Search Results for “pro v1* performance alignment”

PGA TOUR | Travelers Championship The Travelers Championship ended with a 1-2-3-4 finish for Titleist golf ball players on the final leaderboard: It’s the fifth straight victory on the PGA TOUR for Titleist golf ball players, with seven of the top-eight finishers at TPC River Highlands gaming a Pro V1 or Pro V1x . In total, Titleist golf ball players have now won 21 times this season. GT DRIVER ADOPTION CONTINUES; 6 OF TOP-12 GAME GT DRIVERS AT TRAVELERS; KIM, YOUNG, HARMAN HAVE BEST DRIVING ROUNDS OF ‘24 The NEW Titleist GT drivers made their PGA TOUR debut three weeks ago at the Memorial Tournament, where 13 players made the immediate switch to the new GT2 , GT3 and GT4 models at the 73-player Signature Event. The following week at the U.S. Open, 19 players had a GT driver in the bag. The rapid adoption continued this week at the Travelers, as four more players made the move to GT drivers, including reigning Open champion Brian Harman , Lee Hodges , this season’s Mexico Open winner and the World’s 53rd-ranked player (heading into the event). Of the 71-player field, there were 30 Titleist drivers (42%), more than any other competitor – and 18 of them were GT2, GT3 or GT4 models: Playing his NEW GT2 10.0° driver, Brian Harman finished the week second in Strokes Gained: Off the Tee, gaining more than five shots on the field (+5.086) while recording his two best driving rounds of the year – on Sunday (+1.888) and Friday (+1.610). Tom Kim, who made the immediate move to his NEW GT3 9.0° driver at the Memorial, also had his best driving round of the year Sunday at Travelers. Facing off against the World No. 1 in the final group, Kim gained a season-best 1.903 strokes off the tee while hitting a season-best 13 fairways (92.86%), posting a back-nine 31 to make the playoff. On Saturday, Cameron Young became the 12th player in PGA TOUR history to shoot a sub-60 round – and he did so with his best Strokes Gained: Driving round of the season (+2.552) playing his NEW GT3 9.0° driver. Since putting GT3 in play at Memorial, Young has seen an increase in ball speed with improved spin numbers, according to J .J. Van Wezenbeeck, Titleist Director of Player Promotions . Since Memorial, Young has also adjusted his SureFit settings, moving from D•1 (-.75* loft, Std lie) and T•1 (Fade) at Memorial to A•1 (Standard) and Neutral this week in Hartford. The adjustment helped stabilize his flight and dial in the right spin and launch directions, Van Wezenbeeck said. The World’s 53rd-ranked player (heading into Travelers), who made the move to a NEW GT2 this week from a competitive model, also had his best driving round of the year Sunday, with 1.704 strokes gained off the tee. GT drivers also launched this week on the DP World Tour at the KLM Open. Titleist was the most played driver at the event, with 60 in play (39%) compared to 43 for the nearest competitor. Twenty-eight players made the immediate move to a GT model, including Titleist Brand Ambassador Marcus Kinhult , who put a GT3 9.0° driver in the bag before finishing T2 in a sudden-death playoff. 14 VOKEY WEDGES AMONG TRAVELERS TOP 4 Ten of the top-12 finishers on the final leaderboard at TPC River Highlands played at least one Vokey wedge, including each of the top four, who all gamed a full set of Vokeys: 1. Champion : Vokey Design SM8 50.12F, 56.14F, SM9 WedgeWorks 60T wedges 2. Tom Kim : NEW Vokey Design SM10 46.10F, 50.12F, 54.12D, WedgeWorks 60L wedges T3. Tom Hoge : NEW Vokey Design SM10 46.10F, 52.08F, 56.08M, 60.04T wedges T3. Sungjae Im : Vokey Design SM9 48.10F, 54.14F, SM7 60.04L wedges Finishing T5 was the 2023 Mexico Open champion, who gamed his NEW SM10 60.04T lob wedge while gaining over four shots (+4.016, 2nd) on the field around the greens. Five of the last six PGA TOUR events have been won by a player gaming at least one Vokey wedge. CAMERON YOUNG SHOOTS 59 Titleist Brand Ambassador Cameron Young made history on Saturday, shooting just the 13th ever sub-60 round on the PGA TOUR. Young, playing a Pro V1 Left Dot golf ball and 14 Titleist clubs , including his NEW GT3 driver and GT2 fairway, began the day with back-to-back birdies on Nos. 1 and 2. On the par-4 3rd, he jarred a wedge from 142 yards in the fairway. He went on to make five more birdies and another eagle to close out a bogey-free 11-under third round. Young gained 2.55 strokes off the tee (1st) and another 2.57 from his approach play (2nd) for the day, while going a perfect 3-for-3 in scrambling. He also ranked eighth in putting (+2.23) and needed just 1.4 putts per GIR (1st) with his NEW Scotty Cameron Phantom 5.5 tour prototype putter. What’s in the Bag? | Cameron Young Golf Ball: Titleist Pro V1 Left Dot Driver: NEW GT3 9.0° | Mitsubishi Tensei 1K White 70 TX Fairway Metal: NEW GT2 13.5° | Mitsubishi Tensei 1K White 80 TX Irons: T200 3-4 | Mitsubishi MMT Utility Iron 105 TX (3), True Temper Dynamic Gold X7 (4), T100 5 | True Temper Dynamic Gold X7, and 631.CY Prototype 6-9 | True Temper Dynamic Gold X7 Wedges: NEW Vokey Design SM10 48.10F, 52.12F, WedgeWorks 58.06K, WedgeWorks 60.06K (@62) | True Temper Dynamic Gold X7 Putter: NEW Scotty Cameron Phantom 5.5 tour prototype LPGA | KPMG Women’s PGA Championship Playing a Pro V1x golf ball, Amy Yang earned her place in major championship history with a three-shot victory at Sahalee Country Club. Yang shot rounds of 70-68-71-72 around the demanding and exacting setup, posting a four-round total of 7 under to win by three shots. Major champions Lilia Vu (Pro V1x) and Jin Young Ko (Pro V1) were among those tied for second at 4 under. The win marks Yang’s sixth LPGA victory, including the CME Group Tour Championship to end last season. WHY AMY YANG PLAYS PRO V1 x Amy Yang has played Pro V1x for several generations, preferring the higher spin and peak height she gets with X versus Pro V1. According to Jeff Beyers of Titleist Golf Ball R&D , Pro V1x helps optimize her numbers throughout the bag, affording her the confidence to execute on firm, difficult setups, like this week at Sahalee. ASIAN TOUR / KPGA | Kolon the 66th Korea Open Titleist Brand Ambassador Minkyu Kim shot a final round 5-under 66 to win by three, capturing his second Korea Open title in three years. Kim, who gamed a Pro V1x golf ball, TSR2 driver and fariway, 620 CB irons and NEW Vokey SM10 wedges, earned a tee time at Royal Troon for next month’s Open Championship with his finish. Younghan Song (Pro V1) also earned a spot in the field from this week’s event. What’s in the Bag? | Minkyu Kim Golf Ball: Titleist Pro V1x Driver: TSR2 9.0° Fairway Metal: TSR2 15.0° Hybrid: TSi2 18.0° Irons: T100 4 and 620 CB 5-PW Wedges: Vokey Design SM10 50.08F, 54.10S, WedgeWorks 60.06K PGA TOUR CHAMPIONS | Dick’s Open Padraig Harrington (Pro V1) closed in 4-under 68 to earn his eighth career PGA TOUR Champions title and third win in as many years at the DICK’s Open. Harrington made four birdies and an eagle on Sunday, finishing 54 holes at 15 under, which was good for a one-shot win. For the week, Harrington hit 47 of 54 (87%) of his greens in regulation, ranking him second in the field. PGA TOUR AMERICAS | The Beachlands Victoria Open Playing a Pro V1 golf ball, the winner of the Beachlands Victoria Open posted 21 under over four rounds, good for a one-shot victory in just his second career PGA TOUR-sanctioned start. The champion, who also had a TSR3 driver, blended set of T-Series and 620 MB irons, three NEW Vokey SM10 wedges and a Scotty Cameron Newport putter in his winning setup, hit 73% of his fairways (2nd) and 82% of his greens (T7) in regulation for the week. What’s in the Bag? | Victoria Open Champion Golf Ball: Titleist Pro V1 Driver: TSR3 9.0° Irons: T200 3-iron, T100 4-5, and 620 MB 6-PW Wedges: NEW Vokey Design SM10 50.12F, 54.10S, 60.04T or 60.08M Putter: Scotty Cameron Newport Super Select LET | Tipsport Czech Ladies Open Marta Martin (Pro V1x) shot a final round 63, capping off a three-round total of 17 under and securing a four-shot win. She made 10 birdies on Sunday, including a stretch of seven straight from holes 5-11, en route to claiming her maiden LET title. Martin led a 1-7 finish for Titleist golf ball players. KLPGA | Hankyung Ladies Cup Hyunkyung Park (Pro V1) made birdie on the fourth hole of an all-Titleist playoff, earning her second victory of the season and sixth career KLPGA title. Park’s 12 under total for the week matched that of Ina Yoon (Pro V1) and Jiyoung Park’s (Pro V1). AMATEUR | The Amateur Championship Jacob Scov Olesen sealed his victory at Ballyliffin with a 4-and-3 win in the 36-hole, all- Pro V1 championship match. With the win, he earned a spot in the field at next month’s Open Championship as well as an exemption into the 2025 U.S. Open and a likely invitation to the 2025 Masters. Olesen, who played a Pro V1 golf ball, TSR2 driver, T100 irons and four Vokey wedges, made history by becoming the first Danish Golfer to win The Amateur since its inception in 1885. It was also the winner’s first start at The Amateur in his career. Titleist was the overwhelming #1 ball at The Amateur, with 247 players out of the 288-player field (86%) choosing the performance of a Pro V1 or Pro V1x golf ball. Titleist also swept the equipment counts, leading in every major equipment category: drivers (137, 47%), fairways (97, 38%), hybrids (12, 35%), utilities (116, 51%), irons 125 (43%), wedges (584, 51%), putters (100, 35%). What’s in the Bag? | Jacob Scov Olesen Golf Ball: Titleist Pro V1 Driver: TSR2 9.0° Fairway Metal: TSR2+ 13.0° Irons: T200 3 and T100 4-9 Wedges: NEW Vokey Design SM10 46.10F, 50.12F, SM9 56.08M, 60.04L AMATEUR | Northeast Amateur The winner of the Northeast Amateur began the final round five shots back of the lead before closing in 7-under 62 to force a playoff – and then claim the trophy. The champion played a Pro V1 golf ball along with a TSR3 driver, TSR2 fairway, T100•S irons and three Vokey wedges. For the week at Wannamoisett Country Club, Titleist was the overwhelming #1 ball , with 82 percent of the field playing a Pro V1 or Pro V1x model. By week's end, each of the top-11 finishers played a Titleist. Titleist was also the most played brand in each major equipment category. Over half the field used a Titleist driver (50, 52%), Titleist irons (49, 51%) and Vokey wedges (157, 55%). There were 36 Scotty Cameron putters in play (38%), double the nearest competitor. What’s in the Bag? | Northeast Amateur Champion Golf Ball: Titleist Pro V1 Driver: TSR3 9.0° Fairway Metal: TSR2 18.0° Irons: T100•S 4-A Wedges: Vokey Design SM9 52°, 56°, 60° ... #TeamTitleist

Dear Team Titleist members, 14 handicap who loses too many on the "tight course layouts" here in Japan to justify the cost of Pro V1s, so I found the Tour Soft to be for my budget and mid-range swing speed. However, if the My Golf Spy ball testing data is to be believed, the previous 2 series of Tour Soft balls came out in mid-60s compression and now the latest series tested earlier this year showed up at mid-80s. I only played one round with the newest series... and maybe I don't fully know a clear strike or the wind there might be between the trees on this par 3 with a huge gully between the tee box and green... but what I felt were well struck balls on a course I have probably played 100 rounds at came up way short, even the second try after clubbing up. Is it possible that the new series of Tour Soft balls (with the darker thicker alignment "T" mark) at 20 compression points higher have been bumped out of my ideal ball range? And should I be stocking up on as many of the older series I can get my hands on for $5 cheaper/doz I can get them? Or should I not actually worry about making the switch? Thanks for any input to clear up my confusion... I wrote to MGS - they haven't replied :( GR

PGA TOUR | U.S. Open Playing a Titleist Pro V1x Left Dash golf ball, Bryson DeChambeau conquered one of golf’s greatest tests at Pinehurst No. 2, combining power with precision to win the 124th United States Open Championship. DeChambeau closed in 71 to finish the week at 6 under par, getting up-and-down for par from the front bunker on 18 to win by one. He hit the 55-yard shot to near-perfection, stopping his Left Dash within four feet of the hole to set up the winning putt. “That bunker shot was the shot of my life,” he said in his press conference Sunday night. DeChambeau gained more than 12 shots on the field tee-to-green over the 72 holes (+12.442/3rd), including more than eight shots on approach shots (+3.828/13th) and around the green (+4.270/10th). DECHAMBEAU’S MOVE TO PRO V1 x LEFT DASH Bryson DeChambeau made the move to Pro V1x Left Dash last season from a competitive brand, having gone through the fitting process with Fordie Pitts and Doug Jones of Titleist Golf Ball R&D . DeChambeau tested several models, but quickly found the best fit with Pro V1x Left Dash, designed for players seeking a high flight similar to Pro V1x with dramatically lower full swing spin and firmer feel. “Bryson is clearly a high-speed player who generates a lot of spin. Left Dash matched up perfectly for his launch conditions, while still giving him all the performance he needs on approach shots and into the green,” Pitts said. Said DeChambeau, when asked about his golf ball after Saturday’s third round: “It’s not a spinny golf ball, and you need a lot of spin to control the golf ball around here. But it’s what I’m comfortable with. It’s what I like using for my irons. It’s what flight I need for wind.” DeChambeau has finished T6 or better in four of seven major championship starts since moving to Pro V1x Left Dash. www.instagram.com/.../ DIFFERENCES BETWEEN PRO V1, PRO V1 x AND PRO V1 x LEFT DASH When choosing between Pro V1 , Pro V1x and Pro V1x Left Dash golf balls, there are key performance differences between models that are relevant when considering which ball is the best fit for one’s game. Each model is differentiated based upon flight, spin, and feel. Pro V1 has a mid-flight trajectory, lower spin in the long game and a softer feel compared to Pro V1x , which flies higher, spins more in the long game and has a slightly firmer feel. Pro V1x Left Dash has a high flight, similar to Pro V1x, with significantly lower full swing spin and a firmer feel. Each golfer’s game is different, and selecting the model that meets your unique flight, spin, and feel requirements is key to playing your best. TITLEIST IS #1 BALL AT THE U.S. OPEN FOR 76TH STRAIGHT YEAR At the 1949 U.S. Open at Medinah Country Club, more players chose to put a Titleist golf ball in play than any other brand, with 32 (20%) of the 159-player field teeing up a Titleist. For the first time, Titleist was the #1 ball at the U.S. Open Championship. At every U.S. Open since, according to Darrell Survey, Titleist golf balls have been the top choice of players competing for a place in history. Of the 156 players at Pinehurst, 101 (65%) played a Titleist Pro V1 or Pro V1x model, more than four times the nearest competitor with 25 (16%) and more than all other golf balls combined. That includes the champion as well as seven of the top-11 finishers. NEW GT DRIVERS ON TOUR Titleist GT – the next generation of PGA TOUR’s most played driver – launched last week on the PGA TOUR, with 13 players immediately putting the new models in the bag at the Memorial. This week at Pinehurst for the 124th U.S. Open, 19 players had a GT2 , GT3 or GT4 driver in the bag. That includes the No. 8 player in the Official World Golf Ranking, who put in a NEW GT2 9.0° driver at the start of the week before finishing T3, tied for his best major result. He gained 1.05 strokes off the tee (7th) in the final round and hit 11 of 14 fairways. The 2013 Masters champion also switched to a GT2 10.0° driver before making his 92nd straight major championship start, the longest active streak. Titleist was the most played driver at the U.S. Open with 56 (36%) in play, 20 more than the nearest competitor. GT drivers also launched on the LPGA Tour and Korn Ferry Tour this week. At the Meijer LPGA Classic, 12 players made the immediate move to NEW GT drivers in their first week, including Titleist Brand Ambassadors Frida Kinhult ( GT3 9.0°), Emily K . Pedersen ( GT3 10.0*) and Jin-Hee Im ( GT3 9.0°) as well as the 2021 Women's British Open champion ( GT3 9.0°). At the Wichita Open, Titleist was the most played driver with 51 (32%) in play compared to 39 (25%) for the nearest competitor. Of those 51 Titleist drivers, 25 were NEW GT2 , GT3 or GT4 models. LPGA | Meijer LPGA Classic On the third hole of a sudden-death playoff, Lilia Vu rolled in her Pro V1x for her seventh birdie in nine holes Sunday, emerging from extra holes to win her fifth LPGA Tour title. Over 18 holes in regulation and the three-hole playoff, Vu made 10 birdies to zero bogeys, coming all the way back from eight shots off the lead to start the day. Her final round 7-under 65 was the lowest round of the day by two, giving Vu the clubhouse lead at 16 under before she closed the door in extra holes. Vu was in complete control of her Pro V1x on Sunday, hitting 12 of 13 fairways and 16 of 18 greens in regulation. VU ON HER PRO V1 x At the start of last season, Lilia Vu made the move to 2023 Pro V1x from the prior generation Pro V1x. During testing, Vu found the ball gave her lower spin numbers with her irons and wedges, landing her in a more playable spin window, without sacrificing spin in the short game. She won in her first start with it, earning her first career LPGA title. She went on to win three more times that year, including two majors – the Chevron Championship and the AIG Women’s British Open. "When this ball came out, I was very excited to try it in the offseason and the spin was in the range that my team and I were looking for,” said Vu. “And it was just a very seamless transition, and then started the year off really hot and just knew that this was the ball for me.” “I was very confident the entire year with it. Never had to second-guess the ball... I think [there were] a lot of high pressure situations last year where I just had to pull off the shot and not think about anything else. And yeah, I think I talk about this a lot, just the golf ball being a big game changer for me from the 2022 season to the 2023 season.” VU ON HER GOLF BALL NUMBER SUPERSTITIONS “I go No. 1 on the first day, 2 on the second, 3 on the third. On the fourth I use the 4, but I write five in front of it because I think, I don't know if this is the way my parents taught me growing up, but they don't like the number four, so I add the number five like 54. I don't know why I've always liked it, but I just always have, and I mean it's a great number to try and shoot, right? But yeah, I've always put a five in front of it and then just love it like that.” KORN FERRY TOUR | Blue Cross and Blue Shield of Kansas Wichita Open Taylor Dickson (Pro V1) shot a final round 5-under 65 to win by one shot and earn his second KFT victory of the season. Dickson carded four rounds of 68 or better (64-64-68-65) around Crestview Country Club, good for a 19-under total. He led the field in Scrambling, getting his Pro V1 up-and-down in 18 of 20 attempts, and he ranked T8 in Greens in Regulation (52/72, 72%). Seven of the top-eight finishers in Wichita played a Pro V1 or Pro V1x golf ball, along with 74% of the field. KLPGA | DB Group the 38th Korea Women's Open Golf Championship Seungui Ro (Pro V1x) captured her first career KLPGA victory – and first KLPGA major title – in wire-to-wire fashion. Ro began the week with three straight 68’s before closing with a 1-under 71 to win by four shots. Nine of the 11 players finishing inside the top 10 and ties played a Pro V1 or Pro V1x , including each of the top four. LET | Ladies Italian Open Amy Taylor (Pro V1x) carded rounds of 70-67-69 to post 10 under, good for a one-shot win and her first LET title. Taylor jumped 97 spots in the LET Order of Merit to No. 21 in the standings. SUNSHINE TOUR | The Mopani Zambia Open MJ Viljoen (Pro V1x) claimed his third Sunshine Tour title with an emphatic, six-shot victory. Viljoen shot a Sunday 7-under 65 to pull away from the chasing pack, having started Sunday with a one-shot lead. CHINA TOUR | Guangdong Gaoyao Jinli Open China Tour rookie Zihao Jin (Pro V1) earned his first career victory in runaway fashion, shooting rounds of 69-67-68-67 to post 17 under, four clear of second place. Ten of the 13 players finishing inside the top 10 and ties played a Titleist golf ball, as did 87 percent of the field, more than nine times the nearest competitor (9%). ... #TeamTitleist

https://youtu.be/G9VlPmf0Oa4 From its heritage as a tour prototype and how it performs to the origin of its name and the golfers that will benefit most from giving it a test drive, listen in as our golf ball experts and R&D team take us under the cover of the Titleist Pro V1x Left Dash golf ball. Explore, shop and learn more about Pro V1x Left Dash here: https://www.titleist.com/product/pro-v1x-left-dash/001PVLD.html Subscribe to the Titleist YouTube channel here .

Can wait for the release of the new Titleist Enhanced Alignment golf balls. They feature a new extended sidestamp that measures over 65% longer that the standard sidestamp. Available May 17th on the Pro V1, Pro V1x and Pro V1x Left Dash. www.titleist.com/.../ifq3rws1icbdk229gvgp

Titleist introduces Pro V1 , Pro V1x and Pro V1x Left Dash golf balls with Enhanced Alignment , offering a performance-oriented alignment design straight out of the sleeve. The new Enhanced Alignment aid is an extended alignment sidestamp designed for more precise aim and accuracy. The elongated sidestamp provides a built-in visual aid measuring over 65 percent longer than the standard Pro V1 sidestamp. “Enhanced Alignment is designed for golfers who are seeking a more detailed, built-in alignment feature on their Pro V1, Pro V1x or Pro V1x Left Dash,” said Jeremy Stone , Vice President, Titleist Golf Ball Marketing. “We saw overwhelming interest in the single-colored line on Pro V1 Performance Alignment, and this is another alternative for players who prefer a slightly different look.” In addition to Enhanced Alignment, Titleist offers more than 40 different alignment aid designs on Pro V1’s fourth pole – opposite the sidestamp – through custom order on Titleist.com. PRO V1, PRO V1x and PRO V1x LEFT DASH PERFORMANCE Titleist Pro V1 , Pro V1x and Pro V1x Left Dash golf balls are designed with the singular goal of helping all golfers play their best. While Pro V1, Pro V1x and Pro V1x Left Dash golf balls all provide golfers with best-in-class performance and quality, there are key performance differences between models that are relevant when considering which ball is the best fit for your game. Each model is differentiated based upon flight, spin, and feel. Pro V1 has a mid-flight trajectory, lower spin in the long game and a softer feel compared to Pro V1x, which flies higher, spins more in the long game and has a slightly firmer feel. Pro V1x Left Dash has a high flight, similar to Pro V1x, with significantly lower full swing spin and a firmer feel. Each golfer’s game is different, and selecting the model that meets your unique flight, spin, and feel requirements is key to playing your best. To learn more, visit titleist.com/fitting/golf-ball-fitting . PRO V1 ALIGNMENT ON TOUR In a recent survey of Titleist golf ball players, 64 percent of golfers on the PGA TOUR, LPGA, DP World Tour and Korn Ferry Tour said they regularly use a marking on their golf ball to help with alignment. Of the college golfers surveyed, 73 percent said they regularly use a marking for alignment. Many players including Wyndham Clark , Celine Boutier , Viktor Hovland and Lydia Ko draw a single line on their golf ball, similar to the marking that inspired Pro V1 and Pro V1x Performance Alignment . Some players such as Tony Finau and Tom Kim draw multiple alignment markings, while others, like Ludvig Åberg , simply use the Pro V1 or Pro V1x sidestamp to line up their putts. “I’ve used a line on every single putt I’ve hit professionally since the early 90’s,” said Titleist Brand Ambassador Brad Faxon , former PGA TOUR player and current instructor. “I always do it no matter whether the putt is breaking a lot or not a lot. It helps me to get the ball on the start line, where I want the ball to go.” AVAILABILITY Pro V1 , Pro V1x and Pro V1x Left Dash Enhanced Alignment golf balls are available to order through titleist.com and at authorized Titleist retailers beginning on May 17 in the United States only for $54.99 per dozen . Enhanced Alignment is available globally on July 1. ... #TeamTitleist

https://youtu.be/G9VlPmf0Oa4 From its heritage as a tour prototype and how it performs to the origin of its name and the golfers that will benefit most from giving it a test drive, listen in as our golf ball experts and R&D team take us under the cover of the Titleist Pro V1x Left Dash golf ball. Explore, shop and learn more about Pro V1x Left Dash here: https://www.titleist.com/product/pro-v1x-left-dash/001PVLD.html Subscribe to the Titleist YouTube channel here .

Currently i am using the Pro V1x Left Dash. The main reason is the Spin characteristics. Now i am wondering how does the performance compare to the new AVX. Surely i would prefer a softer feel that what the Pro V1x Left Dash offers. I am swinging my 7 Iron at 97mph, would there be another - better option for me available? Thanks,

PGA TOUR | Masters Tournament The 88th Masters Tournament ended with a Pro V1 golf ball dropping into the bottom of the cup on the 18th green Sunday evening at Augusta National Golf Club, officially sealing a decisive victory for the 2024 Masters champion. A longtime Pro V1 golf ball player, the champion earned his second Masters title in three years with a closing 4-under 68, playing his final 6 holes in 3 under par to win by four shots. After the round, the champion credited his short game as the “most important” part of his game this week in Augusta, which the statistics proved out. According to Data Golf, he led the field in Strokes Gained: Around the Green (+1.97 per round), accounting for almost half of his tournament-best SG: Tee to Green (+4.12 per round). 1-2 FINISH FOR TITLEIST GOLF BALL PLAYERS The Masters champion led a 1-2 finish for Titleist golf ball players, with Ludvig Aberg (Pro V1x) finishing runner-up at Augusta National in his first major start. Eleven of the top 15 on Sunday’s final leaderboard were Titleist golf ball players. Fourteen of the 16 events played this season on the PGA TOUR have now been won with a Pro V1 or Pro V1x golf ball, with 70 percent of all competitors teeing up a Titleist: 1. The Sentry Champion (Pro V1x) 2. Grayson Murray (Pro V1) – Sony Open in Hawaii 3. The American Express Champion (Pro V1) 4. Matthieu Pavon (Pro V1) – Farmers Insurance Open 5. Wyndham Clark (Pro V1x) – AT&T Pebble Beach Pro-Am 6. Nick Taylor (Pro V1x) – WM Phoenix Open 7. Jake Knapp (Pro V1 Left Dot) – Mexico Open at Vidanta 8. Austin Eckroat (Pro V1) – Cognizant Classic 9. Arnold Palmer Invitational Champion (Pro V1) 10. Brice Garnett (Pro V1) – Puerto Rico Open 11. THE PLAYERS Champion (Pro V1) 12. Peter Malnati (Pro V1x Yellow) – Valspar Championship 13. Stephan Jaeger (Pro V1) – Texas Children’s Houston Open 14. The Masters Champion (Pro V1) LUDVIG ÅBERG FINISHES RUNNER-UP IN FIRST MAJOR START Titleist Brand Ambassador Ludvig Aberg – playing a Pro V1x golf ball, TSR2 driver, T100 irons and NEW Vokey Design SM10 wedges – carded rounds of 73-69-70-69 to post 7 under and finish solo 2nd in his first major championship appearance. Åberg now has one victory, three runner-ups, five top-5's and eight top-10 finishes in his 20 PGA TOUR starts as a professional. What’s in the Bag? | Ludvig Åberg www.youtube.com/watch Golf Ball: Titleist Pro V1x Driver: TSR2 9.0° | Fujikura Ventus Black 6 X Irons: T100 4-PW | KBS Tour 130 X Wedges: NEW Vokey Design SM10 50.08F, 54.10S, 60.08M | KBS Tour 130 X ABERG ON HIS PRO V1 x “I like to put spin on the ball. I like to hit it a little bit higher to have a little bit of a different angle coming into the firmer greens that we play here on the PGA TOUR. So I think the Pro V1x helps me with that and it helps me to be able to compete against the best players in the world.” “I just love the feel around the greens, putting, chipping, I love the softer feel (of 2023 Pro V1x), and it flights the way that I want to.” “What you want when you’re chipping is that little extra feeling of checking up on the green, and making sure that when the greens get a little firmer and faster, you’re still able to put that spin on it. Which I feel like [the Pro V1x] allows me to do. Chipping and short game is such feel-based – what you like to feel, what you don't like to feel. And this allows me to have that creative mindset.” “We play so many rounds and you don't want to question your equipment. If you make a bad swing, you want to blame yourself and no one else. So that's where the ball comes in. And obviously you play in a lot of different conditions. The weather, the green, the grass, grass types, different kind of things. So it is very important to trust your equipment and that's what I do. I've never ever questioned the Titleist golf ball. It is #1 ball in golf and there's a reason for that.” ÅBERG ON HIS TSR DRIVER “I'm playing the TSR2, 9 degrees, it’s on a D4 setting. I've played this ever since it came out. I really love it... I mean, no matter what driver you play, the good ones are always going to be good, but that's not really how you play golf, unfortunately, because you're going to miss it off the center. You're going to hit it off the heel, you're going to hit off the toe every now and then. So for me, when I hit it off the toe, the spin numbers are still very good. It doesn't really go under 2,000 (rpm), which just obviously makes it stay in the air longer and doesn't get that left miss. And then the heel ones usually stays around under 3,000, which if you are in that little gap, that zone, I think that's when you can perform. Because like I said, you're not going to hit every driver great, but if you can kind of narrow down your misses a little bit, that's going to be key.” ÅBERG ON HIS 2023 T100 IRONS “I actually just ahead of this season switched into these. They're the ‘23 T100’s. I've never been kind of the blade guy. I feel like I need all the help that I can get with my irons, golf is hard enough. So I really like the look of it, feel of it. It performs really well and I feel like an iron is such feel-based. Obviously you want the numbers and the trajectories to match up what you feel, but it's so much what you see, look, feel, and I really love to feel the rounded edges, the semi-thin top line with an iron.” “You're not going to hit the same flight all the time. You might hit one a little bit higher. I like to do a little bit of everything with my irons. If I have a left pin, I might want to draw it in there. I have a right pin, I might want to cut it in there. So if I can have that same feel no matter what shot I'm hitting, how the club goes through the turf. I'm more of a soft feel guy and I feel like these irons have that soft feel. I don't feel any pinchy-ness. I don't feel anything like that when I hit them. It's very clean, it's very nice and soft.” ÅBERG'S VOKEY SM10 WEDGE SETUP At the start of the year, Åberg arrived in Hawaii for the Sentry with three NEW Vokey Design SM10 wedges in the bag to start the 2024 season. Week in and week out, Åberg plays a 50.08F gap wedge and a 54.10S sand wedge. He rotates between a WedgeWorks 60V lob wedge and a 60.08M lob wedge depending on course conditions. (He opted for the 60.08M this week at Augusta National.) “I got three wedges in my bag every week. Gap wedge, sand wedge, lob wedge... I've used these SM10's, I've made the switch right before the holidays and they're so nice. Like I said before as well, feel is so important with the wedges because you're going to hit a lot of chip shots, a lot of bunker shots. And if you don't like the feel, the sound, the look of it, you're going to have issues getting it up and down. So that's what I feel like. And then obviously the rounded edges around the toe, the top line, absolutely love it.” KPGA | The 19th DB Insurance Promy Open Titleist Brand Ambassador Sangpil Yoon opened the week with a 10-under 61 and closed with a bogey-free, 7-under 64 to earn his first professional victory. Yoon, gaming his Pro V1x golf ball, TSR driver, blended set of Titleist irons and Vokey Design wedges among his winning setup, posted 18 under over four days LaVie Est Belle Country Club, four shots clear of second place. For the week, 104 players (72%) played a Titleist golf ball , including each of the top 4 and seven of the top 9 finishers on the final leaderboard. Titleist also topped every major equipment category surveyed (golf ball, driver, fairway, hybrid, iron, wedge, putter), while half the field gamed a Titleist driver. What’s in the Bag? | Sangpil Yoon Golf Ball: Titleist Pro V1x Driver: TSR3 9.0° Fairway Metal: TSR3 15.0° Utility Iron: 718 T-MB 2-iron Irons: T150 4, 620 CB 5-6, 620 MB 7-9 Wedges: Vokey Design SM9 46.10F, 50.12F, 54.12D, WedgeWorks 58.06K Sunshine Tour | The Tour Championship Jonathan Broomhead (Pro V1 ) capped off the 2023-24 Sunshine Tour season with his first career victory, closing in 3-under 69 to win by two. China Tour | Hainan Baoting Open Lloyd Jefferson Go (Pro V1x) won by six shots to earn his first career China Tour title. He shot a final round 3-under 69 – his fourth consecutive round in the 60’s – to post 22 under for the week around Shangda International Golf Club. KLPGA | MEDIHEAL Hankookilbo Championship Jiyoung Park (Pro V1 ) earned her eighth career KLPGA title, posting 22 under to win by six strokes. Park was the only player to card all four sounds in the 60’s (67-66-66-67). Seven of the top 10 finishers trusted a Titleist golf ball. ... #TeamTitleist

PGA TOUR | THE PLAYERS Championship THE PLAYERS Champion and longtime Pro V1 golf ball player became the first player to ever successfully defend his PLAYERS title, making it 11 wins for Titleist golf ball players through the first 12 events of the 2024 PGA TOUR season, including each of the last five: 1. The Sentry Champion (Pro V1x) 2. Grayson Murray (Pro V1) – Sony Open in Hawaii 3. The American Express Champion (Pro V1) 4. Matthieu Pavon (Pro V1) – Farmers Insurance Open 5. Wyndham Clark (Pro V1x) – AT&T Pebble Beach Pro-Am 6. Nick Taylor (Pro V1x) – WM Phoenix Open 7. Jake Knapp (Pro V1 Left Dot) – Mexico Open at Vidanta 8. Austin Eckroat (Pro V1) – Cognizant Classic 9. Arnold Palmer Invitational Champion (Pro V1) 10. Brice Garnett (Pro V1) – Puerto Rico Open 11. THE PLAYERS Champion (Pro V1) This week at THE PLAYERS, four of the top five finishers on Sunday’s final leader board trusted a Pro V1 or Pro V1x golf ball: 1. THE PLAYERS Champion (Pro V1) T2. Wyndham Clark (Pro V1x) T2. Brian Harman (Pro V1) 5. Matt Fitzpatrick (Pro V1x) VOKEY WEDGES AT THE PLAYERS There were a total of 227 Vokey Design gap, sand and lob wedges in play this week in Ponte Vedra, accounting for more than half of the field’s total (54%). Vokey wedges have been the most played wedge on the PGA TOUR since 2004. TITLEIST IS MOST PLAYED DRIVER AT TPC SAWGRASS Titleist, the most played driver on the PGA TOUR for the last five seasons, was once again the top choice at THE PLAYERS with 55 players (38%), compared to 31 (21%) for the nearest competitor. Three of the top five finishers had a Titleist driver in the bag. NOW WORLD NO. 4, CLARK CONTINUES RISE AFTER SWITCH TO TITLEIST EQUIPMENT Titleist Brand Ambassador Wyndham Clark earned his second runner-up finish in consecutive weeks, playing his final three holes in 2 under par Sunday to come up one stroke shy of a playoff at TPC Sawgrass. The reigning U.S. Open champion made his first PGA TOUR start of 2022 (The American Express) with a brand new bag of Titleist equipment , having played competitive clubs through his last event of ‘21 (RSM Classic). Over that offseason, Clark visited the Titleist Performance Institute to get dialed in to his new setup. In January of ‘22, when he teed off in the first round of the AmEx, Clark was ranked 249th in the Official World Ranking. Forty-six starts later, following last summer’s U.S. Open victory at The Los Angeles Country Club, Clark had climbed to No. 13. After his T2 Sunday at The PLAYERS, Clark moved to No. 4 in the world, his highest position ever. One of the more impactful changes has been his driver. After making the switch to Titleist TSi3 , he finished the 2021-2022 season 61 spots higher and gaining strokes off the tee (+.209) compared to the previous season Clark is up to 24th in that statistic (+0.457) this season after gaining +1.825 shots off the tee this week at TPC Sawgrass. “I use this driver because it’s so consistent. My misses are incredible and that’s big for me...,” he said. “When you miss with the Titleist it stays within the parameters that I need to play good golf. And that’s ultimately why I use Titleist clubs, especially this driver.” Earlier this season at Pebble Beach, Clark made the move to a new TSR3 driver model. Clark had experienced immediate speed gains with TSR during his initial testing sessions last year, but was hesitant to make any changes following his breakout summer. On Tuesday at Pebble, Clark worked with J.J. Van Wezenbeeck, Titleist’s Director of Player Promotions , to dial in his TSR3. According to Van Wezenbeeck, Clark’s swing has evolved in recent years to become much more neutral, allowing for a more neutral setup in his driver. The result – TSR3 9.0°, Project X HZRDUS Smoke Green 60 6.5 shaft, D1 SureFit setting (-.75* loft, standard lie), +4g SureFit CG weight (12g) in H•1 (Slight draw) – delivered a better spin-to-launch ratio with the increased speed he’d already seen. “I switched to the TSR3. It had a touch more ball speed and a little more spin for me, which was huge. And then I was able to keep it straighter. I sometimes tail it off too much with fade. And so [at Pebble] kind of Monday, Tuesday, we did some fittings and honestly, that was one of the biggest keys.” What’s in the Bag? | Wyndham Clark Golf Ball: Titleist Pro V1x Driver: TSR3 9.0° | Project X HZRDUS Smoke Green 60 6.5 Irons: 620 CB 4-9 irons | True Temper Dynamic Gold X7 Wedges: NEW Vokey Design SM10 46.10F, 52.12F, 56.10S, WedgeWorks 60A (@ 59) | True Temper Dynamic Gold S400 THE STORY BEHIND BRIAN HARMAN’S SWITCH TO PRO V1, TITLEIST EQUIPMENT Playing the weekend in 12 under par, Titleist Brand Ambassador Brian Harman earned his best PLAYERS finish (T2) to moved to No. 8 in the Official World Ranking. During that offseason, he made a call to Titleist Tour Rep Jim Curran , asking for a set of Titleist irons, similar to the ones he had played as a junior golfer and in college at the University of Georgia. Said Curran: “Brian called me during the offseason holidays last December (2016) and said he played Titleist irons before he turned professional and has not had that feel in his iron ball striking since then. He ordered a set of 716 CB’s and we agreed to meet on the range in Palm Springs the Monday of CareerBuilder. It was then that we dialed in his loft, lies and yardages. From there, Brian was low maintenance all season. I would check his grips, lofts and lies roughly once a month and he did the rest.” Harman put his new set of CB’s in play for the first time that Thursday at PGA West’s Nicklaus Course. (He now plays the 620 CB models.) “Very first time when I played (the CB’s) was in Palm Springs,” Harman said in 2018. “I worked with Mr. Jim Curran and we got them figured out. Finished third that week and I was having a pretty nice year.” Three months later, Johnson Wagner asked Harman, who was still playing a competitive golf ball, if he wanted to team up at the Zurich Classic (the first year that the Zurich went to the team format). “He was kind of curious as to what ball we wanted to play,” Harman said. “I said, ‘I played Titleist balls in college and everything. We’ll just play your ball (in alternate shot), no problem. “We had a nice tournament... It got really windy. I was hitting some shots with Johnson’s ball, shots that I just couldn’t hit with the ball I was playing. After that round, I decided to switch to the Pro V1. …” “I hit one shot on the second hole the last day in New Orleans (with the competitive ball) that spun up into the wind. I hit it flush but it came up 10 yards short and plugged in the bunker. And I just remember thinking, ‘That’s the last time I’m going to hit that ball. I’m switching balls.’” The following week, Harman teed up Pro V1 at the Wells Fargo Championship. On Sunday, he birdied 17 and 18 at Eagle Point GC to win by one shot. “I won the next week with it (Pro V1), the very first week I played it,” Harman said. Harman reiterated the significance of his switch prior to the ‘22 Open Championship at St. Andrews, where he finished T6: “The reason I switched back to Titleist was because of windy days and with Open Championships and major championships in mind. To flight the ball and not have to worry about it getting up and getting out of hand was a big deal.” “I switched to this ball in 2017 from a different company and the effects were immediate. You know, the last four years on tour have been my best four put together,” Harman said prior to the 2022 U.S. Open. “I just was never able to flight my old ball. I had trouble controlling and especially in the wind and we ended up playing so much wind out here. The effects for me were immediate switching to this Pro V and I mean, it’s been a complete 180. The way that I flight iron shots, the way that I control it around the green, it saves me, I don't know how many shots it’s saved me.” When Harman arrived at the winners-only Sentry Tournament of Champions to open 2018, there were several new additions to his bag, including a new Titleist driver, fairways and full set of Vokey Design wedges. What’s in the Bag? | Brian Harman Golf Ball: Titleist Pro V1 Driver: TSi2 9.0° | Graphite Design Tour AD IZ 5 S Fairway Metals: TS2 13.5° | Fujikura Speeder 661 Evolution 2 S and TS2 16.5° fairway | Fujikura Speeder 757 Evolution 2 X Utility Irons: U500 4-5 | Project X HZRDUS Smoke Black 90 HY 6.0 (4), True Temper Dynamic Gold S300 (5) Irons: 620 CB 6-PW | True Temper Dynamic Gold S300 Wedges: Vokey Design SM9 50.08F, 54.10S, 60.04L | True Temper Dynamic Gold Tour Issue S400 PGA TOUR AUSTRALASIA | The National Tournament Titleist Brand Ambassador Cameron John made four back-nine birdies on Sunday to pull away from the field and earn his first PGA Tour of Australasia title. John carded a final round 69 to finish at 16 under for the week, good for a three-stroke victory. What’s in the Bag? | John Cameron Golf Ball: Titleist Pro V1 Driver: TSR2 9.0° Fairway Metal: TSR3 15.0° Irons: T200 3 iron and T100 4-9 irons Wedges: NEW Vokey Design SM10 46.10F, 50.12F, 56.14F, WedgeWorks 60V JLPGA | V Point Eneos Golf Tournament Ai Suzuki (Pro V1x) made five birdies in her final nine holes to win in back-to-back weeks. The victory marks her 20th title on the JLPGA tour.

