M DB has a 50-gram heavier head and a 50-gram counterweight in the grip end of the shaft. ••• The Futura 7M improves upon the Futura X7M with refined shaping of the back wings, including the stainless steel “bar back” that moves weight behind the putter face for added forgiveness, along with dual-purpose alignment. Left-Handed options will be available in the Futura 5CB and Futura 6M models. ••• Each new Futura putter features advanced stability weighting with two removable, customizable stainless steel sole weights, stepless steel shafts and supple Black Matador Mid-size grips with red and gold accents (Futura 6M DB employs a 15-inch Dual Balance grip) developed to offer the comfort of a larger grip while maintaining responsiveness and feel. MODERN AESTHETICS : Scotty gave the Futura line’s raw stainless steel surfaces a Silver Mist finish with a unique bead blast for a radiant yet glare-resistant appearance. All aluminum sole plates have been anodized in black. Additionally, the Tour-inspired cosmetics display the familiar three bright translucent red dots in the back cavity with engraved typography befitting this modern, high-performance line. AVAILABILITY: New Futura putters will be available on March 17, 2017 worldwide through Titleist authorized golf shops. Click here for more information and to see the specs.

www.youtube.com/watch We're pleased to introduce you to the new line of Cameron & Crown putters by Scotty Cameron, four of the Master Craftsman's most-trusted models, precisely crafted at 33 inches and specifically weighted for players who require a shorter putter. “Each year, I’ve received increasingly more requests – from men, women and juniors – for 33-inch putters,” Cameron told us. “We wanted to call special attention to the importance of weight and length and create a unique offering for those players whose setup dictates a 33-inch putter.” As Scotty explained, creating these new putters was not merely a question of installing shorter shafts. “When we pioneered the adjustable sole weight system, it became possible to match the putter head weight relative to the length for a balanced stroke,” he said. “Cameron & Crown models are purpose-built 33-inch designs, not manipulated 35-inch putters, with two 20-gram weights to ensure the swing weight and feel of these putters are consistent with their longer counterparts. We then developed a smaller Matador grip to match that performance and feel. These are crucial details when it comes to making a confident stroke.” From modern blade to high-MOI mallet designs, Cameron & Crown models are available in four of Scotty’s most popular head shapes – Select Newport 2, Select Newport M2 Mallet, GOLO 5 and Futura X5R – to satisfy the variety of strokes, styles and preferences of players at every level of the game. Cameron & Crown putters utilize 303 stainless steel and 6061 aircraft grade aluminum for face inlays, face-sole components and flange constructions. This multi-material technology is performance-matched to each putter style to provide ideal forgiveness and feel. All Cameron & Crown putters feature a raw stainless steel finish with a unique Silver Mist treatment that achieves a radiant, yet glare-resistant appearance. New Cameron & Crown graphics blend Scotty’s familiar three milled dots with an elegant white, gold, silver and black color scheme. MODEL OVERVIEW: Cameron & Crown Newport 2: Legendary low-slung modern heel-and-toe weighted blade with a plumbing neck, longer angular lines, 303 stainless steel head and face inlay with a flange sight line. The iconic putter model for countless professional tour wins. (Available in both RH and LH configurations.) Cameron & Crown Newport M2: Rectangular, boxy 303 stainless steel mid-mallet head with 6061 aircraft aluminum face-sole technology, flowing single-bend shaft, and pop-through flange alignment system. Cameron & Crown GOLO 5: Angled back 303 stainless steel multi-material mallet with a crisp single bend shaft, pop-through 6061 aircraft aluminum sole plate with horizontal and vertical alignment aids. Cameron & Crown Futura X5R: Modern, rounded 303 stainless steel wingback multi-material mallet with high MOI for stability and forgiveness, and enhanced aluminum sole-flange for alignment. Cameron & Crown putters are available through Titleist authorized golf shops in the U.S. and Canada beginning September 23, and worldwide beginning October 21. Click here for more information and to see the specs.