Step up to the par 3 155 yards. I hit my pro v1 (yellow) with my 6 iron and hit it perfect. Ball landed about 15ft short of the pin and released right at the pin and… Disappeared!!! Unbelievable www.titleist.com/.../crocygk54ky7y14trwgk

www.youtube.com/watch MAXIMIZE YOUR PERFORMANCE WITH THE RIGHT WEDGES FOR YOU Our Titleist Fitting Professionals will work with you to find the best combination of lofts and grinds for your SM10 Wedges. Your one on one TOUR quality fitting will focus on dialing in your flighting, gapping, and grinds - while adding a little more versatility and green-grabbing spin to the bag. STEP 1: EQUIPMENT EVALUATION Every custom wedge fitting begins with a player and equipment evaluation. Starting with the 9-iron and pitching wedge loft, lie, and shaft specs. STEP 2: GAP FITTING Tour pros call it hitting their number. The first shots during a wedge fitting will be for distance gapping and wedge set loft selection. Bob Vokey recommends 4° to 6° of loft separation between your wedges. STEP 3: BOUNCE & GRIND FITTING Bounce and Grind fitting begins with full swings during the distance gap fitting, and continues with shots around the green. Evaluate turf interaction, divots, and ball flight to determine the right bounce, grind, and lie angles. STEP 4: GREENSIDE PERFORMANCE The final step is to hit all of the necessary short game shots, including pitches, chips, and bunker shots with multiple grinds. These shots will validate your preferred wedges from the full swing section of the fitting. Focus on shots that give you the most trouble. TITLEIST FITTING TOOLS Trackman Launch Monitor to evaluate ball flight characteristics while also monitoring turf interaction, sound and feel Full Product Line Featured and Upgraded Shafts Pro V1 and Pro V1x Golf Balls Schedule Your Titleist Fitting and be Sure to Comment on Your Experience Below Visit Our Locator to find a Titleist fitting near you and reserve your appointment with a Titleist Fitting Professional. The fitting fee collected at sign up confirms your Tour-quality fitting experience and is credited toward any Titleist golf clubs purchased during the appointment. GET STARTED NOW WITH THE WEDGE SELECTOR TOOL ... #TeamTitleist

PGA TOUR | Cognizant Classic in The Palm Beaches In absolute control of his Pro V1 golf ball, Austin Eckroat played The Bear Trap in 1 under par to punctuate a three-shot victory at PGA National and capture his first PGA TOUR victory. With 10 holes to play in Monday’s weather-delayed finish, Eckroat pulled away with unwavering ball-striking, particularly through PGA National’s toughest three-hole stretch, playing 15-16-17 in par-birdie-par. “He did it with a straight shot on 15, a draw on 16 and a cut on 17. Complete control,” NBC analyst and Titleist Brand Ambassador Brad Faxon said on the broadcast. Eckroat, 25, led the field in Greens in Regulation at 82% (59/72), gaining more than five shots on the field on approach (+5.829). The longtime Pro V1 player made a field-best 23 birdies, posting four rounds of 68 or better (65-67-68-67). EIGHT OF NINE TOUR EVENTS WON WITH A TITLEIST GOLF BALL IN 2024 Austin Eckroat's victory at the Cognizant Classic marked the eighth event won with a Titleist golf ball in nine PGA TOUR events to start the 2024 season: 1. The Sentry Champion (Pro V1x) 2. Grayson Murray (Pro V1) – Sony Open in Hawaii 3. The American Express Champion (Pro V1) 4. Matthieu Pavon (Pro V1) – Farmers Insurance Open 5. Wyndham Clark (Pro V1x) – AT&T Pebble Beach Pro-Am 6. Nick Taylor (Pro V1x) – WM Phoenix Open 7. Jake Knapp (Pro V1 Left Dot) – Mexico Open at Vidanta 8. Austin Eckroat (Pro V1) – Cognizant Classic Of the eight winners who trusted a Titleist, Eckroat is also the fifth first-time winner on the PGA TOUR, joining Grayson Murray , the American Express champion, Matthieu Pavon and Jake Knapp in breaking through with a victory in 2024. Over the nine events played on the PGA TOUR in 2024, Titleist golf balls have been chosen a total of 746 times (70%), compared to 134 (12%) for the next closest competitor. ECKROAT ON THE PERFORMANCE OF HIS PRO V1 “I've been playing the Pro V1 since I was a kid, it's always been good for me. I feel like I have the control around the greens, [it] has the high ball speed numbers. It does everything I want it to do.” “I mean, the consistency within the ball is something that you really need. It's something I've never worried about playing a Pro V1. Never even crossed my mind to wonder if the bad shot I just hit was my golf ball.” KORN FERRY TOUR | 117 Visa Argentina Open Mason Andersen (Pro V1x) birdied the par-5 18th three times on Sunday – once in regulation and twice in a sudden-death playoff – to earn his first career Korn Ferry Tour win and a spot in field at the 152nd Open Championship at Royal Troon. Andersen, who began Sunday six shots off the pace, made six back-nine birdies to come home in 29 and post the clubhouse lead at 17 under after a final round 63. When Kris Ventura (Pro V1 Left Dot) matched him over 72 holes, the duo headed back to the 18th tee for extra holes. Andersen and Ventura traded birdies on the first playoff hole before Andersen prevailed on the second. For the week in Buenos Aires, Andersen made 24 birdies – including his two in extra holes – and only dropped three shots (T1). With the win, he jumped to the top of the Korn Ferry Tour Points List, up 21 spots from his position to start the event. ASIAN TOUR / PGA TOUR AUSTRALASIA | 103rd New Zealand Open Titleist Brand Ambassador Takahiro Hataji earned his first career professional victory, carding a final round bogey-free 4-under 67 to post 17 under and win by one. Hataji, who became the first Japanese player to win the New Zealand Open, gamed a Pro V1x Left Dash golf ball, TSR4 driver, T-Series irons, Vokey wedges and a Scotty Cameron putter among his all-Titleist winning setup. What’s in the Bag? | Takahiro Hataji Golf Ball: Titleist Pro V1x Left Dash . Driver: TSR4 10.0° Fairway Metal: TSR2+ 14.5° Hyrbid: TSR2 18.0° Irons: T100•S 3-4 and T100 5-PW Wedges: Vokey Design SM9 52.12F, WedgeWorks 60.06K Putter: Scotty Cameron Phantom X 11 tour prototype ... #TeamTitleist

Titleist Brand Ambassador Will Zalatoris began the 2024 PGA TOUR season with several recent additions to his equipment setup, including NEW T150 and T350 irons. At The Genesis Invitational at Riviera, Zalatoris turned in rounds of 66-70-65-69 to post 14 under for the week and earn a T2 finish, his best result since his return from injury. During his round on Friday , he notched an ace with his T150 7 iron and Pro V1x golf ball on the 184-yard, par-3 14th. For the week, Zalatoris ranked fourth in Strokes Gained: Approach (+5.283) and finished T3 in Greens in Regulation (68%, 49/72). His 22 birdies led the field at Riviera. “I switched to the T150’s right when I got them, or I guess it was earlier this year." Zalatoris said. "The thing that was so fascinating with the T150’s was that you had more feel than any Titleist iron that we had ever made, but you still had the same forgiveness. And so, when I first tried them, shocker, professional golfers don't hit perfect golf shots all day long, but I would hit one barely on the heel, barely on the toe. And I'm thinking, ‘Oh, I must've lost seven, eight yards on that.’ And it was going the same distance as when I hit it solid. And so, getting that feedback was amazing for me.” “The two biggest things that I always check for with irons is how do they perform out of the rough. Because if I've got a little too much camber out of there, I might catch flyers all day long, which I know it's cool to hit a pitching wedge 190 yards, but it's not cool when you're trying to hit it 150. And then on top of that – I told this to J.J. [Van Wezenbeeck, Titleist Director of Player Promotions] when he first gave them to me – it looked like they were built for me. Just because how they go through the turf, they rip through the turf way faster than the T100's that I was playing before. But I had more forgiveness and more feel, which is a unicorn. And so I've loved that [T150] iron.” “I actually play the T350 in my 3-iron," Zalatoris said. "That iron was built to be kind of a game improvement iron. And honestly, we were on the range when all of us were together in LA testing it, and we were just kind of goofing around. And I was thinking, ‘Man, this thing looks awesome.’ And so, I started hitting some balls out of the rough, started hitting them out of the fairway. I remember Max [Homa] and I spent 20 minutes with this thing, and we were like, ‘This thing is awesome.’ So the wide variety too is something that I think is really cool. Because you're seeing guys that were playing straight muscle backs going to the T100’s. You've seen guys maybe go from T100’s to T150’s, and there's a lot of kind of shuffling going around. It's like, ‘Yeah, I have a game improvement iron in my bag.’ So what. I love that thing. It's my favorite club in the bag. But a lot of the changes that they made this year, especially with the feel, was really fascinating to me.” WHAT’S IN THE BAG? | WILL ZALATORIS Golf Ball: Titleist Pro V1x Driver: TSR2 9.0° | D•1 SureFit Hosel, Fujikura Ventus Black TR 7 X Fairway Metal : TSi2 15.0°| A•1 SureFit Hosel, Fujikura Ventus Blue TR 8 X Utility Iron: NEW T350 3 | Nippon Modus3 Graphite On Steel Proto .370 Hybrid 10 ST X Irons: NEW T150 4-PW | True Temper Dynamic Gold Tour Issue X100 Wedges: NEW Vokey Design SM10 50.08F, 54.10S, 60.04T | True Temper Dynamic Gold Tour Issue X100

Spin control and a penetrating trajectory are just some of the reasons why the PGA TOUR’s newest champion, Jake Knapp , trusts his Pro V1 Left Dot golf ball to perform in the biggest moments. Hear more from Jake below on how he marks his Pro V1 Left Dot and why this model is the best fit for his game: www.instagram.com/.../ The Proof is in the Stats Knapp capped off his first PGA TOUR title with a 25-birdie week and a two-shot victory. In full control of his Titleist golf ball , Knapp carded rounds of 67-64-63-71 at the Mexico Open to post 19 under, while gaining 11.5 strokes on the field from tee to green. He led the field in Strokes Gained: Approach (+8.729), hitting 76% greens in regulation (T5), and ranked 11th in SG: Off the Tee (+2.973). Down the stretch Sunday, Knapp got his Pro V1 Left Dot up-and-down on four of the last six holes, including a birdie on the par-5 14th, to secure the victory. The performance spotlighted Knapp’s recent results, which have vaulted him to 11th on the PGA TOUR in SG: Tee to Green (+1.235) and No. 8 in the FedExCup standings. He has played his last three events (216 holes) on TOUR in 38 under par, including his T3 finish at the WM Phoenix Open.

LPGA | Honda LPGA Thailand Playing on home soil, Titleist Brand Ambassador Patty Tavatanakit closed in 5-under 67 Sunday in Thailand to earn her second LPGA victory while leading a 1-through-8 finish for Titleist golf ball players. On the 72nd hole, Tavatanakit pitched her Pro V1x golf ball in tight to set up the tournament-clinching birdie at Siam Country Club’s Old Course. It marked back-to-back wins for Tavatanakit, who also won last week on the Ladies European Tour. Also gaming a TSR2 driver, T-Series irons and NEW SM10 wedges, “Patty T” posted four rounds of 67 or better (67-67-66-67), good for a 21-under total that featured 23 birdies and an eagle. She also hit over 80% of her greens in regulation (58/72). Fellow Titleist Brand Ambassador Albane Valenzuela finished one shot back after a closing 9-under 63, the best round of the day. What’s in the Bag? | Patty Tavatanakit Golf Ball: Titleist Pro V1x Driver: TSR2 8.0° | Mitsubishi Tensei 1K blue 50 S Fairway Metal: TSR2 18.0° | Mitsubishi Tensei 1K Pro White 60 S Irons: NEW T200 4 and NEW T100 5-PW | Graphite Design Tour AD DI-85 Hybrid S (4), Nippon N.S. PRO 950GH S (5-P) Wedges: NEW Vokey Design SM10 50.12F, 56.08M, 60.04T | Nippon N.S. PRO Modus3 115 Wedge TITLEIST GOLF BALL PLAYERS FINISH 1-THROUGH-8 IN THAILAND This week in Thailand, each of the top eight finishers played a Pro V1 , Pro V1x or Pro V1x Left Dash golf ball: 1. Patty Tavatanakit : Pro V1x 2. Albane Valenzuela : Pro V1 T3. Sei Young Kim : Pro V1 T3. Hye-Jin Choi : Pro V1 T5. Natthakritta Vongtaveelap : Pro V1x Left Dash T5. Hyo Joo Kim : Pro V1x T7. Lilia Vu : Pro V1x T7. Emily Kristine Pedersen : Pro V1 TAVATANAKIT ON WHY SHE PLAYS PRO V1 x “I need to hear a good sound from the golf ball. I need to hear it. I need to feel it. The Pro V1x just kind of gives me a little bit more feedback in terms of feel and sound. It spins really good around the green as well, and just full shots and everything just feels good. So that's why I love the Pro V1x ... Titleist has always been the number one ball in golf, so when you go out on the course, you just play and don't think about that.” “When I flight the ball lower, it can still spin really, really well, and when I need to hit it high, I get that max spin for the max carry.” “Off the tee, it does spin a touch more than the Pro V1, which I like because that way I could get maximum carry out of it. It would fly a touch higher, which would make the ball carry a little bit further. And then when I do bring it down, it would still go down. So, it's really manageable, this ball.” TAVATANAKIT MAKES THE MOVE TO NEW SM10 WEDGES Tavatanakit began her 2024 LPGA season in January at the Drive On Championship after adding three NEW Vokey SM10 wedges (50.12F, 56.08M, 60.04T) to her bag. Having previously gamed prior generation Vokey wedges, Tavatanakit worked with Vokey Tour Rep Shane Dyel to determine her setup with the new models. Said Dyel: “What's so special about Patty is her attention to detail and her perception of feel. When I worked with Patty on her SM10’s she could see and feel the difference between her previous generation Vokey wedges and the new SM10 wedges.” “With her wedge setup we talked about how she can be more versatile with every wedge in the bag, and it all starts at the top with her 50.12F. This grind gives her unlocked versatility from full shots in the fairway to low, high-spin runners around the greens. Our change in CG location has allowed Patty to be aggressive on shots when she needs to be.” “Going into her SM10 56.08M, the new model gave her more help with the lower flight and higher spin she always looks for. She has found it to be easier to flight down her shots without sacrificing speed, which was a huge difference from her previous generation Vokey 56.08M. “Lastly, her 60.04T is the most versatile and the most feel-sensitive wedge Patty has in the bag. Without a doubt, Patty saw not only an increase in feel, but also complete sole control compared to her previous generation 60 T grind.” www.instagram.com/.../ VALENZUELA RECORDS CAREER-BEST FINISH Titleist Brand Ambassador Albane Valenzuela carded a final round 9-under 63 to finish solo 2nd, the best finish of her LPGA career. Valenzuela, who finished the week at 20 under, one shot back of Tavatanakit , began her final round with a birdie on the par-5 1st and a hole-out eagle on the par-4 5th. On the back nine, she birdied six of her final eight holes, including Nos. 17 and 18, to come home in 30 and take the clubhouse lead, putting the pressure on Tavatanakit. What’s in the Bag? | Albane Valenzuela Golf Ball: Titleist Pro V1 Driver: TSR3 9.0° | Tensei 1K Pro White 50 S Fairway Metal: TSR2+ 13.0° | Tensei 1K Pro White 60 S Irons: T100•S 6-AW | NS Pro 950GH R Wedges: Vokey Design SM8 WedgeWorks TVD 52, SM9 WedgeWorks 58.04L wedges | NS Pro 950GH R Putter: Scotty Cameron Super Select Newport 2 PGA TOUR | Mexico Open at Vidanta Jake Knapp (Pro V1 Left Dot) claimed his first PGA TOUR title Sunday in Mexico, capping off a 25-birdie week with a two-shot victory. In full control of his Titleist golf ball , Knapp carded rounds of 67-64-63-71 around Vidanta Vallarta to post 19 under, while gaining 11.5 strokes on the field from tee to green. He led the field in Strokes Gained: Approach (+8.729), hitting 76% greens in regulation (T5), and ranked 11th in SG: Off the Tee (+2.973). Down the stretch Sunday, Knapp got his Pro V1 Left Dot up-and-down on four of the last six holes, including a birdie on the par-5 14th, to secure the victory. The performance spotlighted Knapp’s recent results, which have vaulted him to 11th on the PGA TOUR in SG: Tee to Green (+1.235) and No. 8 in the FedExCup standings. He has played his last three events (216 holes) on TOUR in 38 under par, including his T3 finish at the WM Phoenix Open. TITLEIST BALL PLAYERS: SEVEN WINS IN EIGHT WEEKS TO START 2024 Jake Knapp is the seventh Titleist golf ball player to win on the PGA TOUR this season, through the first eight events of 2024: 1. The Sentry Champion (Pro V1x) 2. Grayson Murray (Pro V1) – Sony Open in Hawaii 3. The American Express Champion (Pro V1) 4. Matthieu Pavon (Pro V1) – Farmers Insurance Open 5. Wyndham Clark (Pro V1x) – AT&T Pebble Beach Pro-Am 6. Nick Taylor (Pro V1x) – WM Phoenix Open 7. Jake Knapp (Pro V1 Left Dot) – Mexico Open at Vidanta This week in Mexico, six of the top seven finishers on Sunday’s final leader board played a Pro V1 or Pro V1x model: 1. Jake Knapp (Pro V1 Left Dot) T3 . Stephan Jaeger (Pro V1) T3. C.T. Pan (Pro V1x) T3. Justin Lower (Pro V1x) T6. Patrick Rodgers (Pro V1x Left Dash) T6. Robert MacIntyre (Pro V1x) LET | Lalla Meryem Cup Titleist Brand Ambassador Bronte Law shot a final round 9-under 64 to claim a three-shot comeback victory in Morocco. Playing a Pro V1x golf ball and full bag of Titleist equipment, Law entered the final round eight strokes off the pace. She made nine birdies and holed out for eagle on the 14th to storm to her third career LET win. What’s in the Bag? | Bronte Law Golf Ball: Titleist Pro V1x Driver: TSR1 10.0° | Graphite Design Tour AD-DI Fairway Metal: TSR3 16.5°, 18.0° | Tensei AV Blue 65 R (16.5), Tensei AV Raw Blue 75 R (18.0°) Irons: T200 4 iron and T150 5-PW | Tensei 1K Pro Silver 70HY S (4), NS Pro 950GH S (5-PW) Wedges: Vokey Design SM9 50.12F, 54.10S, 60.08M | Project X 5.0 Putter: Scotty Cameron Squareback 2 tour prototype PGA TOUR CHAMPIONS | Trophy Hassan II The winner of the Trophy Hassan II – playing a Pro V1 Yellow golf ball – closed in 3-under 70 to win his first PGA Tour Champions event by one shot. The champion made 13 birdies and two eagles for the week around the difficult setup at Royal Golf Dar Es Salam, including four straight birdies on Nos. 13-16 in the final round that saw him reach the winning 10-under total. He is projected to climb to No. 3 in the Schwab Cup standings, up 49 spots from his position beginning the week. ASIAN TOUR | International Series Oman Gaming his Pro V1x golf ball, the winner of the International Series Oman shot a final round 7-under 65 to race to a four-shot victory. The champion played his final 71 holes without surrendering a bogey or worse, and he was the only player to shoot all four rounds in the 60’s (67-69-68-65) on his way to posting 19 under. He also gamed three NEW Vokey Design SM10 wedges – 50.12F, 54.10S, 60.04T – in his winning setup. Each of the top six finishers in Oman trusted a Pro V1 or Pro V1x golf ball. SUNSHINE TOUR | Nelson Mandela Bay Championship Playing a Pro V1 golf ball, the winner of the Nelson Mandela Bay Championship carded rounds of 63-67-68 around Humewood Golf Club to post 18 under and win by one. The champion made five back-nine birdies in his third and final round, which proved to be the difference in the weather-shortened event. ... #TeamTitleist

LET | Aramco Saudi Ladies International Titleist Brand Ambassador Patty Tavatanakit shot a final round 7-under 65 to cap off a wire-to-wire, seven-shot victory. Tavatanakit, gaming a Pro V1x golf ball, TSR2 driver, NEW T-Series irons and NEW Vokey SM10 wedges, made 20 birdies and an eagle for the week on her way to earning her fifth professional victory. The 24-year-old was a perfect 18-for-18 in greens in regulation on Sunday, and she finished in style, sticking her Pro V1x in tight on the 72nd hole for a closing birdie. TAVATANAKIT ON WHY SHE PLAYS PRO V1 x “I need to hear a good sound from the golf ball. I need to hear it. I need to feel it. The Pro V1x just kind of gives me a little bit more feedback in terms of feel and sound. It spins really good around the green as well, and just full shots and everything just feels good. So that's why I love the Pro V1x ... Titleist has always been the number one ball in golf, so when you go out on the course, you just play and don't think about that.” “When I flight the ball lower, it can still spin really, really well, and when I need to hit it high, I get that max spin for the max carry.” “Off the tee, it does spin a touch more than the Pro V1, which I like because that way I could get maximum carry out of it. It would fly a touch higher, which would make the ball carry a little bit further. And then when I do bring it down, it would still go down. So, it's really manageable, this ball.” www.instagram.com/.../ TAVATANAKIT MAKES THE MOVE TO NEW SM10 WEDGES Tavatanakit began her 2024 LPGA season in January at the Drive On Championship after adding three NEW Vokey SM10 wedges (50.12F, 56.08M, 60.04T) to her bag. Having previously gamed prior generation Vokey wedges, Tavatanakit worked with Vokey Tour Rep Shane Dyel to determine her setup with the new models. Said Dyel: “What's so special about Patty is her attention to detail and her perception of feel. When I worked with Patty on her SM10’s she could see and feel the difference between her previous generation Vokey wedges and the new SM10 wedges. “With her wedge setup we talked about how she can be more versatile with every wedge in the bag, and it all starts at the top with her 50.12F. This grind gives her unlocked versatility from full shots in the fairway to low, high-spin runners around the greens. Our change in CG location has allowed Patty to be aggressive on shots when she needs to be.” “Going into her SM10 56.08M, the new model gave her more help with the lower flight and higher spin she always looks for. She has found it to be easier to flight down her shots without sacrificing speed, which was a huge difference from her previous generation Vokey 56.08M. “Lastly, her 60.04T is the most versatile and the most feel-sensitive wedge Patty has in the bag. Without a doubt, Patty saw not only an increase in feel, but also complete sole control compared to her previous generation 60 T grind. Her overall feedback with SM10 has been overwhelmingly positive.” www.instagram.com/.../ What’s in the Bag? | Patty Tavatanakit Golf Ball: Titleist Pro V1x Driver: TSR2 9.0° | Mitsubishi Tensei 1K blue 50S Fairway Metal: TSR2 18.0° | Mitsubishi Tensei 1K Pro White 60 S Irons: NEW T200 4 and NEW T100 5-PW | Graphite Design Tour AD DI-85 Hybrid S (4), Nippon N.S. PRO 950GH S (5-PW) Wedges: NEW Vokey Design SM10 50.12F, 56.08M, 60.04T wedges | Nippon N.S. PRO Modus3 115 Wedge PGA TOUR | The Genesis Invitational Titleist Brand Ambassador Will Zalatoris turned in rounds of 66-70-65-69 to post 14 under for the week at Riviera and earn a T2 finish, his best result since his return from injury. Zalatoris began the 2024 PGA TOUR season with several recent additions to his equipment setup, including a TSR2 driver, NEW T-Series irons and NEW Vokey Design SM10 wedges. What’s in the Bag? | Will Zalatoris Golf Ball: Titleist Pro V1x Driver: TSR2 9.0° | D•1 SureFit Hosel, Fujikura Ventus Black TR 7 X Fairway Metal : TSi2 15.0°| A•1 SureFit Hosel, Fujikura Ventus Blue TR 8 X Utility Iron: NEW T350 3 | Nippon Modus3 Graphite On Steel Proto .370 Hybrid 10 ST X Irons: NEW T150 4-PW | True Temper Dynamic Gold Tour Issue X100 Wedges: NEW Vokey Design SM10 50.08F, 54.10S, 60.04T | True Temper Dynamic Gold Tour Issue X100 ZALATORIS ON HOW HE MARKS HIS PRO V1 x “Actually, I've always had a line on my ball, and then I was standing on the tee at Riviera, my first year out on Tour, and there were three guys in the group playing Titleist 3's with black lines on them. Pro V1s, exactly the same. And so, I was like, ‘Okay, I need to add something to my golf ball.’ And so, I put my initials in Sharpie on the back side of my ball. And then I just started doing 200, which was actually kind of funny. I had 200 days off, of not touching a golf club, from when I was out. And so, it's kind of a nice little reminder of where it's like, okay, if I make a couple bogies, it's like, ‘Well, it beats what you were doing for those 200 days.’ But yeah, really, I've kept adding things as the years have gone on, because there's so many guys that play Titleist. And I think it was funny, in my 11th event on Tour, there's three guys standing on a tee with three Titleist Pro V’s, black, black line, exactly the same. And I’m like, alright, I need to start adding stuff to my ball.” On Friday at The Genesis, Zalatoris stepped to the tee on the 184-yard, par-3 14th and pulled his T150 7 iron. He struck his Pro V1x toward the pin and watched it carry the front left bunker before rolling right into the cup for an ace. Zalatoris finished the week ranked fourth in Strokes Gained: Approach (+5.283). He also gained more than a shot on the field Off the Tee (+1.437, 15th) and Around the Green (+1.285, 17th). His 22 birdies for the week at Riviera led the field, and he finished T3 in Greens in Regulation (68%, 49/72). ZALATORIS ON SWITCHING TO HIS T150 IRONS, T350 3 IRON “I switched to the T150’s right when I got them, or I guess it was earlier this year. The thing that was so fascinating with the T150’s was that you had more feel than any Titleist iron that we had ever made, but you still had the same forgiveness. And so, when I first tried them, shocker, professional golfers don't hit perfect golf shots all day long, but I would hit one barely on the heel, barely on the toe. And I'm thinking, ‘Oh, I must've lost seven, eight yards on that.’ And it was going the same distance as when I hit it solid. And so, getting that feedback was amazing for me.” “The two biggest things that I always check for with irons is how do they perform out of the rough. Because if I've got a little too much camber out of there, I might catch flyers all day long, which I know it's cool to hit a pitching wedge 190 yards, but it's not cool when you're trying to hit it 150. And then on top of that – I told this to J.J. [Van Wezenbeeck, Titleist Director of Player Promotions] when he first gave them to me – it looked like they were built for me. Just because how they go through the turf, they rip through the turf way faster than the T100's that I was playing before. But I had more forgiveness and more feel, which is a unicorn. And so I've loved that [T150] iron.” “I actually play the T350 in my 3-iron. That iron was built to be kind of a game improvement iron. And honestly, we were on the range when all of us were together in LA testing it, and we were just kind of goofing around. And I was thinking, ‘Man, this thing looks awesome.’ And so, I started hitting some balls out of the rough, started hitting them out of the fairway. I remember Max [Homa] and I spent 20 minutes with this thing, and we were like, ‘This thing is awesome.’ So the wide variety too is something that I think is really cool. Because you're seeing guys that were playing straight muscle backs going to the T100’s. You've seen guys maybe go from T100’s to T150’s, and there's a lot of kind of shuffling going around. It's like, ‘Yeah, I have a game improvement iron in my bag.’ So what. I love that thing. It's my favorite club in the bag. But a lot of the changes that they made this year, especially with the feel, was really fascinating to me.” PGA TOUR CHAMPIONS | Chubb Classic Stephen Ames (Pro V1) earned his seventh career PGA Tour Champions victory, posting 13 under to win by three. Ames, who won four times in 2023, made 14 birdies on his way to carding rounds of 67-64 to claim the 36-hole weather-shortened event. He hit over 80% of his greens in regulation (29/36) and ranked 1st in Scrambling, getting his Pro V1 up and down on six of seven attempts. ASIAN TOUR | IRS Prima Malaysian Open David Puig (Pro V1) shot matching 62’s over the weekend to claim his second Asian Tour victory in four months. Puig, 22, entered the third round eight strokes off the lead before carding 18 birdies to zero bogeys over his final 36 holes. He finished at 23 under par for the tournament to earn a two-shot margin of victory and a spot in the 2024 Open Championship field at Royal Troon. This week in Malaysia, 70% of the field played a Titleist golf ball — nearly six times the nearest competitor — including nine of the 12 players who finished inside the top 10 and ties. PGA TOUR AUSTRALASIA | Webex Players Series - Hunter Valley Titleist Brand Ambassador Daniel Gale holed a 10-foot birdie putt on the 72nd green to earn his second PGA Tour Australasia victory of the season. Gale, 27, trusted his Pro V1x golf ball and full bag of Titleist equipment to post a final round 66 and reach 19 under par for the week, good for a one-shot win. Titleist Brand Ambassador and last week’s PGA Tour Australasia champion Kazuma Kobori (Pro V1x) placed third this week, shooting a final round 65 and finishing two strokes behind Gale. What’s in the Bag? | Daniel Gale Golf Ball: Titleist Pro V1x Driver: TSR3 8.0° Fairway Metal: TSR3 15.0° Irons: T200 3 iron and T100 4-PW Wedges: Vokey Design SM10 50.08F, 54.12D, 60.08M Putter: Scotty Cameron Phantom X 5S SUNSHINE TOUR | Dimension Data Pro-Am Titleist Brand Ambassador David Ravetto earned his first career Sunshine Tour victory, posting 15 under to win by two shots. Ravetto trusted his Pro V1 golf ball through windy conditions to card a final round 69. What’s in the Bag? | David Ravetto Golf Ball: Titleist Pro V1 Driver: TSi3 9.0° Fairway Metal: TSi3 15.0° Hybrid: TSi3 18.0° Irons: 620 CB 4-PW irons Wedges: Vokey Design SM9 50°, 56°, 60° ... #TeamTitleist

https://youtu.be/I0yysqAlp4c During a recent visit to the Titleist Performance Institute, Ludvig Åberg took us through his setup to show us the equipment he's currently gaming. Watch to get a deep dive and check out his full specs below (with timestamps if you want to jump ahead to certain parts of the video): 00:16 - Titleist Pro V1x golf ball 01:44 - TSR2 9.0 driver | Fujikura Ventus Black 6 X 03:15 - 718 T-MB 2 iron | KBS Tour 130 X 04:05 - NEW T100 4-P irons | KBS Tour 130 X 05:09 - NEW Vokey Design SM10 50.08F, 54.10S, WedgeWorks 60.08M wedges | KBS Tour 130 X Subscribe to the Titleist YouTube Channel .

PGA TOUR | WM Phoenix Open After opening the week with a course-record 60, Nick Taylor (Pro V1x) made three consecutive birdies with the tournament on the line Sunday to win his fourth PGA TOUR title. Each of those birdies came on TPC Scottsdale’s par-4 18th. The first one, Taylor’s 72nd hole, forced an all- Pro V1x golf ball playoff with Titleist Brand Ambassador Charley Hoffman at 21 under. Both players birdied the playoff opener, setting up Taylor’s clinching birdie on the second extra hole. Taylor, who draws a blue line on his Pro V1x to help with alignment on his putts, rolled it in from 11 feet, 5 inches for the win. Including the playoff, Taylor’s Pro V1x golf ball found the bottom of the cup for 26 birdies. Eleven of those came during his bogey-free first round, which he played in 29-31. Taylor was in complete control of his Pro V1x throughout the week in Scottsdale, gaining more than five shots on the field on approach shots (+5.114/9th), while getting up-and-down on 12 of 13 attempts (92.31%), including a perfect 2-for-2 on sand saves. He hit 61 greens in regulation, ranking T2 for the event. SIX WINS IN A ROW FOR TITLEIST GOLF BALL PLAYERS TO START 2024 SEASON Titleist golf ball players have won every event to start the 2024 PGA TOUR season, with three wins each apiece for Pro V1 and Pro V1x : The Sentry: Pro V1x player Sony Open: Grayson Murray (Pro V1) The American Express: Pro V1 player Farmers Insurance Open: Matthieu Pavon (Pro V1) AT&T Pebble Beach Pro-Am: Wyndham Clark (Pro V1x) WM Phoenix Open: Nick Taylor (Pro V1x) This week, Taylor also topped a leader board that featured four Titleist golf ball players in the final top 5: 1. Nick Taylor (Pro V1x) 2. Charley Hoffman (Pro V1x) T3. 2022 Masters Champion (Pro V1) 5. Sahith Theegala (Pro V1) Over the last six weeks on the PGA TOUR, a total of 507 players have teed up a Pro V1 or Pro V1x golf ball, more than five times the nearest competitor (95). WHY NICK TAYLOR PLAYS PRO V1 x “The windows, we talk about flight windows, but also spin windows. Like any golfer, you want predictability not only your good shots, but your slight miss hits and misses. So the windows of my spin are super tight and like I said, the flight windows that you want – the low ones, if it's a knockdown shot or into the wind, the high ones with certain shots you might need to get to a pin or not – when I look up, I see in the window that I’ve imagined when I was trying to hit it, so that's super important.” “I have so much confidence in the Titleist golf ball, I am not really ever questioning it. When you’re in trouble and you have to hit through a 3 foot by 3 foot circle in a tree, that's when you have the confidence in the back of your mind that, you know, I envision this with a 7 iron and you think it's going to come out of that window – that's telling in itself right there. It's nice to have the windows, when you're on a tee box with nothing in the way, but when you get in trouble, which we do on occasion, it’s important to have that confidence.” “To me (with Pro V1x) it's a soft but clicky feel. It's obviously two opposites there, but it gives me the variety of clickiness with the wedges that I feel like it's getting the spin, but also with the really short shots I have the soft feel. And then with the irons and the woods, obviously it comes off kind of somewhere in the middle there. So the feel is important. It gives you confidence when it comes off the face, kind of again, the feel that you want.” HOW NICK TAYLOR MARKS HIS PRO V1 x “I've always used blue for a long time. I'll change up occasionally, but I put a C and an H by the numbers on both sides. C is for Charlie, it's my son and Harper's my daughter. My daughter's 9 months old, so I had just a C for four years. I used to do a circle abbreviated to a C when my son was born and then did the C-H when she was born in May.” “I use this to line up on 99 percent of my putts. I've used this line on really any putt from distance, 3 feet all the way up to 72 feet like the Canadian Open. Again, it gives me a general area of where I'm trying to aim, gets me tighter and it gets me just focused on speed. I feel like once I have the line down, I’m not really considered or worried about where I'm aiming, so I use a line in all putts.” What’s in the Bag? | Charley Hoffman Golf Ball: Titleist Pro V1x Driver: TSR2 8.0° | Tensei 1K Pro Orange 50 TX Fairway Metal: TSR2+ 14.5° | Tensei CK Pro Orange 80 TX and TSR3 18.0° | Tensei CK Pro Orange 80 TX Hybrid: 913Hd 20.0° | Motore Speeder HB 9.8 Tour Spec X Irons: NEW T100 5-9 | NS Pro Modus3 Tour 105 X Wedges: NEW Vokey Design SM10 46.10F, 50.12F, 56.14F, WedgeWorks 60L | NS Pro Modus3 Tour 105 X (46, 52); NS Pro Modus3 125 Wedge (56); Dynamic Gold Tour Issue S400 (60) Putter: Scotty Cameron Phantom X 8 tour prototype KORN FERRY TOUR | Astara Golf Championship Kevin Velo (Pro V1) made three straight birdies to close out his first career Korn Ferry Tour victory in extra holes. Velo, 26, birdied the par-4 17th and par-5 18th to post 22 under and force a sudden-death playoff with Brian Campbell (Pro V1x) . One more birdie down the 18th gave Velo the win in his 30th career KFT start. For the week in Bogota, Velo carded four sub-67 rounds (64-67-64-66) and made 25 birdies (T2 in the field). Velo and Campbell’s 72-hole scores of 261 (22 under) apiece set the new tournament scoring record. After prevailing in the playoff, Velo is projected to jump 47 spots to No. 2 in the Korn Ferry Points List. CRISTOBAL DEL SOLAR SHOOTS LOWEST ROUND IN PGA TOUR-SANCTIONED HISTORY Cristobal Del Solar tapped in his Pro V1x for par and a 13-under 57 in Round 1, making history by carding the lowest round ever in a PGA TOUR-sanctioned event. Del Solar made six birdies in his first eight holes before making an eagle on No. 9 to go out in 27. He added three more birdies and an eagle on his way in to finish off the historic round. Del Solar began the 2023 Korn Ferry Tour season playing a competitive golf ball brand. In late May at the AdventHealth Championship, Del Solar made a mid-season move to Titleist, switching to a Pro V1x Left Dash . Two months later, Del Solar worked with Jeff Beyers of Titleist Golf Ball R&D , looking for more spin at the bottom end of his bag. He moved to 2023 Pro V1x at the Price Cutter Championship and went on to record his then-best finish on the Korn Ferry Tour – a solo 5th at the NV5 Invitational – in his next start. “Cristobal really liked Left Dash but we thought he could benefit from a little bit more spin with his short irons and wedges,” Beyers said. “He tried 2023 Pro V1x and it was a pretty easy change for him. The numbers were great. He played really well, made a late season push to get his TOUR card and now he’s off to a great start this year.” 2023 Pro V1x is engineered with a high gradient dual core design that delivers lower long game spin for increased distance and a more consistent flight – helping golfers hit the ball longer and straighter while maintaining the Drop-and-Stop greenside control that Pro V1x players rely on to play their best. POTGIETER BECOMES YOUNGEST PLAYER TO SHOOT 59 Titleist Brand Ambassador A ldrich Potgieter became the youngest player to break 60 in a PGA TOUR-sanctioned event after carding a 59 in Round 2. Potgieter, 19, birdied his final three holes (Nos. 7-9 at Country Club de Bogota – Pacos) to post 11 under on his Friday round. He ended the day with 10 birdies and an eagle. Just two weeks ago, Potgieter became the youngest champion in Korn Ferry Tour history, as he claimed the Bahamas Great Abaco Classic. He gamed his Pro V1x golf ball and 14 Titleist clubs in accomplishing both feats. What’s in the Bag? | Aldrich Potgieter Golf Ball: Pro V1x Driver: TSR3 9.0° | Fujikura Ventus Black 60 X Utility Iron: NEW U·505 2 | Mitsubishi MMT Hybrid 90 TX Irons: NEW T200 3| Mitsubishi MMT Hybrid 100 TX and NEW T100 4-PW | True Temper Dynamic Gold Tour Issue Onyx X100 Wedges: Vokey Design SM9 50.08F, 54.10S, WedgeWorks 60T wedges | True Temper Dynamic Gold Tour Issue Onyx X100 (50-54), Dynamic Gold Tour Issue Onyx S400 (60) Putter: Scotty Cameron Futura 5W PGA TOUR AUSTRALASIA | Webex Players Series – Sydney Titleist Brand Ambassador Kazuma Kobori earned his third PGA Tour Australasia victory in the last four weeks. Kobori, who is just months into his professional career, trusted his Pro V1x golf ball and full bag of Titleist equipment to card a final round 66 and post 24 under for the week, good for a one-shot win. Before turning professional in late 2023, Kobori captured the Western Amateur, the Australian Amateur, the individual title at the World Amateur Team Championship and the Elite Amateur Series Cup. He also recorded top-10 finishes at the North and South Amateur, the Trans-Mississippi Amateur and the Southern Amateur. Including his three professional victories, the 22-year-old has finished inside the top-10 six times in nine starts since turning pro. He is currently first on the PGA Tour Australasia’s Order of Merit, which would earn him his DP World Tour card for 2025. What’s in the Bag? | Kazuma Kobori www.instagram.com/.../ Golf Ball: Titleist Pro V1x Driver: TSR2 9.0° Fairway Metal: TSR2+ 14.5° Hybrid: TSR3 19.0° Irons: NEW T150 4-5 and T100 6-9 Wedges: Vokey Design Wedges 46.10F, 50.12F, 54.12D, WedgeWorks 60.06K wedges Putter: Scotty Cameron Newport Why Kazuma Kobori Plays Pro V1 x www.instagram.com/.../ SUNSHINE TOUR | Bain's Whisky Cape Town Open Mikael Lindberg (Pro V1x) made birdie on the second hole of a sudden-death playoff to close out his victory at Royal Cape Golf Club. Lindberg carded rounds of 65-67 over the weekend to reach 16 under before sealing the win on his third trip around the 18th hole. ... #TeamTitleist

youtu.be/6YJT0sVwYHk Have you tried the Pro V1x Left Dash? Did you know it began as a custom performance option exclusively available to the worldwide professional tours and is now available to golfers everywhere? Many players across the professional tours and amateur levels, including Ben Kohles who finished #1 on the Korn Ferry Tour points list in 2023 trust their game to Left Dash. If you are looking for higher flight and spin control to help with extra distance and consistency, then the Titleist Pro V1x Left Dash might be the best golf ball for your game. Check out this video and share your comments below. Learn more here: https://www.titleist.com/product/pro-v1x-left-dash/001PVLD.html

I have been playing golf now for over 40 years. When I first started playing, I played with a mix of “hand me down” clubs and would occasionally play a Titleist ball if I found one in the woods or creeks. As I got older and became more financially secure, I started playing the Titleist ball (pre Pro V1 days), I found it to be superior. I then started playing mostly Titleist clubs. Even if I hit different branded clubs in my search for “perfection”, I found myself coming back to Titleist clubs. Recently I was custom fitted for clubs, despite testing other brands, the Titleist clubs had the best feel and performance so I bought them. These qualities transferred from the fitting studio to the course! I now have a full bag of Titleist clubs and play only the ProV1. I am playing the best golf of my life. Thank you Titleist for your quality and consistency over the years. I always came back to Titleist and now I will never stray again.

PGA TOUR | Pebble Beach Pro-Am Titleist Brand Ambassador Wyndham Clark broke the course record by two shots Saturday at Pebble Beach Golf Links, tapping his Pro V1x in for birdie on the 18th hole for a 12-under 60 – and an eventual one-shot victory following the final round’s cancellation due to weather. The reigning U.S. Open champion, gaming a TSR3 driver, 620 CB irons and NEW Vokey Design SM10 wedges, played the front nine in 28 with a pair of eagles and four birdies. He added five more birdies (to just one bogey) on the back, coming up just inches short of 59 or lower with tap-in pars on Nos. 16 and 17 and his two-putt birdie on 18. Clark, who led a 1-2-3 finish for Titleist golf ball players, hit 16 of 18 greens on the day at Pebble, while gaining more than three strokes on the field on approach shots (+3.088/3rd). Titleist Brand Ambassador Ludvig Åberg (Pro V1x) finished one behind Clark, while last week’s champion, Matthieu Pavon (Pro V1) , was another shot back in third. What's in the Bag? | Wyndham Clark Golf Ball: Titleist Pro V1x Driver: TSR3 9.0° | Project X HZRDUS Smoke Green 60 6.5 Irons: 620 CB 4-9° | True Temper Dynamic Gold X7 Wedges: NEW Vokey Design SM10 46.10F, 52.12F, 56.10S, WedgeWorks 60A (@ 59) | True Temper Dynamic Gold S400 FIVE STRAIGHT WINS FOR TITLEIST GOLF BALL PLAYERS TO START 2024 SEASON With Wyndham Clark's victory at Pebble Beach, Titleist golf ball players have now won each of the first five events to start the 2024 PGA TOUR season: The Sentry: Pro V1x player Sony Open: Grayson Murray (Pro V1) The American Express: Pro V1 player Farmers Insurance Open: Matthieu Pavon (Pro V1) AT&T Pebble Beach Pro-Am: Wyndham Clark (Pro V1x) Clark also led a 1-2-3 finish for Pro V1 and Pro V1x players at Pebble: Wyndham Clark (Pro V1x) Ludvig Åberg (Pro V1x) Matthieu Pavon (Pro V1) Over the last four weeks on the PGA TOUR, a total of 413 players have teed up a Pro V1 or Pro V1x golf ball, more than five times the nearest competitor (76). CLARK ON HIS PRO V1 x GOLF BALL “Honestly, one of the most important things in a player’s bag is the golf ball. If you don’t have control of that, then it doesn’t matter how you’re swinging, how the clubs are made, whatever. The golf ball is so important, and that’s ultimately what goes into the hole. Having faith and trusting your golf ball is huge.” “I play [Pro V1x] because it’s kind of the perfect combination for me of launch and spin. … I'm a low spin player, I have a lot of speed, but I don't spin the ball very much. And the Pro V1x, especially with my irons and driver, spins at the numbers that I want. Also, I think it's great around the greens. So I’ve always been looking for spin. And this Pro V1x gives me exactly what I need.” “The spin means the most to me, because I’m a low spin player, so I need the spin to help keep the ball in the air, to be able to control it better around the greens. And that's the most important thing for me. And especially out on Tour, you need to be able to have the ball to stop very quick, and that's what this ball does.” “What’s unique in our game is you can get the ball and your equipment dialed into the exact thing that you need. And with Titleist having different [models], I was able to find one that with my irons, spun perfectly, and with my driver, spun perfectly. And around the greens, I was able to stop it quick and do everything I wanted with it.” NOW WORLD NO. 10, CLARK CONTINUES RISE AFTER SWITCH TO TITLEIST EQUIPMENT; MOVES TO TSR3 DRIVER AT PEBBLE BEACH Clark made his first PGA TOUR start of 2022 (The American Express) with a brand new bag of Titleist equipment , having played competitive clubs through his last event of ‘21 (RSM Classic). Over that offseason, Clark visited the Titleist Performance Institute to get dialed in to his new setup. In January of ‘22, when he teed off in the first round of the AmEx, Clark was ranked 249th in the Official World Ranking. Forty-six starts later, following his U.S. Open victory at The Los Angeles Country Club, Clark had climbed to No. 13. He was 10th, his highest position ever, when he teed it up Thursday at Pebble. One of the more impactful changes has been his driver. Playing a competitive model, Clark ended the 2020-21 season at 117th in Strokes Gained: Off the Tee, finishing with a negative strokes gained total (-.015). After making the switch to Titleist TSi3, he finished the following season 61 spots higher and gaining strokes off the tee (+.209). “I use this driver because it’s so consistent. My misses are incredible and that’s big for me...,” he said. “When you miss with the Titleist it stays within the parameters that I need to play good golf. And that’s ultimately why I use Titleist clubs, especially this driver.” This week at Pebble Beach, Clark made the move to a new TSR3 driver model. Clark had experienced immediate speed gains with TSR during his initial testing sessions last year, but was hesitant to make any changes following his breakout summer. On Tuesday at Pebble, Clark worked with J.J. Van Wezenbeeck, Titleist’s Director of Player Promotions , to dial in his TSR3. According to Van Wezenbeeck, Clark’s swing has evolved in recent years to become much more neutral, allowing for a more neutral setup in his driver. The result – TSR3 9.0°, Project X HZRDUS Smoke Green 60 6.5 shaft, D1 SureFit setting (-.75* loft, standard lie), +4g SureFit CG weight (12g) in N (neutral) – delivered a better spin-to-launch ratio with faster ball speeds. Titleist continues to be the most played driver on the PGA TOUR for five seasons and counting. This week, 30 players (39%) chose a Titleist driver compared to 17 (21%) for the nearest competitor. CLARK BRINGS NEW SM10 WEDGES TO WINNER’S CIRCLE Wyndham Clark gamed four NEW Vokey SM10 wedges (46.10F, 52.08F, 56.10S, WedgeWorks 60A [@ 59]) en route to earning his third PGA TOUR title in the last nine months. First debuting at The Sentry to start the year and officially launching on TOUR at the American Express, NEW Vokey SM10 wedges continue to be the top choice of the world’s best. This week at Pebble Beach, there was a total of 72 SM10 gap, sand and lob wedges (31%) in play, more than double the nearest competitor’s total number of wedges (35). At The Sentry, Clark was one of 20 players to start his 2024 PGA TOUR season by making the immediate move to NEW Vokey Design SM10 wedges, putting three in play (46.10F, 52.08F, 56.10S). He added his SM10 WedgeWorks 60A (@ 59) lob wedge in his next start at the American Express. Clark first tested SM10 alongside Vokey Tour Rep Aaron Dill in December before making the switch from his set of SM9’s. “With Vokey, what's so great is they use the tour staff, I feel like as their R&D department,” said Clark on working with the Vokey team. “And so when we hit shots, I mean we hit more than anybody and we know exactly how a ball should come off, how a wedge should react, et cetera. And so what's nice is Vokey listens to that and says, ‘Okay, okay, we need to adjust this’ or ‘We need to add this, we need to decrease this’... So that's been so great with Vokey is just the ability to want to get better and improve even on a product, which I already think is the best, and if they're always improving, that's pretty amazing.” In his two rounds this week at Pebble Beach, Clark gained 1.359 shots around the greens on the field (14th). Clark also gamed four Vokey wedges (SM9 46.10F, 52.12F, 56.10S, WedgeWorks 60A) on his way to earning his first career major championship at the U.S. Open at the Los Angeles Country Club last June. Clark made several key up-and-downs coming down the stretch on Sunday to finish off a one-shot victory and etch his name into the history books. Clark gained nearly four shots (3.92/7th) on the field around LACC, while ranking first in proximity to the hole on shots around the green (5’9’’), more than 4 feet better than the field average (9'11"). “The most important club for me, probably in my bag, is this A grind,” said Clark in 2022, after making the move to Titleist clubs. “I use the SM9 60 degree A grind, which is a low bounce 60, which I think is very versatile. And I'm able to – on tight lies, rough, wet lies, firm lies, whatever it is – I can hit the shot I want. And with the amount of spin I want, trajectory and everything.” Said Vokey Rep Aaron Dill on Clark’s lob wedge: “The 60A was a co-design project with Geoff Ogilvy. That's how it started. It was based off of Australian Sand Belt golf courses – firm and tight. It's essentially an L grind with a ribbon removed, a smooth, fast moving wedge. It's a really low bounce, close sitting wedge, built for firm and fast conditions.” “One of the things that he really values is trajectory management, meaning he wants to launch it low. He’ll play it three-quarter shots, he’ll play it half shots, but mainly it’s kind of his greenside short game club that he’ll use a lot and it’s just become a good friend for him because he feels like he can slide into the ball easily when things are cut tight on conditions.” Clark has stuck with the A grind through his move to SM10, playing the WedgeWorks 60A at 59 degrees of loft. In addition to his four Vokey wedges, Clark has played a full set of 620 CB irons since his move to Titleist clubs. In his last season playing competitive iron and wedge models (2020-21). Clark ranked 188th on TOUR in Strokes Gained: Approach (-0.640). He finished last season 29th (+0.436). ABERG’S IMPRESSIVE START CONTINUES Titleist Brand Ambassador Ludvig Åberg shot rounds of 68-65-67 to post 16 under and finish solo 2nd. Between his opening round at Spyglass Hill and his second and third rounds at Pebble Beach, Åberg made 14 birdies and two eagles while only dropping two shots. Dating back to the World Wide Technology Championship in November, Åberg has finished inside the top-10 in four of his last six PGA TOUR starts, including his victory at the RSM Classic to close out last season. In his 15 events as a PGA TOUR member, he’s made 14 cuts while earning one victory, six top-10 finishes and 10 top-25's. What’s in the Bag? | Ludvig Åberg Golf Ball: Titleist Pro V1x Driver: TSR2 9.0° | Fujikura Ventus Black 6 X Irons: NEW T100 4-PW | KBS Tour 130 X Wedges: NEW Vokey Design SM10 50.08F, 54.10S, WedgeWorks 60.08M | KBS Tour 130 X PGA TOUR AUSTRALASIA | Victorian Open Brett Coletta (Pro V1) carded a 7-under-par 65 final round to secure a two-shot victory on the Beach Course at 13th Beach Golf Links. Coletta shot 18 under for the week to hoist his third PGA Tour Australasia trophy. Titleist was the #1 ball at the Victorian Open with 85% of the field trusting a Pro V1 or Pro V1x . VICTORIAN OPEN WINNER GAMES VOKEY SM9 WEDGES This week’s PGA Tour Australasia champion used three Vokey SM9 wedges (50.12F, 54.10S, 60.08M or WedgeWorks 60T) en route to a comeback win at the Victorian Open. SUNSHINE TOUR | SDC Open Titleist Brand Ambassador Rhys Enoch , playing a Pro V1x golf ball and full bag of Titleist equipment, earned his third career Sunshine Tour victory, carding four consecutive rounds of 66 around Zebula Golf Estate. Enoch’s 24 under total was good for a two-shot win. What’s in the Bag? | Rhys Enoch Golf Ball: Titleist Pro V1x Driver: TSR3 11.0° Fairway Metals: TSi3 16.5° and TSR2 21.0° Irons: 620 CB 4 and 620 MB 5-9 Wedges: Vokey Design SM9 46.10F, 50.08F, 54.10S, 60.04L or 60.10S Putter: Scotty Cameron GoLo 5 Dual Balance ... #TeamTitleist

LPGA TOUR | Hilton Grand Vacations Tournament of Champions Longtime Titleist golf ball player Lydia Ko opened the 2024 season with a decisive victory against the LPGA’s best, posting a final-round 70 to close out a two-shot victory. In full control of her Pro V1x+ prototype golf ball, Ko took control of the tournament with bogey-free rounds on Friday and Saturday, playing those 36 holes in 9 under while hitting 32 greens in regulation (89%). It marked the 20th LPGA title for Ko, who is now 1 point away from the LPGA's Hall of Fame qualification. KO’S RUN CONTINUES WITH PRO V1 x+ Last August, Lydia Ko made the move to the prototype Pro V1x+ golf ball, putting the model in play for the first time at the Portland Classic following some work with Titleist Golf Ball R&D rep Jeff Beyers . According to Beyers, Ko liked the added spin with her short irons and wedges she saw while testing Pro V1x+. While the vast majority of Titleist golf balls in play across the worldwide professional tours are either a Pro V1 or Pro V1x, some players choose to play custom performance options (CPO’s) – such as Pro V1x Left Dash, Pro V1 Left Dot and Pro V1x+. These CPO’s are designed to fit players with very unique launch conditions as well as evaluate forward looking technologies. Ko has played the ball ever since, and is a cumulative 60 under in those last eight events, including this week’s victory. In addition, her team won the Grant Thorton Invitational in December. “I’ve used the Titleist ball for a really long time and I can speak from my experience that every time I’ve tried something new I’ve been able to see a difference, and I just love how it is the #1 golf ball,” Ko said. “It’s not just an advertisement. It is something that I believe and something that I really trust. The golf ball is such a crucial part of the equipment standpoint and in the game.” PANO FINISHES RUNNER-UP IN FIRST WEEK WITH NEW T100 IRONS, SM10 WEDGES Titleist Brand Ambassador Alexa Pano began her sophomore season on the LPGA Tour with a solo second-place finish, birdieing three of her final five holes to post 12 under and finish two back of Lydia Ko . Pano plays a Pro V1 golf ball and 14 Titleist clubs, nine of which she gamed for the first time this week in Orlando. Pano, who finished the week 1st in Birdies (19), added a set of NEW T100 5-9 irons along with four NEW Vokey Design SM10 wedges (46.10F, 50.12F, 54.14F, 58.12D) over the offseason. She also led the field in Putts Per GIR (1.69) with her Scotty Cameron Phantom X 5.5 tour prototype putter. What’s in the Bag? | Alexa Pano Golf Ball: Titleist Pro V1 golf ball Driver: TSR3 8.0° | Mitsubishi Diamana PD 50 S Fairway Metals: TSR3 13.5° | Mitsubishi Diamana PD 60 S, TSR3 18.0° | Mitsubishi Diamana PD 70 S, and TSR3 21.0°| Mitsubishi Tensei CK 70 Irons: NEW T100 5-9 | Nippon NS Pro 950GH R Wedges: NEW Vokey Design SM10 46.10, 50.12F, 54.14F, 58.12D | Nippon NS Pro 950GH R Putter : Scotty Cameron Phantom X 5.5 tour prototype putter PANO ON HER PRO V1 “The spin on this ball gives me a lot of confidence around the greens and hitting shots in, I can really predict what I want to do and [it’s] just a very reliable golf ball. If I want to stick something, I can do that. If I want to get the rollout, I can still do that, and [Pro V1] just kind of gives me the freedom to play golf. I know my golf ball is going to do what I need it to.” “I think before I turned pro, I definitely tested a few different balls and just nothing has the consistency that a Pro V does for me. Trying to get those different ball flights, whether it’s lower with my wedges or going high, but you still, when you’re hitting it high, you still want to see a bit of a drive to it. You don't just want to see it floating. And that's really the main reason I've always stuck with the Pro V1.” “I'm a massive feel player. Almost everything I do is feel. I’m not super big on the technological side, and [Pro V1] has always just had a great feel for me. I love the way that it comes off the club. I love the way that I see it react on the greens and yeah, I have a really good feel with this.” PANO ON HER TSR3 DRIVER “This is one of my favorite clubs in my bag. The TSR has been pretty game changing for me... Getting my driver to be a massive asset for me versus something that I was trying to control. It’s given me some strokes gained and yeah, I love it. I really love the look of this driver... the face angles on all my clubs for me are one of the biggest thing, being a big feel player, a visual is big for me. And just looking down at this, I love the way it sits on the ground and makes me feel before every drive that I hit.” PANO ON HER NEW T100 IRONS “I’ve just recently, this offseason, switched into the new T100. I went out to visit Chloe [Robinson, Titleist Technical Player Relations Representative] in California and she helped me get fit for these.” “Feel is probably the biggest part of my golf game. I think feeling the club through the turf is massive for me.... I really like these irons specifically because they pierce the ground really well.” “A good feeling [at impact] is important, but also the visual aspect of seeing kind of the thinner [topline] goes hand-in-hand with my feel. If I feel good over a club, looking down at the face angle, it really shows when I swing. Face angle is massive for me in every club in the bag. PANO ON TESTING HER SM10 WEDGES “Love the look of them, which is no surprise. I always love the look of a Vokey, but they feel super good so far. ... I think my favorite part about hitting [SM10] was hitting some of those full pitching wedges on the range. I do like to play kind of a right-to-left ball flight and when you start trying to get it up to its furthest distance is when you can see the turn kind of get to its maximum. And seeing a little bit more control [with SM10] was somethingthat’sreally big for me.” PANO ON HER PHANTOM X 5.5 PUTTER “I got this putter last offseason when I went up for a visit at the Scotty Cameron studio and Paul [Vizanko] wanted to fit me for a mallet, even though I’ve always been kind of a blade putter most of my life. And I was set on using one of the two blades that we got fit for that day, but he made me take this. He’s like, ‘you never know what’s going to happen.’ And I was really struggling with my putting the first half of this year. It was just not solid, not consistent at all. I was losing a lot of shots. So finally,just kind of got to a point where I was like, alright, we need to switch something up. So I switched over to this mallet and it’s the reason I’m a winner on the LPGA tour now. It’s been such a massive help. I jumped up so high in the putting ranks. I was really low at some point this year and it’s given me a lot of confidence around the greens. And now it’sprobably my favorite club in the bag.” www.youtube.com/watch PGA TOUR | The American Express Making PGA TOUR history, the 20-year-old amateur champion of The American Express trusted his Pro V1 golf ball to shoot 29 under par in the desert and win by one shot. The champion made two birdies over his final four holes Sunday at PGA West’s Stadium Course to post a closing 2-under 70, getting his Pro V1 up and down for par from just over 78 feet on the par-4 18th to etch his name in the history books. The college sophomore has played the 2023 Pro V1 model since the start of his freshman season, winning his first collegiate tournament last March before making a summer run that included victories at the Northeast Amateur, North & South Amateur and the U.S. Amateur Championship. On Saturday at La Quinta Country Club, he tied the lowest round by an amateur in PGA Tour history, shooting a 12-under 60 to take a three-shot lead into the final round. PRO V1 & PRO V1 x : THREE IN A ROW TO START 2024 With Sunday’s victory at The American Express, Titleist golf ball players have now won each of the first three events to start the 2024 PGA TOUR season. Grayson Murray won last week’s Sony Open in a playoff with his Pro V1 , while the winner of The Sentry played Pro V1x . Over the last three weeks on the PGA TOUR, a total of 252 players have teed up a Pro V1 or Pro V1x golf ball, more than five times the nearest competitor (44). JUSTIN THOMAS MOVES TO 2023 PRO V1 x Following extensive off-season testing, longtime Pro V1x player Justin Thomas made the move to the 2023 Pro V1x from the prior generation model, teeing it up in competition for the first time at the 2023 Hero World Challenge. Said Thomas: “All of us want consistency. Whether the wind be down, left-to-right, right-to-left, into. If I'm hitting my numbers, I want [the golf ball] to time and time again be able to have that consistent spin, trajectory, to where I’m not missing numbers by four and five [yards] with what I felt like was a good swing. And I felt like Bahamas was a great time to test it. And yeah, it was awesome.” “I had a couple of irons into the wind that I could tell [the difference between models]. Some 7 irons that I felt were ‘you know, I’m not sure I can quite get this there, but I just got to put a good solid swing on it.’ And just how [the shots] maintained the trajectory and they weren’t ballooning – but with the land angle, now they’re still going to be coming down soft enough when the greens are firm. There was a couple of times there in that first round where the wind would pick up, and I felt like I was able to either hold it against winds or keep it flighted into the wind that I had felt good about the change.” Thomas posted 16 under for the week in the Bahamas, good for a solo 3rd finish. When he arrived to PGA West this week to make his first PGA TOUR start of the 2024 season, ‘23 Pro V1x remained in the bag. “I texted Fordie [Pitts, Director of Tour Research and Validation for Titleist Golf Ball R&D], I said, ‘Well, I think we have a winner 23X,’ ” Thomas said. "Yeah, it checked all the boxes, and I was very pleased.” In his 2024 season debut at the Amex, Thomas posted four rounds of 68 or better to finish T3 at 27 under. On Saturday, he posted a course record-tying 11-under 61, in which he gained over three shots (+3.153) with his approach play and was a perfect 5-for-5 in scrambling around PGA West’s Stadium Course. VOKEY SM10 IS MOST PLAYED WEDGE AT AMERICAN EXPRESS The tour launch of the NEW Vokey Design SM10 wedges continued this week at the American Express, with Vokey Tour Rep Aaron Dill on site and back behind his grinding wheel on the Titleist Tour Truck. When players teed off on Thursday, there were 251 Vokey Design gap, sand and lob wedges in play, more than all other brands combined (55%): SM10 was the most played wedge model, with 135 gap, sand and lob wedges in play (29%), more than double the nearest competitor. Thirty-nine players put at least one new Vokey SM10 wedge in the bag for the first time, and four of the players finishing inside the top-10 gamed at least one SM10 wedge, including Justin Thomas (46.10F, 52.12F, 56.14F, 60.04T), the 2020 Men’s Olympic Gold Medalist (56.10S, WedgeWorks 60.06K) and the 2023 WGC-Dell Technologies Match Play champ (56.14F, 60.04T). More than 100 players on the PGA TOUR and DP World Tour that have already played new SM10’s in competition since the new models first appeared at The Sentry. KORN FERRY TOUR | The Bahamas Great Exuma Classic Titleist Brand Ambassador Jeremy Paul claimed the first event on the 2024 Korn Ferry Tour schedule, posting a bogey-free weekend to win by one in the Bahamas. Paul, playing a Pro V1x golf ball, TSR3 driver, T-Series irons and SM9 wedges among his Titleist setup, carded three straight rounds of 67 in rounds 2-4 to finish at 17 under and earn his first career KFT victory. Kevin Roy (Pro V1) finished one shot back of Paul’s winning number, and Ross Steelman (Pro V1x Left Dash) finished solo third at 15 under. Cristobal Del Solar (Pro V1x) and Kyle Westmoreland (Pro V1) finished fourth and fifth, respectively, to round out a 1-through-5 sweep for Titleist golf ball players. One hundred players (76% of the field) trusted a Titleist golf ball in the Korn Ferry’s season-opening event. What’s in the Bag? | Jeremy Paul Golf Ball: Titleist Pro V1x Driver: TSR3 9.0° Hybrid: TSR3 19.0° Irons: T200 4 iron and T100 5-9 irons Wedges : Vokey Design SM9 46.10F, 50.12F, 56.08M, WedgeWorks 60.06K PGA TOUR CHAMPIONS | Mitsubishi Electric Championship at Hualalai Steven Alker (Pro V1) began the 2024 PGA Tour Champions season with a win, posting rounds of 65-63-63 to post 25 under and win by four. Alker, who now has eight victories dating back to the start of the 2022 PGA Tour Champions season, surrendered just one bogey to his 22 birdies and two eagles over 54 holes at Hualalai GC. In complete control of his Pro V1, he hit 49 of 54 greens in regulation (1st) and got up-and-down for par in four of his five attempts. Last season, 25 out of 28 PGA Tour Champions events were won with a Titleist golf ball. PGA TOUR AUSTRALASIA | Webex Players Series Murray River Titleist Brand Ambassador Kazuma Kobori , playing a Pro V1x golf ball and full bag of Titleist equipment , earned his first victory as a professional, posting 21 under to win by two. The New Zealand native, who won the Western Amateur as well as the Elite Amateur Series title this past summer, turned in four rounds of 68 or better (65-66-64-68) to reach his winning number. What’s in the Bag? | Kazuma Kobori Golf Ball: Titleist Pro V1x Driver: TSR2 9.0° Fairway Metal: TSR2+ 14.5° Hybrid: TSR3 19.0° Irons: NEW T150 4-5 and T100 6-9 irons Wedges: Vokey Wedges 46.10F, 50.12F, 54.12D, WedgeWorks 60.06K Putter: Scotty Cameron Newport AMATEUR | Latin America Amateur Championship Playing a Pro V1 golf ball, the champion of the Latin America Amateur Championship posted the low round of the day on Sunday – a final round 64 – to win by two shots. He played the weekend in 10 under and finished seven shots clear of third place. With the victory, the winner will receive an invitation to the 2024 Masters as well as exemptions to the 2024 U.S. Open at Pinehurst #2 and the 2024 Open Championship at Royal Troon. Twenty-three of the top 24 finishers played a Pro V1 , Pro V1x or Pro V1x Left Dash golf ball, and 82% of the field trusted a Titleist golf ball this week. ... #TeamTitleist

Reengineered from Core to Cover for Longer Distance, More Greenside Control, Softer Feel The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even softer feel . Available in golf shops from February 3, the new AVX builds upon its unique combination of exceptional distance and extraordinary feel through advancements to every layer of the golf ball: New high gradient, high speed core delivers longer tee-to-green distance and exceptionally soft feel. New thin, high-flex casing layer provides lower spin on long game shots. New 346 quadrilateral dipyramid catenary dimple design allows for a more piercing ball flight. New softer urethane cover delivers softer feel and more greenside spin for excellent short game control. Relative to Pro V1, Pro V1x and Pro V1x Left Dash, the new AVX maintains its positioning as the lower flying, lower spinning and softer feeling performance option. “When we ask golfers why they play AVX, the answer is usually distance and feel,” said Jeremy Stone , Vice President, Titleist Golf Ball Marketing. “When we ask them what they want more of, the answer is usually greenside spin. New AVX is unique because not only were we able to give golfers more spin and control around the greens, but we were also able to improve on AVX’s strengths. Golfers are going to find the new AVX is a better golf ball across all performance attributes while still staying true to its original long and soft identity in the Titleist lineup.” AVX PERFORMANCE & TECHNOLOGY www.youtube.com/watch HIGH GRADIENT, HIGH SPEED CORE: The next generation AVX features a new high gradient, high speed core which provides longer distance from tee to green along with exceptionally soft feel. This is the same high gradient core technology found in Pro V1 and Pro V1x, which helps reduce long game spin without sacrificing greenside spin and control. “When we talk about the gradient of the core, we're talking about stiffness as it radiates from the center of the core to the outermost layers of that core,” said Mike Madson , Vice President, Titleist Golf Ball R&D. “With AVX’s core reformulated for a higher gradient, we’re able to give golfers more of that low spin and long distance with their long irons and hybrids, which is hugely important to the AVX player.” HIGH-FLEX CASING LAYER, SOFTER URETHANE COVER: Over the top of AVX’s high gradient core, a new thin, high-flex casing layer reduces excess spin in the long game, while a new softer urethane cover designed for AVX delivers increased spin and stopping power with the scoring clubs. Interactions between the core, casing layer and cover give Titleist engineers the ability to manage spin numbers optimally throughout the bag. “With three-piece construction golf balls, one of the real benefits is the hard-over-soft and soft-over-hard relationships which allow us to control spin in various aspects of the game,” Madson said. “For example, when there is a very high-speed impact condition, the cover is going to play less of a role during that collision. Most of what is interacting with the club face is that stiff casing layer and that soft core, which is a hard-over-soft relationship. When you have hard-over-soft, it drives spin down. Conversely, on shots around the green, the impact with a wedge is a lower speed collision or more of a glancing blow where the interaction is primarily between the cover and the casing layer. When you have that soft cover over that stiff casing layer, that soft-over-hard relationship drives spin up. This helps give AVX golfers the distance they enjoy at the top end of their bags as well as the greenside spin they seek with their wedges.” OPTIMISED AERODYNAMICS: Every Titleist golf ball model has a unique aerodynamics package designed to complement its individual construction and flight window while optimizing distance. A new 346 quad dipyramid catenary dimple design provides the new AVX with a piercing trajectory and helps golfers hit their preferred low flight window. This also helps maintain AVX’s separation between Pro V1 as the lowest-flying urethane offering in the Titleist golf ball family. AVAILABILITY New AVX golf balls will be offered in both white and high optic yellow. They will be available in golf shops worldwide on January 24, 2024 for $49.99 GOLF BALL FITTING AND EDUCATION Pro V1 , Pro V1x , Pro V1x Left Dash and AVX are differentiated based upon flight, spin, and feel characteristics. Compared to Pro V1, AVX flies lower, spins less, and feels softer. Golfers are encouraged to get fit for and select the Titleist golf ball model that best suits their flight, spin and feel needs. To learn more, visit titleist.com/fitting/golf-ball-fitting ... #TeamTitleist

youtu.be/tkzoEGGtWDI&index=2 Hey, Team Titleist! Winter is just around the corner, but don't put your sticks away just yet! We wanted to get some advice on keeping your golf games sharp this offseason so we recently spent a day with Rico Riciputi, A PGA Professional and Titleist staff member who owns and operates Coach Club , a state-of-the-art indoor golf performance center in North Hampton, New Hampshire. In the video above, Rico talks about the benefits of working on your game indoors and he highlights three important areas of focus to keep you on-track as you look ahead to next season. Here are Rico's three keys for offseason training along with some practical ways to implement each into your practice regimen this winter. 1. Develop a Fundamentally Sound Swing Striking the ball consistently, where you want it to go, requires a reliable, repeatable golf swing. To build a more efficient swing, Rico suggests starting at the moment of truth, Impact , and examining three critical variables that launch monitors like TrackMan capture on every indoor shot – angle of attack, swing path and clubface angle. Angle of attack is the vertical direction of the club head as it moves through impact with the golf ball. On iron shots, angle of attack must be negative (descending through impact) in order to contact the ball with the sweet spot of the clubface. Rico told us that for a 7-iron, attack angle should fall between -2.5° and -4.5°. Many golfers struggle with this and mistakenly scoop upward in an attempt to get the ball airborne. This makes ball-first-then-turf contact very difficult, resulting in inconsistency. "When you're hitting balls off the ground, it's very, very important to strike the ball first, ground after," Rico said. "It's not only going to help with distance, but it's also going to help put proper spin on the golf ball. When you are not hitting down on the ball enough, you can really struggle when the lie is less than perfect. So, if the ball is sitting down in the fairway or it's sitting down in the rough, you'll have a hard time hitting the ball solid and in the air." With the driver, a positive angle of attack is usually beneficial, launching the ball higher off the tee and imparting less spin on the ball. This is the modern recipe for greater distance. Driver specs play a big role in this equation, of course, but many golfers hit down on tee shots, robbing themselves of easy distance by launching it too low and spinning the ball too aggressively to realize their full distance potential, given their swing speed with the driver. Swing Path and Face Angle - On a center-face strike, when the clubface is perfectly square (perpendicular) to the swing path, the ball will fly straight. When the clubface is oriented slightly to the left or right of the swing path, the result is a slight draw or fade. As this gap between path and face widens, the curve of the ball increases, producing bigger hooks and slices. When you work indoors with a launch monitor and start understanding this relationship, you can then make adjustments to alter the ball flight. Being able to control your face/path conditions is how to gain control over the direction and curve on all your shots. Everyone will have some variation in path from swing to swing. A positive number indicates an in-to-out path, meaning a right-handed golfer is swinging to the right of the target line. This path tends to promote a draw. "The majority of golfers that we see produce negative path numbers" Rico said. “This means that they are swinging over the top or out-to-in. For 80% of golfers, I'd recommend trying to swing a little bit more in-to-out. It's not only going to help the direction of your shots, but it's also going to help with more consistent contact." Whether you prefer a draw or fade shot shape, Rico added that a great goal is to keep your swing path within a three-degree range. Outside that range, your shot consistency will suffer greatly. 2. Implement Variable Training There are two types of practice in golf – block and variable (or random practice). In block practice, the club, the lie and the target remain constant. Shots are repeatedly hit in the same way to ingrain a new motor pattern, position, feel or to develop a new shot or technical skill. Block practice is highly effective in making a swing change, but too many golfers rely on it exclusively. As Rico told us, in order for improvements to translate onto the golf course, you must devote at least equal time to variable training. In variable practice, each shot is hit with a different club, with varying force and intention, to different targets. Variable practice mirrors the shot-to-shot variety we face during a round of golf. Indoors, Rico recommends mixing shots up in a range setting (changing club selection, targets, shot height and curve with each shot) as well as playing frequent simulator rounds on different course layouts. Indoor centers like Coach Club also have many engaging tools like TrackMan Combine, an assessment that evaluates your shot-making skills and assigns you a handicap to track your progress. Indoor league competition, par-3 and short game tournaments are also important, as they introduce a degree or pressure to practice. The more you can make practice feel like the on-course experience, the faster your improvements will start showing up where it matters – in the outdoor rounds that you play. 3. Dial in Your Equipment Winter is the perfect time for equipment maintenance. Installing new grips and checking your lofts and lies are simple measures you can take to make sure your clubs are in good working order. But indoor technology allows you to do much more. Rico explained: "If you're not seeing what you want in your ball flight, number one, let's check your mechanics to make sure you're swinging the club properly. But number two, we need to also look at your golf clubs and make sure that they're performing correctly, that you may have the right shafts, that you're optimizing distance with your driver, that you have the right wedge setup and that you have proper distance gaps throughout the set." To get an accurate read on club performance, you need precise, measured shot data. With the introduction of Titleist RCT golf ball technology , launch monitors are now able to capture true, measured spin rate – essential in order to generate accurate depictions of full ball flight. Without RCT, radar-based launch monitors must frequently estimate spin rate, which results in approximations of trajectory, carry distance, curve, etc. With RCT, there's no guessing. Indoor shot data is every bit as accurate as shot data collected outdoors, which means you can trust that what you're seeing on the indoor simulator screen is what you'll experience on the course, too. RCT has made it possible to now conduct indoor golf ball fittings. Rico had hosted two Titleist ball fitting events at Coach Club and told us that the golf ball is the best place to start when evaluating your golf equipment. RCT Pro V1, Pro V1x, Pro V1x Left Dash and AVX offer distinct differences in flight, spin and feel that can be seen clearly and instantly with comparison visualizations generated by the launch monitor software. Playing the right golf ball model for your game enhances every other improvement you make. RCT has also accelerated the development of the Vokey Wedge Fitting App , allowing you to find the perfect wedge setup for your short game. What this all means is that, indoors, you are now able to fine-tune, and have confidence in, every piece of equipment in your bag. This is a great advantage heading into a new season. One additional note – Rico pointed out that winter is also a great time to work on the engine of your game, your body. "Here at Coach Club, we have a TPI Golf Professional that brings our players through the TPI physical assessment. That really helps us identify where a player may be limited. Maybe it's hip mobility, maybe it's lack of flexibility, maybe it's strength or posture issues. But once we identify those issues, we can tailor a program that's going to help their body and their golf swing." ••• Finally, for any offseason program, Rico was quick to note that it's important to work with a qualified instructor and to formulate clear goals and a gameplan for achieving them. Some things to keep in mind: Choose an instructor (online or in-person) that you trust and stick with that teacher's approach. Far too many golfers get sidetracked by trying the latest tip that pops up in their social feed or inbox. You have to be careful to only work on issues that are relevant to your game. Be honest in assessing your strengths and weaknesses. Spend most of your time on the parts of your game that are costing you strokes. You can't cut 10 strokes off your handicap overnight. Changing motor patterns takes a lot of time, so be patient with yourself. Be accountable. In golf, instruction will do you no good if you can't realistically put in the time your coach prescribes for training and practice. As Rico told us, "If you're going to go to the gym and you want to lose 10 pounds, you're not going in there for one week. You have to spend a decent amount of time in there, putting in the work, and putting in the reps." Track your results and progress. Regularly evaluate before/after video, launch data changes and skills performance tests like TrackMan Combine to make sure your efforts are paying off. Embrace the process. It's a long journey, so make it fun and make sure you enjoy the ride! Thanks for your help, Rico! We'd love to hear your ideas too. Join the conversation and let us know what you'll be doing to keep your golf game sharp this offseason.

I noticed that the Pro V1 Performance Alignment ball is not available on the website. Is the ball so popular that it is sold out or is it going to be discontinued? I personally loved having the alignment already on my ball.

https://youtu.be/n50Ob2cssZU If you're looking to compare the Titleist Pro V1 , Pro V1x and Pro V1x Left Dash , check out this video to learn more about how each model performs; the flight, spin and feel golfers should expect to see; and the player profile for each model. Explore the entire family of Titleist golf balls here .

www.youtube.com/watch Our friends at the Chasing Scratch Podcast recently took a couples trip out to the West Coast and just so happened to be vacationing near the Titleist Performance Institute in Oceanside, California. Naturally, we had to have Mike and Eli come by and work with J.J. Van Wezenbeeck, Titleist’s Director of Player Promotions, to find which T-Series irons will help take their games to the next level. Just as with every Titleist Fitting, we focused on dialing in the distance , dispersion and descent angle across their bags. This 3D approach allows for more confidence than ever when taking aim at the pin because, after all, a golf club fitting is so much more than determining specs – it’s about learning which shots one needs and finding the right clubs to hit those shots. TITLEIST FITTING TOOLS Trackman Launch Monitor to evaluate ball flight characteristics while also monitoring turf interaction, sound and feel Full Product Line Featured and Upgraded Shafts Pro V1 and Pro V1x Golf Balls Schedule Your Own Titleist Fitting and be Sure to Comment on Your Experience Below Visit Our Locator to find a Titleist fitting near you and reserve your appointment with a Titleist Fitting Professional. The fitting fee collected at sign up confirms your Tour-quality fitting experience and is credited toward any Titleist golf clubs purchased during the appointment. GET STARTED NOW WITH THE IRON SELECTOR TOOL ... #TeamTitleist

PGA TOUR | Butterfield Bermuda Championship Camilo Villegas (Pro V1x) posted a flawless 6-under 65 Sunday in Bermuda to return to the winner’s circle and capture his fifth career PGA TOUR title. The 41-year-old, who turned in four rounds of 67 or better including matching 65‘s over the weekend, was in complete control of his Pro V1x all week, leading the field with 82% (59/72) greens in regulation. That included 17 of 18 GIR on Sunday to set up six birdies without dropping a shot. Villegas’ final birdie dropped on the par-5 17th, where he got up-and-down from a difficult spot in the right greenside bunker. “I didn't have the best lie in that bunker,” he said, “but I looked at my caddie and I said, OK, brother, let's hit a good shot here.” Villegas caught his Pro V1x perfectly and watched as it landed at the top of a slope on the edge of the green, checked and rolled slowly down to within 3 feet. “Came out a little better than I expected, nice tap-in birdie, gave me a little cushion, a little freedom going to the next hole,” he said. Villegas’ victory comes one week after his T2 finish at the WorldWide Technology Championship, where he shot rounds of 64-64-69-66. He’s played his last 144 holes in 49 under par. Nine of the top 12 finishers trusted a Titleist golf ball this week at Port Royal. LPGA | The ANNIKA Driven by Gainbridge Adding to her already breakout and historic season, Lilia Vu (Pro V1x) birdied two of her final four holes Sunday to win by three shots and claim her fourth LPGA title of the year. The reigning Chevron Championship and AIG Women’s Open champion, Vu followed a Saturday 8-under 62 with a closing 66 to finish the week at 19 under. The 26-year-old was in complete control from tee to green, hitting 49 of 56 fairways (88%) and 61 of 72 greens in regulation (85%). Vu, who dropped only one shot over the weekend, led a 1-through-6 finish for Pro V1 or Pro V1x players: 1. Lilia Vu : Pro V1x T2. Alison Lee : Pro V1 T2. Azahara Munoz : Pro V1x T2. Emily K. Pedersen : Pro V1 5. Amy Yang : Pro V1x 6. Stephanie Kyriacou : Pro V1 LILIA VU + 2023 PRO V1 x : A BREAKTHROUGH SEASON Lilia Vu made the move to 2023 Pro V1x to begin the season, having tested the ball at home during the offseason. In her first LPGA start with the new model, at the Honda LPGA Thailand in February, she captured her first career LPGA victory. “Instantly knew that the (2023) Pro V1x was going to be it,” Vu said of her testing process. Both 2023 Pro V1 and Pro V1x are engineered with high gradient core designs that deliver lower long game spin for increased distance and a more consistent flight, while maintaining the Drop-and-Stop greenside control that Pro V1 and Pro V1x players rely on to play their best. “It helped bring down the spin and it was just perfect for my game,” she said. “Yeah, everything about it. The biggest thing for me is I really wanted the same feel coming out of the old golf ball. It just happened to be that way, so it worked out really well.” Vu went on to win her first major title at the Chevron Championship, before earning major No. 2 at the AIG Women’s Open. Her victory Sunday marks the fourth of the season and her career. DP WORLD TOUR | Nedbank Golf Challenge Max Homa earned the first international victory of his career with a commanding tee-to-green performance in Sun City. Homa, gaming a Pro V1 golf ball and full bag of Titleist equipment , including TSR3 driver, NEW T150 3 iron, Vokey SM9 wedges and Scotty Cameron putter, was the only player to post four rounds in the 60’s for the week, reaching 19 under to win by four shots. Heading into the final round with a one-stroke lead, Homa came out strong, making four birdies over his first six holes. On the par-5 9th, Homa faced a 240-yard second shot from the right rough to an island green guarded by water on all sides. He pulled his new T150 3 iron and sent his Pro V1 towering towards the pin, landing and stopping just 19 feet from the cup. He drained the eagle putt to extend his advantage, adding two more birdies on the back nine to put the finishing touches on a Sunday 66. What’s in the Bag? | Max Homa www.youtube.com/watch Golf Ball: Pro V1 Driver : TSR3 9.0° | Tensei 1K Black 65 TX-Flex Fairway Metal: TSR2+ 14.5°| Fujikura Ventus Red TR 8 X-Flex Irons: NEW T150 3 | KBS Tour 105g Prototype Graphite Hybrid X-Flex, T100•S 4 | KBS $-Taper 130 X-Flex, T100 5 | KBS $-Taper 130 X-Flex , and 620 MB 6-9 | KBS $-Taper 130 X-Flex Wedges: Vokey Design SM9 46.10F, 50.12F, 56.14F, WedgeWorks 60A wedges | KBS $-Taper 130 X-Flex (46), KBS Hi-Rev 2.0 Wedge Heavy Tip 135 X-Flex (50, 56), KBS Hi-Rev 2.0 Wedge Heavy Tip 120 Proto (60) Putter: Scotty Cameron Phantom X 5.5 tour prototype HOMA WINS IN SECOND START WITH T150 3 IRON Homa's week-to-week setup typically includes his TSR2 21.0° fairway, which fits the gap between his 3 wood and T100•S 4 iron. Ahead of the Ryder Cup this year, Homa began looking for an alternative to his 7 wood, seeking a reliable option off the tee in an iron profile. The gamer that found its way into Homa’s bag at Marco Simone was a T150 3 iron (KBS Tour 105g Prototype Graphite Hybrid X-Flex). “I knew at Marco Simone we were going to need to hit the ball straight,” said Homa on the No Laying Up podcast. “So had J.J. [Van Wezenbeeck, Titleist Director of Player Promotions] make me a bunch of different [3 irons] with different shafts and found this one I loved. And it was really useful out there, especially in the afternoons when the ball got running, you could really use it off the tee. So they're just easier to hit. I feel like they're very versatile and I hadn't really hit many 3 irons off the ground. It's usually just been off the tee, but one of my favorite shots of the week was a 3 iron off the fairway on a par 5 that flew just like 4 or 5 iron do. And it was really fun to have that versatility. So that whole T100, T150 series has been a big advantage I feel like I've had in my bag.” This week was Homa’s first start since the Ryder Cup, and his T150 3 iron stayed in the bag. During Sunday’s final round, Homa used it on the par-5 9th from 240 yards in the rough and saw his Pro V1 finish 19 feet from the hole. He converted the eagle putt and went out in 31. WEDGEWORKS 60A IN WINNING WEDGE SETUP Max Homa gamed four Vokey Wedges , including a WedgeWorks 60A lob wedge, on his way to earning his ninth professional victory. The WedgeWorks 60A is a low-bounce lob wedge designed for golfers playing in firmer course conditions who have a shallow delivery. It features four degrees of bounce and a smoothed-out sole that provides a faster feel through the turf and helps players slide under the ball in tight conditions. Currently available for a limited time on Vokey.com , the 60A was born out of feedback from former U.S. Open champion Geoff Ogilvy, who had been playing Vokey’s popular L Grind. “I spoke with Geoff (Ogilvy), and we got on the topic of Australian golf courses and how they compared to courses in America and around the world,” said Vokey Tour Representative Aaron Dill. “I asked him some specific questions which resulted in an idea to design another lob wedge grind option that complemented the firm links-style conditions that players face – not just in Australia and Europe – but globally. Geoff has always been a low bounce player in his 60-degree, so I took his 60.04L wedge and removed the ribbon, resulting in a grind that moves through the turf quickly with very little resistance.” Homa, who typically plays a 60.04L, had previously put the A Grind in play at Royal Liverpool at the Open Championship this summer to adjust for the firmer conditions before returning to his L Grind for the remainder of the season. Wyndham Clark also gamed the A Grind to win the U.S. Open at LACC this year, while Tom Kim has had his 60A in his winning setup for each of his three PGA TOUR titles. PGA TOUR CHAMPIONS | Charles Schwab Cup Championship Steven Alker (Pro V1) posted 18 under over four rounds at Phoenix Country Club to win the season-finale Charles Schwab Cup Championship by one shot. The win, Alker’s third of the season, saw him jump two spots up the standings to finish 2nd in his campaign to defend the season-long Charles Schwab Cup. Alker was steady all week long, finishing T3 in Greens in Regulation (55/72, 76%), 3rd in Scrambling (14/17, 82%) and 1st in Sand Saves (6/6). Over the 2023 PGA Tour Champions season, 25 of 28 total tournaments were won using a Pro V1 or Pro V1x golf ball. STEVE STRICKER WINS 2023 SCHWAB CUP Steve Stricker (Pro V1x) captured the 2023 Charles Schwab Cup, having won six times in 16 starts on the year, including three major championships (Regions Tradition, KitchenAid Senior PGA Championship, Kaulig Companies Championship). In addition to his six victories, Stricker finished runner-up on five occasions, and finished outside the top 8 just once in his 16 starts (T15 finish). Over the course of the year, the 56-year-old finished with the lowest scoring average (69.54) and ranked 1st in Scrambling (74.5%) as well as 2nd in Greens in Regulation (76.4%). KPGA | LG Signature Players Championship In the KPGA’s 2023 season finale, Sanghun Shin (Pro V1x) made birdie on the third hole of an all-Titleist golf ball playoff to earn his second career KPGA title. Shin shot a final round 69 to post 8 under and force extra holes with Titleist Brand Ambassadors Seonghyeon Jeon (Pro V1) and Jaekyeong Lee (Pro V1x) before breaking the deadlock with his winning birdie. Eight of the top 10 finishers on the final leader board trusted a Pro V1 or Pro V1x golf ball. WINNER PLAYS TSR DRIVER, SCOTTY CAMERON PUTTER The winner of the LG Signature Players Championship played a TSR3 9.0° driver, TSi2 15.0° fairway and a Scotty Cameron Newport Masterful tour prototype putter that he used to roll in the winning 7-foot birdie putt. ASIAN TOUR | Hong Kong Open Titleist Brand Ambassador Ben Campbell birdied his final two holes to win his first career Asian Tour title by one. Campbell, gaming a Pro V1 golf ball , TSR2 driver, T100 irons and Vokey Design SM9 wedges, shot rounds of 66-64-65-66 for the week on his way to posting 19 under, one clear of Titleist Brand Ambassador Cameron Smith . Eight of the 11 players finishing inside the top 10 and ties played a Titleist golf ball . What’s in the Bag? | Ben Campbell Golf Ball: Titleist Pro V1 Driver: TSR2 10.0° Fairway Metal: TSR2 13.5° Hybrid: TSR3 19.0° Irons: T100 4-PW Wedges: Vokey Design SM9 50F, 56.08M, 60.10S What’s in the Bag? | Cameron Smith Golf Ball : Titleist Pro V1x Driver: TSR3 10.0° Fairway Metal: TS2 21.0° Irons: NEW T150 5 and NEW T100 6-9 Wedges: Vokey Design SM9 46.10F, 52.08F, 56.08M and WedgeWorks 60T Putter: Scotty Cameron 009M tour prototype JGTO | Mitsui Sumitomo Visa Taiheiyo Masters Shugo Imahira (Pro V1x) posted 12 under for the week to win by one. The victory marks Imahira’s second of the season and ninth of his career, and he moves to No. 3 in the season-long money list with three events remaining. PGA TOUR AUSTRALASIA | Gippsland Super 6 Titleist Brand Ambassador Kerry Mountcastle won for the first time on the PGA Tour of Australasia, defeating all five of his opponents in the event’s 6-hole matches on Sunday. Mountcastle, who now moves to No. 1 in the season’s Order of Merit and gains entry to the upcoming Fortinet Australian PGA Championship and ISPS HANDA Australian Open, earned a berth in Sunday’s one-on-one, sudden-death matches by surviving a 10-person playoff after the tournament’s first 54 holes of open stroke play. What’s in the Bag? | Kerry Mountcastle Golf Ball: Titleist Pro V1 Driver: TSR2 Fairway Metal: TSR2 Hybrid: TSi Irons: T100 Wedges: Vokey Design SM9 Putter: Scotty Cameron Newport ... #TeamTitleist

Hi I custom order the Pro V1's on the website with the 3 line alignment logo. Can I order this on the yellow Pro V1? I don't see that option available. When I play a yellow ball it would be nice to have the same markings available. Thanks www.titleist.com/.../g8vyt58obca3meljmuno

While the weather might not allow for those epic summer range sessions after work, indoor golf is a great way to try to continue to improve your game. And Titleist Radar Capture Technology (RCT) can inspire your dedication to go farther this winter. Developed by Titleist Golf Ball R&D engineers, Titleist RCT golf balls are designed to enhance the data capture of your launch conditions in an indoor environment and deliver the most accurate information possible on every swing you take. RCT really shines when it comes to your spin numbers. Because indoor facilities usually require hitting into a net, most radar capture systems struggle to capture spin, if at all. RCT solves that problem altogether. HOW DOES RCT WORK? www.youtube.com/watch The internal radar reflective marker in our RCT golf balls delivers an optimized signal capture, delivering true spin versus estimates in current indoor settings. The embedded radar reflective technology does not require applying reflective spin markers or precise orientation in order to capture precise data from an indoor simulator environment. Measuring launch, speed and spin at impact improves the output of data generated by launch monitor devices - including the data related to calculated distance (carry, roll, total) and trajectory (peak height, angle of decent). Measured performance enables better fitting opportunities for both club and golf ball. Explore Titleist RCT Golf Balls Are you interested in playing, practicing, or even competing indoors? Perhaps you don't know if you're playing the right golf ball and want to experiment this winter? Or maybe you're in the market for new clubs and you're considering an indoor fitting? If your golf regimen includes indoor training of any kind, make the most of your time and play with a Titleist RCT golf ball. Now available in new Pro V1 , new Pro V1x , Pro V1x Left Dash and AVX models, RCT takes the guess work out of indoor launch data. ... #TeamTitleist

Aim...Visualize...eXecute...AVX. I have been playing the AVX for a couple of months now. I went in the pro shop to purchase a dozen PRO V1 and found the AVX. I have a friend who plays the AVX, and he is very pleased with its performance. So, the purchase was consummated, and history is being made. Thanks, Titleist Glenn Gooding www.titleist.com/.../mesob0n8odpoqwhmbhtb

PGA TOUR | Fortinet Championship Sahith Theegala (Pro V1) became a PGA TOUR winner on Sunday, posting 4-under 68 to close out a two-shot victory in his home state of California. A former three-time All-American at Pepperdine, the 25-year-old was in complete control of his Pro V1 golf ball over the four days in Napa, gaining more than eight shots on the field on approach shots (+3.322/18th) and around the green (+4.96/2nd). It all added up to four rounds of 68 or better at the Silverado Resort and a field-best 24 birdies (plus one eagle). SAHITH THEEGALA ON HIS PRO V1 www.youtube.com/watch “I just really like the feel of the golf ball. For me, short game is kind of where I feel the golf ball the most, and I just love how the Pro V1, for me, feels like it sticks on the face, just a hair, and I feel like I have ultimate control around the greens. And with the longer shots, I've always been a high spin player. So the Pro V1 kind of lets me not worry about spinning it too much, which is great.” “I feel like I’m almost one with the club head as I’m going through the ball, and it just kind of sticks for me, and I just have full confidence in the ball no matter what I set up and how I practice and all that, I know the ball's going to do exactly what I want it to do. I mean, there’s very rarely an instance where I hit the shot that I want to and the ball doesn't react how I want to. That speaks a testament for such an imperfect game, how Titleist has really been able to dial in the Pro V1.” "I've tried other golf balls, but I just feel like Titleist, performance-wise, has been the best for me. … It's been the number one ball on tour for quite some time now. I would just say the confidence level I have with it, and the trust I have in it, I have no reason to doubt the golf ball at all.” "I think the consistency of the golf ball is everything. Out of 100 balls, you can make 99 great balls, but then if you have one bad ball, that kind of ruins your trust and confidence. I feel like every single time, I’m not even worried about that one bad ball, because of all the R&D and all the people that are in the factories, just double-checking, triple-checking everything, quality control, I know is great. So, yeah, it’s just knowing that everyone trusts it consistently, and not just everyone trusting it, but the stats and everything are backing it up. Just knowing that is really big. And not even having to think about it (the golf ball), that just shows how good the product is.” 1-2-3-4-5-6 FINISH FOR TITLEIST GOLF BALL PLAYERS Titleist golf ball players swept the top 6 positions in Napa, while nine of the top 10 played a Pro V1 or Pro V1x . Of those nine, four played Pro V1 and five played Pro V1x: 1. Sahith Theegala (Pro V1) 2. S.H. Kim (Pro V1x) 3. Cam Davis (Pro V1) 4. Eric Cole (Pro V1x) 5. Justin Thomas (Pro V1x) 6. Brendon Todd (Pro V1x) T7. Troy Merritt (Pro V1) T7. Max Homa (Pro V1) T7. Callum Tarren (Pro V1x) Titleist was the #1 ball at the Fortinet Championship with 115 players (74%), more than seven times the nearest competitor. SEVEN TSR DRIVERS IN TOP 10 Seven of the top 10 finishers at the Fortinet Championship gamed a Titleist TSR driver – including Callum Tarren , who ranked 1st in Strokes Gained: Off the Tee, gaining more than five strokes (5.351) on the field. Max Homa ranked 2nd, gaining 4.819 strokes. Titleist was most played driver this week in Napa (50/32%) and has been the most played driver on the PGA TOUR for the last five seasons. EIGHT OF TOP 10 PLAYERS GAME VOKEY WEDGES Eight of the 10 players finishing inside the top 10 on Sunday’s final leader board played at least three Vokey Design wedges. For the week, there were 240 Vokey Design gap, sand and lob wedges in play, more than all other brands combined. PGA TOUR CHAMPIONS | Sanford International Steve Stricker (Pro V1x) continued his season to remember, winning for the sixth time after posting rounds of 62-66-66. Stricker made four birdies and an eagle on Sunday to reach 16 under for the week and win by one. Over the three rounds at Minnehaha Country Club, Stricker hit 81% of his Greens in Regulation and finished T4 in Scrambling, getting his Pro V1x up-and-down on eight of 10 attempts. It marked the 20th win for Titleist golf ball players in 22 events played this season on the PGA TOUR Champions. “It was a battle,” Stricker said. “Always on these Sundays trying to win a golf tournament is a battle, not only your emotions, the game, everything, you know, just trying to get it done. But it’s so rewarding when you do it.” In addition to his victory on Sunday at the Sanford International, Stricker won three of the four Champions Tour majors in which he played: the Regions Tradition, the KitchenAid Senior PGA Championship and the Kaulig Companies Championship. He also recorded victories at the Mitsubishi Electric Championship at Hualalai and the American Family Insurance Championship. Out of the 15 Champions Tour events Stricker has teed it up in this season, he has finished T8 or better in all 15 and has recorded 13 top-5 finishes. KPGA TOUR | BIZPLAY-Electronic Times Open Gaming a full bag of Titleist equipment, including his Pro V1 golf ball and TSR2 driver, Titleist Brand Ambassador Chanwoo Kim shot a final round 8-under 64 to capture his first career KPGA title. With weather reducing the event to 36 holes, Kim’s 12 under total earned him the one-shot win. Kim topped a final leader board that featured Titleist golf ball players in 12 of the top 13 positions, including all of the top 4. Six players among the final top 10 played a Titleist driver. What’s in the Bag? | Chanwoo Kim Golf Ball: Titleist Pro V1 Driver: TSR2 8.0° Fairway Metal: TSR2 13.5° Utility Iron: U•500 2 Irons: 620 CB 3-5 and 620 MB 6-PW Wedges: Vokey Design SM9 52.08F, 56.12D Putter: Scotty Cameron Super Select Del Mar JGTO | ANA Open Entering Sunday three shots off the lead, Hideto Tanihara (Pro V1x) closed with a bogey-free 5-under 67 to reach 18 under and win his 19th career JGTO title. Tanihara turned in four scores in the 60’s for the week (68-69-66-67) at the Sapporo Golf Club to win by one. SUNSHINE TOUR | VOG Western Cape Kyle Barker (Pro V1) made birdie on the first hole of a sudden-death playoff to earn his second Sunshine Tour victory of the season. Barker began Sunday's final round seven shots back but went out in 30 after a six-birdie front nine. He remained steady on the back, posting a final round 65 to set the clubhouse lead at 10 under. A birdie 3 for Barker in extra holes closed out the tournament. AMATEUR | U.S. Mid-Amateur Championships The champion of the 36th U.S. Women’s Mid-Amateur trusted her Pro V1 golf ball on her way to a come-from-behind victory, winning six of the final seven holes to win, 2 up. The winner was 3-down through 11 to the 2017 Women’s Mid-Amateur Champion in the all-Pro V1 championship match when she began her charge, and three birdies in her final five holes saw her close out her first USGA championship. With the win, she is exempt into the 2024 U.S. Women’s Open at Lancaster Country Club as well as the 2024 and 2025 U.S. Women’s Amateur Championships, held at Southern Hills and Bandon Dunes, respectively. The winner of the U.S. Mid-Amateur at Sleepy Hollow gamed three Vokey Design SM9 wedges (50°, 54°, 60°) and a Scotty Cameron Futura X Long tour prototype putter on his way to winning the championship for the third time. The No. 16 player in the World Amateur Golf Ranking defeated his opponent, 3 and 2, in the 36-hole championship match. ... #TeamTitleist

In developing Titleist golf ball products, our long-standing mission has been to offer golfers the highest degree of performance, quality and consistency in the game. More recently, we have pursued an additional goal that is equally important – expanding our product offerings to serve a wider range of golfers and their specific performance needs and preferences. This is why we offer not one, but a choice of four models in the Titleist premium golf ball lineup. Pro V1 , Pro V1x , Pro V1x Left Dash and AVX are designed with distinct differences in Flight , Spin and Feel. Identifying the right golf ball for your individual game, with just the right combination of these characteristics is what we mean by optimizing performance . If you're serious about your game, it's worth exploring this concept because playing the right golf ball is game-changing. If you're currently playing a golf ball model that flies too low or too high, you can strike an iron shot perfectly, but watch as your ball hits the putting surface and bounds over the back edge of the green. Or you can experience shots that balloon upward and drop out of the sky, consistently short of your target. If your golf ball spins too much or too little you might lose significant distance on your tee shots. Or you might lose control on your chips and pitch shots, costing you strokes every round you play. And if your current golf ball feels or sounds too soft or too firm, did you know that it can impair your sense of touch and affect your distance control with your putter? Not to mention your general sense of confidence as you stand over the ball. Yet far too often, golfers blame themselves for poor shots when, in fact, their ill-fitting golf balls are to blame. Start optimizing your performance and find the golf ball that works for you, not against you. The first step is easy. Visit the Titleist Golf Ball Selector Tool . Share some details about your game, find out which golf ball model best matches your needs and preferences, and start playing to your true potential. #TeamTitleist

Hello Team Titleist! We want to hear from you! What has been the standout addition to your golf bag this year? Could it be the 2023 Pro V1 and Pro V1x Performance Alignment , a stylish Titleist hat , or perhaps you've already scored the new T-Series Irons ? Feel free to share your personal favorite with us below!

DP WORLD TOUR | Horizon Irish Open Titleist Brand Ambassador Vincent Norrman played his final 12 holes Sunday in 7 under, storming up the leader board to win by one at the K Club. The 25-year-old, gaming a Pro V1x golf ball and TSR3 driver among his Titleist setup, began the day six shots off the pace before turning in a bogey-free 65 to reach 14 under. From Nos. 7 through 14, he birdied six of the eight holes. “The course got a lot of rain and it was a little soft on the greens. I just tried to go out and be aggressive,” he said. It’s Norrman’s second victory in two months, having earned his first professional victory in July at the Barbasol Championship, co-sanctioned by the PGA TOUR and DP World Tour. For the week in Ireland, Norrman ranked 4th in Strokes Gained: Off the Tee (+1.08 per round) and 5th in SG: Tee to Green (+2.22 per round). He hit 75% of his greens and regulation and ranked 9th in Scrambling, getting his Pro V1x up-and-down 72% of the time. What’s in the Bag? | Vincent Norrman Golf Ball: Titleist Pro V1x Driver: TSR3 10.0°| Mitsubishi Tensei 1K Pro White 60 TX Irons: 620 CB 4-5 | True Temper Dynamic Gold Tour Issue X100 and 620 MB 6-PW | True Temper Dynamic Gold Tour Issue X100 Wedges: Vokey Design SM9 50.12F, 54.10S, 60.10S wedges | True Temper Dynamic Gold Tour Issue X100 (50°, 54°), True Tempter Dynamic Gold Tour Issue S400 (60°) NORRMAN ON HIS PRO V1 x A longtime Pro V1x player, Vincent Norrman prefers the higher flight he gets from X, needing the added height and spin to attack the firm, fast greens on the PGA TOUR. “I prefer the Pro V1x because with my spin I can launch it a little higher and hold the greens a little bit better,” Norrman said earlier this year at The American Express, just one week after making the move to the 2023 model. Norrman finished ninth in greens in regulation (69.76%) this season on the PGA TOUR (2022-23 FedExCup events). He hit over 75% of greens last season on the Korn Ferry Tour while earning his TOUR card. “I’ve played the Pro V1x for as long as I can remember, actually before college, all the way through college and professional,” Norrman said this week at the Irish Open. “It’s something I’m very comfortable with, familiar with, and I actually switched to the new ball (2023 Pro V1x) as well this year. When it came out I saw a little better trajectory with irons, which I really, really, really like. So that was a very easy transition.” Titleist was the most played golf ball at The K Club with 108 players, more than five times the nearest competitor (21), including Norrman and runner-up Hurly Long (Pro V1). NORRMAN ON HIS TSR DRIVER Vincent Norrman was the among the group of 51 players at The K Club who gamed a Titleist driver , the most played driver at the Horizon Irish Open and all season on the DP World Tour. The field’s most popular model, TSR3 , was also the choice of the champ: TSR3 10.0° (Mitsubishi Tensei 1K Pro White 60 TX), D•1 SureFit hosel setting). Norrman, who was 29th this season on TOUR in Strokes Gained: Off the Tee (+0.373) and 14th in Total Driving, put TSR in play the first week it was available last season on the Korn Ferry Tour (Memorial Health Championship). “I play kind of a lighter shaft, 60-something grams, 9.25 loft, so I can kind of generate a lot of speed in there,” Norrman said this week during his Tuesday practice round. “I switched to the TSR as soon as it came out. It felt a little hotter off the face for me. Very similar (look), but it’s like the small things that kind of fit my eye. And it’s helped me a lot to improve my ball-striking off the tee.” Following the breakthrough performance gains of the Titleist Speed Project and the introduction of the TS, TSi and now TSR driver models, Titleist has been the most played driver on the PGA TOUR for five straight seasons. Thirty-two percent of all drivers in play during the 2022-23 FedExCup season were Titleist models, compared to 22% for the nearest competitor. Five of the last seven major championships have been won with a Titleist driver, including the 2023 U.S. Open ( Wyndham Clark ) and the 2023 Open Championship ( Brian Harman ). Five of the top 10 players in the OWGR play a Titleist driver, as well as nine of the top 17. CHAMPIONS TOUR | Ascension Charity Classic Steve Flesch (Pro V1x) posted a final round 62 to win by four shots and claim his fourth career Champions Tour victory. Flesch began Sunday’s final round 6 under through six holes and collected three back-nine birdies to shoot his third consecutive round of 66 or lower (66-66-62) and reach 19 under for the week. He finished T2 in Greens in Regulation (47/54, 87%) and T3 in Scrambling (6/7, 86%). Titleist golf ball players have now won 19 of the 21 events played this season on PGA TOUR Champions. KPGA/JGTO/ASIAN TOUR | Shinhan Donghae Open Titleist Brand Ambassador Guntaek Koh claimed his third KPGA Tour title of 2023, making birdie on the first hole of a sudden-death playoff to clinch the victory. Koh – gaming a Pro V1 golf ball, TSR2 driver, NEW T-Series irons and full bag of Titleist equipment – birdied the par-5 18th in regulation to shoot a final round 68 and force extra holes. The 23-year-old then converted a 10-foot birdie putt on his second trip down the 18th to close out his opponent. Said Koh: “The first win this year was the hardest but now I am in the mode and enjoying the experience... A victory in an event on this scale, against the best from the Asian Tour and Japan Tour is simply incredible.” What’s in the Bag? | Guntaek Koh Golf Ball: Titleist Pro V1 Driver: TSR2 10.0° Fairway Metal: TSi2 15.0° Utility Iron: NEW T200 3 Irons: NEW T100 3-PW Wedges: Vokey Design SM9 50.08F, 58.08M Putter : Scotty Cameron Newport 2 tour prototype PGA TOUR CANADA | Fortinet Cup Championship Titleist Brand Ambassador Hayden Springer won the PGA TOUR Canada’s season finale, his second victory in three starts, to capture the season-long Fortinet Cup and earn his 2024 Korn Ferry Tour card. Springer, gaming a Pro V1 golf ball, TSR3 driver and NEW T150 irons among his Titleist equipment, followed a second round 9-uner 62 with matching 67’s over the weekend on his way to a five-shot victory. Over the 72 holes, Springer hit all but eight greens in regulation and made 25 birdies along with three eagles. What’s in the Bag? | Hayden Springer Golf Ball: Titleist Pro V1 Driver: TSR3 8.0° Irons: NEW T150 3-PW Wedges : Vokey Design SM9 50.08F, 56.10S, 60.08M CHINA TOUR | Guotai Open Titleist Brand Ambassador Linqiang Li made it back-to-back wins on the China Tour, earning his third victory since May after closing with a final round 3-under 69. Li, trusting his Pro V1x golf ball, TSR2 driver and NEW T200 and T100 irons, jumped into the lead on Friday after posting a course record 10-under 62 that featured two eagles and seven birdies. Steady play over the weekend saw him finish on top of a leader board that featured nine Titleist golf balls and seven Titleist drivers among the top 12 finishers. What’s in the Bag? | Linqiang Li Golf Ball: Titleist Pro V1x Driver: TSR2 9.0° Fairway Metal: TSR2 15.0° Utility Iron: NEW T200 2 Irons: NEW T100 4-PW Wedges: Vokey Design SM9 50°, 54°, 58° AMATEUR | U.S. Mid-Amateur and U.S. Women’s Mid-Amateur TITLEIST IS OVERWHELMING #1 BALL AT U.S. MID-AMATEUR CHAMPIONSHIPS The U.S. Mid-Amateur at Sleepy Hollow and the U.S. Women’s Mid-Amateur at Stonewall began on Saturday, with 336 players (85%) across both competitions teeing up a Titleist golf ball . 221 players (84%) at the U.S. Mid-Amateur are playing a Pro V1 , Pro V1x or AVX golf ball, more than 10 times the nearest competitor – including the stroke-play clubhouse leader. At Stonewall’s North Course, 115 players in the U.S. Women’s Mid-Amateur field are playing a Titleist golf ball, more than 12 times the nearest competitor – including all three stroke-play co-medalists. TITLEIST SWEEPS MAJOR EQUIPMENT COUNTS AT SLEEPY HOLLOW At the U.S. Mid Am, Titleist is the most played equipment brand in every major equipment category, with more drivers (91/35%), fairways (118/39%), hybrids (45/33%), utility irons (61/56%), irons (97/37%), wedges (538/70%) and putters (86/33%) in play at Sleepy Hollow than any other brand. Titleist also swept the counts at this year’s U.S. Amateur, U.S. Women’s Amateur, NCAA Division I Men’s and Women’s National Championships, U.S. Junior Amateur Championship, U.S. Four-Ball Championship and all seven Elite Amateur Golf Series events (Sunnehanna Amateur, Northeast Amateur, North and South Amateur, Trans-Mississippi Amateur, Southern Amateur, Pacific Coast Amateur, Western Amateur). Titleist is also the most played driver (T1, 37/28%), utility iron (6/86%), wedge (195/51%) and putter (45/34%) this week at the Women’s Mid-Am. ... #TeamTitleist

https://youtu.be/R3aQ4o79XEQ Brad Faxon shares some of his keys, advice, and secrets for how to line up putts to help you find the bottom of the cup. Make sure you subscribe to the Titleist YouTube Channel here . And don't forget to check out the New Pro V1 and Pro V1x Performance Alignment options by hitting the links below... Pro V1: https://www.titleist.com/product/pro-v1-performance-alignment/003PVAM.html Pro V1x: https://www.titleist.com/product/pro-v1x-performance-alignment/003PXAM.html

The PGA TOUR’s 2022-23 FedExCup season began and ended the same way – with a champion retrieving his Titleist from the bottom of the cup. It started last September at the Fortinet Championship, when Max Homa’s Pro V1 travelled 33 feet, from a tight, short-sided lie beneath the 18 th green, spinning into the hole on Silverado Resort & Spa’s closing par-5 for what proved to be a walk-off birdie. twitter.com/.../1571639215594635264 And it came to a close last Sunday , with Viktor Hovland setting up over a 7-foot putt on East Lake’s par-5 18 th , his Pro V1 golf ball marked with a long, black line that he’d directed toward the cup. End over end, Hovland’s Pro V1 dropped in for birdie and a five-shot triumph, officially earning him two new titles: TOUR Champion and FedExCup Champion. twitter.com/.../1695941299332096476 From Max’s magic act to Viktor’s victory lap, there were a total of 47 PGA TOUR events – with more players and more champions putting their trust in Titleist golf balls and equipment than any other brand : – Seventy-two percent of players who played in a PGA TOUR event during the 2022-23 FedExCup season teed up a Pro V1 or Pro V1x golf ball, the longstanding and overwhelming choice of the world’s best. And when the world’s best descended on The Los Angeles Country Club this summer, Titleist became the #1 ball at the U.S. Open for the 75 th consecutive year, continuing golf’s longest running equipment success story. The winner, Wyndham Clark, played a Pro V1x. – For the fifth consecutive season, following the inception of the Titleist Speed Project, more players on the PGA TOUR are using a Titleist driver (32%) than any other brand – including five of the top 10 and nine of the top 17 players in the OWGR. Five of the last seven major champions have gamed a Titleist driver. – Titleist is the longstanding most played iron on the PGA TOUR for 19 of the last 20 seasons, including the last nine in a row, with more players trusting Titleist T100 models than any other. The TOUR’s most popular hybrids and utility irons are also Titleist. – Week in and week out, there are more Vokey Design wedges in play on TOUR than all other brands combined. Seven of the top 10 players in the world use at least one Vokey wedge. – More champions throughout the PGA TOUR season used Titleist golf balls (28), drivers (14), irons (12) and Vokey wedges (24) than any other brand. – At three events during the ‘22-’23 FedExCup schedule (Butterfield Bermuda Championship, Sentry Tournament of Champions, American Express), Titleist topped every major equipment count as the #1 ball and most played driver, fairway, hybrid, utility, iron, wedge and putter. The Amex marked the 30th time since the start of the 2019 calendar year that Titleist has swept the counts. Titleist remains the only brand to ever accomplish this feat on the PGA TOUR. THE #1 BALL IN GOLF | INSIDE THE NUMBERS The world’s best teed up the #1 ball in golf a combined 4,444 times (72%) during the FedExCup season, more than seven times the nearest competitor (627), with Titleist golf ball players accounting for 28 victories (58%): World No. 1 Scottie Scheffler registered one of the TOUR’S historic ballstriking seasons with his Pro V1 golf ball, leading statistics week after week while collecting 17 top-10 finishes and two wins in 23 appearances – including a record-setting victory at THE PLAYERS. The world No. 1 finished his season averaging 2.62 Strokes Gained: Tee to Green per round, the second-best average in the 20-year shotlink era. He was the first PLAYERS Champion to shoot all four rounds in the 60’s (68-69-65-69), while gaining more strokes on the field tee to green (+17.17) than any other PLAYERS Champion in the shotlink era. He posted 17 under for the week and won his sixth career PGA TOUR title by five shots. Scheffler led the TOUR in Greens in Regulation, averaging 74.43% (the highest percentage since 2001) and winning the GIR title for a second consecutive year. He made bogey or worse on just 10.73% of his holes played this season, the first player to average below 11% since 2002. His adjusted scoring average of 68.63 for the season is the 7 th -best of all time. His total of 17 top-10 finishes is the highest of any player since 2005. Scheffler is also on pace to become the first player to lead the TOUR in both Stokes Gained: Off the Tee and Strokes Gained: Approach. Scheffler on the performance of his Pro V1: “I feel like you're always playing a different type of shot. Rarely am I just hitting a straight up stock shot, you're always trying to do a little something with the golf ball. And so having that consistency and knowing that golf ball's going to react the way I need it to react when it comes off the face and when it goes into the green - especially when you get in a Tour setup where the greens are crazy firm, the wind is blowing - you got to have total control over where that golf ball is going to go. I feel like I've gotten that consistency with the Titleist ball over the years and I really trust how it reacts.” Titleist golf ball players also topped the following categories through the TOUR Championship: Sub-par rounds (69): Wyndham Clark (Pro V1x), Stephan Jaeger (Pro V1) Total Birdies (438): Eric Cole (Pro V1x) Total Eagle (18): Kevin Tway (Pro V1) Par-3 Scoring Avg. (2.94): Max Homa (Pro V1) Par-4 Scoring Avg. (3.91): Scottie Scheffler (Pro V1) Par-5 Scoring Avg. (4.44): Patrick Cantlay (Pro V1x) Total Hole-Outs (25): Ben An (Pro V1x), Ben Griffin (Pro V1) Scrambling (67.74%): Brian Harman (Pro V1) Proximity to Hole Around the Green (6’7”): Tony Finau (Pro V1 Left Dot), Ben An (Pro V1x) In winning the 123 rd US Open , Wyndham Clark was in total control of his Pro V1x golf ball, gaining strokes on the field off the tee (+5.76), approaching the green (+1.06) and around the greens (+3.9) at LACC. “Honestly, one of the most important things in a player’s bag is the golf ball,” Clark said. “If you don’t have control of that, then it doesn’t matter how you’re swinging, how the clubs are made, whatever. The golf ball is so important, and that’s ultimately what goes into the hole. Having faith and trusting your golf ball is huge.” twitter.com/.../1670265485534064640 Gaming his Pro V1 golf ball, Brian Harman joined Clark in major history, winning the Claret Jug at Royal Liverpool in a runaway six-shot victory. Harman took control of the championship on Friday morning after shooting 65, a round that was more than eight shots better than the field average. “The reason I switched back to Titleist was because of windy days and with Open Championships and major championships in mind,” said Harman, who made the move to his Pro V1 in 2017, switching from a competitive model after teaming up with Johnson Wagner at the Zurich Classic. “I just was never able to flight my old ball. I had trouble controlling and especially in the wind and we ended up playing so much wind out here. The effects for me were immediate switching to this Pro V and I mean, it’s been a complete 180. The way that I flight iron shots, the way that I control it around the green, it saves me, I don't know how many shots it’s saved me.” Fellow Pro V1 player Viktor Hovland finished off his season in style, winning back-to-back weeks at the BMW Championship and TOUR Championship to capture the FedExCup. On Sunday of the BMW Championship at Olympia Fields Country Club, Hovland vaulted to the top of the leaderboard after a Sunday 61. His 9-under closing round – which set the course record at Olympia Fields – featured a final-nine 28 that included five approach shots inside of 9 feet. He gained 3.48 strokes with his approach play on the back nine alone on his way to closing out the tournament and the lowest final round shot in FedExCup Playoff history. www.instagram.com/.../ The very next week, Hovland closed in similarly dominant fashion, winning the TOUR Championship by five after a bogey-free final round 63. The round was Hovland’s 11 th -consecutive round in the 60’s and seventh round of 66 or better during the FedEx Cup Playoffs. Hovland also won The Memorial in June, making it a three-win season. “First of all, it gives me a lot of consistency around the greens. I like how it feels off the face. I like how I’m able to spin the ball around the greens. But at the same time, I don’t sacrifice anything to the full shots. When I hit a drive on a par-5 and I’m trying to get after it, I don’t have to worry about the spin creeping up too high. I can still hit a high launch with low spin and then if I missed the green in two, I can still hit a short-sided shot with a lot of spin. So I think just the versatility is the key with the Pro V1 ball for me – and especially in the wind because we do play in a lot of wind. And I think that’s kind of the biggest challenge. If you don’t have a good ball in the wind, it really plays a big difference. The consistency in the wind, knowing how much it’s going to curve in certain wind directions and stuff like that – it just plays really well for me.” In January at the Farmers Insurance Open, Max Homa captured his second victory of the season after putting 2023 Pro V1 in play for the first time. Homa made the decision to move to the new model after visiting the Titleist Performance Institute and working through his bag with his coach Mark Blackburn and J.J. Van Wezenbeec k, Titleist’s Director of Player Promotions. “With ’23 Pro V1 we saw Max’s ball speed jump a little bit off the driver with lower spin,” Van Wezenbeeck said. “It was flying great. He was even more consistent with his irons and the short game performance was as good as ever. It was a no brainer.” After the testing session, Homa took a box of NEW Pro V1’s out for a casual nine-hole round with his caddie Joe Greiner and friends at Rancho Santa Fe Country Club. “I wasn’t thinking much about the golf ball really, and then all of a sudden I got to [hole] 8 and I had like 230 way up a hill, front pin, and I hit this big high 4 iron and I stopped it real fast,” Homa told Jonathan Wall on GOLF’s Fully Equipped podcast . “And I looked at Joe and I was like, ‘OK.’ … I called J.J. and I said, ‘Hey I’m going to use the golf ball.’” Over the four days at Torrey Pines, Homa put on a ballstriking clinic, leading the field in Strokes Gained: Tee to Green (+10.620) on his way to collecting his sixth PGA TOUR victory. “Lo and behold, I hit two of the best 4-irons of my life on 11 and 16 on the final round...,” Homa said on the podcast. “But when I was done I was like, ‘Dang, that’s pretty cool to see that you could throw the golf ball in.’ I hit one on 11 where I threw it as high as I could with spin. And then on 16 I wanted one to be flat and get through the wind a little bit. I don’t know, that was great.” THE TOUR'S MOST PLAYED DRIVER | THE POWER OF THE TITLEIST SPEED PROJECT Following the breakthrough performance gains of the Titleist Speed Project and the introduction of the TS, TSi and now TSR driver models, Titleist has been the most played driver on the PGA TOUR for five straight seasons. Thirty-two percent of all drivers in play during the 2022-23 FedExCup season were Titleist models, compared to 22% for the nearest competitor. Five of the last seven major championships have been won with a Titleist driver, including the 2023 U.S. Open (Wyndham Clark) and the 2023 Open Championship (Brian Harman). Five of the top 10 players in the OWGR play a Titleist driver, as well as nine of the top 17. To open the season, Max Homa captured the Fortinet Championship gaming his TSR3 10.0 driver, while Tom Kim won the Shriners Children’s Open with his TSR3 9.0 a few weeks later. The most popular driver model on the PGA TOUR is Titleist TSR3. Said Homa: “Sounds like you’re smashing it, which is nice. I did notice that the spin didn’t change as much when you mishit it. The heel and toe strikes kept the spin a little closer to your good ones. That’s obviously something I think everybody would be happy to have. It’s a mile an hour faster for me, just ball speed. So it feels like a no brainer.” Said Kim: “I had been playing the TSi3 for the longest time and I thought I wasn’t going to change it, but after trying it at TPI, it was just so good that I had to put it in the bag, and it’s been working out really well,” said Kim. “My percentage in the fairway has gone up and, yeah, it’s a keeper. Missed hits, solid hits, it just stays in the wind so well for me, that’s what I’ve had trouble with before and I thought I was going to use the ‘i’ for the rest of the season, but I put it right in the bag because I gained ball speed, gained swing speed, smash factor went up and holds it really well into the wind. So it was great.” Wyndham Clark gained over five shots on the field off the tee (+5.44, 2 nd ) with his TSi3 driver during his U.S. Open victory. Said Clark: “I use this driver because it’s so consistent. My misses are incredible and that’s big for me...When you miss with the Titleist it stays within the parameters that I need to play good golf. And that’s ultimately why I use Titleist clubs, especially this driver.” Brian Harman made it back-to-back major wins for Titleist drivers, gaming his TSi2 9.0 driver on his way to victory at Hoylake. Harman led the field in driving accuracy for the week, hitting 75% of his fairways over 72 holes and hitting 12/14 fairways on Sunday during the most pressure-packed 18 holes of his career. For the week, he gained over three shots on the field off the tee (+3.26). “It’s been an awesome driver, man,” Harman said. “Put it right in the bag right when it came out and it’s hot, it’s fast, it’s high. I can do whatever I want with it. It’s great.” Lee Hodges earned his first career PGA TOUR event at the 3M Open, punctuated by four key shots – two a piece with his TSR2 8.0 driver, TSR3 15.0 fairway. Hodges made two eagles on Sunday, both from 257 yards and both set up with his TSR2 driver off the tee and his TSR3 15.0 fairway into the green. On the par-5 6 th , Hodges knocked his Pro V1 to 11 feet, while his approach on the par-5 12 th settled to 2 feet, 8 inches from the cup. “Anytime you hit two 3-woods inside 10 feet you're being pretty aggressive,” he told the media after the round. “Those were two of the greatest shots I ever hit...I had the exact same number both times and in the exact same wind. I just had to hold a little 3-wood. And it was 257 both times. I just had to get it up in the air and hold it and I did it pretty well.” Hodges also games a TSR3 21.0 hybrid, with Titleist making up 41% of the hybrids played on TOUR, compared to 17% for the nearest competitor. NEW T-SERIES IRONS | OFF AND RUNNING Titleist has been the most played iron on the PGA TOUR for 19 of the last 20 seasons, including each of the last nine, while T100 continues to be the most played iron model on TOUR since the first generation debuted in 2019. The most played utility iron on TOUR is also Titleist, chosen 42% of the time (nearest competitor: 19%). The newest generation of Titleist T-Series irons – T100, T150, T200 and T350 – as well as the new T200 and U•505 utilities – launched on TOUR this summer at The Memorial, seeing instant Tour adoption and success. Lee Hodges claimed the 3M Open with a mixed set that included new T100 4-6 irons. He gained more than nine shots on the field with his approach shots that week and hit 81% of his greens in regulation. www.instagram.com/.../ “They’re so great, same spin numbers, same carry distances and I was getting about 7 to 8 to 9 feet of height, so you’d be a fool not to play them.” Hodges told GolfWRX after his victory. “I put them in the bag that week (at Memorial)... If it’s better, you’re a fool not to use it.” Cameron Young was one of the first players to game new T-Series models in competition, adding new T100 4-5 irons to his blended set the first week they were available. “I actually probably like the way that the T100s go through the ground better than, say, an MB, because I'm pretty steep and I take some big divots,” he said. “Just the shape of that sole and just the little extra width I think really helps me in the longer irons, helps me get it up in the air. Just helps me take the divots I want to... But [the T100 and MBs] look so similar. Especially when you hit one solid, they feel so much the same. I don't get to that part of the bag and say, well, I really want to hit 6 because it's the MB. It's almost the other way around sometimes. Cameron Smith (New T100 5-9 irons) and Tom Kim (New T200 3 iron, T100 4-9 irons) joined the growing list of players gaming new T-Series models, with both players adding new irons to the bag at LACC en route to high finishes (Smith: 4 th , Kim: T8). “Just a lot cleaner through the ground for me, which is nice,” Smith said. Said Kim, who gained more than seven strokes on the field at LACC on approach shots (: “The feel [of new T100] was just so much better than the ones I've used. And to be honest, I've gone through three sets of T100s, and every time I hit it at the new ones, I kind of question, ‘Man, can it get any better?’ And for some reason it does.” www.instagram.com/.../ Kim, on his T200’s: “The sound just completely changed, especially, not when you hit it good, but the mishits, the sound was really similar to the solid ones. The ball flight didn't change much, and obviously the ball flight of it, where the curve was and everything was really similar to my good shots." Also making a utility iron change at LACC was the 2023 FedExCup Champion , who added a new U•505 3 iron to the bag. He has played Titleist for his utility iron since the 2021 Tokyo Olympics, when he was seeking high-launching hybrid-like performance in an iron construction. Max Homa earned his sixth PGA TOUR win at the Farmers Insurance Open in January, hitting “two of the best four irons of his life” coming down the stretch to seal the victory. Homa, who games a T100•S 4 iron along with his T100 5 iron and 620 MB 6-9 irons, made birdie on the 213-yard par-3 11 th hole after hitting his 4-iron approach to 12 feet. Just a few holes later, Homa stepped to the 16 th tee trailing by one shot. Facing a 227-yard shot back into the wind, he again reached for his 4 iron and hit the closest approach of the day, his ball settling 15 feet from the cup. Similar to Homa’s setup, Davis Riley and his partner both won the Zurich Classic of New Orleans with blended iron sets. Riley: T100 4 iron, 620 CB 5-6 irons; 620 MB 7-9 irons; 2023 Zurich Classic Champion: T100 4 iron, 620 MB 5-P irons. Both of the final two major championships of the year were won with Titleist irons and utilities, as Wyndham Clark captured the U.S. Open at LACC while Brian Harman earned the title of Champion Golfer of the Year at Royal Liverpool. Wyndham Clark: T200 3 iron, 620 CB 4-9 irons | Mitsubishi Tensei AV Raw White 100HY X (3), True Temper Dynamic Gold X7 (4-9) Brian Harman: U•500 3-5 irons, 620 CB 6-P irons | Project X HZRDUS Smoke Black 90HY 6.0 3-5, True Temper Dynamic Gold S300 (6-P) twitter.com/.../1619487543304638467 THE TOUR’S MOST TRUSTED WEDGES | TWENTY YEARS IN A ROW The most played wedge on the PGA TOUR since 2004, Vokey Design wedges are in the bags of more players every week on TOUR (53%) than all other brands combined (47%). Vokey wedges were used to win 23 tournaments this ‘22-23 PGA TOUR season, including two majors: the U.S. Open and the Open Championship. Shortly after breaking through on the PGA TOUR and winning the Wells Fargo Championship, Wyndham Clark captured his first major title, winning the U.S. Open at LACC with four Vokey Design wedges in the bag: Vokey Design SM9 46.10F, 52.12F, 56.10S, WedgeWorks 60A. Clark leaned on his short game all week, gaining nearly four shots around the green (3.92/7 th ) and leading the field in proximity to the hole on shorts around the green (5’9”), more than four feet better than the field average (9’11”). Key up-and-downs from difficult positions on Nos. 11 and 17 were essential in holding off the field and winning by one. – “I use the SM9s, these are incredible,” Clark said. “Vokey's done a great job in creating a wedge that launches at the launch you want, which is kind of a lower launch, but with a ton of spin. And that’s what all of us out here strive and try to get with our wedges is that lower launch that fights through the wind. But then when it lands, it is really receptive.” Brian Harman also joined Clark as a first-time major champion, winning at Royal Liverpool by six shots. Harman gamed three Vokey Design wedges (Vokey Design SM9 50.08F, 54.08M, 60.04L) en route to victory, getting up-and-down 75% of the time and gaining 1.44 shots around the greens at Hoylake. The 2023 PLAYERS Champion showed off his short game prowess at TPC Sawgrass on his way to winning by five, gaming his Vokey Design SM8 50.12F, 56.14F and SM9 WedgeWorks 60T wedges. He gained over five shots on the field around the green, holing out twice over the weekend, and got up-and-down 72% of the time. He has used three Vokey wedges in each of his six PGA TOUR titles, including the 2023 WM Phoenix Open. Max Homa won the season opener at the Fortinet Championship in dramatic fashion, holing out from 32 feet on the 72 nd hole with his 60.04L lob wedge on his way to winning by one. Said Homa on the tournament-winning shot: “I mean, it was as short-sided as you could be, you couldn’t really stop it. I spin it and once it hit the pin, it almost like spun straight into the ground.” The champion of the 2023 RBC Heritage won with three Vokey wedges in the bag (SM9 52.12F, 56.08 and WedgeWorks 60T), gaining over three strokes on the field around the greens and getting up and down 83% of the time. Each player in the Top 4 had at least two Vokeys in the bag, with all four players using an SM9 WedgeWorks T Grind lob wedge. Similarly, every player in the final top 9 at the Arnold Palmer Invitational – including the then 2 nd , 3 rd and 4 th -ranked players in the OWGR – had at least one Vokey in the bag, including the champion, who played an SM9 WedgeWorks 60.06K. The Vokey Design T Grind is the most popular lob wedge grind on TOUR, with at least 41 of the top 100 players in the OWGR as of the week of the TOUR Championship having played the T Grind this season. 7 of the top 10 and 14 of the top 20 players in the OWGR carry at least one Vokey wedge, including Jordan Spieth: “I like to really hit my wedges with lower trajectory,” Spieth said after switching to his current SM9 models. “I feel like that I can control my distances a lot better when I do that, so the idea that when I’m hitting three-quarter shots with those clubs on those kind of not full yardages, maybe if you have to flight one in the wind or off an upslope, they seem to be really, really consistently coming off with that nice low ball flight. “All the good stuff stayed the same and then I felt like I could get even a little more dialed in on some of those three-quarter approach shots that a lot of times we have to have into some tuck pins out here. Without jeopardizing any of the full shots or any of the workability that I’ve always liked with my wedges.” SCOTTY CAMERON PUTTERS | THE CHOICE OF CHAMPIONS The choice of many of the world’s best, including eight of the world’s top 20, Scotty Cameron putters continue to collect victories at the highest level of professional golf. The 2023 PGA Champion won his fifth-career major championship with a Scotty Cameron T22 Newport 2 tour prototype in the bag at Oak Hill. The winner of the 2023 WM Phoenix Open and PLAYERS Championship also gamed a Newport 2-style blade putter, winning his 2023 titles with a Scotty Cameron Special Select Timeless Tourtype GSS tour prototype putter. Max Homa (Scotty Cameron Phantom X 5.5 tour prototype), Tom Kim (Scotty Cameron TourType Timeless GSS tour prototype), Russell Henley (Scotty Cameron TourType Special Select Timeless GSS Long Neck tour prototype putter), Lee Hodges (Scotty Cameron GOLO 6 tour prototype) and Davis Riley (Scotty Cameron Phantom X 7.2 tour prototype) were also among the group of players who brought Scotty Cameron putters to the winner’s circle this season. www.instagram.com/.../ For Homa, it’s now five wins and counting with a Scotty Cameron Phantom X putter model in the bag. The run began at the 2021 Genesis Invitational, where Homa, gaming a Phantom X 11.5, became the first player to win with a Phantom X model putter on the PGA TOUR. Four months later, he switched to the Phantom X 5.5, which he used to win the last two Fortinet Championships as well as the Wells Fargo Championship last May. Said Homa, on his switch to Phantom X: “I was just struggling with face control with my putter. So I tried a few mallets, ended up going with one of the Phantoms and it just felt like it swung a bit better. It didn’t feel like I needed to work so much with my hands to release the putter. And at that time that’s really what I needed and then I got hooked on them. … “I think you almost don't have to do as much with your hands, so you can just focus on the big muscles. And I feel like, especially with putting, especially when you’re nervous, that’s a huge part of being consistent and having a lot of repetition. I felt like that was something that I was missing. And when I switched to that, I felt like it just became a lot more predictable just because I could take out a variable. … “Speed control became much easier with the Phantom style. I felt like because of the weight of the head or just the way it swung, I just felt like it was a lot easier to control my putts from 15 to 25 feet. That’s where I’ve typically struggled. That’s definitely the most obvious impact I saw. … “I think we work a lot on alignment with my putting, with getting the face square to the target line and something about the way they set up, I feel like they’re very square. I feel like that’s helped, but I really do think that the speed control has been the main benefactor (to my wins), holing a couple extra 10 to 20 footers. And that typically is mostly speed based, less start line than the closer putts.”

PGA TOUR | TOUR Championship With ball-striking accuracy and short-game precision, longtime Pro V1 golf ball player Viktor Hovland etched his name on the FedExCup with a 7-under 63 Sunday, winning his first TOUR Championship in a runaway, five-shot victory. Hovland rolled his Pro V1 in for birdie on each of East Lake’s final three holes, finishing off a bogey-free 63 that set the TOUR Championship record for low finish by a winner. It marked Hovland’s 11th-consecutive round in the 60’s and seventh round of 66 or better during the FedExCup Playoffs. His closing 10-birdie 61 to win last week’s BMW Championship, Hovland’s career-low on TOUR, is also the lowest final round ever shot during the FedExCup Playoffs. In his back-to-back wins, Hovland played the eight rounds in 36 under par. All week in Atlanta, Hovland was locked in, leading the field with 10.647 strokes gained tee to green. More than half of those came on approach shots (+4.730) and around the green (+1.103). No one hit more greens in regulation (58 of 72, 81%, T1) and he also ranked first in Scrambling (12 of 14, 86%) and Sand Saves (5 of 6, 83%). HOVLAND ON HIS PRO V1 GOLF BALL www.instagram.com/.../ “First of all, it gives me a lot of consistency around the greens. I like how it feels off the face. I like how I’m able to spin the ball around the greens. But at the same time, I don’t sacrifice anything to the full shots. When I hit a drive on a par-5 and I’m trying to get after it, I don’t have to worry about the spin creeping up too high. I can still hit a high launch with low spin and then if I missed the green in two, I can still hit a short-sided shot with a lot of spin. So I think just the versatility is the key with the Pro V1 ball for me – and especially in the wind because we do play in a lot of wind. And I think that’s kind of the biggest challenge. If you don’t have a good ball in the wind, it really plays a big difference. The consistency in the wind, knowing how much it’s going to curve in certain wind directions and stuff like that – it just plays really well for me.” “I think for me, when I hear or feel the clickier feel, it’s hard for me to get the right distance control because sound and feel does matter for how hard you feel like you need to hit it. And I just feel like the Pro V1 kind of stays on the face a little bit longer. It’s like you’re almost throwing it to the hole instead of it kind of shooting off the face a little bit more, even though that’s not what it does. But in my mind, that’s kind of how it feels like.” “I mean, I've played it since I was a junior. Going out fishing for lake balls, trying to find the Pro V1’s and just been playing those. Growing up in Norway, we had a cabin growing up about two hours away from Oslo. It’s a tree-lined kind of golf course in the woods and it had a lot of rivers, so that’d be a perfect spot to sit there after a member guest or something where everyone's just dumping Pro V1’s in the water. The next morning we’d be out there trying to catch as many as possible. Those would kind of be the balls that we played for the whole summer.” HOVLAND’S 'PERFORMANCE ALIGNMENT’ BALL MARKING Viktor Hovland , who marks his Pro V1 with a long, black line that he uses to help line up putts, is among the group of players who inspired the launch of the new Performance Alignment marking now available on Pro V1 and Pro V1x golf balls. “I use a black line, because I cannot putt without this,” said Hovland, who used his line to roll in birdies putts of 10, 11 and 7 feet on his final three holes Sunday, as well as key 23-foot par saver on the 14th. “I literally cannot aim.” A long, straight line is one of the most common markings found on the Pro V1 and Pro V1x golf balls that are put in play across the worldwide professional tours, helping players take dead aim and hit their start-lines with confidence. Titleist’s new Performance Alignment aid provides golfers with this tour-proven marking straight out of the sleeve. Available in black, red, blue and green, the Performance Alignment aid is designed with a subtle arrow shape, 105 degrees in length, custom printed on each golf ball opposite the Pro V1 or Pro V1x sidestamp. The marking is 60 percent longer than a standard Titleist sidestamp. “I’ve just never been good at just standing over the ball and being able to aim that way,” Hovland said. “I’ve found it’s really helped my putting, especially on the short ones, when there’s not too much break involved. I just did a blind test with a line on and then without a line, and I just aimed it miles better with a line on.” Read More: https://www.titleist.com/teamtitleist/b/tourblog/posts/titleist-introduces-new-performance-alignment-on-pro-v1-and-pro-v1x-golf-balls LPGA TOUR | CPKC Women’s Open Megan Khang (Pro V1) earned her breakthrough LPGA victory, prevailing from a sudden-death playoff after pouring in a must-make birdie on the 72nd hole. Khang’s 3 on the par-4 18th got her to 9 under, matching Jin Young Ko’s (Pro V1) clubhouse lead and forcing extra holes. The 25-year-old found the fairway with her tee shot and the green with her approach, setting up a two-putt and a tournament-winning par. Over 72 holes of regulation play at Shaughnessy Golf and Country Club, Khang made 19 birdies, more than anyone in the field. KHANG ON HER PRO V1 GOLF BALL “I've used Titleist almost my whole golfing career from junior golf on, and it’s always been very consistent. I know what it's going to do for me. I think that alone, the confidence of knowing what my ball's going to do helps me perform my best.” “I would probably say any time I have a hundred-yard shot or in, I know whether or not if I give it a little extra juice, it’s going to spin back and check up or not. And I mean, everyone always says that those are the money shots and it’s no lie… It’s stuff that you’re going to have to do and rely on, and I think a ball’s a huge part of it.” DP WORLD TOUR | D+D Real Czech Masters Titleist Brand Ambassador Todd Clements claimed his first DP World Tour title Sunday in Prague, shooting a flawless final round 9-under 63 to win by one. Clements, playing a Pro V1x golf ball and TSR3 driver among his Titleist setup, began the day three shots back of the lead and went out in 30, birdieing Nos. 1-3 and 6-9. The Englishman made another string of birdies (Nos. 11-13) on the back nine to hold off Matt Wallace (Pro V1x) , who finished runner-up. “Given the circumstances that’s got to be the best round of my life. I’m over the moon,” Clements said. “Three shots to make up is a tough ask but I knew I was playing well enough to get in amongst it. I feel like I did my job on every shot and obviously the luck was with me today because I holed a few long ones.” What’s in the Bag? | Todd Clements Golf Ball: Titleist Pro V1x Driver : TSR3 10.0° Utility Iron: U•500 4 Irons: 620 CB 5-9 Wedges: Vokey Design SM9 46.10F, 50.08F, WedgeWorks 54M, 58.08M Putter: Scotty Cameron Phantom X 7.2 tour prototype SIX OF TOP 10 FINISHERS PLAY TITLEIST DRIVER, INCLUDING CHAMPION AND RUNNER-UP Titleist was the most played driver this week at the Albatross Golf Resort with 59 players (38% of the field). Six of the top 10 finishers played a Titleist driver , with Clements (TSR3) and the runner-up (TSR3) leading the way. Also gaming a Titleist driver: the No. 1 player in the 2023 PGA TOUR University ranking (TSR2), the Genesis Scottish Open runner-up (TSi3) and Yannik Paul (TSR3), along with another T4 finisher (TSR3). KORN FERRY TOUR | Albertsons Boise Open presented by Chevron Chan Kim (Pro V1) locked up his PGA TOUR card after winning in back-to-back starts on the Korn Ferry Tour. A week after breaking through for his first KFT title at the Magnit Championship, Kim shot four rounds of 66 or better (66-62-64-64) on his way to posting 28 under for the week, two shots clear of second place. In total control of his Pro V1 , the 33-year-old did not surrender a single bogey over 72 holes around Hillcrest Country Club (becoming the first player in Korn Ferry Tour history to go bogey-free for the week and win) and made five birdies and an eagle on Sunday to claim the trophy. “[Earning a PGA TOUR card] definitely means the world to me,” Kim said. “This is what I came here to do. That was a goal from the beginning of the year. I took the risk of coming over here to play instead of just playing in Japan. Yeah, to achieve the goal is great. Now I'd like to finish off strong in the last three.” U.S. Senior Women's Open Championship Trish Johnson (Pro V1) captured the fifth U.S. Senior Women’s Open Championship, posting 4 under to win by one shot. The Englishwoman shot the lowest round of the week on Saturday – a 5-under 67 – and remained steady on Sunday with a closing round of even par. Johnson had finished T2 in 2019 and third in 2018 before breaking through this week at Waverley Country Club. She is now exempt into the 2024 U.S. Women’s Open at Lancaster Country Club. KPGA | KPGA Gunsan C.C. Open Titleist Brand Ambassador Yubin Jang shot a final round 7-under 65, posting 20 under for the week and winning in a sudden-death, all-Titleist golf ball playoff. Jang, playing a Pro V1x golf ball, TSR3 driver and full bag of Titleist equipment , prevailed on the first extra hole, beating Galam Jeon (Pro V1x) for his first KPGA Tour victory. What’s in the Bag? | Yubin Jang Golf Ball: Titleist Pro V1x Driver: TSR3 9.0° Fairway Metal: TSR2 15.0° Utility Irons: 718 T-MB 2-3 Irons: 620 CB 4-5 and 620 MB 6-9 Wedges: Vokey Design SM9 46.10F, 52.08F, 58.08M Putter: Scotty Cameron Phantom X 5S JAPAN TOUR | Sansan KBC Augusta Young-Han Song (Pro V1) shot a final round 3-under 69 to post 17 under for the week and win by one. The 32-year-old South Korean made six birdies on Sunday to pull ahead from the chasing pack, breaking into the winner’s circle for the first time this season on the JGTO. ASIAN TOUR | St. Andrews Bay Championship The winner of the St. Andrews Bay Championship played a Pro V1 golf ball on his way to victory, prevailing in a grueling 10-hole sudden-death playoff. The champion made birdie on the 72nd hole to shoot 5-under 67 around the Torrance Course at Fairmont St. Andrews, posting 19 under and joining his opponent (Pro V1x) in extra holes. It took until the 10th playoff hole to break the deadlock, with the champion making a winning par to claim the title. Eleven out of the top 13 finishers on Sunday’s final leader board played a Titleist golf ball. U.S. Senior Amateur Championship At this week’s U.S. Senior Amateur, more players are trusting their performance to Titleist than any other brand – including the stroke-play medalist, who posted even-par rounds of 72-72 over the weekend at Martis Camp Club to head into Monday’s first round of match play as the No. 1 seed. Of the 156 players competing at Martis Camp Club, Titleist is the overwhelming #1 golf ball and most played driver , hybrid , utility iron , iron and wedge : 91% of the field (142 players) is teeing up either a Titleist Pro V1 , Pro V1x , Pro V1x Left Dash or AVX golf ball, more than 23 times the nearest competitor (6). Titleist is the most played driver with 56 in play (36% of the field). There are more Titleist iron sets (35, 22%) and utility irons (19, 63%) in players’ bags than any other brand. Titleist is also the most played hybrid (49, 31%). There are 259 Vokey Design gap, sand and lob wedges in play, more than four times the nearest competitor (62). What’s in the Bag? | 2023 U.S. Senior Amateur Medalist Golf Ball: Pro V1x Driver: TSR3 8.0° Fairway Metals: TSi 13.5° & 16.5° Utility Irons: U•500 3-4 Irons: 620 MB 5-PW Wedges: Vokey Design SM9 50 & 56 Putter: Scotty Cameron California Monterey putter. PGA TOUR CANADA | CentrePort Canada Rail Park Manitoba Open Titleist Brand Ambassador Hayden Springer shot a final round 66 to earn his first professional victory. Springer, gaming a Pro V1 golf ball and TSR3 driver, made 27 birdies for the week en route to a three-shot win and is now projected to move up to No. 7 in the Fortinet Cup standings. What’s in the Bag? | Hayden Springer Golf Ball: Titleist Pro V1 Driver: TSR3 8.0° Fairway Metals: TSR2 13.5°, TSR3 18.0° Irons: T100 • S 4-PW Wedges: Vokey Design SM9 50.08F, 56.10S, 60.08M CHINA TOUR | Guotai Cup Men's and Women's Professional Match Play Titleist Brand Ambassador Linqiang Li earned his second career China Tour victory and second win in just five starts this season. Gaming his Pro V1x golf ball and TSR2 driver among his Titleist setup, Li defeated fellow Titleist Brand Ambassador Enhua Liu , 1 up, in Saturday’s championship match. What’s in the Bag? | Linqiang Li Golf Ball: Titleist Pro V1x Driver: TSR2 9.0° Fairway Metal: TSR2 15.0° Utility Iron: T200 3 Irons: T100 4-PW Wedges : Vokey Design SM9 50°, 54°, 58° ... #TeamTitleist

PGA TOUR | BMW Championship In absolute control of his Titleist Pro V1 golf ball, Viktor Hovland posted a 9-under 61 Sunday at Olympia Fields Country Club to claim his second win of 2023 and fifth-career PGA TOUR title, seizing the trophy with a final-nine 28 that included five approach shots inside 9 feet. His career low round on the PGA TOUR, Hovland’s 10-birdie finale set a new course record at Olympia Fields County Club. It’s also the lowest final round ever shot in the FedEx Cup Playoffs. Hovland led a 1-2-3 finish for Titleist golf ball players, with Matt Fitzpatrick (Pro V1x) taking second place. Six of the Top 7 and 16 of the top 21 played a Pro V1 or Pro V1x . “To win at a place like this and amongst the best players in the world, it’s pretty cool,” Hovland said, “and to do it that way, making seven birdies the last nine holes, and yeah, to beat those guys, that was pretty cool.” Hovland, who hasn’t missed a cut all season on the PGA TOUR (21-for-21), hit 58 greens in regulation (81%) over the four days at Olympia Fields, including his final nine. Seven of his final nine approaches finished within 15 feet of the hole. (The field’s average proximity for the week was 33’5”.) He made eight 3’s and gained 3.48 strokes with his approach play on the back nine Sunday. HOVLAND ON HIS PRO V1 www.youtube.com/watch “It's just something that I’ve always played. I remember growing up in Norway when we would in the summer at night, we would go out and fish for lake balls and try to find as many Pro V1's as possible.” “I just always grew up with the Titleist Pro V1 feel and always loved it. There was not a thought in my head that occurred, ‘Oh, I should maybe try a different ball.’ Why would I? I was really happy with the consistency. I think there’s always been this consensus that you go in the pro shop and you buy a sleeve of balls, you’re going to get the same ball as the last time you bought the sleeve of balls. I think that consistency gives you that reassurance that you know what you’re going to get.” “It's been number one for so long. I don’t think that’s a coincidence. So knowing that I have the best product when I go out there and play, I think that gives me confidence. I don’t have to wonder or think I’m giving shots away before I’ve even started the round. So I think that’s a nice thing to have with you.” HOVLAND’S 'PERFORMANCE ALIGNMENT’ BALL MARKING Viktor Hovland , who marks his Pro V1 with a long, black line that he uses to help line up putts, is among the group of players who inspired last week’s launch of the new Performance Alignment marking available on Pro V1 and Pro V1x golf balls. “I use a black line, because I cannot putt without this,” said Hovland, who rolled in seven back-nine birdies Sunday, ranging from 19 inches to 12 feet. “I literally cannot aim.” A long, straight line is one of the most common markings found on the Pro V1 and Pro V1x golf balls that are put in play across the worldwide professional tours, helping players take dead aim and hit their start-lines with confidence. Titleist’s new Performance Alignment aid provides golfers with this tour-proven marking straight out of the sleeve. Available in black, red, blue and green, the Performance Alignment aid is designed with a subtle arrow shape, 105 degrees in length, custom printed on each golf ball opposite the Pro V1 or Pro V1x sidestamp. The marking is 60 percent longer than a standard Titleist sidestamp. “I’ve just never been good at just standing over the ball and being able to aim that way,” Hovland said. “I’ve found it’s really helped my putting, especially on the short ones, when there’s not too much break involved. I just did a blind test with a line on and then without a line, and I just aimed it miles better with a line on.” Read More: https://www.titleist.com/teamtitleist/b/tourblog/posts/titleist-introduces-new-performance-alignment-on-pro-v1-and-pro-v1x-golf-balls CHAMPION WINS WITH NEW U•505 UTILITY IRON The winner of the BMW Championship gamed a NEW Titleist U•505 3 utility iron which he put in play for the first time at this summer’s U.S. Open. He has carried a Titleist U-Series driving iron ever since the Tokyo Olympics, where he was looking for a high-launching option in an iron profile. For the player seeking increased launch and speed at the top end of their bag, the NEW U•505 is an extremely versatile, high-launching utility iron that now looks and feels dramatically better. NEW U•505 features an updated, clean design that inspires confidence at address, while the refined Max Impact Technology, re-engineered chassis and new Variable Bounce Sole work together to drastically improve feel and playability. The result is an extremely fast, forgiving and versatile utility iron. “Between all the changes that we made to U•505, the performance goal was to make all launch parameters across the face more consistent – from spin to launch to speed,” said Marni Ines, Director, Titleist Irons Development , Golf Club R&D . “And along with improving U•505’s playability, feel and looks were paramount. We worked extremely hard on fine-tuning sound on this iron so that impact feels fantastic. Along with that improved feel, U•505 also got an updated, tour inspired profile, so that from address, it presents a really clean and player-preferred shape.” Week in and week out, Titleist is the most played utility iron on the PGA TOUR, providing players an unparalleled combination of high launch, increased ball speed and forgiveness at the top end of their set. Read more: https://www.titleist.com/teamtitleist/b/tourblog/posts/titleist-introduces-new-u-505-and-t200-utility-irons LPGA | ISPS Handa Invitational Titleist Brand Ambassador Alexa Pano birdied the third hole of a sudden-death playoff to claim her first career LPGA victory – on her 19th birthday. Gaming a Pro V1 golf ball, TSR3 driver and 14 Titleist clubs , Pano made five back-nine birdies Sunday to shoot 6-under 66 and post the clubhouse lead at 8 under. The LPGA rookie birdied the first extra hole and after a par on the second, birdied the 18th for the third time in four trips (including regulation) to claim the trophy. “I've been dreaming of this for so long, even just putts on the practice green saying, this is to win an LPGA event,” Pano said. “To finally have that putt and have that opportunity, it just exceeded my expectations and it was so much fun.” What’s in the Bag? | Alexa Pano Golf Ball : Titleist Pro V1 Driver : TSR3 8.0° Fairway Metals : TSR3 13.5°, 18.0° Hybrid : 818 H1 21.0° Irons : T100•S 5-9 Wedges : Vokey Design SM9 46.10F, 50.12F, 54.14F, 58.12D Putter : Scotty Cameron Phantom X 5.5 tour prototype PANO ON HER PRO V1 “I play the Pro V1 model, and I play that because it’s the best fit for me. I can rely on the spin with low and high shots and distance off the tee. I have a lot of confidence in that model. I’ve been using it basically my whole life. It’s really reliable and good for me.” “I’m a big feel player when I compete, so probably the feel of the Pro V1 [is most important]. Even trying other balls on a range or playing an alternate shot round, there’s nothing like the Pro V1, and I can rely on that feel when I’m playing and feel confident in what I’m hitting every time.” DP WORLD TOUR | ISPS Handa Invitational Daniel Brown (Pro V1) won his first career DP World Tour event in runaway fashion, posting a final round 69 to reach 15 under and win by five shots. The win comes in just the 20th DP World Tour start for Brown, who led the entire way after an opening 64. Brown has shown steady play all year in his first season on tour, making 16 of 19 cuts, recording three top-10s and more recently, turning in 12 consecutive sub-70 rounds. Eight of the top ten finishers played a Pro V1 or Pro V1x golf ball, including runner-up Alex Fitzpatrick (Pro V1) . KORN FERRY TOUR | Magnit Championship Chan Kim (Pro V1) claimed his first career victory on the Korn Ferry Tour, shooting a final round 8-under 64. Kim's final round, which tied for the low round of the day, featured four birdies and an eagle coming down the stretch on holes 12-18. His strong finish saw him reach 20 under par for the week at Metedeconk National and secure a three-shot margin of victory. Kim – who has won eight times on the JGTO – is now projected to move to No. 12 in the KFT season-long points list with the win. Thirteen of the top 15 finishers on Sunday’s final leader board played a Pro V1 or Pro V1x golf ball. PGA TOUR CHAMPIONS | Shaw Charity Classic Ken Duke (Pro V1) shot three rounds of 66 or better (66-64-66) on his way to posting 14 under and clinching the one-shot win. Duke made 18 birdies for the week around Canyon Meadows Golf and Country Club while hitting 74% of his greens in regulation and getting up-and-down 79% of the time. With Duke’s victory, Titleist golf ball players have now won 14 straight Champions Tour events, as well as 18 of 19 total events this 2023 season. AMATEUR | U.S. Amateur Championship Trusting a Pro V1 golf ball, the 123rd U.S. Amateur Champion made history on Sunday at Cherry Hills Country Club, as his 4-and-3 victory in the 36-hole championship match made him just the second player in history to win both the U.S. Amateur and the U.S. Junior Amateur. The Alabama-native closed out the tournament with a winning-par 3 on the 33rd hole of the day of the all-Titleist golf ball final. Sunday’s match was one for the books, as both competitors shot matching 66’s around Cherry Hills’ difficult par-71 layout in the morning, all tied heading into the afternoon. After making six birdies in his first 18 holes, the eventual champion built a 2-up lead with four birdies in the first five holes of the second 18. He won three more holes before halving the last for victory. A win in Denver this week also makes it the third win this summer for the U.S. Am champ, as he was victorious in two of the seven Elite Amateur Golf Series events (Northeast Amateur, North & South Amateur). In addition to taking home the Havemeyer Trophy, this week’s champion receives an exemption into the 2024 U.S. Open at Pinehurst Resort & C.C. as well as an invitation into the 2024 Masters and an exemption into the 2024 Open Championship, provided he remains amateur. TITLEIST SWEEPS EQUIPMENT COUNTS AT THE U.S. AM This week at Cherry Hills, Titleist was the overwhelming #1 ball and the most played brand in all major equipment categories: A total of 262 players teed up a Pro V1 or Pro V1x golf ball, more than ten times the nearest competitor (25) and 84% of the 312-player field. There were 132 players gaming a Titleist driver (43%), compared to 70 (23%) for the nearest competitor. The field's favorite model was TSR3 , with 78 in play this week. Titleist was the top choice in fairways (139, 38%) and hybrids (38, 43%), and there were 106 Titleist utility irons in play in stroke play (62%), more than five times the nearest competitor (21). 133 players were gaming Titleist iron sets , accounting for 42% of the field. Nearest competitor: 55 (18%). There were a total of 558 (61%) Vokey Design gap, sand and lob wedges in play, more than all other brands combined. On the greens, 115 players gamed a Scotty Cameron putter, compared to 67 for the next closest brand. Following two rounds of stroke play (one at Cherry Hills C.C., the other at Colorado Golf Club), 64 players out of the 312-player field advanced to match play. After the 36-hole cut: Fifty-one players played a Pro V1 or Pro V1x (80%), compared to the nearest competitor (7).There were 27 Titleist drivers in play as well as 27 Titleist iron sets . Thirty-one players had at least one Vokey Design wedge in the bag. Seven of the eight competitors in the quarterfinal matches played a Pro V1 or Pro V1x, including the champion (Pro V1) and the runner-up (Pro V1x). Five of the eight quarterfinalists played a TSR3 driver, including the runner-up (TSR3 8.0°). The clear favorite among the best amateurs in the world, Titleist also swept the counts at last week's U.S. Women’s Amateur, as well as this year’s NCAA Division I Men’s and Women’s National Championships, the U.S. Junior Amateur Championship, U.S. Four-Ball Championship and all seven Elite Amateur Golf Series events (Sunnehanna Amateur, Northeast Amateur, North and South Amateur, Trans-Mississippi Amateur, Southern Amateur, Pacific Coast Amateur, Western Amateur). ASIAN TOUR | International Series England Titleist Brand Ambassador Andy Ogletree won his third Asian Tour title in the past nine months, recording a final round 7-under 64 to win by seven shots. Ogletree – playing a Pro V1 golf ball and TSR2 driver among his Titleist set-up – extended his lead at the top of the International Series Order of Merit with his win this week in Newcastle. Each of the top eight finishers played a Titleist golf ball this week in England. What’s in the Bag? | Andy Ogletree Golf Ball: Titleist Pro V1 Driver : TSR2 10.0° Utility Iron: U•505 3 Irons: 620 CB 5-9 Wedges: Vokey Design SM9 46.10F, 50.12F, 54.10S, 60.08M SUNSHINE TOUR | SunBet Challenge Titleist Brand Ambassador Malcolm Mitchell earned his maiden Sunshine Tour victory following a final round 66. Mitchell, gaming a Pro V1x golf ball, finished at 14 under, good for a four-stroke victory. This week at Wingate Park Country Club, 108 players (82%) teed up a Pro V1 or Pro V1x golf ball. PGA TOUR AUSTRALASIA | Northern Territory PGA Championship Titleist Brand Ambassador Daniel Gale won by four shots after closing with a final round 65 and posting 14 under. Gale gamed a Pro V1x golf ball, TSR3 driver, Titleist irons , Vokey wedges and a Scotty Cameron putter en route to victory at the Palmerston Golf Club. The win comes on the heels of a three-month stretch in the U.S., which was highlighted by a course-record 60 – and eagle hole-out on the 18th – in Monday qualifying for the 3M Open. Each of the top eight finishers played a Titleist golf ball while all players finishing inside the top five played a full bag of Titleist equipment . Titleist was the #1 ball and most played brand in all equipment categories, with over half the field playing a Titleist driver (57 players, 51%). What’s in the Bag? | Daniel Gale Golf Ball: Titleist Pro V1x Driver: TSR3 8.0° Utility Iron: T200 3 Iron: T100 4-PW Wedges: Vokey Design SM9 50.08F, 54.12D, 60.08M Putter: Scotty Cameron Phantom X 5 S tour prototype ... #TeamTitleist

Hey Team Titleist! We’re excited to announce the arrival of the new Performance Alignment aid available on Pro V1 and Pro V1x golf balls – inspired by the way many of the world’s best mark their Titleist. A long, straight line is among the most common golf ball markings across all levels of competitive golf and plays a significant role in helping players improve their aim and accuracy. Performance Alignment provides golfers this tour-proven marking straight out of the sleeve. Titleist golf ball players Celine Boutier , Matt Fitzpatrick , Wyndham Clark and Allisen Corpuz have all won major championships recently using an alignment line on their Pro V1 or Pro V1x. "It just takes away that little bit of doubt that you might have when you put your putter down behind the ball and you aren’t 100% sure where you’re pointing it,” said Pro V1x player and 2009 Open Champion Stewart Cink . “We work really hard on where we’re starting the ball on our putts. And the alignment line helps make sure it takes that one piece of variability out.” If you’re interested in learning more, check out some of the frequently asked questions we answered below: What is Performance Alignment? Performance Alignment is a custom-printed alignment marking now available on Pro V1 and Pro V1x golf balls. The marking – featuring a subtle arrow shape, 105 degrees in length – is inspired by the long, straight line that many of the world’s best to use to mark their Titleist. Where is the Performance Alignment line printed on the golf ball? Performance Alignment is printed on each golf ball opposite the Pro V1 or Pro V1x side stamp. Is Performance Alignment available in different colors? Yes. It is offered in four colors: black, red, blue and green. What was the reason for offering Performance Alignment? From listening to golfers of all skill levels, one of the most common additions to a player’s Titleist is a long, straight line. Performance Alignment provides golfers with this tour-proven marking straight out of the sleeve. Which Titleist tour pros use a line? Among the many Team Titleist members who use a line on their Pro V1 and Pro V1x golf ball are Viktor Hovland , Lydia Ko , Will Zalatoris , Celine Boutier , Justin Thomas , Wyndham Clark , Matt Fitzpatrick , Allisen Corpuz , Billy Horschel , Danielle Kang , Sungjae Im , Patty Tavatanakit , Sahith Theegala , Joaquin Niemann , Mito Pereira , Leona Maguire , Gaby Lopez , Harris English and K.H. Lee . “I use a black line, because I cannot putt without this,” said Pro V1 player Viktor Hovland. “I literally cannot aim.” “I’ve just never been good at just standing over the ball and being able to aim that way,” Hovland said. “I’ve found it’s really helped my putting, especially on the short ones, when there’s not too much break involved. I just did a blind test with a line on and then without a line, and I just aimed it miles better with a line on.” Which models are offered with Performance Alignment? Performance Alignment is currently available on Pro V1 and Pro V1x golf balls. Are there other alignment aid options available? Yes. We continue to offer a wide range of alignment aid designs through the golf ball customizer on Titleist.com. When is Performance Alignment available? Performance Alignment golf balls are available now through Titleist.com in the United States and Canada only.

Many of the world’s best players – including major champions Lydia Ko , Matt Fitzpatrick , Celine Boutier , Wyndham Clark and Allisen Corpuz – mark their Titleist golf ball with a long, straight line that helps them with alignment. Titleist’s new Performance Alignment aid – now available on Pro V1 and Pro V1x golf balls, the overwhelming #1 ball on the PGA TOUR, LPGA and at every level of competitive golf – provides golfers with this tour-proven marking straight out of the sleeve. Available in black, red, blue and green, the Performance Alignment aid is designed with a subtle arrow shape, 105 degrees in length, custom printed on each golf ball opposite the Pro V1 or Pro V1x sidestamp. The marking is 60 percent longer than a standard Titleist sidestamp. “Performance Alignment emulates how many of the best players in the game mark their Titleist,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing . “The benefit of players marking their golf ball with an alignment aid – specifically a long, straight line – is evident across all levels of competitive golf and plays a significant role in helping them improve their aim and accuracy.” Additionally, Titleist offers more than 40 different alignment aid designs through custom order on Titleist.com. INSPIRED BY THE WORLD’S BEST A long, straight line is one of the most common markings found on the Pro V1 and Pro V1x golf balls that are put in play across the worldwide professional tours, helping players take dead aim and hit their start-lines with confidence. “I use a black line, because I cannot putt without this,” said Pro V1 player Viktor Hovland. “I literally cannot aim.” “I’ve just never been good at just standing over the ball and being able to aim that way,” Hovland said. “I’ve found it’s really helped my putting, especially on the short ones, when there’s not too much break involved. I just did a blind test with a line on and then without a line, and I just aimed it miles better with a line on.” Leona Maguire (Pro V1): “I start off with a blue line. I like a line on my ball for putting, for lining up my putts. I’ve done it for a long time now so it’s an essential part of my routine. Ally Ewing (Pro V1x): “I choose to putt with a black line. It helps me confirm my target and really put away the thought of where I’m rolling the ball.” Stewart Cink (Pro V1x): “To me, the alignment line, it just takes away that little bit of doubt that you might have when you put your putter down behind the ball and you aren’t 100% sure where you’re pointing it. We work really hard on where we’re starting the ball on our putts. And the alignment line helps make sure it takes that one piece of variability out.” A sampling of tour players who mark their Titleist with a long, single line: PGA Tour: Cameron Young , Will Zalatoris , Justin Thomas , Wyndham Clark , Matt Fitzpatrick , Billy Horschel , Sungjae Im , Viktor Hovland , Sahith Theegala , Joaquin Niemann , Mito Pereira , Harris English , Ryan Palmer , K.H. Lee , Stewart Cink and Scott Stallings . LPGA: Lydia Ko , Celine Boutier , Allisen Corpuz , Patty Tavatanakit , Pajaree Anannarukarn , Pauline Roussin , Nanna Koerstz Madsen , Alexa Pano , Leona Maguire , Gaby Lopez , Ally Ewing , Matilda Castren , Jodi Ewart Shadoff , Danielle Kang and Emily Pedersen . PRO V1 and PRO V1 x PERFORMANCE & TECHNOLOGY The 2023 Titleist Pro V1 and Pro V1x golf balls set the standard for tee-to-green performance and consistency through advanced core technologies validated by the best players in the world. Pro V1 and Pro V1x are engineered with high gradient core designs that deliver lower long game spin for increased distance and a more consistent flight – helping golfers hit the ball longer and straighter while maintaining the Drop-and-Stop greenside control that Pro V1 and Pro V1x players rely on to play their best. Read more: Titleist Introduces New Pro V1 and Pro V1x Golf Balls AVAILABILITY Pro V1 and Pro V1x Performance Alignment golf balls are available to order through titleist.com and authorized Titleist retailers today in the United States and Canada only. PRICING MAP: $59.99 per dozen

Does the 2023 V1x lose distance playing in extreme heat (ie. greater than about 108 Deg F). I've noticed about a 10 yd decrease in distance when playing in very hot weather. I've never noticed this performance drop off with previous versions of the V1x or the early V1. The 2023 V1x cover felt a little softer/gummier than a 2021 V1x the other day when the temp was 112.

LPGA | Women’s Scottish Open A week after her breakthrough major championship victory, Celine Boutier (Pro V1x) made an immediate return to the winner’s circle, outpacing the field in Scotland by two shots for her fifth career LPGA title. Boutier was one of just two players to break par all four days around Dundonald Links (69-68-66-70) on her way to posting 15 under for the week. In total control of her golf ball, the 29-year-old Frenchwoman hit 47/56 fairways (84%) and 59/72 greens (82%) in regulation. Said Boutier: “I feel like it's really, really important to be a good ball-striker in these conditions because you really have to control your ball flight and your distance control really well. So I think it’s very rewarding if you’re a good ball-striker.” Following her stellar play over the past two events, Boutier ranks 1st in the Race to CME Globe standings with three LPGA victories this season and is poised to make her third career Solheim Cup start for Team Europe this September. PGA TOUR | Wyndham Championship WEBB SIMPSON EARNS SEASON-BEST FINISH WITH NEW T100 IRONS Titleist Brand Ambassador Webb Simpson arrived to Sedgefield Country Club this week with new irons in the bag, debuting a set of NEW T-Series T100 6-PW models (Dynamic Gold 120 X100 shafts). A longtime blade player, Simpson recently added a T100 6 iron at the top end of his bag, with his muscle-back 621.WS prototype 7-PW irons completing his set. Simpson had been practicing with a full set of NEW T100 irons at home since his last start in early July at the Rocket Mortgage Classic, having requested a full set from Titleist tour reps based on the feel and performance of his 6-iron. This week at the Wyndham, the 2012 U.S. Open champ shot four rounds in the 60’s – including a final-round 63 that vaulted him up the leader board – to finish T5, his best result of the year. He hit 75 percent greens in regulation (tying his best GIR of the season) and saw his best proximity to the hole overall (32'9") since March. “I tested them a lot the last couple weeks,” Simpson said after the first round. “They’re a little better than my blades out of the rough. And this golf course has a lot of rough and I thought the iron could be a little more stable, and I had a couple out of the rough today that they did pretty good. It’s a really similar look to what I was playing, so wasn’t a huge change, but I’ll probably always go back and forth.” Titleist has been the most played iron on the PGA TOUR for 18 of the last 19 seasons, including each of the last nine, while T100 continues to be most played iron model by the world’s best since the first generation’s introduction on TOUR in 2019. The new T-Series irons are now available for fittings and available in golf shops globally beginning Aug. 25. Matching Simpson with a final-round 63 was the 2013 Masters Champion, who also made the move to new Titleist irons this week following a recent conversation with Titleist Brand Ambassador Wyndham Clark . On Thursday, the 20-year TOUR veteran stepped to the first tee with a new set of 620 CB's , the same model that Clark used to win the U.S. Open. (He played his final two rounds with the 620 CB 4 and 5 irons.) Titleist Brand Ambassador Brian Harman also gamed 620 CB irons in winning The Open Championship. KORN FERRY TOUR | Utah Championship Titleist Brand Ambassador Roger Sloan birdied his final two holes on Sunday to cap off a final-round 66 and win by one shot. Sloan, gaming a Pro V1x golf ball along with a full bag of Titleist equipment , turned in four rounds of 66 or better (66-65-63-66) on his way to posting 24 under. It was a ball-striking week for the books for the 36-year-old, who hit 67/72 (1st, 93%) greens in regulation around Oakridge Country Club. Sloan converted 26 birdies for the week, his last coming from a 72nd hole wedge that settled within feet of the cup. Ten of the 11 players finishing inside the top 10 on Sunday’s final leader board played a Pro V1 or Pro V1x golf ball, including runner-up Christopher Petefish (Pro V1) , who went 72 holes without making a bogey. What’s in the Bag? | Roger Sloan Golf Ball: Pro V1x Driver: TSi3 10.0° Fairway Metal: TSR3 15.0° Utility Iron: U•500 3 Irons: T100•S 4, T100 5-PW Wedges: Vokey Design SM9 50.08F, 56.08M, 60.04L Putters: Scotty Cameron Circa 6 flowneck tour prototype AMATEUR | Western Amateur The winner of the Western Amateur trusted his Pro V1x golf ball, TSR3 driver and full bag of Titleist equipment through 72 holes of stroke play and four rounds of match play – including his 1-up finals victory – to conquer the longest week in amateur golf. The champion finished T9 in medal play, posting rounds of 69-69-72-65 to earn a spot in the round of 16. After four victories and 69 holes – bringing his total for the week to 141 – the New Zealand-native claimed the final Elite Amateur Golf Series event of the summer. What’s in the Bag? | Western Amateur Champion Golf Ball: Titleist Pro V1x Driver: TSR3 9.0° Fairway Metal: TSR3 15.0° Hybrid: TSR3 19.0° Irons: T200 4, T100 5-9 Wedges: Vokey Design SM9 46.10F, 50.12F, 54.12D, 60.04L Putter: Scotty Cameron Timeless 2 tour prototype WESTERN AM CHAMP WINS ELITE AMATEUR CUP With his victory at North Shore Country Club, the Western Am champion also claimed the Elite Amateur Cup, awarded to the player with the most cumulative points across the series’ seven events. The Elite Amateur Cup winner played in all seven events, finishing T30 or better in each of his starts: Sunnehanna Amateur: T30 Northeast Amateur: T22 North and South Amateur: T16 Trans-Mississippi Amateur: T8 Southern Amateur: T7 Pacific Coast Amateur: T20 Western Amateur: 1 TITLEIST SWEEPS EQUIPMENT COUNTS AT WESTERN AMATEUR This week at the Western Amateur, the final event of the Elite Amateur Golf Series, Titleist was the most played brand in all major equipment categories: A total of 126 players teed up a Pro V1 or Pro V1x golf ball, more than 8 times the nearest competitor and 81% of the 156-player field. Seventy-six competitors gamed a Titleist driver (49%). Seventy-two of those Titleist drivers were new TSR models, more than double the nearest competitor’s total number of drivers (31, 20%). Titleist was the top choice in fairways (70, 40%), hybrids (17, 39%) and utility irons (54, 63%). Seventy-two players had Titleist iron sets in play at North Shore Country Club, 46% of the field. Nearest competitor: 33 (21%). There were a total of 265 (57%) Vokey Design gap, sand and lob wedges in play, more than all other brands combined. On the greens, 55 players gamed a Scotty Cameron putter, compared to 32 for the next closest brand. PGA TOUR CANADA | Windsor Championship The winner of the Windsor Championship gamed a Pro V1x golf ball on his way to his first PGA Tour Canada title, shooting a final-round 64 to win by two shots. The champion made 33 birdies over the course of the week at Ambassador GC and turned in four rounds of 67 or lower, including a Friday 62. The win comes on the heels of stellar play all season long, as the winner in Ontario had recorded five finishes of T6 or better in six starts heading into this week. ... #TeamTitleist

PGA TOUR | 3M Open Titleist Brand Ambassador Lee Hodges – playing a Pro V1 golf ball and bag full of Titleist equipment , including his TSR2 driver and NEW T100 irons – used four days of precision ball-striking and short game control to win his first PGA TOUR title by seven shots, the TOUR’s second-largest margin of victory since 2019. The 28-year-old closed out the first wire-to-wire victory this season on the PGA TOUR (and the first one in 3M Open history) with a 4-under 67 at TPC Twin Cities that included two Sunday eagles on the par-5 6th and 12th holes, each set up by his TSR2 9.0° driver and TSR3 15.0° fairway metal, and then converted with his NEW Scotty Cameron GOLO 6 putter. It was a shot making week for the books for Hodges, who opened the tournament with bogey-free rounds of 63-64 and never looked back, setting the event’s new scoring record at 24 under par. He ranked first in Strokes Gained: Tee to Green, gaining more than 12 shots (+12.383) on the field while making a field-best 25 birdies. Hodges, who plays a combo set of NEW T100 (4-6) and 620 CB (7-9) irons along with four Vokey Design SM9 wedges, led in SG: Approach (+9.393), while hitting 81% greens in regulation (58 of 72). He also gained more than a stroke off the tee (+1.769/T27) and around the green (+1.218/27th). Hodges was just as locked in on the greens, gaining more than six shots (+6.196) with his NEW GOLO 6 to rank 4th. With the win, Hodges moves to No. 33 in the FedEx Cup Points Standings and is projected to jump to No. 54 in the Official World Golf Ranking, the highest position of his career. What’s in the Bag? | LEE HODGES Golf Ball: Titleist Pro V1 Driver: TSR2 9.0° | Fujikura Speeder 757 Evolution 6 TX Fairway Metal: TSR3 15.0° | UST Mamiya LIN-Q Red M40X 8F5 X Hybrid: TSR3 21.0° | KBS TOUR 95g Prototype Graphite Hybrid X Irons: NEW T100 4-6 | KBS TOUR C-Taper 130 X and 620 CB 7-9 | KBS TOUR C-Taper 130 X Wedges: Vokey Design SM9 46.10F, 52.08F, 56.10S, 60.04L | KBS TOUR C-Taper 130 X (46-52), KBS Tour Hi-Rev 2.0 Wedge 125 S (56-60) Putter: NEW Scotty Cameron GOLO 6 tour prototype MOVE TO PRO V1 A ‘GAME CHANGER’ FOR HODGES www.instagram.com/.../ A longtime Titleist golf ball player, Lee Hodges was in complete control of his Pro V1 this week in Minnesota, leading the field with 12.383 strokes gained on the field from tee to green, 2.4 more shots than second place in that category. Last season, Hodges began his PGA TOUR career playing Pro V1x , which he had used to earn his card through the Korn Ferry Tour. He made the move to Pro V1 following a range session with Fordie Pitts of Titleist Golf Ball R&D at the 2022 Byron Nelson. “Lee had always been an X guy, but had been starting to fight a little trajectory and spin,” Pitts said. “So we went from X to V and it just brought him right back down, into the right window with the right amount of spin. The V, with that lower flight and spin, just fit him better and he'll tell you it’s been a game changer.” “I’ve never found a better golf ball,” Hodges said earlier this season at The American Express. “It’s perfect.” HODGES WINS WITH NEW T100 IRONS www.youtube.com/watch Lee Hodges was one of the first players in the world to hit the NEW T-Series T100 irons, which made their debut earlier this summer at The Memorial. Hodges, who plays a mixed set of T100 and CB irons, was on the range early Monday morning at Muirfield Village with Titleist tour reps, testing his NEW T100 4, 5 and 6 irons for the first time. “That 6-iron might be the best club I've ever hit, in my whole life,” Hodges said after one of his strikes. “I may just lay up to 6-iron...” Hodges, who is 37th on TOUR in approaches from 200-225 yards, put the new irons immediately in play that week on his way to a T12 finish. This week at the 3M, Hodges gained more than nine shots on the field on approach shots (+9.393) and 81% greens in regulation (58 of 72). “They’re fantastic (the T100’s). They still launch the ball really high, which you need with the higher irons, and are very forgiving for off center strikes,” Hodges said. TSR DRIVER & FAIRWAY = TWO SUNDAY EAGLES FOR HODGES Lee Hodges played four key shots during the final round at TPC Twin Cities – two with his TSR2 9.0° driver and two with his TSR3 15.0° fairway metal – that resulted in two of the biggest 3’s (and eagles) of his career: On the par-5 6th, Hodges hit his TSR2 driver 300 yards down the right side of the fairway, 257 yards from the hole. He pulled his TSR3 3-wood and took aim, over the water hazard, directly at the flag. His Pro V1 came to rest 11 feet, 2 inches from the hole. On the par-5 12th, his TSR2 driver split the fairway, 306 yards downrange, leaving him – once again – 257 yards to the pin. He went right back to his TSR3 15-degree and went flag-hunting. His Pro V1 took two small bounces and rolled to 2 feet, 8 inches. “Anytime you hit two 3-woods inside 10 feet you're being pretty aggressive,” he told the media after the round. “Those were two of the greatest shots I ever hit.” “I had the exact same number both times and in the exact same wind. I just had to hold a little 3-wood. And it was 257 both times. I just had to get it up in the air and hold it and I did it pretty well.” Hodges on his TSR driver: “It’s really added some distance to my game and I’ve really got accuracy with it, too. So that’s the best of both worlds.” “Feel-wise, there’s a little more feel off the face (with TSR). Kind of more like you can hear it and see it come off. It comes off pretty hot. It's still solid in the middle, but the misses kind of seemed like it stays on the golf course a little better. Golf’s a game of misses. You've heard that a million times. But if my misses can stay in the fairway or closer to where I’m looking, you’re going to play better golf.” Hodges on his TSR fairway: “Forgiveness, long off the tee. When you need to, you can launch it high and land it soft. This club has been unreal.” HODGES BRINGS NEW GOLO 6 PUTTER TO WINNER’S CIRCLE Lee Hodges gained more than six shots (+6.196) on the field with his NEW Scotty Cameron GOLO 6 tour prototype putter, a new model he put in play for the first time this season at the Waste Management Open. The rounded compact mallet, with a mid-bend shaft and new dual-milled face technology, is sized in between the previous GOLO 5 and 7 models. “Biggest thing players like is the round shape combined with a really clean top line,” said Scotty Cameron tour rep Brad Cloke. “What that does is it gives players some freedom on big, breaking putts when they get on some slopey greens on tours. Lee Hodges is one player that mentions that since going to the GOLO 6, that has helped him with breaking putts, helps him kind of see the line, feel the line a little bit better as opposed to getting locked in.” LPGA | The Amundi Evian Championship Celine Boutier (Pro V1x) claimed her first career major championship title in a runaway, posting a final round 3-under 68 to finish at 14 under, six shots clear of second place for the largest margin of victory in a women’s major in eight years. Conquering high winds, precarious hole locations and firm conditions, Boutier was the only player to shoot all four rounds in the 60’s (66-69-67-68), making 19 birdies while surrendering just five bogeys all week. Boutier, who got her Pro V1x up-and-down 75% of the time (12 of 16) around the Evian Resort Golf Club, now leads the LPGA Tour in both Scrambling and Bogey Avoidance for the year. It marked the second win of 2023 and fourth career LPGA title for Boutier, who became the first French player to win on home soil at the Evian Championship. “It's everything,” Boutier said. “Like I said, it's definitely like the biggest dream of mine. If I was going to win one tournament it had to be Evian. Yeah, I just really did not expect it to be this week.” www.instagram.com/.../ CHAMPIONS | The Senior Open Alex Cejka (Pro V1x) birdied the second hole of an all-Titleist golf ball playoff to earn his first Senior Open and third career senior major championship title after conquering a week of extreme conditions. On a second consecutive day in which no player was able to break par around the wind- and rain-swept Royal Porthcawl Golf Club, Cejka shot a final round 76 to post +5 for the week and force extra holes with Padraig Harrington (Pro V1) . After both players traded birdies on the first extra hole, Cejka’s two-putt birdie on the second clinched the title. “I can't believe I'm standing with the trophy here,” Cejka said. “Seeing all those great names on the trophy, coming in here with all the pictures and everything, all the guys who won it before me, now holding it myself, it's surreal.” KORN FERRY TOUR | NV5 Invitational presented by Old National Bank Titleist Brand Ambassador Trace Crowe earned his first career Korn Ferry Tour title, emerging from a two-hole playoff. Crowe shot a final round 66, his fourth score of 66 or better this week at The Glen Club (66-64-63-66), to equal the 25 under total posted by Patrick Fishburn (Pro V1) . The two exchanged birdies on the 561-yard par-5 18th on their first extra hole. On their second trip down 18, Crowe sealed the victory with a par. Gaming his Pro V1 golf ball, TSR driver and fairway, NEW T100 irons and SM9 wedges, Crowe led the field in birdies (30) and only dropped shots on four holes all week. What’s in the Bag? | Trace Crowe Golf Ball: Titleist Pro V1 Driver: TSR2 10.0° Fairway Metal: TSR3 13.5° Irons: NEW T100 4-9 Wedges: Vokey Design SM9 46.10F, 50.08F, 54.10S, 60.08M SUNSHINE TOUR | FNB Eswatini Challenge Peter Karmis (Pro V1x) claimed his seventh career Sunshine Tour title, turning in a final round 2-under 70 to win by one shot. The 42-year-old opened the week at the Nkonyeni Lodge and Golf Estate with a 6-under 66, following it up with back-to-back rounds of 70 to reach his winning 10-under total. Five of the six players finishing T3 or better played a Pro V1 or Pro V1x golf ball, and 82% of the field (100 players) relied on a Titleist golf ball for the week. AMATEUR | U.S. Junior Amateur Championship The 2023 U.S. Junior Amateur Champion, gaming his Pro V1 golf ball, closed out the championship match in style, making birdie on the 35th and 36th holes to win 2-up and clinch the title. The winner shot rounds of 74-70 in stroke-play qualifying to earn a spot in match play, before defeating six different opponents over 118 holes on his path to victory. Saturday’s 36-hole final was a back-and-forth match, as just five holes were tied in the first 18. Weather pushed the match’s conclusion to Sunday after 25 holes, with the eventual champion 1-up at the restart. Five more holes were traded back and forth before the winner’s back-to-back birdies on Nos. 17 and 18 to close out his opponent. With the win, the champion receives exemptions into the 2024 U.S. Open to be held at Pinehurst Resort & Country Club’s Course No. 2 as well as the 2023 and 2024 U.S. Amateur Championships (Cherry Hills Country Club and Hazeltine National Golf Club, respectively). TITLEIST TOPS COUNTS AT U.S. JUNIOR Titleist was the overwhelming #1 golf ball and top choice of players in all major equipment categories at the U.S. Junior Amateur. Of the 264 players that teed it up at the Daniel Island Club, more of the game’s best juniors used Titleist golf balls , drivers , fairways , hybrids (T1) , utility irons , irons , wedges and putters than any other brand, with all four semifinalists playing a Titleist Pro V1 and three of the four trusting Titleist equipment from tee to green: The #1 ball in golf is the #1 choice of players competing on the game’s biggest stages. More than 80 percent of the field chose to play a Titleist golf ball with 214 players (81.1%) gaming a Pro V1 , Pro V1x or Pro V1x Left Dash golf ball, including seven of the championship’s eight quarterfinalists and all four semifinalists. That’s 10 times more than the nearest competitor (21/8%). Titleist was the most played driver with 118 players (45% of the field), building further upon the momentum of the Titleist Speed Project and the performance of Titleist drivers on the PGA TOUR and at every level of competitive golf. The U.S. Junior’s most popular driver model, played by more than one-quarter of the field? TSR3 (67 players). Titleist was also top choice in fairway metals (120/38%) and hybrids (29/35%/T1). Three of the four semifinalists had a TSR driver and fairway in the bag. Sixty percent of the utility irons in play were Titleist models (85), more than six times the nearest competitor (14/10%). The clear favorite among U.S. Junior competitors is T200 . Three of the four semifinalists gamed Titleist irons, the PGA TOUR’s longstanding most played irons, with a total of 101 Titleist iron sets in play (38.3%) this week in South Carolina, compared to 52 (20%) for the nearest competitor. The most trusted model at the U.S. Junior, as well as on the PGA TOUR? T100 . The most trusted wedge for nearly two decades running on the PGA TOUR, Vokey Design gap, sand, and lob wedges accounted for 59% (466) of the wedges in the field and more than all other brands combined. Scotty Cameron (110/42%) was once again the field’s most trusted putter brand, compared to 58 (22%) for the nearest competitor (49), with three of the four semifinalists using a Scotty. The most popular models in play at Daniel Island: Phantom X 5.5 and Newport 2 . AMATEUR | Pacific Coast Amateur Championship Making his second-ever Elite Amateur Golf Series appearance, the winner of the 56th Pacific Coast Amateur Championship trusted his Pro V1 golf ball en route to a final round 62 and a victory in extra holes. The champion, whose bogey-free 8-under final round matched the competitive course record at Capilano Golf and Country Club, traded pars with his opponent on the first playoff hole before two-putting for birdie on the second to clinch the win. By tournament’s end, he was one of just four players to shoot four rounds under par (69-69-67-62, -13). ... #TeamTitleist

Hey Team Titleist! Titleist was the overwhelming #1 golf ball and top choice of players in all major equipment categories this week at the U.S. Junior Amateur . Of the 264 players that teed it up at the Daniel Island Club, more of the game’s best juniors used Titleist golf balls, drivers, fairways, hybrids (T1), utility irons, irons, wedges and putters than any other brand, with all four semifinalists playing a Titleist Pro V1 and three of the four trusting Titleist equipment from tee to green: The #1 ball in golf is the #1 choice of players competing on the game’s biggest stages. More than 80 percent of the field chose to play a Titleist golf ball with 214 players (81.1%) gaming a Pro V1 , Pro V1x or Pro V1x Left Dash golf ball, including seven of the championship’s eight quarterfinalists and all four semifinalists. That’s 10 times more than the nearest competitor (21/8%). Titleist was the most played driver with 118 players (45% of the field), building further upon the momentum of the Titleist Speed Project and the performance of Titleist drivers on the PGA TOUR and at every level of competitive golf. The U.S. Junior’s most popular driver model, played by more than one-quarter of the field? TSR3 (67 players). Titleist was also top choice in fairway metals (120/38%) and hybrids (29/35%/T1). Three of the four semifinalists have a TSR driver and fairway in the bag. Sixty percent of the utility irons in play were Titleist models (85) , more than six times the nearest competitor (14/10%). The clear favorite among U.S. Junior competitors is T200 . Three of the four semifinalists are gaming Titleist irons, the PGA TOUR’s longstanding most played irons, with a total of 101 Titleist iron sets in play (38.3%) this week in South Carolina, compared to 52 (20%) for the nearest competitor. The most trusted model at the U.S. Junior, as well as on the PGA TOUR? T100 . The most trusted wedge for nearly two decades running on the PGA TOUR, Vokey Design gap, sand, and lob wedges accounted for 59% (466) of the wedges in the field and more than all other brands combined. Scotty Cameron (110/42%) was once again the field’s most trusted putter brand, compared to 58 (22%) for the nearest competitor (49), with three of the four semifinalists using a Scotty. The most popular models in play at Daniel Island: Phantom X 5.5 and Newport 2 .

www.youtube.com/watch What makes a Titleist a Titleist? There are many important distinctions, but like a high-performance automobile, much of what separates a Titleist from any other golf ball is what's under the hood. You can think of the core as the engine of the golf ball. This inner-most layer of the construction, whether a single- or dual-core design, is chiefly responsible for how fast the golf ball can fly and, ultimately, how far it can go. The core is made mostly from polybutadiene, a synthetic polymer rubber material. Polybutadiene is resilient, meaning that it recovers quickly when a stress is applied to it (such as an impact with a golf club). The more resilient the golf ball core, the higher the energy return (ball speed) when a force is applied to it. But speed is only half the story when it comes to the core's contribution to golf ball performance. The core plays a big role in how high the golf ball launches off the club face and the window through which the ball flies. When we look at full shots, the player and the club have the greatest influence on how fast the golf ball will spin, but within the golf ball itself, it's the core that drives spin rate on full swings. For the New 2023 Pro V1 and Pro V1x, Titleist scientists and engineers identified an opportunity to improve the flight and distance of our flagship models through the application of high gradient core technology . Matt Hogge , Director of Product Development for Titleist Golf Ball R&D, explained: " A high gradient core is a core that has increasing levels of stiffness that radiate from the center to the outermost layer. By changing both the material composition of the core and the process used to mold them, we have been able to develop Pro V1 and Pro V1x cores that are relatively soft in the center and then become progressively firmer as you move out towards the outer boundary of the core. This creates a hard-over-soft material relationship that is a recipe for low spin. What golfers will experience, for both Pro V1 and Pro V1x, is lower spin on the driver, fairway metals, hybrids and full irons." On its own, low spin is no guarantee for more distance. To optimize distance, you need a blend of initial ball speed, launch angle and spin rate. In developing the new Pro V1 and Pro V1x, it was essential that any added distance not come at the expense of any other performance attribute. We refused to sacrifice on precision, control or feel in any other phase of the game. Achieving more distance required not only core reformulation, but precise balance between the new V and X cores and the other components in each model's construction. To maximize initial ball speed, Titleist engineers applied a high flex modulus casing layer around each model's core. In the case of Pro V1x's dual core, a larger diameter inner center was needed to find the sweet spot regarding spin rate for X's launch conditions. High Gradient Core technology contributed to another important performance benefit that you'll find in the new 2023 Pro V1 and Pro V1x - more consistent flight. Teddy Costa , a Materials Research Engineer who helped develop the high gradient core formulations for the new V and X, recalled what prototype testing revealed at our Manchester Lane Test Facility: "During machine testing with our robot hitters, we discovered that the reduced long game spin we had achieved with our high gradient cores was producing tighter dispersion patterns. There was less variation side to side of the target as well as short and long." The final result? All the components in the construction of new Pro V1 and Pro V1x work together in concert to give you more distance where you want it – off the tee and on your longer shots – while maintaining all the spin and consistent Drop-and-Stop performance where you need it – on your iron approaches and finesse wedges around the green. "For the best players in the world," Matt Hogge said, "and really for all dedicated golfers, the expectation is to improve every day. To constantly get better. Our approach to golf ball design and manufacturing is the same. The new 2023 Pro V1 and Pro V1x have earned the Titleist script, because they outperform every prior generation of Pro V1 and Pro V1x. They outperform every golf ball that came before them, period." ● ● ● Want to learn more about how Titleist golf balls are designed and manufactured? Take a Digital Tour of Titleist Ball Plant 3 . If you'd like to know which Titleist golf ball model is right for you game, visit our Golf Ball Fitting & Education Resources , where you can schedule a live, one-on-one virtual golf ball consultation with a member of the Titleist Golf Ball Fitting team and access the Titleist Golf Ball Selector Tool. #TeamTitleist

PGA TOUR/DP WORLD TOUR | The 151st Open Championship Strong and steady over the most pressure-packed 36 holes of his career, Titleist Brand Ambassador Brian Harman trusted his Pro V1 golf ball, TSi2 driver, 620 CB irons and Vokey Design wedges to a historic six-shot victory in the 151st Open Championship at Royal Liverpool. Harman raced out to an early five-shot lead through two rounds, following a Friday 6-under 65 – featuring consecutive birdies from Nos. 2-5 and a closing eagle on 18 – that was 8.45 shots better than the day’s scoring average (the week’s single largest differential). From the final group, he played his next 36 holes in 3 under par (69-70), including a 2-under performance over his last five holes Sunday to claim the Claret Jug. The 36-year-old former U.S. Junior Champion is the first player to lead The Open by 5-plus shots after Rounds 2, 3 and 4 since 1934. “I’m over the moon. It was a tough last three days, really was,” Harman said. “Being able to get some sleep was big last night. Sleeping on a lead like that is really difficult, so glad of the way I hung in there the last couple days.” With the win, Harman moves to No. 10 in the Official World Golf Ranking, the highest position of his career; to No. 6 in the FedEx Cup standings; and to No. 3 in the U.S. Ryder Cup standings. What’s in the Bag? | BRIAN HARMAN Golf Ball: Titleist Pro V1 Driver: TSi2 9.0° | Graphite Design Tour AD IZ 5 S Fairway Metal: TS2 13.5° | Fujikura Speeder 661 Evolution 2 S Utility Irons: U•500 3-5 utility | Project X HZRDUS Smoke Black 90HY 6.0 Irons: 620 CB 6-PW | True Temper Dynamic Gold S300 Wedges: Vokey Design SM9 50.08F, 54.08M, 60.04L wedges | True Temper Dynamic Gold S400 THE STORY BEHIND BRIAN HARMAN’S SWITCH TO PRO V1, TITLEIST EQUIPMENT Prior to the start of 2017, Brian Harman had been playing a competitive golf ball and equipment (the only Titleist club in his bag at the end of 2016 was a Vokey pitching wedge). During that offseason, he made a call to Titleist Tour Rep Jim Curran , asking for a set of Titleist irons , similar to the ones he had played as a junior golfer and in college at the University of Georgia. Said Curran: “Brian called me during the offseason holidays last December (2016) and said he played Titleist irons before he turned professional and has not had that feel in his iron ball striking since then. He ordered a set of 716 CB’s and we agreed to meet on the range in Palm Springs the Monday of CareerBuilder. It was then that we dialed in his loft, lies and yardages. From there, Brian was low maintenance all season. I would check his grips, lofts and lies roughly once a month and he did the rest.” Harman put his new set of CB’s in play for the first time that Thursday at PGA West’s Nicklaus Course. (He now plays the 620 CB models.) “Very first time when I played (the CB’s) was in Palm Springs,” Harman said in 2018. “I worked with Mr. Jim Curran and we got them figured out. Finished third that week and I was having a pretty nice year.” Three months later, Johnson Wagner asked Harman, who was still playing a competitive golf ball, if he wanted to team up at the Zurich Classic (the first year that the Zurich went to the team format). “He was kind of curious as to what ball we wanted to play,” Harman said. “I said, ‘I played Titleist balls in college and everything. We’ll just play your ball (in alternate shot), no problem. “We had a nice tournament... It got really windy. I was hitting some shots with Johnson’s ball, shots that I just couldn’t hit with the ball I was playing. After that round, I decided to switch to the Pro V1…” “I hit one shot on the second hole the last day in New Orleans (with the competitive ball) that spun up into the wind. I hit it flush but it came up 10 yards short and plugged in the bunker. And I just remember thinking, ‘That’s the last time I’m going to hit that ball. I’m switching balls.’ So, I switched, man, and I’m back. When I switched (to Pro V1), I want to say I was right around 90th in the world, and now I’m 30th, I think.” (Prior to Wells Fargo, Harman was 93rd in the OWGR. He ended 2017 at 25th.) The following week, Harman teed up Pro V1 at the Wells Fargo Championship. On Sunday, he birdied 17 and 18 at Eagle Point GC to win by one shot. “I won the next week with it (Pro V1), the very first week I played it,” Harman said. Harman reiterated the significance of his switch prior to last year’s Open Championship at St. Andrews, where he finished T6: “The reason I switched back to Titleist was because of windy days and with Open Championships and major championships in mind. To flight the ball and not have to worry about it getting up and getting out of hand was a big deal.” “I switched to this ball in 2017 from a different company and the effects were immediate. You know, the last four years on tour have been my best four put together,” Harman said prior to the 2022 U.S. Open. “I just was never able to flight my old ball. I had trouble controlling and especially in the wind and we ended up playing so much wind out here. The effects for me were immediate switching to this Pro V and I mean, it’s been a complete 180. The way that I flight iron shots, the way that I control it around the green, it saves me, I don't know how many shots it’s saved me.” When Harman arrived at the winners-only Sentry Tournament of Champions to open 2018, there were several new additions to his bag, including a new Titleist driver , f airways and full set of Vokey Design wedges. twitter.com/.../1683195313358614529 TITLEIST IS #1 BALL AT OPEN CHAMPIONSHIP; CHAMPION & LOW AM PLAY PRO V1 Brian Harman was one of 100 players to tee up a Titleist Pro V1 or Pro V1x golf ball at Royal Liverpool, more than four times the nearest competitor, continuing Titleist’s streak as the #1 ball at the Open Championship since records have been kept. Like Harman, the winner of the silver medal for Low Amateur also played a Pro V1 golf ball. He was the only one of six amateurs in the field to make the cut, thanks to an opening 5-under 66 that tied him for the first-round lead. Six of the last eight majors have been won by Titleist golf ball players, with five of them trusting Pro V1 or Pro V1x to their first major championship title: Brian Harman (Pro V1), 2023 Open Championship Wyndham Clark (Pro V1x), 2023 U.S. Open Cameron Smith (Pro V1x), 2022 Open Championship Matt Fitzpatrick (Pro V1x), 2022 U.S. Open Masters Champion (Pro V1), 2022 Masters TITLEIST IS MOST PLAYED DRIVER AT HOYLAKE; HARMAN OUTMANEUVERS FIELD WITH TS i 2 www.instagram.com/.../ Faced with swirling winds, pounding rain and major pressure, Brian Harman remained locked in from the tee, leading the field with 75 percent of fairways hit for the week (42 of 56). Harman, who games a TSi2 9.0° driver, hit 12 of those fairways Sunday, which tied for 1st. For the week, he gained more than three shots on the field off the tee (+3.26), despite ranking 144th on the PGA TOUR in Driving Distance. Said Harman on his TSi2 driver: “It’s been an awesome driver, man. Put it right in the bag right when it came out and it’s hot, it’s fast, it’s high. I can do whatever I want with. It’s great.” Titleist was the most played driver at the Open Championship (42/27%), as it was at the Masters, PGA Championship and U.S. Open. Titleist drivers have been the top choice of players on the PGA TOUR for four seasons and counting. This season, 32 percent of players on the PGA TOUR have had a Titleist driver in the bag, compared to 22 percent for the nearest competitor. WITH HIS VOKEY WEDGES, HARMAN SCRAMBLES AROUND HOYLAKE Brian Harman was unflappable from tee to green at Royal Liverpool, making just six bogeys the entire week. When he missed the green, he got up-and-down 75 percent of the time (18 of 24), most often with his Vokey Design 60.04L lob wedge. The L Grind is the lowest bounce option in the Vokey matrix. The heel, toe and trailing edge relief allow for maximum greenside versatility. This grind is perfect for firm conditions and designed for precise players who have complete control at impact, allowing for maximum shot-making versatility. Around the green, Harman gained 1.44 shots on the field. “The 60 needs to be super versatile, and it’s great out of the bunkers. I use it mostly out of the rough and any sort of chipping around the green,” Harman said. LPGA | Dow Great Lakes Bay Invitational Cheyenne Knight (Pro V1) and Elizabeth Szoko l (Pro V1 Left Dot) combined for final round best-ball 65 (5 under) en route to a one-shot victory. The duo reached their winning total of 23 under after recording alternate shot rounds of 69 and 62 (Rds. 1 and 3) and best-ball rounds of 61 and 65 (Rds. 2 and 4). On Sunday, Knight made birdie on the 72nd hole to pull ahead of runner-ups Matilda Castren (Pro V1x) and Kelly Tan (Pro V1x) . KPGA | Honors K Sollago CC Han Jangsung Invitational Titleist Brand Ambassador Guntaek Koh made birdie on the second hole of a sudden-death playoff to capture his second KPGA victory of the 2023 season. Koh, gaming a Pro V1 golf ball and NEW T100 irons among his all-Titleist setup, shot a final round 67 to reach +44 in the event’s Stableford format and force extra holes. Titleist swept every major equipment category – golf balls , drivers , fairways , hybrids , irons , wedges and putters – with nine of the top 12 players finishing inside the top 10 positions on the final leader board playing a Titleist ball. What’s in the Bag? | Guntaek Koh Golf Ball: Titleist Pro V1 Driver: TSR2 10.0° Fairway Metal: TSi2 15.0°, 18.0° Irons: NEW T100 3-PW Wedges: Vokey Design 52.08F, 58.08M Putter: Scotty Cameron Newport 2 tour prototype AMATEUR | U.S. Girls’ Junior Amateur The winner of the U.S. Girls’ Junior Amateur Championship trusted her Pro V1x golf ball, TSR3 driver and full bag of Titleist equipment to a 1-up victory in Saturday’s 36-hole championship match. The champion started off the week strong, shooting rounds of 68-72 (4 under total) around the United States Air Force Academy Eisenhower Golf Club’s Blue Course to enter match play as the No. 3 seed. Five straight match victories gave the San Jose-native a berth in the 36-hole final, in which she holed a 7-foot par putt on the 18th green to win 1-up, surviving a grueling week of 159 holes of competition. With the victory, the winner receives exemptions into the 2024 U.S. Women’s Open (Lancaster Country Club) and the 2023 & 2024 U.S. Women’s Amateur (Bel-Air Country Club and Southern Hills Country Club), along with an invitation to the 2024 Augusta National Women’s Amateur. What’s in the Bag? | U.S. Girls’ Junior Amateur Champion Golf Ball: Titleist Pro V1x Driver: TSR3 10.0° Fairway Metal: TSi2 15.0° Utility Iron: T200 3 Irons: T100•S 4-PW Wedges: Vokey Design SM9 48°, 54°, 58° Putter: Scotty Cameron Newport SS tour prototype AMATEUR | Southern Amateur Nick Gabrelcik shot a clutch final round 8-under 64 – the lowest round of the week at The Honors Course – for a come-from-behind, one-shot victory. Trusting an all-Titleist setup from his Pro V1 golf ball to his TSR3 driver, Titleist irons, Vokey Design wedges and Scotty Cameron putter, Gabrelcik jumped 23 spots up the leader board to edge out Dylan Menante (Pro V1x) . The highlight of Gabrelcik’s final round came on No. 17, where he made eagle to reach his winning total. A par on No. 18 put the finishing touches on a back nine 31 and an Elite Amateur Golf Series event victory. Titleist was once again the top choice of players competing at the Southern Amateur in every major equipment category, with more players choosing Titleist golf balls , drivers , fairways , hybrids , utility irons , irons , wedges and putters than any other brand. What’s in the Bag? | Nick Gabrelcik Golf Ball: Titleist Pro V1 Driver: TSR3 10.0° Fairway Metal: TSR3 16.5° Hybrid: TSR3 19.0° Irons: 620 CB 4-6 and 620 MB 7-9 Wedges: Vokey Design SM9 46.10F, 52.12F, 56.10S, WedgeWorks 60.06K Putter: Scotty Cameron Masterful tour prototype PGA TOUR CANADA | Commissionaires Ottawa Open Stuart Macdonald (Pro V1) emerged victorious from a three-person sudden-death playoff, earning his first career win on the PGA Tour Canada. The champion shot a final round 65 to reach 19 under and force extra holes before going birdie-birdie-par-birdie to outlast his opponents and clinch the title. Including regulation play, the champion made four birdies in four attempts at the 593-yard par-5 18th. SUNSHINE TOUR | SunBet Challenge – Wild Coast The winner of the SunBet Challenge – Wild Coast shot three rounds of 68 or lower (68-67-64) on his way to a one-shot victory at Wild Coast Sun Country Club. The champion trusted his Pro V1x golf ball down the stretch, as he came home in 30 strokes, making birdies on Nos. 11 and 12 before making eagle on the par-5 16th and birdie on the last. The win was the champion’s first career Sunshine Tour victory. CHINA TOUR | Volvo China Open Qualifying Titleist Brand Ambassador Wocheng Ye posted 12 under to secure a one-shot victory and his third career China Tour title. Nine of the top 10 players on the final leader board trusted a Titleist golf ball along with 112 players in total – more than 12 times the nearest competitor (9). What’s in the Bag? | Wocheng Ye Golf Ball: Titleist Pro V1x Driver: TSR3 9.0° Fairway Metal: TSR3 15.0° Utility Iron: T200 2 Irons: T100 5-PW Wedges: Vokey Design SM8 50°, 54°, 60° ... #TeamTitleist

The final men's major of the season is upon us, as The Open Championship returns to the small town of Hoylake in the northwest corner of England. This will mark the 13th time that Royal Liverpool Golf Club has served as host. The course has gone through a number of changes in preparation for this year's Open, including a new 136-yard par-3 that will add a significant drama as the penultimate 17th hole. The Open Championship is unique among majors. The links courses in the Open rota present much different challenges than the green, tree-lined parkland courses on which most professional tournaments are staged. The firm turf, strong, shifting winds and volatile weather demand much different strategy and style of play. Which player ultimately rises to the challenge this week at Hoylake is anyone's guess. But one thing is certain. As has been the case since records have been kept, Titleist will be the #1 ball at Royal Liverpool. More players will trust a Titleist Pro V1 or Pro V1x than any other golf ball at the 151st Open Championship. At Royal Liverpool Golf Club, there will be an almost dead-even split between those who play a Pro V1 and those who tee up a Pro V1x . You may be asking, 'Why does Titleist design and manufacture two premium models instead of just one?'. The answer is simple. Players are unique and different players need different performance from their equipment. We don't want players to adjust their technique or shot selection to make a single ball work. We design different golf ball models so players can get the specific performance they need – without changing the things that they do so well, naturally. Case in point, Viktor Hovland and Cameron Smit h . Both are highly skilled. Both are long drivers of the golf ball and elite ball-strikers. Cam, the defending Open champion this week, plays Pro V1x. Viktor, a four-time winner on the PGA Tour and runner-up at this year's PGA Championship, favors Pro V1. Both players have succeeded at the very highest levels of the game, but their games are distinctly different. Cam Smith Practice Round at Royal Liverpool www.youtube.com/watch "Cam is a low-spin player," said Fordie Pitts , Titleist's Director of Tour Research and Validation. Fordie is on the road, working with Tour players more than thirty weeks out of the year, traveling to stops on numerous tours. He's worked extensively with both Cam and Viktor, and he serves as a liaison between elite players and Titleist golf ball development teams back in Fairhaven, Mass. Viktor Hovland Tests the New Pro V1 and Pro V1x www.youtube.com/watch "In contrast, Viktor is a high-spin player. Some of that has to do with the way they load the club and release it. Some has to do with their angle of attack into the ball. There are many factors, but the important thing to keep in mind is that there is no right or wrong. Cam and Viktor both strike the ball beautifully and you wouldn't want to change either of their swings. But by having both V and X golf balls, we're able to optimize the trajectory, distance and spin for both of their unique techniques." In discussing Cam's game, Fordie told us that Cam has always been reluctant to lose any spin in his golf ball. But with both 2023 Pro V1 and Pro V1x, Titleist engineers were able to take a little spin out of players' full shots without sacrificing any of the spin in the short game. "For this new generation of Pro V1, Pro V1x, we took a little bit of spin out of both models, but we maintained the comparative relationship between the two in terms of how they feel, fly and spin. The 2023 Pro V1 is a slightly softer golf ball, and it does tend to spin a little bit less than the 2023 Pro V1x. Aerodynamically, V also peaks a little bit lower. Conversely, Pro V1x is slightly firmer, there's a little bit more of a sound to that golf ball and it does fly a little bit higher. Through the bag you will see a slight increase in spin with the X versus the V. The difference is smaller when you're looking at tee shots with the driver, but as you get into the irons, that's where you'll start to see a little bit more of a spin difference between the two products." "I think they did a really good job of maintaining the feel around the greens," Cam said about the new Pro V1x. "But the longer shots have gotten so much better. For me, it just brought down my ball flight a little bit with probably six iron and up. I'm able to control it much better into the wind and it's just a lot more consistent." The ability to flight his shots down while maintaining high spin on finesse shots around the greens was a key to Cam's stunning performance last year in winning the 150th Open Championship at the Old Course. Those same performance attributes will be just as important this week at Hoylake, as Viktor told us: "In the type of wind you see at The Open, you can't spin it too much because if the ball spins too much, you don't really have any control. You want it to go the same distance every single time. At the same time, you're going to miss some greens. And the greens can get so baked out. They're firm and fast and especially with wind. If you can create spin around the greens from less-than-ideal lies, you just have so many more opportunities to make it up and down. Even if you're short-sided, when you need to get the ball up in the air and get some spin – you can attack more that way. To have that kind of soft feel and spin that I get with Pro V1, that's the perfect world." Regardless of which golf ball model a player chooses, perhaps the biggest performance consideration is consistency. For tour players, this means that the golf ball flies, spins and feels the way the player expects on all shots, regardless of conditions, regardless of what is at stake. As Cam told us, “The golf ball absolutely has to be precise. It's everything. It's the only equipment we have that we use every shot. We don't miss too many shots, so we need the golf ball to be there with us. We have to trust what it's going to do. X is so consistent. I love the stickiness around the greens. It suits my windows. I'm able to shape it great. It's great in the wind, so it ticks all the boxes for me." In the final analysis, players choose both Pro V1 and Pro V1x because golf is not a one-size-fits-all proposition. "It's like anything in this game, Fordie Pitts shared. "It's player dependent. Some guys need more height, more spin, some guys need less. Some have a strong feel bias and other do not. That's why we need to have a comprehensive matrix – the right mix of golf ball products to be able to satisfy all those performance needs." • • • Our sincere thanks to Cam, Viktor and Fordie and good luck to all of #TeamTitleist at the 151st Open Championship! Cameron Smith | Why I Play the Titleist Pro V1x www.youtube.com/watch Viktor Hovland | Why I Play the Titleist Pro V1 www.youtube.com/watch

PGA TOUR / DP WORLD TOUR | Barbasol Championship Titleist Brand Ambassador Vincent Norrman emerged victorious from a sudden-death playoff after making par on the par-4 18th hole, earning his first career PGA TOUR win. Norrman, playing his Pro V1x golf ball, TSR3 driver, Titleist irons and Vokey Design wedges, shot a final round 6-under 66 to reach the 22-under mark set by fellow Titleist Brand Ambassador Nathan Kimsey and force extra holes. After missing the green with his approach on the first playoff hole, Norrman secured the winning par with a deft short-sided pitch that settled within three feet of the cup. For the week in Kentucky, Norrman turned in four rounds of 67 or better – 66-67-67-66 – around Keene Trace Golf Club, making 26 birdies and two eagles. He ranked third for the week in Strokes Gained: Off the Tee (+5.135), with more than two strokes coming from his tee shots on Sunday (+2.19, 1st), hitting 13 of 14 fairways. Norrman also ranked eighth in Strokes Gained: Around the Greens (+3.741). NORRMAN ON HIS PRO V1 x “I prefer the Pro V1x because with my spin I can launch it a little higher and hold the greens a little bit better.” What’s in the Bag? | Vincent Norrman Golf Ball: Titleist Pro V1x Driver: TSR3 10.0° | Tensei AV Raw Orange 65 TX-Flex Irons: 620 CB 4-5 | True Temper Dynamic Gold Tour Issue X100 and 620 MB 6-PW irons| True Temper Dynamic Gold Tour Issue X100 Wedges: Vokey Design SM9 50.12F, 54.10S, 60.10S | True Temper Dynamic Gold Tour Issue X100 (50, 54), True Tempter Dynamic Gold Tour Issue S400 (60) LPGA TOUR | Dana Open Linn Grant (Pro V1) earned her first victory on the LPGA Tour, shooting a final round 68 to reach 21 under and win by three shots. Grant got off to a fast start on Thursday, shooting an opening round bogey-free 7-under 64. On Saturday, she turned in the low round of the tournament – a 9-under 62 that featured eight birdies and an eagle. In complete control of her Pro V1 , Grant hit 47 of 56 fairways and 57 of 72 greens for the week. Said Grant on her first LPGA win: “I've been thinking about it all day. I think I've imagined this day so many times in so many ways in my own mind. No, just being here now, I'm just so speechless and at the same time I feel familiar with the setting for some reason. But it's just so fun.” Coming off her breakthrough victory at the U.S. Women’s Open, Allisen Corpuz (Pro V1) shot a final round 65 to finish solo second, while Lindy Duncan (Pro V1x) finished third. PGA TOUR / DP WORLD TOUR | Genesis Scottish Open RUNNER-UP GAMES TITLEIST DRIVER, VOKEY WEDGES, SCOTTY CAMERON PUTTER The late clubhouse leader and eventual runner-up at the Genesis Scottish Open made the switch to a Titleist driver , Vokey Design wedges and Scotty Cameron putter from competitive models at the beginning of the season following a trip to the Titleist Performance Centre at Woburn (England). His prior setup had only included his Vokey lob wedge by Titleist. His current setup includes: TSi3 8.0° driver | Graphite Design Tour AD DI 7 X; Vokey Design SM9 50.08F, 56.10S, WedgeWorks 60T wedges | True Temper Dynamic Gold Onyx X100 (50°); Dynamic Gold Onyx S400 (56°-60°); and Scotty Cameron Phantom X 5.5 tour prototype putter. This week, he gained nearly two shots on the field off the tee (+1.939/22nd) and more than two around the green (+2.311/14th), while getting up-and-down over 79% of the time (5th). With his Phantom X 5.5 putter, he gained more five shots on the greens (+5.132/9th). BYEONG HUN AN, DAVID LINGMERTH EARN TICKETS TO THE OPEN Titleist Brand Ambassador Byeong Hun An (Pro V1x) and David Lingmerth (Pro V1) both finished the week T3 to qualify for next week’s Open Championship, with the final spots at Royal Liverpool going to the top three finishers not otherwise exempt – An opened the week with a career-low 61 (9 under). Trusting his Pro V1x golf ball and full complement of Titleist clubs , he gained more than eight shots on the field tee to green (+8.294/4th), with more than five of those coming off the tee with his TSR4 driver (+5.247/2nd). What’s in the Bag? | Ben An Golf Ball: Titleist Pro V1x Driver: TSR4 9.0° | Motore X F1 6 X-Flex Utility Irons: U505 1 | MMT Utility Iron 105 TX-Flex and NEW T200 3 iron | MMT Taper Iron 105 TX-Flex Irons: NEW T150 4-5 irons | Project X 6.5 and 620 MB 6-9 irons | Project X 6.5 Wedges: Vokey Design SM9 48.10F, 52.08F, 56.08M, WedgeWorks 60T wedges | True Temper Project X 6.5 (46°, 50°), Project X 6.0 (56°), Dynamic Gold Tour Issue S400 (60°) Lingmerth closed in 2-under 68 to match An at 10 under par for the week, getting his Pro V1 golf ball up-and-down a perfect 10 out of 10 times on Sunday. PGA TOUR CHAMPIONS | Kaulig Companies Championship STRICKER WINS THIRD MAJOR OF SEASON, CONTINUES OUTSTANDING FORM Steve Stricker (Pro V1x) won his third PGA Tour Champions major of the year and fifth tournament overall this season, shooting a final round 66 to reach 11 under and secure a three-shot victory. The win, which marks Stricker’s 7th PGA Tour Champions major and 16th career PGA Tour Champions title, adds to an extraordinary year in which he has finished inside the top ten in each of his 13 starts in 2023. This week at Firestone CC, Stricker shot three rounds of 66 or better and made 17 birdies for the week. He finished T4 in Greens in Regulation (65.28%, 47/72) and got his Pro V1x up-and-down 18 of 25 attempts (3rd). Since beginning his season in January, Stricker has played in 13 events and won five times, including his three major championship victories. He has finished outside the top five just once this year (T8) and has recorded five runner-up finishes, including one at the U.S. Senior Open two weeks ago. Said Stricker: “I'm playing very consistently. I have a lot of belief and trust in what I'm doing, I'm not getting rattled. Today I felt very comfortable out there being in that position, and I think that's the difference from now to other years on Tour. I never got in – I won 12 times, but I never got into contention like I'm getting into contention now on the Champions Tour. I have more cracks at it, more times to fail, more times to succeed. Then when you do succeed, you can draw off those times.” With his victory this week, Stricker also earns a spot in the 2024 PLAYERS Championship. Nine of the 11 players who finished among the top ten and ties this week relied on a Pro V1 or Pro V1x golf ball for their success. KORN FERRY TOUR | The Ascendant presented by Blue Titleist Brand Ambassador Nicholas Lindheim won his third career Korn Ferry Tour title, shooting a final round 6-under 66 to win by two shots. Playing a Pro V1 golf ball, TSR2 driver, T100 irons and more, Lindheim turned in all four rounds in the 60’s this week around TPC Colorado (66-67-69-66) on his way to posting 20 under. He ranked T1 in Greens in Regulation (81%, 58/72), T8 in Driving Accuracy (79%, 44/56) and 12th in Scrambling, getting his Pro V1 up-and-down 10 of 14 attempts. What’s in the Bag? | Nicholas Lindheim Golf Ball : Titleist Pro V1 Driver : TSR2 9.0° Fairway Metal : TSR3 16.5° Irons: T200 4, T100 5-9 Wedges: Vokey Design SM9 48.10F, 50.08F, 54.08M, 58.04L Putter: Scotty Cameron Masterful + tour prototype PGA TOUR CANADA | Quebec Open Davis Lamb (Pro V1) shot a final round 63 to post 22 under and claim his second victory of the PGA Tour Canada season in his first two starts this year. Lamb’s week featured four rounds of 66 or better (65-66-64-63) and 29 total birdies, four of which came on the back nine on Sunday on his way to the one-shot victory. With the win, Lamb moves to No. 1 in the season-long Fortinet Cup standings. AMATEUR | Trans-Mississippi Amateur The winner of the Trans-Mississippi Amateur gamed a Pro V1x golf ball and three Vokey Design wedges (50, 56, 60) on his way to victory. The champion forced a playoff after posting 12 under for the tournament before birdieing the first extra hole for the win. ... #TeamTitleist

slideshow.titleist.com/.../1271.xml At this year's Open Championship, more players will tee up a Pro V1 or Pro V1x golf ball than all competitor golf balls combined. At Titleist, we take great pride in the trust that professional golfers place in the #1 ball in golf. At golf's most important championships, with golf history on the line, the world's best players consistently choose Pro V1 and Pro V1x. However, the professional game is not our sole focus at Titleist. The vast majority of golfers who play our products will never post a score at Royal Liverpool (let alone compete there). Dedicated amateur players, and their needs, are every bit as important to us as the players who seek major glory. Our unwavering goal is to make sure that you, just like the tour pros, can have complete trust in your Titleist golf ball when you face your biggest challenges. This is why we invest so heavily in testing and validating the performance of our golf products with dedicated amateurs. In late 2022, we launched the broadest and most extensive validation effort in our company's history, as we prepared to introduce the new Pro V1 and new Pro V1x golf balls . Validation is the final stage in golf ball product development, a demanding final examination that 2023 Pro V1 and Pro V1x had to pass before we could bring the new models to market in January. During validation, we supply golfers with what we hope are the final version of new golf ball models. At this point they've gone through hundreds of rounds of tests and numerous refinements and prototype iterations. These late-stage validation prototypes have checked all the boxes as it relates to the original design objectives established by Titleist R&D. But whether we've truly succeeded or not is not up to us. It's up to you. And thousands of golfers like you. Players at every level of the game – from champions on the worldwide tours, to PGA club professionals, to competitive and aspiring amateurs – they all test these "final" prototypes and decide whether we advance to full-scale production – or head back to the drawing board. This latest validation effort was a global affair, relying on Titleist teams around the world to reach thousands of golfers wherever the game is played. It was important to know that the new Pro V1 and Pro V1x would perform on all types of golf courses and under any playing conditions. So we were very excited to learn that Titleist UK had organized a validation event at one of the finest golf courses in the world, Royal County Down in Northern Ireland. Royal County Down overlooks the Irish Sea, on the east coast of Northern Ireland in Newcastle, County Down. The first nine holes were laid out by a Scottish schoolteacher named George Baillie in 1889. Later that year, Old Tom Morris was commissioned to expand the course to 18 holes, which were completed in 1890. Another golf legend, Harry Vardon, made additional modifications to the course in 1908. Just this past year, Golf Digest honored Royal County Down, by putting it the very top of its World’s 100 Greatest Courses rankings (a list which excludes U.S courses). Huw Hawkins, Creative Content Producer for Titleist UK, organized the Validation event on the Championship Course (Royal County Down also boasts a second 18-hoile layout, the Annesley Links). Here's how Huw described the day: "It was a 1 PM tee time, overcast weather with sunny spells and a fair breeze. The teams were Olivia and Michael against Reeve and Phil, four-ball format. Olivia had been taking some time away from the game following an intense couple of seasons at college but played superbly using all of her local course knowledge. Olivia and Michael took the lead early-on and never looked back. The breeze calmed down on the back nine for a pleasant walk in. I would say the overall vibe was more friendly than competitive, but maybe that’s an Irish characteristic. Lots of laughs and dry Irish humour." As you might imagine, spin and the ability to control flight are big concerns in links golf. Both the 388 prototype (Pro V1) and the 348 prototype (Pro V1x) passed the Royal County Down test with flying colors. An interesting characteristic that all all our Irish golfers commented on was the durability of the new models, For example, here's what Michael had to say: “I was testing the new Pro V1. It felt on the putts a wee bit firmer. For me I want a golf ball that’s going to last and new Pro V1 feels like it will last a long time.” Huw and team captured some stunning photos throughout the afternoon. Check out the slideshow gallery above for some more insights from our Royal County Down foursome and for some amazing views from a true gem in links golf. ••• Thanks very much to Huw, Olivia, Michael, Reeve and Phil! And our sincere thanks, too, to Royal County Down Golf Club for their gracious hospitality. Have you had a chance to experience the new Pro V1 and Pro V1x golf balls? Please weigh in and hear what other players from around the world have to say on on our Pro V1 and Pro V1x Validation page .

It's been just a few short weeks since the USGA staged its first U.S. Open at Los Angeles Country Club. This week, the USGA is heading west again, where, for the first time in its storied history, Pebble Beach Golf Links is hosting the U.S. Women's Open. Pebble Beach has hosted fourteen major championships to date, including six U.S. Opens, a PGA Championship and five U.S. Amateur Championships. Widely rated among the very top courses in the world (and certainly golf's most highly regarded public course), Pebble Beach has also hosted two U.S Women's Amateur Championships, but this will mark the first time that the Monterey Peninsula will serve as the backdrop for the most prestigious championship in women's golf. What makes Pebble Beach so unique, aside from its breath-taking beauty, is its green complexes. The course architect, Jack Neville, believed that the best way to test golfers was by asking them to hit long irons into small greens. The average Pebble Beach green is just 3,500 square feet (the smallest of any played on the PGA Tour). The average green depth is just 26 paces. You could fit nearly four Pebble Beach greens into the average St. Andrews green (13,600 square feet). And those tiny greens are surrounded by 118 bunkers — or six more than the Old Course at St. Andrews. If conditions get firm and fast, those greens become effectively smaller, rewarding only the best of shots from players. Who will ultimately rise to the challenge this week at Pebble is too tough to call, but one thing is certain – more players will trust a Titleist Pro V1 or Pro V1x than any other golf ball at the 78th U.S. Women's Open . At Pebble Beach Golf Links, there will be an almost dead-even split between those who play a Pro V1 and those who tee up a Pro V1x . Why do some players choose V and others X? The answer is simple. Players are unique and different players need different performance from their equipment. As a player, you shouldn't have to adjust your technique or shot selection to make a single ball work. We design different golf ball models so that you can get the specific performance that your game requires – without changing the things that you do so well, naturally. To illustrate how important it is to play the golf ball that best fits your game, consider two prominent Titleist golf ball players in the field this week – Leona Maguire (the first woman from Ireland to win on the LPGA Tour) and her fellow two-time LPGA Tour winner, Marina Alex . In November, we sat in with Leona and Marina as they hit their first shots with the new 2023 Pro V1 and Pro V1x. The testing was conducted by Jeff Beyers, Tour Consultant for Titleist Golf Ball Performance. Jeff performs a crucial function for Titleist Golf Ball R&D, working with elite players across multiple world tours. He works extensively with players like Leona and Marina, introducing new prototypes, capturing ball flight data and relaying player feedback to our development teams back in Fairhaven, Mass. This is how Jeff Introduced the new models to Leona and Marina: "In 2021, we made some substantial design changes to both Pro V1 and Pro V1x – and we had great success, on all the professional tours that we serve. For the new 2023 Pro V1 and Pro V1x, we wanted to build on that step forward. So, our big objective was to take everything we liked and that players liked about the 21 V and X and just make subtle tweaks where we saw opportunities to improve. So, we changed the core formulation, made it a little bit faster in both models. We were also able to optimize spin throughout the bag. We took some RPMs out to maximize distance, especially with the driver and longer clubs, but we retained that same aerodynamic performance. We maintained the same level of short game control, spin around the green – everything that players love about the 2021 models." During Marina's testing, she quickly saw positive results from the subtle, but significant changes we made to the 2023 Pro V1x. She made the switch to 2023 X almost immediately. "I absolutely love the new 23 Pro V1x. It's perfect for my game. I maintain all of the spin that I need on my short irons, shots around the green, and it putts awesome. In my longer clubs, I noticed specifically drivers, fairway woods, I was getting a little bit more distance out of it, which is great. Spin rates were a little bit on the lower side and I saw a little higher launch, so for me, it was just an easy switch and it's been incredible." Why is Pro V1x the right ball for Marina's game? She explained that Flight, Spin and Feel are all important considerations, but for her, Feel is an important priority. "I played Pro V1 for a little bit in the early stages of my career out here on the LPGA Tour, but when I switched over to the X, I immediately felt like I was getting better feedback, especially with putting. When I hit a center-struck putt, I hear a nice little click and it feels good. And when I don't hear that click, I can see the difference in the quality of my putts. Getting that clear feedback on my stroke really helps me in practice as well when I'm playing tournament rounds." Like, Marina, Leona evaluates every aspect of performance before committing to a golf ball model. For her game, though, Pro V1 is the best fit. And Spin might be the biggest determining factor in her decision making. "Distance control is a big thing for me," Leona said. "Knowing where the ball will land and the way the ball will spin off the club face. Having control into the green, especially when I'm hitting shots that are not quite full. Half-wedges and chipping around the greens. As a golfer, ultimately, control is exactly what you want." So why does Leona play Pro V1 and not Pro V1x? "Feel-wise, they weren't too different. A little different noise off the face. But I know exactly how the Pro V is going to react. I've hit thousands of shots and I get confirmation from the numbers on TrackMan. I know what it does on the golf course. So ultimately when it gets down to a really important shot and a really important tournament, I know exactly what my golf ball is going to do." Many amateur golfers claim that it doesn't matter which brand or model golf ball they play. When we shared this with Marina and Leona, this is what they had to say: "I build my bag around the golf ball," Marina said. "It is the most important thing. It is what you're hitting. The object of the game is to get the ball into the hole, so you need to know what the golf ball is going to do. You rely on that consistency. And then you can work backwards and find optimal shafts, optimal heads in your irons and your driver, everything to make that launch, the spin, the carry distances, all work. You use that equipment to match the golf ball." Leona Maguire | Why I Play the Titleist Pro V1 www.youtube.com/watch "In golf, there are a lot of things outside of your control," Leona said. "I can't control what other people do, what the weather does, how the golf course is set up. So, I just focus on what I can do and one of those things is playing every day with the golf ball that lets me play my best. Trust is a massive thing, so removing any doubt about what the golf ball will do gives me a lot of peace of mind on the golf course." At the time of their golf ball testing, neither Leona nor Marina had played Pebble Beach. But they had each circled the dates on their calendars: "The U.S. Open is the biggest event on our calendar," Leona said, "and Pebble Beach is one of the biggest venues in golf. I grew up watching the guys play there in the AT&T Pro-Am and U.S. Opens. Obviously, GMac, fellow Irishman, won there in 2010, so I remember watching that. So I have to get a few tips from him before I head out there. But yeah, I'm really excited. It looks incredible and hopefully it plays a little linksy. A little bit linksy and a little bit windy is probably a good thing for me." "I'm so excited," Marina said. "It has so much history. I think Gary Woodland was the most recent Pebble Beach champion. There's just been some very iconic and historic U.S. Opens played there and I'm so excited that the women are getting to play at Pebble." • • • Thanks to Leona, Marina and Jeff and good luck to all of #TeamTitleist at the U.S. Women's Open!

www.youtube.com/watch Titleist Brand Ambassador Wyndham Clark entered the history books with an unwavering tee-to-green performance at The Los Angeles Country Club, trusting his Pro V1x golf ball and Titleist equipment to his first major title and second victory in 42 days. The 29-year-old, gaming his TSi3 driver, T200 utility, 620 CB irons and Vokey Design SM9 wedges, was the only player to finish in double-digits under par (10 under), posting rounds of 64-67-69-70 to win by one shot and hold off a trio of major champions including Titleist Brand Ambassador Cameron Smith . Clark, who broke through for his first PGA TOUR victory at last month’s Wells Fargo Championship, gained more than five shots off the tee (+5.44/2nd) and nearly four shots (3.92/7th) around the green, while leading the field in proximity to the hole on shots around the green (5’9’’), more than 4 feet better than the field average (9'11"). Clark made his first PGA TOUR start of 2022 (The American Express) with a brand new bag of Titleist equipment, having played competitive clubs through his last event of ‘21 (RSM Classic). Over that offseason, Clark visited the Titleist Performance Institute to get dialed in to his new setup. In January of ‘22, when he teed off in the first round of the AmEx, Clark was ranked 249th in the Official World Ranking. Forty-six starts later, following his first major championship and two wins in his last four events, Clark has climbed to his highest position ever at No. 13. In his last nine starts, Clark has finished 6th or better five times. Clark finished the 2020-21 season ranked 155th in Strokes Gained: Tee to Green (-.364). After his U.S. Open win, he is currently 19th in that same statistic (+1.030). One of the most impactful changes was his driver. Playing a competitive model, Clark ended the 2020-21 campaign at 117th in Strokes Gained: Off the Tee, finishing with a negative strokes gained total (-.015). After putting his TSi3 9.0° model in play, he finished the following season 61 spots higher and gaining strokes off the tee (+.209). “I use this driver because it’s so consistent. My misses are incredible and that’s big for me...,” he said. “When you miss with the Titleist it stays within the parameters that I need to play good golf. And that’s ultimately why I use Titleist clubs, especially this driver.” Last week at LACC, Clark finished second in SG: Off the Tee, gaining more than five shots (+5.44). WHAT’S IN THE BAG? | WYNDHAM CLARK Golf Ball: Titleist Pro V1x Driver: TSi3 9.0° | Accra TZ Six ST 60 M5 Utility Iron: T200 3 iron (utility build) | Mitsubishi Tensei AV Raw White 100HY X Irons: 620 CB 4-9 irons | True Temper Dynamic Gold X7 Wedges: Vokey Design SM9 46.10F, 52.12F, 56.10S, WedgeWorks 60A wedges | True Temper Dynamic Gold S400 CLARK ON HIS PRO V1X GOLF BALL www.youtube.com/watch “Honestly, one of the most important things in a player’s bag is the golf ball. If you don’t have control of that, then it doesn’t matter how you’re swinging, how the clubs are made, whatever. The golf ball is so important, and that’s ultimately what goes into the hole. Having faith and trusting your golf ball is huge.” “I play [Pro V1x] because it’s kind of the perfect combination for me of launch and spin… I'm a low spin player, I have a lot of speed, but I don't spin the ball very much. And the Pro V1x, especially with my irons and driver, spins at the numbers that I want. Also, I think it's great around the greens. So I’ve always been looking for spin. And this Pro V1x gives me exactly what I need.” “The spin means the most to me, because I’m a low spin player, so I need the spin to help keep the ball in the air, to be able to control it better around the greens. And that's the most important thing for me. And especially out on Tour, you need to be able to have the ball to stop very quick, and that's what this ball does.” “What’s unique in our game is you can get the ball and your equipment dialed into the exact thing that you need. And with Titleist having different [models], I was able to find one that with my irons, spun perfectly, and with my driver, spun perfectly. And around the greens, I was able to stop it quick and do everything I wanted with it.” “When I tee it up, I feel very confident with my golf ball. I never feel like it’s going to fail me. And that’s huge. It’s one variable I can just check off the list that I know is not going to keep me from being the best player that I can be.” CLARK PUTS ON SHORT GAME CLINIC WITH SM9 WEDGES www.youtube.com/watch Around LACC’s daunting green complexes, Clark relied on his Vokey Design SM9 wedges to gain nearly four shots (3.92/7th) on the field, while ranking first in proximity to the hole on shots around the green (5’9’’), more than 4 feet better than the field average (9'11"). Said Clark on his four SM9’s (46.10F, 52.12F, 56.10S, WedgeWorks 60A): “I use the SM9s, these are incredible. Vokey's done a great job in creating a wedge that launches at the launch you want, which is kind of a lower launch, but with a ton of spin. And that’s what all of us out here strive and try to get with our wedges is that lower launch that fights through the wind. But then when it lands, it is really receptive.” “In the 46, I use the 10F and then the same thing pretty much with the 52, I use the F Grind, which is a little touch more bounce, so that I’m very shallow. And so when I try to hit a low trap draw or a high soft wedge, it reacts the same and doesn't dig. “The 56, I have the 10S which is 10 degrees of bounce and the S Grind, which has a touch less than my other wedges, 46 and 52. This is a very versatile club for me, has a ton of spin and I’m able to attack both front and backs pins with this. “The most important club for me, probably in my bag, is this A grind. I use the SM9 60 degree A grind, which is a low bounce 60, which I think is very versatile. And I'm able to – on tight lies, rough, wet lies, firm lies, whatever it is – I can hit the shot I want. And with the amount of spin I want, trajectory and everything. So these SM9s are I think the best wedges ever made.” Said Vokey Rep Aaron Dill on Clark’s lob wedge: “The 60A was a co-design project with Geoff Ogilvy. That's how it started. It was based off of Australian Sand Belt golf courses – firm and tight. It's essentially an L grind with a ribbon removed, a smooth, fast moving wedge. It's a really low bounce, close sitting wedge, built for firm and fast conditions. “One of the things that he really values is trajectory management, meaning he wants to launch it low. He’ll play it three-quarter shots, he’ll play it half shots, but mainly it’s kind of his greenside short game club that he’ll use a lot and it’s just become a good friend for him because he feels like he can slide into the ball easily when things are cut tight on conditions.” Back to the Grind www.instagram.com/.../ Check out some sights and sounds from inside the ropes at the Travelers Championship as U.S. Open Champion Wyndham Clark prepares for TPC River Highlands. Good luck to Wyndham and the rest of #TeamTitleist in Connecticut!

www.youtube.com/watch At Titleist, we take great pride in the legions of professional golfers who rely on our golf ball products. Our place in the game, even our brand tagline – the #1 ball in golf – can be traced back to tour player approval and loyalty. In fact, just this past week we celebrated the 75th consecutive year that Titleist was the number one golf ball at the U.S Open. One hundred six players at Los Angeles Country Club (more than five times the nearest competitor) trusted a Pro V1 or Pro V1x golf ball, including this year's champion, Wyndham Clark , who also relied on a full bag of Titleist club equipment to capture his first major title. However, helping players achieve success at the highest echelons of golf is only part of our mission at Titleist. The vast majority of golfers who play our products will never compete on golf's biggest stages. Yet their games and their needs are every bit as important to us as the players who raise trophies on Sundays. It's very rewarding to see players like Wyndham Clark perform so well, under such demanding conditions, with his Pro V1x. But the larger concern for us is ensuring that our golf balls will do the same for you when you face your biggest challenges. This is why we invest so heavily in testing and validating the performance of our golf products with dedicated amateurs. In late 2022, we launched the broadest and most extensive validation effort in our company's history, as we prepared to introduce the new 2023 Pro V1 and Pro V1x golf balls. Validation is the final stage in golf ball product development, a demanding final examination that 2023 Pro V1 and Pro V1x had to pass before we could bring the new models to market in January. During validation, we supply golfers with what we hope are the final version of new golf ball models. At this point they've gone through hundreds of rounds of tests and numerous tweaks and design iterations. These late-stage prototypes have achieved the design objectives initially set by Titleist R&D. But whether we've truly succeeded or not is not up to us. It's up to you. And thousands of golfers like you. Players at every level of the game – from champions on the worldwide tours, to PGA club professionals, to competitive and aspiring amateurs – they all test these "final" prototypes and decide whether we advance to full-scale production or head back to the drawing board. slideshow.titleist.com/.../1268.xml One of the first places we targeted for Pro V1 and Pro V1x validation was Winged Foot Golf Club in Mamaroneck, NY. Winged Foot's West Course has hosted the U.S. Open six times and the PGA Championship once. The East Course has hosted the U.S. Women's Open twice as well as a U.S. Senior Open. The club, which is celebrating its centennial this year, has also hosted a Walker Cup and the U.S. Amateur twice. Few golf clubs share the history and championship pedigree of Winged Foot, but what interested us most was its reputation as a "players club". The members have a reputation not only for skill but passion for the game – just the kind of golfers who could tell us if we were on-track with 2023 Pro V1 and Pro V1x. One of those members, Billy Carrabino, provided some insight into what makes Winged Foot so special: "In my biased opinion, Winged Foot represents (golf course architect A. W.) Tillinghast's best work. It is a true Golf Club to its roots. With little more to offer than 36 holes and a clubhouse constructed from the rocks excavated during the original shaping of the property, the club's very identity is golf. Outside the quality of the individuals that are members, the club boasts one of the highest percentages of single digit handicaps in the country, further proving its dedication to golf and being a players club." In late September, Billy would join a Titleist crew and three other Winged Foot members – Ally Steffan , Drake Ferriter and Timothy Rooney – to tee up and evaluate the 388 prototype (the late-stage iteration of what would become the new Pro V1 golf ball) and the 348 prototype (the design that would become the new Pro V1x). As the photos show (see the slideshow gallery above) it was a postcard day for golf. Each player provided us with a number of highlight-reel shots. What really came across was the pride our golfers had in their club and how much fun the group had in testing white box product. "I could not have been more proud to be wearing and playing Titleist," Ally shared after the round. "This day will go down in the record books. I can't tell you how many people I bragged to about the ball. I will forever be the biggest sales person for Titleist technology. Best of all I got to share this experience with three of my best friends at a place that feels like my second home." Check out the video and slideshow gallery above for some more detailed feedback on the 388 and 348 prototypes that our Winged Foot foursome provided after their round. ● ● ● Thank you to Ally, Billy, Drake and Tim for helping us bring the new Pro V1 and Pro V1x to market. We'd also like to extend a special thank-you to all the members, golf professionals and staff at Winged Foot Golf Club for their gracious hospitality. Have you had a chance to experience the new Pro V1 and Pro V1x golf balls? Please weigh in and hear what other players from around the world have to say on our Pro V1 and Pro V1x Validation page .

PGA TOUR | U.S. Open WYNDHAM CLARK WINS U.S. OPEN, FIRST MAJOR CHAMPIONSHIP Titleist Brand Ambassador Wyndham Clark entered the history books with an unwavering tee-to-green performance at The Los Angeles Country Club, trusting his Pro V1x golf ball and Titleist equipment to his first major title and second victory in 42 days. The 29-year-old, gaming his TSi3 driver, T200 utility, 620 CB irons and Vokey Design SM9 wedges, was the only player to finish in double-digits under par (10 under), posting rounds of 64-67-69-70 to win by one shot and hold off a trio of major champions including Titleist Brand Ambassador Cameron Smith . Clark, who broke through for his first PGA TOUR victory at last month’s Wells Fargo Championship, gained more than five shots off the tee (+5.44/2nd) and nearly four shots (3.92/7th) around the green, while leading the field in proximity to the hole on shots around the green (5’9’’), more than 4 feet better than the field average (9'11"). What’s in the Bag? | Wyndham Clark Golf Ball: Titleist Pro V1x Driver: TSi3 9.0° | Accra TZ Six ST 60 M5 Utility Iron: T200 3 iron (utility build) | Mitsubishi Tensei AV Raw White 100HY X Irons: 620 CB 4-9 irons | True Temper Dynamic Gold X7 Wedges: Vokey Design SM9 46.10F, 52.12F, 56.10S, WedgeWorks 60A wedges | True Temper Dynamic Gold S400 CLARK ON HIS PRO V1x GOLF BALL www.youtube.com/watch “Honestly, one of the most important things in a player’s bag is the golf ball. If you don’t have control of that, then it doesn’t matter how you’re swinging, how the clubs are made, whatever. The golf ball is so important, and that’s ultimately what goes into the hole. Having faith and trusting your golf ball is huge.” “I play [Pro V1x] because it’s kind of the perfect combination for me of launch and spin… I'm a low spin player, I have a lot of speed, but I don't spin the ball very much. And the Pro V1x, especially with my irons and driver, spins at the numbers that I want. Also, I think it's great around the greens. So I’ve always been looking for spin. And this Pro V1x gives me exactly what I need.” “The spin means the most to me, because I’m a low spin player, so I need the spin to help keep the ball in the air, to be able to control it better around the greens. And that's the most important thing for me. And especially out on Tour, you need to be able to have the ball to stop very quick, and that's what this ball does.” “What’s unique in our game is you can get the ball and your equipment dialed into the exact thing that you need. And with Titleist having different [models], I was able to find one that with my irons, spun perfectly, and with my driver, spun perfectly. And around the greens, I was able to stop it quick and do everything I wanted with it.” “When I tee it up, I feel very confident with my golf ball. I never feel like it’s going to fail me. And that’s huge. It’s one variable I can just check off the list that I know is not going to keep me from being the best player that I can be.” NOW WORLD NO. 13, CLARK CONTINUES RISE AFTER SWITCH TO TITLEIST CLUBS www.youtube.com/watch Clark made his first PGA TOUR start of 2022 (The American Express) with a brand new bag of Titleist equipment, having played competitive clubs through his last event of ‘21 (RSM Classic). Over that offseason, Clark visited the Titleist Performance Institute to get dialed in to his new setup. In January of ‘22, when he teed off in the first round of the AmEx, Clark was ranked 249th in the Official World Ranking. Forty-six starts later, following his first major championship and two wins in his last four events, Clark has climbed to his highest position ever at No. 13. In his last nine starts, Clark has finished 6th or better five times. Clark finished the 2020-21 season ranked 155th in Strokes Gained: Tee to Green (-.364). After his U.S. Open win, he is currently 19th in that same statistic (+1.030). One of the most impactful changes was his driver. Playing a competitive model, Clark ended the 2020-21 campaign at 117th in Strokes Gained: Off the Tee, finishing with a negative strokes gained total (-.015). After putting his TSi3 9.0 model in play, he finished the following season 61 spots higher and gaining strokes off the tee (+.209). “I use this driver because it’s so consistent. My misses are incredible and that’s big for me...,” he said. “When you miss with the Titleist it stays within the parameters that I need to play good golf. And that’s ultimately why I use Titleist clubs, especially this driver.” This week at LACC, Clark finished second in SG: Off the Tee, gaining more than five shots (+5.44). CLARK PUTS ON SHORT GAME CLINIC WITH SM9 WEDGES www.youtube.com/watch Around LACC’s daunting green complexes, Clark relied on his Vokey Design SM9 wedges to gain nearly four shots (3.92/7th) on the field, while ranking first in proximity to the hole on shots around the green (5’9’’), more than 4 feet better than the field average (9'11"). Said Clark on his four SM9’s (46.10F, 52.12F, 56.10S, WedgeWorks 60A): “I use the SM9s, these are incredible. Vokey's done a great job in creating a wedge that launches at the launch you want, which is kind of a lower launch, but with a ton of spin. And that’s what all of us out here strive and try to get with our wedges is that lower launch that fights through the wind. But then when it lands, it is really receptive.” “In the 46, I use the 10F and then the same thing pretty much with the 52, I use the F Grind, which is a little touch more bounce, so that I’m very shallow. And so when I try to hit a low trap draw or a high soft wedge, it reacts the same and doesn't dig. “The 56, I have the 10S which is 10 degrees of bounce and the S Grind, which has a touch less than my other wedges, 46 and 52. This is a very versatile club for me, has a ton of spin and I’m able to attack both front and backs pins with this. “The most important club for me, probably in my bag, is this A grind. I use the SM9 60 degree A grind, which is a low bounce 60, which I think is very versatile. And I'm able to – on tight lies, rough, wet lies, firm lies, whatever it is – I can hit the shot I want. And with the amount of spin I want, trajectory and everything. So these SM9s are I think the best wedges ever made.” Said Vokey Rep Aaron Dill on Clark’s lob wedge: “The 60A was a co-design project with Geoff Ogilvy. That's how it started. It was based off of Australian Sand Belt golf courses – firm and tight. It's essentially an L grind with a ribbon removed, a smooth, fast moving wedge. It's a really low bounce, close sitting wedge, built for firm and fast conditions. “One of the things that he really values is trajectory management, meaning he wants to launch it low. He’ll play it three-quarter shots, he’ll play it half shots, but mainly it’s kind of his greenside short game club that he’ll use a lot and it’s just become a good friend for him because he feels like he can slide into the ball easily when things are cut tight on conditions.” TITLEIST IS #1 BALL AT U.S. OPEN FOR 75th CONSECUTIVE YEAR www.youtube.com/watch For the 75th year in a row, Titleist was the most played golf ball at the U.S. Open, continuing a streak that began in 1949 at Medinah Country Club. Of the 156 players that teed it up this week at The Los Angeles Country Club, 106 (68%) played a Titleist Pro V1 or Pro V1x model, more than five times the nearest competitor with 21 (13%), according to Darrell Survey. That included three of the top four finishers, including champion Wyndham Clark (Pro V1x), and Cameron Smith (Pro V1x). Clark is the fifth multiple winner this season on the PGA TOUR, a list that also includes fellow Titleist golf ball players Max Homa (Pro V1) and Tony Finau (Pro V1 Left Dot). NEW T-SERIES MOMENTUM CONTINUES AT LACC The NEW Titleist T-Series irons made their major debut at LACC, with several players gaming the new models for the first time – including Titleist Brand Ambassadors Cameron Smith and Tom Kim . Smith, who closed in 3-under 67 to finish fourth, gained more than five strokes (+5.08) on the field with his new NEW T100 5-9 irons in the bag. Kim, who added a NEW T200 3 iron and T100 4-9 irons, earned the best major finish (T8) of his career while ending the week 4th in Strokes Gained: Approach, gaining more than seven shots (+7.48) on the field. A total of 49 players (31%) had Titleist irons in the bag this week at LACC, 20 more than the nearest competitor. Titleist is the longstanding most played iron on the PGA TOUR. TITLEIST IS MOST PLAYED DRIVER AT U.S. OPEN; 2017 MASTERS CHAMP ADDS TSR The 2017 Masters Champion teed off at LACC with a new Titleist TSR3 9.0° driver in the bag, gaining +1.72 strokes on the field tee to green while hitting 75 percent of his fairways (T14). He made the move to TSR3 from a competitive model. The most played driver on the PGA TOUR, Titleist was also the top choice of players at the U.S. Open with 49 players (31%), 12 more than the nearest competitor. GORDON SARGENT WINS LOW AM HONORS Titleist Brand Ambassador Gordon Sargent posted rounds of 69-71-75-69 to win low amateur honors, becoming just the sixth amateur to card two rounds in the 60s at a U.S. Open (and first since Viktor Hovland in 2019). Sargent, playing a NEW Pro V1 golf ball and full bag of Titleist equipment, made 19 birdies (T2) over 72 holes at LACC while also finishing third in Strokes Gained Approach (+2.89). This was his first week gaming his NEW T200 3 iron. “It’s cool. It's kind of what your goal as an amateur to be the low am, especially with so many (19) here this week. It means a lot and gives me a lot of confidence,” he said. What’s in the Bag? | Gordon Sargent Golf Ball: NEW Pro V1 Driver: TSR2 9.0° | Tensei 1K Pro White 60 TX-Flex Fairway Metal: TSR2+ 14.5° | HZRDUS Smoke Black RDX 80 6.5 TX Utility Irons: NEW T200 3 (Utility Build) | Ventus Black HB 10 TX-Flex Irons: T100 4 iron, 620 MB 5-9 irons | Dynamic Gold X100 Wedges: Vokey Design SM9 46.10F | Dynamic Gold X100, Vokey Design SM9 52.08F, 56.10S wedges | Dynamic Gold S300 and Vokey Design WedgeWorks 60V wedge | Dynamic Gold S400 Putter: Scotty Cameron TourType Timeless GSS prototype ALL FOUR AMATEURS TO MAKE CUT TRUST TITLEIST Each of the four amateurs to play the weekend at LACC – Gordon Sargent, Ben Carr, Maxwell Moldovan and the 2022 British Amateur champion – played a Pro V1 or Pro V1x golf ball and at least 13 Titleist clubs on their way to competing for 72 holes at one of golf’s most historic championships. What’s in the Bag? | Ben Carr Golf Ball: NEW Pro V1x Driver: TSi3 10.0° Fairway: TSR3 16.5° Hybrid: TSi2 18.0° Irons: T100 4-9 iron Wedges: Vokey Design SM9 48.10F, 52.12F, 56.10S, SM8 60.08M What’s in the Bag? | Maxwell Moldovan Golf Ball: NEW Pro V1x Driver: TSR2 9.0° Fairway Metals: TSR2 13.5°, 18.0° Utility Irons: U•500 4 Irons: 620 CB 5-7, 620 MB 8-9 Wedges: Vokey Design SM9 48.10F, 52.08F, 56.08M, 60.08M Putter: Scotty Cameron 350 tour prototype What’s in the Bag? | 2022 British Amateur Champion Golf Ball: NEW Pro V1x Driver: TSR3 9.0° Fairway Metal: TSR3 15.0° Irons: NEW T200 3 iron, 620 CB 4-PW Wedges: Vokey Design SM9 50.08F, 54.10S, WedgeWorks 58A Putter: Scotty Cameron Phantom X T5 tour prototype KORN FERRY TOUR | Blue Cross and Blue Shield of Kansas Wichita Open Making his first professional start on the Korn Ferry Tour, Titleist Brand Ambassador Ricky Castillo prevailed in a sudden-death playoff after making par on the first extra hole. Castillo, playing a NEW Pro V1 golf ball, TSR3 driver, Titleist irons, and Vokey wedges, went out in 30 Sunday en route to a final round 66 to force the playoff. For the week, he turned in four rounds of 67 or lower (67-62-66-66). Castillo ranked fifth in driving distance for the week (326.6 yards) and got his Pro V1 golf ball up-and-down over 80% of the time (13/16, T10). The victory comes just two weeks after Castillo’s final collegiate appearance, where he helped his team to their first NCAA Division I title in 22 years. Sixteen of the top 22 finishers in Kansas played a Pro V1 or Pro V1x golf ball, including Kyle Jones (NEW Pro V1x) who finished T2. What’s in the Bag? | Ricky Castillo Golf Ball: NEW Pro V1 Driver: TSR3 9.0° Fairway Metal: TSR3 15.0° Hybrid: TSi3 18.0° Irons: T100•S 4, 620 CB 4-9 Wedges: Vokey Design SM9 46.10F, 52.08F, 58.08M LPGA TOUR | Meijer LPGA Classic Leona Maguire (Pro V1) turned in a flawless final round 8-under 64 to earn her second career LPGA victory. Maguire played her final six holes in 6 under after going 2-3-3-3-3-4, seizing control of the tournament and closing it out with a two-shot victory. In the final round, she hit 17 of 18 greens and surrendered zero bogies. Maguire had finished runner-up at the Meijer LPGA Classic for two consecutive years before breaking through on Sunday. Eleven of the top 12 finishers this week on the LPGA Tour teed up a Pro V1 or Pro V1x golf ball at Blythefield Country Club. MAGUIRE ON HER PRO V1 GOLF BALL “Really like the feel of it around the greens, the way it spins, I know exactly what it does off the tee and control into the greens is probably the biggest thing for me, distance wise and spin control.” “I've (played a Titleist golf ball) all up through my junior golf, amateur golf, college golf. It worked pretty well for me there, so absolutely no reason to change when I turned pro. And like I said, trust is a massive thing so I trust what my golf ball does for me and that’s a lot of peace of mind I have on the golf course, knowing exactly how my golf ball is going to react on the greens.” “I think as professional golfers, we travel the world, lots of different golf courses, lots of different grasses, wind conditions, all of that. So ultimately you want a ball that’s going to perform in all conditions. You don't want to have to be switching depending on the golf course or the conditions. So that's one of the reasons I like the Pro V1. Good control in the wind, not too spiny and have that consistency with my distances and spin around the greens – it’s not too spiny when the greens are soft, but also enough spin when the greens are firm to have that control.” CHAMPION PLAYS VOKEY WEDGES The champion of the Meijer LPGA Classic played two Vokey Wedges on her way to her second career LPGA victory. Each week, she carries a Vokey Design SM9 54.14F and 60-degree lob wedges (60.08M or 60.12D depending on course conditions). PGA TOUR CANADA | Royal Beach Victoria Open Étienne Papineau (Pro V1x) earned his first PGA Tour Canada victory, turning in rounds of 64-65-69-64 to complete a runaway five-shot victory. Papineau’s final round featured six birdies and zero bogeys on his way to claiming the season-opening event. ... #TeamTitleist

PGA TOUR | U.S. Open Titleist Brand Ambassador Wyndham Clark claimed his first career major championship Sunday at The Los Angeles Country Club, trusting his Pro V1x golf ball as well as his Titleist driver , irons , and Vokey wedges to win the 123 rd U.S. Open. The 29-year-old, gaming his TSi3 driver, T200 utility, 620 CB irons and Vokey Design SM9 wedges, was the only player to finish in double-digits under par (10 under), posting rounds of 64-67-69-70 to win by one shot and hold off a trio of major champions including Titleist Brand Ambassador Cameron Smith . Clark, who broke through for his first PGA TOUR victory at last month’s Wells Fargo Championship, gained more than five shots off the tee (+5.44/2nd) and nearly four shots (3.92/7th) around the green, while leading the field in proximity to the hole on shots around the green (5’9’’), more than 4 feet better than the field average (9'11"). WYNDHAM CLARK ON HIS PRO V1 x GOLF BALL www.youtube.com/watch “Honestly, one of the most important things in a player’s bag is the golf ball," Clark said on his Pro V1x . " If you don’t have control of that, then it doesn’t matter how you’re swinging, how the clubs are made, whatever. The golf ball is so important, and that’s ultimately what goes into the hole. Having faith and trusting your golf ball is huge.” “I play [Pro V1x] because it’s kind of the perfect combination for me of launch and spin… I'm a low spin player, I have a lot of speed, but I don't spin the ball very much. And the Pro V1x, especially with my irons and driver, spins at the numbers that I want. Also, I think it's great around the greens. So I’ve always been looking for spin. And this Pro V1x gives me exactly what I need.” “The spin means the most to me, because I'm a low spin player, so I need the spin to help keep the ball in the air, to be able to control it better around the greens. And that's the most important thing for me. And especially out on Tour, you need to be able to have the ball to stop very quick, and that's what this ball does.” “What’s unique in our game is you can get the ball and your equipment dialed into the exact thing that you need. And with Titleist having different [models], I was able to find one that with my irons, spun perfectly, and with my driver, spun perfectly. And around the greens, I was able to stop it quick and do everything I wanted with it.” “When I tee it up, I feel very confident with my golf ball. I never feel like it’s going to fail me. And that’s huge. It’s one variable I can just check off the list that I know is not going to keep me from being the best player that I can be.” CLARK CLIMBS RANKINGS AFTER SWITCH TO TITLEIST www.youtube.com/watch Wyndham Clark made his first PGA TOUR start of 2022 (The American Express) with a brand new bag of Titleist equipment , having played competitive clubs through his last event of ‘21 (RSM Classic). Over that offseason, Clark visited the Titleist Performance Institute to get dialed in to his new setup. In January of ‘22, when he teed off in the first round of the AmEx, Clark was ranked 249th in the Official World Ranking. Forty-six starts later, following his first major championship and two wins in his last four events, Clark has climbed to his highest position ever at No. 13. In his last nine starts, Clark has finished 6th or better five times. What’s in the Bag? | Wyndham Clark Golf Ball: Titleist Pro V1x Driver: TSi3 9.0° | Accra TZ Six ST 60 M5 Utility Iron: T200 3 iron (utility build) | Mitsubishi Tensei AV Raw White 100HY X Irons: 620 CB 4-9 irons | True Temper Dynamic Gold X7 Wedges: Vokey Design SM9 46.10F, 52.12F, 56.10S, WedgeWorks 60A wedges | True Temper Dynamic Gold S400 CLARK ON HIS TITLEIST DRIVER "I use this driver because it’s so consistent. My misses are incredible and that’s big for me...,” he said. “When you miss with the Titleist it stays within the parameters that I need to play good golf. And that’s ultimately why I use Titleist clubs, especially this driver.” CLARK ON HIS WINNING SM9 WEDGES www.instagram.com/.../ Said Clark on his four SM9’s (46.10F, 52.12F, 56.10S, WedgeWorks 60A): "I use the SM9s, these are incredible. Vokey's done a great job in creating a wedge that launches at the launch you want, which is kind of a lower launch, but with a ton of spin. And that's what all of us out here strive and try to get with our wedges is that lower launch that fights through the wind. But then when it lands, it is really receptive.” “In the 46, I use the 10F and then the same thing pretty much with the 52, I use the F Grind, which is a little touch more bounce, so that I’m very shallow. And so when I try to hit a low trap draw or a high soft wedge, it reacts the same and doesn't dig. “The 56, I have the 10S which is 10 degrees of bounce and the S Grind, which has a touch less than my other wedges, 46 and 52. This is a very versatile club for me, has a ton of spin and I’m able to attack both front and backs pins with this. “The most important club for me, probably in my bag, is this A grind. I use the SM9 60 degree A grind, which is a low bounce 60, which I think is very versatile. And I'm able to – on tight lies, rough, wet lies, firm lies, whatever it is – I can hit the shot I want. And with the amount of spin I want, trajectory and everything. So these SM9s are I think the best wedges ever made.” Said Vokey Rep Aaron Dill on Clark’s lob wedge: “The 60A was a co-design project with Geoff Ogilvy. That's how it started. It was based off of Australian Sand Belt golf courses – firm and tight. It's essentially an L grind with a ribbon removed, a smooth, fast moving wedge. It's a really low bounce, close sitting wedge, built for firm and fast conditions.” “One of the things that he really values is trajectory management, meaning he wants to launch it low. He’ll play it three-quarter shots, he’ll play it half shots, but mainly it’s kind of his greenside short game club that he’ll use a lot and it’s just become a good friend for him because he feels like he can slide into the ball easily when things are cut tight on conditions like Quail.” ... #TeamTitleist

Hey Team Titleist! The Los Angeles Country Club’s famed North Course brings us to the penultimate major of the 2023 men’s golf calendar, with the world’s best and brightest converging in Hollywood for the 123 rd United States Open. It's been a week of celebration for the #1 Ball in Golf, as this year marks the 75th consecutive U.S. Open where Titleist has been the #1 ball (and still counting). We were able to catch up with a few of our own Team Titleist members, as they prepare for one of the toughest tests in golf. For California native Max Homa , it provides a home game and an opportunity to capture his first career major championship. We spent some time inside the ropes Monday morning with him, his caddy Joe Greiner, and coach Mark Blackburn on the par-5 14 th for a behind-the-scenes look at the preparation behind a major. www.youtube.com/watch A burly, 623-yard three-shot hole, the 14th begins the home stretch of the North Course and could be a pivotal arena on Sunday afternoon as the leaders make their way home. Max has seen success in the past at LACC, and even the 14th, specifically in the form of a course record-setting round of 61 a decade ago at the 2013 Pac-12 Championship. With five holes left to go in that round and sitting at 5 under, Homa made birdie on the 14 th which was the first of four in a row from 14 to 17 to earn him his 61. We’ll just have to see what LACC – and the 14 th have in store for Max this week. Switching gears, let’s focus on the longest par 3 LACC has to offer, the 290-yard 11 th . We joined up with Scottie Scheffler to see how he’ll play this stern test as he gets ready to tee up his Pro V1 on the North Course this week. www.youtube.com/watch Talking over multiple different shot options and approaches with caddy Ted Scott, Scheffler will have plenty to think about when stepping up to the 11th. One thing he won’t have to worry about? The performance of his Pro V1. “I feel like if I do what I’m supposed to do, then the ball is going to do pretty much what it’s supposed to do,” said Scheffler. “If I feel it in my hands that I did the right thing , and I feel the right shot , then usually the results will follow, and I can trust what the golf ball is actually going to do.” After punching his ticket through final qualifying with rounds of 64 and 71 in New Jersey, Berry Henson is making his U.S. Open debut. This week he’ll be bringing the “Thai Spinner” to Los Angeles, a greenside low-spinning shot he learned during his time playing on the Asian Tour. www.youtube.com/watch A technique made for better contact off of long-grain grass, Berry joined us on the 12 th green at LACC to give us the rundown. Cameron Young showed us the ideal way to play the short but demanding par 3 15 th at LACC, carding a routine birdie. www.youtube.com/watch We also joined Tony Finau for a walk (and chat) up LACC's 9th to hear more on why he puts his trust in Titleist week in and week out. www.youtube.com/watch Don’t miss out on not one but two separate Team Titleist giveaways, with both Finau and Patrick Cantlay getting in on the fun to celebrate Titleist being the #1 ball at the U.S. Open for 75 years. www.instagram.com/.../ www.instagram.com/.../ Be sure to follow along on all our social channels this week, as we follow everything #TeamTitleist is up to on the West Coast this week.

The most demanding major of the year, The United States Open, gets underway this week, marking the first time since 1948 that the national championship has been contested in Los Angeles. Los Angeles Country Club will welcome the golf world to the heart of Beverly Hills, where players will battle over the club's renowned North Course. Designed by George Thomas in 1927, the layout winds through a shallow canyon and courses along and across a dry barranca that can be both visually intimidating and strategically taxing. The North Course demands creativity and rewards players who can use the terrain, not fight against it. Picking the player who will best respond to LACC's unique examination is anyone's guess, but one thing is certain – more players will trust a Titleist Pro V1 or Pro V1x than any other golf ball at the 123rd U.S. Open. At Los Angeles Country Club, there will be an almost dead-even split between those who play a Pro V1 and those who tee up a Pro V1x . You may wonder, 'Why do players trust two different Titleist golf balls. Isn't one model better than the other?' The answer is no. Players are unique and different players need different performance from their equipment. We design different golf ball models so players can get the individualized performance they need – without adjusting their technique or shot selection to make one ball work. To illustrate how important it is to play the golf ball that best fits your game, consider two prominent Titleist golf ball players in the field this week – U.S. Open defending champion, Matthew Fitzpatrick and 2022 PGA Tour Rookie of the Year, Sahith Theegala . Both players enjoyed distinguished amateur careers. Matthew captured the 2013 U.S. Amateur (at The Country Club in Brookline, MA – the same site as his 2023 U.S. Open victory!) and in 2014 became the first player since Bobby Jones in 1930 to hold low amateur titles at The Open Championship and U.S. Open at the same time. Sahith was an All-American at Pepperdine University and he capped off his collegiate career by becoming just the fifth player to sweep the top awards in 2020—the Haskins Award, the Jack Nicklaus Award and the Ben Hogan Award. Both Matthew (306.5 yard avg.) and Sahith (303.1 yard avg.) are long off the tee. They're both exceptional putters and scramblers. And they both have the ability (and affinity) to curve their iron shots at will. It wouldn't surprise anyone if either of these players triumphed at the U.S Open this week, but their approaches to playing the game are markedly different. Matthew is a highly analytic golfer who relies heavily on statistical data and the careful notes he takes to track his performance and progress. "I have stacks of notes at home," he told us. "I keep my notes from the golf course and then I'll keep notes in practice as well. And then any other thoughts that I might have, I'll write them in my yardage book as the week goes on and go through them the following week when I've got more time to process. "I was talking to Eduardo Molinari, my stats guy, and just in passing I said, 'Oh yeah, it's only a yard.' And he said, 'Well, a yard is the difference between going in the bunker or winning a major.' So, I think that's kind of the level of detail that I'd like to get to, because he's right, and it's something that I believe in too. You've got to be precise. The idea of Aim Small, Miss Small. For me, that's been really important in all the analytics that I keep track of. Over time, these small little numbers, they add up and they make it easier to figure out how to practice, how to create new goals and what levels you need to get to, to have success." We asked Matthew how this relates to the golf ball: "It's vital that every single shot you hit, you know it's going to be within a same window. And for me, that's what the Pro V1x does. All balls have deviation, but I feel like Titleist is much tighter than the rest. I think that's why the best players tend to have the most success with a Titleist golf ball. A good example, distance control is massive. If you are pin high all the time, if you're pin high and five yards right, you've got a 15-foot putt. If you're five yards past and five yards right, then you've got like a 25-foot putt, so there's a big difference there. And that's what it means to be precise and why it’s so important to play the best ball. To be able to perform at your highest level possible. And I think if the ball can't do that, then obviously you're missing some serious opportunities to have success." In contrast to Fitzpatrick's deliberate process, Sahith Theegala's game relies more on intuition and inspiration. In his practice sessions he'll typically hit shots spontaneously, mixing in 30-yard cut shots and high draws as the mood moves him. He's also fond of hitting shanks on purpose during warm-ups at big events. Does he do this to psych out his fellow competitors? To see the puzzled looks on their serious faces? Sahith wouldn't say. What is clear, though, is that it feeds his healthy sense of humor and helps him keep the game in perspective. A high ball, high spin player, Sahith benefits from the lower flight and lower spin that Pro V1 offers, compared to Pro V1x. But perhaps the biggest factor in his ball selection equation is feel. "I just really like the feel of the Pro V1," Sahith explained. "For me, short game is kind of where I feel the golf ball the most, and I just love how the V feels like it sticks on the face, just a hair, and I just feel like I have ultimate control around the greens. And with the longer shots, I've always been a high spin player. So the Pro V1 kind of lets me not worry about spinning it too much, which is great." During golf ball testing, Sahith, like many players, took a close look at greenside performance. He also hit many shots from off the fairway, focusing on shots where it's crucial to have sufficient spin. "I will not mess with performance around the green or out of the rough," Sahith said. "You're going to miss fairways and if you can't control your ball out of the rough, you're in big trouble. I play with so many amateurs who think they need low spin, when in fact, they need just the opposite. You see their drives diving out of the air and these shots that squirt eighty yards sideways out of the rough. If you're not a high spin player, you need to make sure your golf ball is providing spin for you." This year, we're celebrating the 75th consecutive year that Titleist will be the #1 golf ball at the U.S. Open. What does that mean to players? "It's crazy to think about," Sahith said. "That's three times my age. It tells me that Titleist isn't settling just because they're number one. They're always trying to push the boundaries and trying to make their product better. It gives me the utmost confidence." "75 years certainly adds to my confidence. I think it is so important to have the best equipment that's going to help you perform your best and I feel like the golf ball for me is a very, very significant part of that. It's the one thing I don't think I can ever see myself changing from." • • • Thanks to Matthew and Sahith and good luck to all of #TeamTitleist at the 123rd U.S Open! Matthew Fitzpatrick | Why I Play the Titleist Pro V1x www.youtube.com/watch Sahith Theegala | Why I Play the Titleist Pro V1 www.youtube.com/watch

Hello, Team Titleist! It's June and Titleist fitting events are in full swing. This week I attended a Titleist golf ball fitting event and there were a number of questions that different golfers raised again and again. It occurred to me that many of you may also have similar uncertainties when it comes to your golf ball. So, with a big assist from Mike Rich , Titleist Director of Golf Ball Fitting & Education, we thought it would be helpful to provide answers to some of the more common questions that golfers ask our golf ball fitting and education experts. Click on the FAQ links below to get the real facts about golf ball performance. And If you'd like to know which model is right for you game, visit our Golf Ball Fitting & Education Resources , where you can schedule a live, one-on-one virtual golf ball consultation with a member of the Titleist Golf Ball Fitting team and access the Titleist Golf Ball Selection Tool. At Titleist, why do you talk about golf balls in terms flight, spin and feel? Why shouldn't I choose a golf ball based on distance? Why doesn't Titleist use a player's swing speed to make golf ball recommendations? Why doesn't Titleist make golf balls based on a player's gender? Don't highly skilled players need a higher performing golf ball than less skilled golfers? What does Titleist mean by "Performance". Is it simply the scores that golfers shoot? How much difference can a golf ball really make in someone's game? What advantages will I experience by playing a Titleist golf ball vs. other competitor products I see out in the market? If price is an important consideration for me, can I still find a high-performing Titleist golf ball within my budget? ••• At Titleist, why do you talk about golf balls in terms flight, spin and feel? Selecting the correct golf ball begins with understanding golf ball performance. Pro V1 , Pro V1x , Pro V1x Left Dash , and AVX are the best performing, highest quality golf balls in the game. While Pro V1, Pro V1x, Pro V1x Left Dash and AVX are each designed to give golfers the best opportunity to shoot lower scores, they are differentiated based on flight, spin and feel. Pro V1 provides optimal flight and spin for most golfers with very soft feel. Compared to Pro V1, Pro V1x flies higher, spins more, and feels firmer. Pro V1x Left Dash will have a similar flight to Pro V1x with significantly lower full swing spin than Pro V1x and a firmer feel. Compared to Pro V1, AVX flies lower, spins less, and feels softer. Every golfer's game is different and selecting the model that meets their unique flight, spin, and feel needs is key to helping them play their best. ••• Why shouldn't I choose a ball based on distance? All Titleist golf balls are designed and manufactured to be exceptionally long and provide golfers with distance. Simply put, there is no significant distance advantage to be gained when selecting one Titleist model over another. When we fit a golfer into a golf ball, we start at the green and work back to the tee, as optimizing a golfer’s performance on the scoring shots (approach shots and short game shots) is the key to playing better and shooting lower scores. ••• Why doesn't Titleist use a player's swing speed to make golf ball recommendations? Many golfers are mistakenly led to believe they should be fit for a golf ball based solely on their driver swing speed. This is a flawed approach. Golfers need a golf ball fit to their game that delivers total performance on ALL shots. Every golfer uses many different swing speeds to execute the array of shots played during a round. Titleist golf balls provide outstanding performance at every swing speed and on every type of shot. ••• Why doesn't Titleist make golf balls based on a player's gender? The golf ball doesn’t know who is hitting it. It doesn’t know the golfer’s age, skill level, or gender. The majority of golf balls labeled “Women’s” or “Lady” are two-piece, ionomer covered golf balls that are low spinning on all shots and do not deliver the high performance for any golfer. Women golfers, just like every male golfer, can benefit from playing high-performance golf balls like Pro V1, Pro V1x, Pro V1x Left Dash or AVX. ••• Don't highly skilled players need a higher performing golf ball than less skilled golfers? Pro V1, Pro V1x, Pro V1x Left Dash, and AVX are not golf balls designed just for highly skilled players. In fact, a less skilled golfer can benefit even more than a highly skilled golfer when using a Pro V1, Pro V1x, Pro V1x Left Dash or AVX. Why? A lesser skilled player is going to have far more “scoring shot” opportunities throughout their round, and playing a high-performance golf ball is essential to executing these shots. Additionally, while Pro V1, Pro V1x, Pro V1x Left Dash and AVX provide the very best performance for any golfer when they hit a shot well, what is often overlooked is the impact that the advanced technology that goes into designing and manufacturing these golf balls has in terms of delivering performance to golfers when they may not hit a shot just as they envisioned. ••• What does Titleist mean by "Performance". Is it simply the scores that golfers shoot? For a golfer to play their best and shoot their lowest scores, the golf ball must perform on every shot that the golfer needs to execute during a round. A golfer’s score is certainly one indicator of how well the golf ball is performing for a player. But, being fit for the right golf ball is critically important for every player. Pro V1, Pro V1x, Pro V1x Left Dash, and AVX are total performance golf balls with unique flight, spin, and feel characteristics. During a golf ball fitting, we take a deep dive into a player’s game and ill analyze launch condition data points like launch angle, spin rate, peak height, and angle of descent on a variety of different shots. Also, whenever possible, we work with the player on the golf course, evaluating the performance of the golf ball from green-to-tee in real life playing conditions. At the end of the day our goal is simple: fit every golfer into a golf ball that will provide the optimal flight, spin, and feel combination to help them perform their best and shoot their lowest scores. ••• How much difference can a golf ball really make in someone's game? The golf ball is the only piece of equipment a golfer will use on every shot of every round. So, if being the best player you can be matters to you, then the golf ball you play matters a great deal. When we help a golfer select the best ball for their game, and they commit to playing that golf ball consistently, not only will they experience better performance, but they will also build confidence and consistency into their game which will ultimately lead to them shooting lower scores. ••• What advantages will I experience by playing a Titleist golf ball vs. other competitor products I see out in the market? There are a couple of key advantages to choosing to play a Titleist golf ball. The first is performance. Titleist has the best performing golf balls in the game, and with Pro V1, Pro V1x, Pro V1x Left Dash, and AVX we have unique flight, spin, and feel characteristics to meet the needs of every golfer. The other key advantage is quality and consistency. At Titleist, we control every step of our design and manufacturing process, which allows golfers to trust that the performance of our golf balls from ball to ball, sleeve to sleeve, and dozen to dozen will be exactly the same, delivering the performance that every golfer that trusts Titleist relies on to play their best. ••• If price is an important consideration for me, can I still find a high-performing Titleist golf ball within my budget? While Pro V1, Pro V1x, Pro V1x Left Dash, and AVX provide total performance to golfers of every skill level, individual preferences can also influence the golf ball selection process for some golfers. Feel, color, price, appearance (play number or markings), and durability are all examples of player preferences. If preferences factor into a golfer’s selection process, Tour Speed , Tour Soft , Velocity , and TruFeel are Titleist golf balls designed to meet the complete range of player preferences, with an offering that delivers performance and quality at a multitude of price points. With Tour Speed, Tour Soft, Velocity, and TruFeel golfers can select a golf ball that meets their various preferences and trust that each of these models is the best performing and highest quality ball in each segment of the market. ••• Do you have additional questions about golf ball performance? Please share them by replying to this post and we'll get you the right answers – straight from the Titleist Golf Ball Fitting and Education experts. #Team Titleist

LPGA | Bank of Hope LPGA Match-Play Pajaree Anannarukarn (Pro V1) earned her second career LPGA title with a 3-and-1 victory in the championship match. Anannarukarn won six matches for the week at Shadow Lake and made 12 birdies on Sunday between her semi-final and final match, including a birdie 2 on the par-3 17th to close out the tournament. ANANNARUKARN ON HER PRO V1 “I’ve been playing a Pro V1 ever since I can remember. I like the consistency of the golf ball, the mid-ball flight, especially playing in the windy conditions.” “To me, it would be the ball flight that matters most, especially when playing windy conditions or we play on different kind of courses and I think with my flight, it fits with the ball.” “Short game, you want it to be able to get the control you want, and it gives me a good amount of spin I like.” “I’ve tried (other) balls compared to Pro V1, but I always go back to Pro V, just because of the consistency and the ball flight, and especially the softness… I always liked the feel and the consistency of the golf ball.” PGA TOUR | Charles Schwab Challenge Adam Schenk (Pro V1) earned his second runner-up finish in his last seven starts, playing his final three holes of regulation 1 under to force the playoff. The performance moved Schenk to No. 29 and the FedEx Cup points standings and to 60th in the Official World Golf Ranking. WORLD NO. 13 SWITCHES TO VOKEY 60T The world’s 13th-ranked player added a Vokey Design WedgeWorks 60T lob wedge to his setup this week, making the switch from a competitive model. Looking to defend his 2022 Charles Schwab Challenge title, he gained over six strokes on the field around the greens (+6.088), ranking third best in the field, and got up-and-down 74% of the time (T6) – including eight of 10 attempts from the sand (T2). He finished the week tied for 6th at 5 under, three strokes out of a playoff. The Vokey 60T lob wedge was also the choice of the AT&T Byron Nelson champion, and is in the bags of many of the world’s best including the OWGR No. 1, No. 4, and No. 5 as well as the No. 1 player in the women’s Rolex world ranking. PGA TOUR CHAMPIONS | Senior PGA Championship Steve Stricker (Pro V1x) emerged victorious from a sudden-death playoff, claiming his sixth career Champions Tour major title and second major of 2023. Coming off his win at the season’s first major (Regions Tradition), Stricker shot rounds of 64-69 over the weekend to reach 18 under, forcing extra holes with Padraig Harrington (NEW Pro V1) . The 2021 U.S. Ryder Cup Captain made five birdies on Sunday and carded a par on No. 18 in the playoff to clinch the trophy, his 14th career Champions Tour title. The victory was third of the 2023 season for Stricker, who also won the Mitsubishi Electric Championship at Hualalai. Six of the top seven players on the final leader board played a Pro V1 or Pro V1x golf ball. KPGA TOUR | KB Finance LIIV Championship Dongmin Kim (NEW Pro V1) earned his first career KPGA title on Sunday, posting a final round 5-under 67 to win by two shots. Kim’s final roundwas punctuated with an eagle on the 72nd hole that provided a two-shot margin of victory. Ninety-three players teed up a Titleist golf ball and there were 62 Titleist drivers in play (43%), 16 more than the nearest competitor. SUNSHINE TOUR | Zanaco Masters Playing NEW Pro V1x , Titleist Brand Ambassador Louis Albertse carded a 4-under 68 on Sunday to cap off a four-shot win. The only player to shoot all four rounds in the 60’s (66-64-67-68), Albertse posted 23 under for the week to earn his second career Sunshine Tour title. CHINA TOUR | Jinan Open Titleist Brand Ambassador Enhua Liu shot matching 65’s over the weekend at Hangzhou West Lake International Golf Club to reach 16 under and win by one stroke. Liu’s 14-under weekend helped erase a four-shot deficit to start Sunday’s final round, giving him his first China Tour title since turning professional. The 17-year-old led a 1-through-8 finish for Titleist ball players. For the week, 104 players chose to tee up a Titleist golf ball for the week, more than nine times the nearest competitor (11). AMATEUR | NCAA Women’s Championship The NCAA D1 women’s golf champions claimed their first national title in program history, with four of victors putting their trust in a Titleist golf ball . Of the five team members, three played a NEW Pro V1 golf ball while one played a NEW Pro V1x . Titleist golf clubs were also in the bags of the winners, including two sets of Titleist irons and three Scotty Cameron putters. From tee to green, the majority of players competing for the biggest prize in women’s college golf relied on Titleist golf balls and golf clubs. Titleist was the overwhelming #1 ball at Grayhawk GC with 90 percent of the 156-player field trusting a Pro V1 or Pro V1x golf ball. Titleist was also the most played brand in every major equipment category, from drivers (46/29%) to irons (45/29%) to putters (44/28%). AMATEUR | NCAA Men’s Championship As college golf’s best compete this week for a national championship, the majority of players teeing it up at the NCAA D1 Men’s Championship are choosing Titleist golf balls and golf clubs : 137 players (88%) are teeing up a Titleist Pro V1 or Pro V1x golf ball this week at Grayhawk Golf Club, more than 15 times the nearest competitor. The most played driver at the NCAA Championship is Titleist with 40 percent (62) of competitors gaming a Titleist driver . Fifty-eight of those drivers are new TSR models. No brand has more fairways (59/T1) or hybrids (12/T1) in play this week than Titleist. There are 66 sets of Titleist irons in play, 19 more than the nearest competitor. Titleist also accounts for more than half the utility irons in play this week (60, 56%). There are 244 Vokey Design gap, sand and lob wedges in play, more than all other wedges combined. On the greens, 43 players are trusting a Scotty Cameron putter, the most popular putter brand at Grayhawk. Titleist also swept the equipment counts at both the NCAA Division I Women’s Championship and the U.S. Amateur Four-Ball Championship in the past week. AMATEUR | U.S. Amateur Four-Ball Championship The winners of the U.S. Amateur Four-Ball Championship played a NEW Titleist Pro V1 and a NEW Titleist Pro V1x golf ball on their way to a 2-and-1 victory in the all-Titleist golf ball championship match. The duo made six birdies – including a two on No. 16 and a three on No. 17 – to clinch the victory. The winning team was 42 under for the week at Kiawah Island Club, while the runners-up (NEW Pro V1 & NEW Pro V1x) were 40 under for the 116 holes they played over the course of the event. With the win, the champions are exempt into the next 10 U.S. Amateur Four-Ball Championships as well as this year’s U.S. Amateur Championship. ... #TeamTitleist

The Wannamaker trophy has made its way to upstate New York this week, where the PGA Championship will be contested on the famed East Course at Oak Hill Country Club. Oak Hill has hosted 11 major championships (and a Ryder Cup), but players haven't competed there since 2013. Even those veterans who played in the 2013 PGA Championship will face a very different challenge, as the East Course underwent a major renovation to restore the layout to Donald Ross' original vision. Many sight lines, hole contours and even some entire green complexes will be new at Oak Hill this week, but one important detail will remain constant – more players will trust a Titleist Pro V1 or Pro V1x than any other golf ball at the 2023 PGA Championship. At Oak Hill CC, there will be an almost dead-even split between those who play a Pro V1 and those who tee up a Pro V1x. You may wonder, 'Why do players trust two different Titleist golf balls. Isn't one model better than the other?' The answer is no. Players are unique and different players need different performance from their equipment. We design different golf ball models so players can get the individualized performance they need – without adjusting their technique or shot selection to make one ball work. To illustrate how important it is to play the golf ball that best fits your game, consider Titleist staff members, Justin Thomas and Max Homa . Both are powerful drivers of the golf ball. Both are accomplished ball strikers and able to adjust the trajectory and carry distance of their iron shots with great precision. They both have remarkable control on their finesse shots around the green. And it wouldn't surprise anyone if either of these players triumphed at the PGA Championship this week. But they succeed on the golf course in different ways. Justin is a two-time winner of the PGA Championship, and he comes to Oak Hill as the defending champion (following his victory last year at Southern Hills). Justin plays Pro V1x. Max, who earned his 6th PGA Tour victory in January at Torrey Pines, has a game that shines on difficult courses and an unflappable mindset that will make him a threat at majors for years to come. Max favors Pro V1. For some insight into the differences between Pro V1 and Pro V1x – and why X is the right ball for Justin and V is the best fit for Max – we reached out to Fordie Pitts , Titleist's Director of Tour Research and Validation. Fordie is on the road, working with Tour players more than thirty weeks out of the year, traveling to stops on numerous tours. He's worked extensively with Justin and Max, and he serves as a liaison between elite players and Titleist golf ball development teams back in Fairhaven, Mass. "For this new generation of Pro V1, Pro V1x, we took a little bit of spin out of both models, but we maintained the comparative relationship between the two in terms of how they feel, fly and spin. The 2023 Pro V1 is a slightly softer golf ball, and it does tend to spin a little bit less than the 2023 Pro V1x. Aerodynamically, V also peaks a little bit lower. Conversely, Pro V1x is slightly firmer, there's a little bit more of a sound to that golf ball and it does fly a little bit higher. Through the bag you will see a slight increase in spin with the X versus the V. The difference is smaller when you're looking at tee shots with the driver, but as you get into the irons, that's where you'll start to see a little bit more of a spin difference between the two products." So, why does Justin benefit from a higher-flying, higher-spinning golf ball than Max? "We actually started down the path a few years ago when Justin came to us and said, 'Hey I'm interested in a golf ball with more spin.' And what was interesting when Justin Thomas first came out on tour, he had one speed. It was fast and he had one general spin and it was high. And any time we came out with something that had a little bit more spin, it was not an option for him. But over the years, we've seen him develop. Justin is now playing the game. He's learned to swing at different speeds, control his spin. And I remember being down in Florida at his place and him saying, "Watch, I can do this with this golf ball." And he hits this hook and it comes in and it takes a bounce and then just spins and rolls hard left. He said I can't do that with my golf ball. And at the time he was playing the 2013 Pro V1x, which was a fairly low spin product back then. And sure enough, he tried to hit that shot with the 2013 and it would curve a little and it would hit the green, but it would only spin left a little bit. So long story short, we went down the path of developing higher spin options for him." In addition to being more workable, a higher-spinning ball gives Justin another advantage: "Something I learned from working with Fordie," Justin said, " Everything from a 9-iron or 8-iron and above should all have around the same peak height, which was kind of mind-blowing to me. I never thought that that would be true. But going through the bag, pretty much everything should be around 100 feet high for me. Obviously, some of those drives when I try to hit them high and hard, I'm going to get 140, 150. But my stock iron shots should kind of fall in that 90 to 110 range. But with my longer irons, kind of 6- iron and up, sometimes my ball flight would get a little flat and shots wouldn't hold the greens quite as well. Because of that higher launch, higher spin, Pro V1x lets me hold greens much better with my 4-iron, 5-iron, 6-iron." As Fordie explained, stopping power often has less to do with spin and more to with descent angle – how steeply the ball falls from its peak height down to the ground. This is particularly relevant at the majors, where course setups are long and the greens tend to be small and firm. "There are going to be certain pin placements," Fordie said, "where players need to bring their approach shots in high so that the ball will come down steeply and stop quickly. If you come in with your flight a little lower, even though you've got spin, it might take that big hop forward and it might just go 15, 20 feet past the pin as opposed to only going 5 or 7 feet past." Long iron performance has also been an important consideration for Max Homa. "When he was testing the new 2023 Pro V1," Fordie said, "Max did have one concern – his 4-iron. Obviously 4-iron, you're not generating a lot of spin with that club. The concern was, is that going to be a little too hot? And it was a funny story because his coach, Mark Blackburn just said, "Well, hit one higher." And he hit one higher and sure enough, it went up in the air with good spin and Max was like, 'I'm good.' Max's move into the new Pro V1 was interesting – and obviously he played great at Torrey and won the event. It was fantastic. It was an interesting change though, because going into the Farmers, I don't think he was necessarily thinking, 'Okay, I'm going to play the new golf ball'. But Max can get spinny and while he's not necessarily a high launch guy, he does put a lot of spin on the ball. So, something that spins a little bit less can be good for him, theoretically. It always a balancing act, though. We can't knock too much spin off because he doesn't launch the ball high enough. When you're launching it at eight degrees with your driver, you don't necessarily want to be at 2200 rpm of spin. That can be a little too flat. And Max, the ball that he was in prior to making the switch, the reason he went to it was because he was actually looking for a little bit more heightened spin. So, it was very interesting that the '23 worked as well as it did for him. And again, it really just came down to the fact that he can get spinny and that Pro V1 just keeps that spin in a controllable area. And he goes on to win the tournament. Yeah, great story with Max." The final consideration in golf ball selection on Tour is typically feel. At Titleist, we categorize feel as a player preference, rather than a measurable performance attribute like flight or spin, but as Fordie shared, it's an important part of the game as well as golf ball fitting: "There are some players who will stay out of a product just because of how it feels and sounds. I should mention that there are different types of feel. There's feel from the overall compression of the golf ball and then there's feel from how hard or soft the cover layers may be. Players can be sensitive to either type. I'd like to think that performance, will outweigh feel. If a ball is flying and spinning and doing everything you need it to do, but it feels maybe just a little firm or a little soft, I'd like to think you could get used to that. But some players simply can't. The feel, the feedback they get from the way the ball sounds, is too important to ignore." Justin Thomas is just such a player. As he told us, the sound of the club (or in his particular case, the wedge or putter) making contact with the golf ball ties directly to his sense of touch: "The Pro V1 was a great ball, but it felt soft to me. And with a softer ball, I felt like maybe I need to putt it harder. It's weird but it's just kind of how the mind works. My speed wasn't very consistent with putting. And that was something I struggled with. And looking back at it, it was like, 'okay, this ball is great, but because of the sound around the greens and putting it's not right for me'. I like that click when I chip and putt, just the way you can hear it a little bit. So Pro V1x turned out to be the better all-around choice for my game." Regardless of which golf ball model a player chooses, perhaps the biggest performance consideration is consistency. For tour players, this means that the golf ball flies, spins and feels the way the player expects on all shots, regardless of conditions, regardless of what is at stake. As Max told us, “You never want to hit a great shot, something that feels good off the face and look up and be uncertain where it's going to go. I've always liked the predictability of a golf ball, and that's why I've played Pro V1. You would like to know, if you're honest with yourself on how you hit it, that the reason the ball either spun more or spun less is because you either hit it a little more flat and flush, or maybe you missed it a little and it went up. But I like being able to look up and know exactly where that ball is and how that ball is going to fly based off of how it felt off the club face.” In the final analysis, players choose both Pro V1 and Pro V1x because golf is not a one-size-fits-all proposition. "It's like anything in this game, Fordie Pitts shared. "It's player dependent. Some guys need more height, more spin, some guys need less. Some have a strong feel bias and other do not. That's why we need to have a comprehensive matrix – the right mix of golf ball products to be able to satisfy all those performance needs." • • • Our sincere thanks to Justin, Max and Fordie and good luck to all of #TeamTitleist at the 2023 PGA Championship! Justin Thomas | Why I Play the Titleist Pro V1x www.youtube.com/watch Max Homa | Why I Play the Titleist Pro V1 www.youtube.com/watch Max Homa | Dedication to Constant Improvement www.youtube.com/watch

LPGA TOUR | Cognizant Founders Cup Jin Young Ko earned her second win in seven starts since moving to the NEW Pro V1 golf ball, emerging victorious on the first hole of a playoff to claim her 15th career LPGA title. One of only two players to shoot in the 60’s on Sunday, Ko posted the lowest round of the day in difficult, windy conditions, turning in a bogey-free 5-under 67 to reach 13 under and force extra holes. Ko said she became inspired after watching highlights of fellow Korean Sungjae Im's comeback victory Sunday on the KPGA Tour. Im came from five shots back to win. Ko was faced with a four-shot deficit to start the day. "So I really focused myself and it was great," she said. "This golf course is not easy. Fairways are narrow and greens are firm – and windy. ... I feel really good (about the win)." Ko, who also claimed the HSBC Women's World Championship in her second LPGA start of 2023, moves to No. 1 in the Race to the CME Globe standings. CHAMPION WINS AGAIN WITH PHANTOM X 5.5, VOKEY WEDGES The winner of the Cognizant Founders Cup gamed her trusted Scotty Cameron Phantom X 5.5 putter, claiming victory No. 7 with the club since September 2021. On the 72nd hole Sunday, she drained a birdie putt of approximately 15 feet to force the playoff. The World No. 3 switched to the Phantom X 5.5 from a competitive mallet model following a trip to the Titleist Performance Centre in Seoul after the Tokyo Olympics. While working with Scotty Cameron fitter Eric Kong , she noticed the Phantom X 5.5 stock model on a putter rack and started testing it. In her next LPGA start, the Cambria Portland Classic, she put that exact putter in play and won by four shots, needing only 78 putts over 54 holes (1.44 average). She went on to win three more times over the next six weeks with the putter, including the season-ending CME Group Tour Championship “I changed this putter five or six weeks ago in Korea, and I use this putter four weeks in a row from the Portland and here,” she said after her victory at the 2021 Cognizant Founders Cup that October. “I got two wins with this putter and two top-10s, so, yeah, I think I will love this putter.” The last three individual events on the LPGA have been won by Scotty Cameron players. The winner also played three Vokey Design wedges: SM8 48.10F, 52.08F and WedgeWorks 60T. KPGA TOUR | Woori Financial Group Championship Titleist Brand Ambassador Sungjae Im claimed his sixth career professional victory, posting a 4-under final round 68 to win by one shot. Im, playing his Pro V1x golf ball, TSR2 driver and full bag of Titleist equipment, topped a final leader board that featured seven Titleist golf ball players and six TSR driver players in the top 10. What’s In the Bag? | Sungjae Im Golf Ball: Titleist Pro V1x Driver: TSR2 9.0° | Graphite Design Tour AD DI 7 X Fairway Metal: TS3 15.0° | Graphite Design Tour AD DI 8 X Hybrid: 818 H2 19.0° | Graphite Design Tour AD DI Hybrid 105 X Irons: T100 3-9 | True Temper Dynamic Gold X100 Wedges: Vokey Design SM9 48.10F (@47), SM7 54.08M (@53) & 60.04L wedges | True Temper Dynamic Gold X100 Putter: Scotty Cameron Flowback 5 tour prototype IM WINS IN THIRD START WITH TSR Sungjae Im brought his new TSR2 9.0° driver (Tour AD-DI 7X shaft) to the winner's circle this week on the KPGA. It was his third start with the new model, having put the driver in play for the first time at the Zurich Classic of New Orleans, where he finished sixth alongside partner Keith Mitchell (NEW Pro V1). Im recorded another top 10 finish (T8) at last week’s Wells Fargo Championship. PGA TOUR | AT&T Byron Nelson AT&T BYRON NELSON CHAMP PLAYS THREE VOKEY WEDGES The winner of the 2023 AT&T Byron Nelson gamed three Vokey Design wedges (SM9 52.08F, 56.10S, WedgeWorks 60T wedges) en route to winning his 13th career PGA TOUR title. The champion relied on his scoring clubs down the stretch, getting up-and-down for par on the 71st hole and sticking his final approach from 80 yards to 2 feet, 2 inches to set up the winning birdie. For the week, the winner finished 10th in Scrambling (81%), including a perfect 3-for-3 Sunday. DP WORLD TOUR | Soudal Open Simon Forsström closed out his first career DP World Tour title, tapping in his NEW Pro V1 golf ball on the 72nd hole for the winning par and one-shot victory. The Swede turned in rounds of 64-67-67-69 around Rinkven International GC to finish at 17 under, one clear of countryman Jens Dantorp (Pro V1x Left Dash). Forsström relied on his short game all week long, leading the field in Strokes Gained: Around the Green (+1.58 per round) and Scrambling (84%). Superb play around the greens also saw Forsström lead the field in Bogey Avoidance, only surrendering four dropped shots over 72 holes. PGA TOUR CHAMPIONS | Regions Tradition Steve Stricker (Pro V1x) made eight birdies on Sunday to cap off his 13th PGA TOUR Champions title with a runaway six-shot win. Stricker posted rounds of 68-68-64-65 to reach 23 under. The 2021 U.S. Ryder Cup captain led the field in Greens in Regulation (63/72, 88%). Twelve of the top 17 players on Sunday’s final leader board gamed a Pro V1 or Pro V1x golf ball for the week. CHINA TOUR | Guangdong Open Nannan Shen , playing his NEW Titleist Pro V1x golf ball, earned his first career China Tour title after shooting a final round 2-under 70 at Grand Lake Golf Club. Shen, whose 12-under total was good for a one-shot victory, led a Titleist golf ball 1-10 sweep, where all players finishing inside the top 10 and ties on Sunday’s final leader board teed up a Titleist ball for the week. ... #TeamTitleist

slideshow.titleist.com/.../1267.xml Next week we welcome the second major championship on the 2023 calendar, the PGA Championship. The 105th playing of the PGA has a special feel this year because the championship returns to historic Oak Hill Country Club in Pittsford, NY, a suburb of Rochester. Players will compete on the East Course, widely regarded as one of the toughest venues in major championship golf. In the lead-up to this event, the East Course underwent an extensive renovation, clearing out encroaching tree growth and reshaping greens and bunkering to revive the strategic nuances of Donald Ross' original design. In the lead-up to one of our own major events at Titleist – the launch of the new Pro V1 and Pro V1x – we targeted Oak Hill as a perfect location to test and validate our newest designs. After all, what proving ground could ask more from a golf ball than Oak Hill? In planning our Oak Hill Validation photo shoot, we reached out to the Senior Assistant Golf Professional at the club, Titleist staff member Greg Beringer . Greg was excited to host us and eager to the try out the new products himself – the 388 prototype (the late-stage iteration of what would become the new Pro V1 golf ball) and the 348 prototype (the design that would become the new Pro V1x ). As it turned out, we got the round in just under the wire. As Greg told us, "The opportunity to play the East Course a few weeks before it was going to close ahead of the 2023 PGA Championship already made it an exciting day. To spend the day with a few of our members and the Titleist team made for a great environment and lots of camaraderie." It was late September when Greg and three skilled Oak Hill members, Carter Lucas , Tim Saur and Gene Baldino put the 348 prototype through its paces. This event was part of a vast testing and validation effort that ensured that the new Pro V1 and Pro V1x would perform for all types of golfers, under any playing conditions, throughout every corner of the globe. Tim described how he felt heading into the round: "From my perspective, I was cautiously optimistic. The truth is, I liked the current Pro V1x, and while I, like nearly everyone, particularly as they reach 50, need more yardage, I lean heavily on the ability to control my irons and good wedge play around the greens. The weather was not particularly good the day we played. A little cold and damp, perhaps what will be similar for the players at the upcoming PGA, so 348 was also about to be tested in less-than-optimal conditions." The difficult weather didn't seem to affect the scores. There's an adage that says, "Steel sharpens steel" and Oak Hill certainly created some strong players in Greg, Carter, Tim and Gene. Greg is a pro's pro with a fluid swing – one of those guys who makes it look easy. Gene is a board member at the club and is a steady 10-handicap. Carter is a 12-time club champion at Oak Hill and recently defeated Tim in a playoff to win the 2022 senior (50+) club championship. But in the friendly validation match, it was Tim who would come out on top. He needed a birdie on 18 to shoot even-par for the day. He had to settle for a four, but it was good enough to seize bragging rights. Tim had this to say about the 348 prototype after the round: "The wedge play around the greens was excellent - possibly even an improvement vs. the prior version of Pro V1x - and that is quite an accolade! I could flight the ball as in the past, and it felt the same coming off the putter. Overall, the ball seemed to be 2-3% longer off the tee, spin control with wedges even better, and no sacrifice on iron control or putting." Check out the slideshow gallery above for some more detailed feedback on the 348 prototype that the Oak Hill gang provided after their round. ••• Thank you to Greg, Tim, Carter and Gene for helping us bring the new Pro V1 and Pro V1x to market. We'd also like to extend a special thank-you to the members and staff at Oak Hill Country Club for their gracious hospitality. We can't wait to see the world's best compete next week at this magnificent club! Have you had a chance to experience the new Pro V1 and Pro V1x golf balls? Please weigh in and hear what other players from around the world have to say on on our Pro V1 and Pro V1x Validation page .

PGA TOUR | Wells Fargo Championship Titleist Brand Ambassador Wyndham Clark earned his first career PGA TOUR victory Sunday at Quail Hollow, trusting his Pro V1x golf ball and Titleist drivers , irons , and Vokey wedges to a runaway four-shot win in the designated event. Clark posted four rounds of 68 or better, including a bogey-free 63 on Saturday that proved to be the best round of the tournament, to finish at 19 under. Clark’s breakthrough win was the result of a sensational week of ballstriking. He led the field in Strokes Gained: Tee to Green (+12.026), with more than eight of those strokes gained from his approach play (1st, +8.859). Nobody hit more greens in regulation than Clark this week in Charlotte (T1, 81%), and he ranked T6 in Scrambling, getting his Pro V1x up-and-down 71% of the time. WYNDHAM CLARK ON HIS PRO V1 x GOLF BALL Playing his Pro V1x golf ball, Clark topped a leader board that featured 17 Titleist golf ball players in the top 20. In total, 111 players at Wells Fargo played a Pro V1 or Pro V1x model, seven times the nearest competitor. Said Clark on his Pro V1x: “Honestly, one of the most important things in a player’s bag is the golf ball. If you don’t have control of that, then it doesn’t matter how you’re swinging, how the clubs are made, whatever. The golf ball is so important, and that’s ultimately what goes into the hole. Having faith and trusting your golf ball is huge.” “I play [Pro V1x] because it’s kind of the perfect combination for me of launch and spin. … I'm a low spin player, I have a lot of speed, but I don't spin the ball very much. And the Pro V1x, especially with my irons and driver, spins at the numbers that I want. Also, I think it's great around the greens. So I’ve always been looking for spin. And this Pro V1x gives me exactly what I need.” “The spin means the most to me, because I'm a low spin player, so I need the spin to help keep the ball in the air, to be able to control it better around the greens. And that's the most important thing for me. And especially out on Tour, you need to be able to have the ball to stop very quick, and that's what this ball does.” “What’s unique in our game is you can get the ball and your equipment dialed into the exact thing that you need. And with Titleist having different [models], I was able to find one that with my irons, spun perfectly, and with my driver, spun perfectly. And around the greens, I was able to stop it quick and do everything I wanted with it.” “When I tee it up, I feel very confident with my golf ball. I never feel like it’s going to fail me. And that’s huge. It’s one variable I can just check off the list that I know is not going to keep me from being the best player that I can be.” CLARK CLIMBS RANKINGS AFTER SWITCH TO TITLEIST www.youtube.com/watch Wyndham Clark made his first PGA TOUR start of 2022 (The American Express) with a brand new bag of Titleist equipment , having played competitive clubs through his last event of ‘21 (RSM Classic). Over that offseason, Clark visited the Titleist Performance Institute to get dialed in to his new setup. In January of ‘22, when he teed off in the first round of the AmEx, Clark was ranked 249th in the Official World Ranking. Forty-three starts later, following his maiden Tour victory Sunday at Wells Fargo, Clark has climbed to his highest position ever at No. 31 – while making 16 consecutive cuts and earning four top-6 finishes in his last six starts. Clark has played the weekend in all of his 12 starts so far in 2023. What’s in the Bag? | Wyndham Clark Golf Ball: Titleist Pro V1x Driver: TSi3 9.0° | Accra TZ Six ST 60 M5 Utility Iron: T200 3 iron (utility build) | Mitsubishi Tensei AV Raw White 100HY X Irons: 620 CB 4-9 irons | True Temper Dynamic Gold X7 Wedges: Vokey Design SM9 46.10F, 52.12F, 56.10S, WedgeWorks 60A wedges | True Temper Dynamic Gold S400 MOMENTUM CONTINUES FOR TITLEIST DRIVERS Clark's victory at Wells Fargo playing a Titleist driver made it three wins in four weeks on the PGA TOUR for Titleist driver players. That includes the Zurich Classic, where Titleist Brand Ambassador Davis Riley and his teammate both had Titleist drivers in the bag. This week in Charlotte, one-third (51/33%) of the field played a Titleist driver, 15 more than the nearest competitor. Playing his TSi3 9.0° model, Clark gained over two shots on the field (+2.483) off the tee at Quail Hollow on his way to leading the event in Strokes Gained: Tee to Green. "I use this driver because it’s so consistent. My misses are incredible and that’s big for me...,” he said. “When you miss with the Titleist it stays within the parameters that I need to play good golf. And that’s ultimately why I use Titleist clubs, especially this driver.” WYNDHAM ON HIS WINNING SM9 WEDGES www.instagram.com/.../ “My short game was there when I needed it,” Clark said to the media in his press conference following Sunday’s win. His average proximity to the hole from 50-125 yards when hitting from Quail Hollow's fairways was 8 feet, 1 inch, ranking third best in the field and more than 11 feet better than the field average. From 50-125 yards in the rough, he averaged 19 feet 6 inches, also more than 11 feet better than the field average. Clark also ranked T6 in Scrambling (71.4%) and T7 (75%) in Sand Saves, including a memorable up and down Sunday on the par-4 11th. Facing a shortsided 20-yard shot from front left greenside bunker, Clark splashed his Pro V1x to 3 feet, 5 inches to save par. Said Clark on his four SM9’s (46.10F, 52.12F, 56.10S, WedgeWorks 60A): "I use the SM9s, these are incredible. Vokey's done a great job in creating a wedge that launches at the launch you want, which is kind of a lower launch, but with a ton of spin. And that's what all of us out here strive and try to get with our wedges is that lower launch that fights through the wind. But then when it lands, it is really receptive.” “In the 46, I use the 10F and then the same thing pretty much with the 52, I use the F Grind, which is a little touch more bounce, so that I’m very shallow. And so when I try to hit a low trap draw or a high soft wedge, it reacts the same and doesn't dig. “The 56, I have the 10S which is 10 degrees of bounce and the S Grind, which has a touch less than my other wedges, 46 and 52. This is a very versatile club for me, has a ton of spin and I’m able to attack both front and backs pins with this. “The most important club for me, probably in my bag, is this A grind. I use the SM9 60 degree A grind, which is a low bounce 60, which I think is very versatile. And I'm able to – on tight lies, rough, wet lies, firm lies, whatever it is – I can hit the shot I want. And with the amount of spin I want, trajectory and everything. So these SM9s are I think the best wedges ever made.” Said Vokey Rep Aaron Dill on Clark’s lob wedge: “The 60A was a co-design project with Geoff Ogilvy. That's how it started. It was based off of Australian Sand Belt golf courses – firm and tight. It's essentially an L grind with a ribbon removed, a smooth, fast moving wedge. It's a really low bounce, close sitting wedge, built for firm and fast conditions.” “One of the things that he really values is trajectory management, meaning he wants to launch it low. He’ll play it three-quarter shots, he’ll play it half shots, but mainly it’s kind of his greenside short game club that he’ll use a lot and it’s just become a good friend for him because he feels like he can slide into the ball easily when things are cut tight on conditions like Quail.” LPGA TOUR | Hanwha LIFEPLUS International Crown Patty Tavatanakit (NEW Pro V1x) , Ariya Jutanugarn (Pro V1x) and Moriya Jutanugarn (Pro V1x) prevailed as members of Team Thailand at this week’s International Crown, as the team defeated Team Australia in Sunday’s Championship matches. Tavatanakit won her singles match 4&3 while the Jutanugarn sisters won 4&3 in the alternate shot format to contribute two matches for Team Thailand Sunday afternoon at TPC Harding Park. By the week’s end, Team Thailand had won 11 of 12 matches, having won each of their pool play matches before advancing past Team USA and Team Australia in the semifinals and finals respectively. 2021 ANA INSPIRATION CHAMPION WINS WITH 13 TITLEIST CLUBS The 2021 ANA Inspiration Champion contributed to four winning matches this week for Team Thailand while gaming a TSR2 9.0° driver, TSR2+ 13.0° and TSi2 18.0° fairways, T200 (4) and T100 (5-PW) irons and three Vokey Design wedges (SM8 50.12F, 56.08M, WedgeWorks 60T), in addition to her NEW Pro V1x golf ball. Two of her teammates gamed a similar three-wedge Vokey setup. One of them, the 2013 LPGA Rookie of the Year, also played a TSR3 driver. DP WORLD TOUR | DS Automobiles Italian Open Adrian Meronk (Pro V1) made six birdies Sunday on the difficult Marco Simone GC en route to earning his third career DP World Tour title. The only player to shoot four rounds in the 60’s (68-68-66-69), Meronk was in total control of his Pro V1, leading the field in Strokes Gained: Tee to Green (+3.87 per round). The 29-year-old as led the field in SG: Off the Tee (+2.08 per round), SG: Around the Green (+1.88 per round), and Scrambling (78%). Eleven of the top 15 players on the final leader board played a Pro V1 or Pro V1x golf ball. WINNER IN ITALY GAMES THREE VOKEY WEDGES The winner of the DS Automobiles Italian Open trusted three Vokey Design SM9 wedges (50.12F, 54.10S, 58.10S) on his way to winning his third career DP World Tour title. The champ put on a short game display all week long, leading the field in Strokes Gained: Around the Green (+1.88 per round) and Scrambling (78%). On Sunday, the winner made several key up-and-downs and holed a short chip from the rough on No. 2 en route to his one-shot victory. PGA OF AMERICA | PGA Professional Championship Playing in his first PGA Professional Championship, Titleist Staff Member Braden Shattuck turned in rounds of 70-71-68-70 at Twin Warriors and Santa Ana Golf Clubs to win by one shot. The Philadelphia PGA section member and PGA Director of Instruction at Rolling Green Golf Club is one of 20 PGA Professionals who earned a spot in the field at Oak Hill for the PGA Championship in two weeks’ time – 11 of whom gamed a Pro V1 or Pro V1x golf ball. Ten of the qualifiers gamed a Titleist driver, irons and Vokey wedges. Titleist was the #1 golf ball and most played driver , hybrid , utility iron , iron , and wedge at the event. 2023 PGA CHAMPIONSHIP QUALIFIERS 1. Braden Shattuck | Rolling Green Golf Club, Philadelphia Section Golf Ball: NEW Titleist Pro V1 Driver: TSR3 8.0° Fairway Metal: TSR2 18.0° Irons: T100 5-PW Wedges: Vokey Design SM9 52°, 58° T4. John Somers | Southern Hills Plantation Club, North Florida Section Golf Ball: NEW Titleist Pro V1x Yellow Driver: TSR3 8.0° Fairway Metal: TSi2 15.0° Irons: T200 2, 620 CB 4-5, and 620 MB 6-9 Wedges: Vokey Design SM9 46°, 52°, 56°, 62° T8. Wyatt Worthington II | The Golf Depot at Central Park, S. Ohio Section Golf Ball: NEW Titleist Pro V1 Driver: TSR3 9.0° Fairway Metal: TSR3 15.0° Hybrid: TSi3 18.0° Utility Iron: U•500 3 iron Irons: 620 CB 4, 620 MB 5-9 Wedges: Vokey Design SM9 46.10F, 54.12D, 60.08M Putter: Scotty Cameron Super Rat T11. Josh Speight | The Club at Viniterra, Middle Atlantic Section Golf Ball: NEW Pro V1x Driver: TSR3 10.0° Fairway Metal: TSR3 18.0° Utility Iron: T200 3 iron Irons: T100•S 4-5, T100 6-9 Wedges: Vokey Design SM9 46.10F, 50.12F, 54.12D, 58T Putter: Scotty Cameron Phantom X T5 tour prototype T11. Jesse Droemer | Lakeside Country Club, Southern Texas Section Golf Ball: NEW Pro V1x T11. Greg Koch | Ritz-Carlton GC-Grande Lakes Orlando, N. Florida Section Golf Ball: Titleist Pro V1 Driver: TSR3 8.0° Fairway Metals: TSi3 13.5° and TSi3 18.0° Irons: T200 4-5, T100•S 6-9 Wedges: Vokey Design SM9 46°, 50°, 56°, 60° Putter: Scotty Cameron Phantom X 11 T11. Alex Beach | Westchester Country Club, Metropolitan Section Golf Ball: Titleist Pro V1 Driver: TSR3 9.0° Fairway Metal: TSR3 15.0° Hybrid: TSR2 18.0° Irons: T100•S 4-5, T100 6-7 and 620 MB 8-9 Wedges: Vokey Design SM9 46.10F, 50.08F, 54.10S, 60.04L T11. Finisher | North Idaho College, Pacific Northwest Section Golf Ball: NEW Titleist Pro V1 Driver: TSR3 9.0° Fairway Metal: TSR3 16.5° Irons: 718 T-MB 4, 718 AP2 5-PW Wedges: Vokey Design SM9 50°, 56°, 60° Putter: Scotty Cameron Newport SS T17. Anthony Cordes | Cherokee Town & Country Club, Georgia Section Golf Ball: NEW Titleist Pro V1x Driver: TSR2 10.0° Fairway Metal: TSR1 15.0° Hybrids: TSR1 18.0° and TSi3 23.0° Irons: T100•S 5-PW Wedges: Vokey Design SM9 50°, 56°, 60° Putter: Scotty Cameron Newport 2 SS T17. Chris Sanger | Woodstock Golf Club, Northeastern New York Section Golf Ball: NEW Titleist Pro V1 Driver: TSR3 8.0° Fairway Metal: TSR3 18.0° Utility Iron: U•500 3 Irons: T100 4-PW Wedges: Vokey Design SM9 50, 54, 58 Putter: Scotty Cameron GoLo 7 T17. Finisher | Aldeen Golf Club, Illinois Section Golf Ball: NEW Titleist Pro V1x Driver: TSR2 10.0° Fairway Metals: TSR2 16.5°, 21.0° Utility Iron: U•505 4 Irons: T100•S 5-PW Wedges: Vokey Design SM9 50°, 54°, 58° PGA TOUR CHAMPIONS | Mitsubishi Electric Classic Playing the NEW Titleist Pro V1 golf ball, Stephen Ames collected his fourth career win on the PGA TOUR Champions and second victory of the year. The 59-year-old won in convincing fashion, shooting a final round 68 to reach 19 under and win by four shots. Ames hit all but four fairways (90%) and three greens in regulation (94%). Ames’ victory makes it six wins on the PGA TOUR Champions for 2023 Pro V1 and Pro V1x just nine events into the 2023 season. SUNSHINE TOUR | FBC Zimbabwe Open Neil Schietekat (Pro V1x) won by four shots after posting 11 under for the week at Royal Harare Golf Club. Schietekat posted rounds of 67-69-66-75 to separate himself from the chasing pack. Three of the top four finishers this week in Zimbabwe played a Pro V1x golf ball. PGA TOUR LATINOAMÉRICA | KIA Open Toni Hakula (Pro V1x) earned his second career PGA Tour Latinoamérica victory this week in Ecuador, shooting a final round 67 to win by one shot. Hakula's final round featured five birdies and an eagle en route to reaching his winning 16-under total. ... #TeamTitleist

PGA TOUR | Mexico Open Tony Finau rolled his Pro V1 Left Dot golf ball in for five birdies on a bogey-free Sunday in Mexico, closing in 5-under 66 on his way to a three-shot victory, career win No. 6 on the PGA TOUR and his fourth ‘W’ in his last 18 starts. Finau, who moved to No. 11 in the World Ranking, posted four rounds of 66 or better to finish at 24 under 260, the lowest 72-hole total of his career. For the week, Finau ranked 1st in Strokes Gained: Tee to Green, gaining over nine of those strokes with his approach play (+6.1) and around the green (+3.47). The 33-year-old hit 81% of his greens in regulation (T3), and ranked T2 in Scrambling (86%), making only one bogey all weekend. FINAU ON THE PERFORMANCE OF HIS PRO V1 LEFT DOT “I think equipment starts with the golf ball, not with the clubs, not with the woods, not with any other piece of equipment," Finau said. "It starts with the golf ball. I’ve always been a believer in that. The Left Dot golf ball is right for me because I’ve always put a lot of spin on the golf ball, so it’s the lowest spinning Titleist Pro V1 that is out on the market, and right away, it caught my eye because of the ball flight. I think if you can control your ball flight, you can control the distance. And it’s been such a reliable ball flight for me from the first time that I hit it. I think the best word I can use is just reliable. I can count on the golf ball in crosswinds, into the wind, downwind. I know how far the golf ball is going to go. And that’s a great feeling to have as a professional golfer. Distance control is up there probably with the most important things when it comes to striking a golf ball and playing golf.” www.youtube.com/watch FINAU ON HOW HE MARKS HIS TITLEIST “I actually mark my Pro V1 golf ball with my kids’ initials. I have five kids. I’ll throw my wife in there sometimes as well," he said. "So the determining factor for me is if they make a couple bogeys, power lip out, whatever the case, they’re out, and I’m ready for the next kid to come into play and see if they’ll perform. And that’s pretty much it. I’m not crazy superstitious, but there does come a time where, if my kids are a little scared of the dark that day, they want to go swimming, they want to play in the beach, I’ve got to let them go and bring somebody else in that’s ready to score for me.” MEXICO OPEN CHAMPION GAMES 60T LOB WEDGE The winner of the Mexico Open gamed a Vokey Design WedgeWorks 60T lob wedge on his way to victory, finishing the week at Vidanta T2 in Scrambling. The champion relied on his short game during Sunday’s final round making key up-and-downs on Nos. 8, 13, 16, and 17 for par as well as Nos. 7 and 14 for birdie “He has told me many times that max versatility is important to him,” said Aaron Dill, Vokey Tour Rep , on this week’s champion. “He has the ability to be steep or shallow when he wants and, one thing’s for sure, he makes great contact with lots of spin on most of his wedge shots. Since his first T grind he has been loyal to this club, occasionally testing some other higher bounce options but always returning to the T.” According to Master Craftsman Bob Vokey , the T grind is built for players seeking to unlock ultimate creativity around the greens. It is a low-bounce wedge with a narrow crescent surface and wider back flange, best for players with shallow and precise deliveries, as well as those playing off firm conditions. The T Grind is one of the most popular grinds on Tour, and it was the lob wedge of choice for the 2023 Players and WM Phoenix Open Champion, along with the Honda Classic Champion and the RBC Heritage Champion. It’s also in the bags of Jordan Spieth, Justin Thomas and Cameron Young, among many others. KORN FERRY TOUR | Hometown Lenders Championship Ben Kohles (Pro V1x Left Dash) birdied the second hole of a sudden death playoff to win for the second time in four events on the Korn Ferry Tour. With the event shortened to 54 holes due to weather, Kohles posted rounds of 68-62-67 to reach 13 under and force extra holes with Ben Silverman (Pro V1) . After the first playoff hole was halved with pars, Kohles made a birdie 3 to clinch the victory. Kohles’ last victory, the Astara Chile Classic, was also decided in extra holes with a clinching birdie. For the week, Kohles ranked T1 in Scrambling, getting his Pro V1x Left Dash up-and-down 89% of the time, and he hit 84% of his greens in regulation (2). With the win, Kohles also extends his lead in the season-long Korn Ferry Tour points list, while needing just one more victory this season to receive automatic promotion to the PGA TOUR. WINNER AT THE LEDGES TRUSTS 13 TITLEIST CLUBS The winner of the Hometown Lenders Championship gamed 13 Titleist clubs en route to victory, playing his final 47 holes without a bogey. What’s in the Bag? | Hometown Lenders Championship Winner Golf Ball: Titleist Pro V1x Left Dash Driver: TSi4 9.0° Hybrid: TSR3 19.0° Irons: T200 4-5 and 620 CB 6-9 Wedges: Vokey Design SM9 46.10F, 50.12F, 54.12D, 60.08M Putter: Scotty Cameron P5 GSS tour prototype TITLEIST SWEEPS COUNTS ON KORN FERRY TOUR This week in Alabama, Titleist was the top choice in every major equipment category. Out of the 156 competitors teeing it up at The Ledges, there were more Titleist golf balls , drivers , fairways , hybrids , utility irons , irons , wedges and putters in play than any other brand. 75% of the field this week trusted a Titleist Pro V1 or Pro V1x golf ball (117 players), more than six times the nearest competitor (18/12%). There were 53 Titleist drivers in play (34%), 14 more than the nearest competitor. TSR drivers were the field's most popular model. Titleist was the top choice in fairways (60/29%), hybrids (16/44%), and utility irons (43/51%). There were 55 Titleist iron sets in players’ bags, more than double the nearest competitor (24). The field’s most played iron model was T100 . 57% of the gap, sand, and lob wedges this week were Vokey Design (263). On the greens, 53 players trusted a Scotty Cameron putter, more than any other brand. PGA TOUR CHAMPIONS | Insperity Invitational Stephen Alker (Pro V1) earned his sixth career PGA TOUR Champions victory, posting a final round 6-under 66 to win by four shots. The 51-year-old New Zealand-native made six birdies on Sunday – including five on the back nine to come home in 31 and pull away from the chasing pack. Titleist golf ball players finished 1-2-3-4 on the final leader board, with Steve Stricker (Pro V1x) finishing solo 2nd place at 11 under. Colin Montgomerie (Pro V1) and David Toms (NEW Pro V1x) finished T3. PGA TOUR LATINOAMERICA | Diners Club Peru Open The winner of the Diners Club Peru Open trusted his Titleist Pro V1 golf ball on his way to winning his first career PGA TOUR Latinoamérica title. The Argentina-native closed with an 8-under 64 final round to reach his winning 15-under total. He made five back-nine birdies to earn the two-shot victory. LPGA TOUR | JM Eagle LA Championship The winner of the JM Eagle LA Championship gamed a TSR2 21.0° fairway and a Scotty Cameron Phantom X 5 tour prototype putter, posting four rounds in the 60’s and surviving extra holes to earn her third career LPGA Tour victory. The Phantom X 5 shape is the choice of several of the world's best, including Max Homa , Tom Kim , Cameron Young and the third ranked player in the Rolex World Rankings. JGTO | The Crowns The winner of The Crowns gamed a TSR3 9.0° driver and two Vokey Design SM9 wedges (52, 58) on his way to shooting four rounds of 67 or better (67-67-66-65) and winning his fifth JGTO title. … #TeamTitleist

www.youtube.com/watch What makes a Titleist a Titleist? What separates a Titleist from all other golf balls? There are many important differences, but one can be seen right on the surface of the ball. If you hold a Pro V1 in one hand and a Pro V1x in the other, you'll quickly notice that the dimples on V and X are not the same. The same is true for any two Titleist golf ball models that you compare. Unlike other golf ball manufacturers who apply the same dimple pattern to multiple products they put out in the market, Titleist creates unique dimple patterns as an integral part of our design process – for every golf model we offer. By doing so, we're able to tailor very specific performance characteristics to fit the needs of very different types of golfers. Mike Madson , Titleist Senior Director of Golf Ball Research & Engineering explained: “Each Titleist golf ball model flies differently, because each golf ball has its own unique optimized aerodynamic design. Golf ball aerodynamics are largely a function of dimples—the number, the depth, the edge angle, and shape can all affect ball flight." To achieve different flight profiles, Titleist scientists and engineers are in constant pursuit of new dimple configurations. Titleist R&D has designed, prototyped, and tested thousands of different dimple configurations. Only a small fraction of those designs ultimately make it to production. In fact, in 2021, when new dimple patterns were created for Pro V1 and Pro V1x, R&D tested over 60 different versions of the 388 tetrahedral dimple design before finding just the right configuration for Pro V1. And R&D needed to experiment with 35 different versions of the 348 tetrahedral dimple design before identifying the pattern that would check all the boxes for Pro V1x. But finding the right pattern is only the beginning. R&D implements a subsequent, rigorous process to squeeze every last drop of performance out of the golf ball's aerodynamics. "After finding the best dimple pattern," Mike explained, "we optimize the depth of the dimples. As we make dimples shallower, the golf ball's going to fly higher in the air. As we make dimples deeper, the golf ball is going to fly lower. Somewhere in between those two extremes is an optimal trajectory that is going to maximize the possible distance for that dimple pattern and the golfer." Making these incremental changes requires months of testing – in the laboratory, in our indoor test range (ITR), and at our Manchester Lane Test Facility where prototype iterations are tested using our proprietary robot hitters. Just how small are the modifications that we make from one test ball to the next? "When we make the tooling to do this," Mike said, "we're only changing the dimple depths by about 2/10,000 of an inch for each iteration. To put that into context, that's about the size of a red blood cell. Our ability to precisely control the depth of the dimples, and detect these differences, allows us to optimize trajectory and achieve industry-leading distance." The degree of precision required to exact these minuscule changes is only possible because of Titleist's dedicated Machine and Tooling operations. In addition to making much of the proprietary machinery used in our golf ball plants, it's here that dimple designs from R&D come to life in the form of mold cavities. Mold cavities are the steel dies that are used during manufacturing to impress dimple patterns into the cover of the golf ball. Between aerodynamic design development, prototype testing, dimple optimization and final golf ball production, tens of thousands of mold cavities are needed each year. It's a difficult and expensive process, and you might wonder, 'Why doesn't Titleist just outsource some of this precision machining?' As Mike Madson explained, it comes down to you, the golfer: "There is a direct correlation between the way a golf ball is made and the way it performs on the golf course. We insist on making our own cavities because it's the only way to ensure that every single mold cavity produces the same result. Our research has shown that a golf ball with uneven dimple depths, off by as little as the width of a human hair, can turn a good swing into a bad shot, and cause your ball to fly offline. That's why we insist on owning every step in our manufacturing process. So that every Titleist golf ball you tee up performs like a Titleist." ● ● ● Want to learn more about how Titleist golf balls are designed and manufactured? Take a Digital Tour of Titleist Ball Plant 3 . If you'd like to know which Titleist golf ball model is right for you game, visit our Golf Ball Fitting & Education Resources , where you can schedule a live, one-on-one virtual golf ball consultation with a member of the Titleist Golf Ball Fitting team and access the Titleist Golf Ball Selector Tool. #TeamTitleist

www.instagram.com/.../ Hey Team Titleist! Last week, Titleist Brand Ambassador Davis Riley picked up his first career PGA TOUR victory at the Zurich Classic of New Orleans as part of his #TeamTitleist pairing with longtime Pro V1x player Nick Hardy . Riley trusted his Pro V1 golf ball and 14 Titleist clubs to his first W, with Team Riley-Hardy converting six birdies Sunday from within 6 ½ feet! Take a look: No. 3: 3 ft 10 in No. 7: 3 ft 6 in No. 11: 1 ft 1 in No. 13: 6 ft 4 in No. 14: 2 in No. 16: 5 ft 8 in Riley, who added another birdie on 17 with a 33-footer from off the green, recently talked through his setup with us, so let’s take a closer look... NEW Pro V1 golf ball Riley made the move to NEW Pro V1 earlier this year, first teeing it up at The American Express in January. He had previously been playing Pro V1 Left Dot. “There were quite a few similarities between this and the Left Dot which I like so much, but I actually saw a big improvement with this ball – I was able to achieve a higher trajectory with the longer stuff like the long irons and woods, which is what you’re looking for coming into firm greens,” said Riley. “I was able to get that with this ball and getting more trajectory for the right reasons. Not because it’s up-shooting because of more spin. This was higher launch, but maintaining a really good spin… where you hit it just how you want, and it comes out in that window and the wind just doesn't really touch it. “I gained one or two more miles per hour ball speed, actually, opposed to the Left Dot with the driver, which was really cool to see. Also, that dispersion came in a little bit, so I was getting kind of the best of both worlds, and it was pretty hard not to put it in when I saw that. “I’m a small drawer of the ball, so if I’m hitting in a left to right wind, I don’t like to see the ball start right and then the wind just destroy it right. But there were a couple times this off-season I hit the [’23 Pro V1], and it just held its line so nice. That draw just held up perfectly, and it didn’t get taken away by the wind or eaten up by the wind. Just seeing that level of consistency through the wind and staying in the air for that time was really cool to see.” TSR3 8.0 driver | Project X HZRDUS Smoke Green RDX 65 TX Like so many of his peers, Riley is gaming the PGA TOUR’s most played driver model : TSR3. He moved into TSR immediately at the Travelers Championship in 2022, the first week it was available, and proceeded to put on a career-best performance off the tee that week, leading the field in Strokes Gained: Tee to Green. www.instagram.com/.../ “The mishits are really good,” he said. “I’m finding really consistent spin across the face no matter where I’m hitting it, so that you’re maxing out your carry numbers every time. It’s what you really want to look for. It's not how good your good hits are. It's like, how good are your bad hits? And just seeing that consistency across the face is really cool to see. “I saw a few miles per hour jump in ball speed, which is great, and especially on those mishits, I wasn't seeing a drop in ball speed or distance. My tendency is kind of a left heel miss, and I saw the spin stay pretty consistent, so that was pretty nice to see how well it performed all across the face.” TSR3 15.0 fairway | Fujikura Ventus Black TR 8 X TSR2 18.0 fairway | Fujikura Ventus Black 9 TX Riley has a two-fairway metal setup, with a TSR3 3 wood and a TSR2 5 wood to bridge the gap between his driver and his irons. Riley, on carrying a 5 wood in his setup: “I love the 5 wood and just having the workability, you know, able to hit high and soft or kind of punch it down the fairway and hit the low one. [It’s] a really good club that kind of does everything you need.” T100 4 iron | KBS Tour C-Taper 125 S+ 620 CB 5-6 irons | KBS Tour C-Taper 125 S+ 620 MB 7-9 irons | KBS Tour C-Taper 125 S+ For his iron set, Riley uses three different models. Mixed sets are popular on Tour, especially for players seeking more launch and forgiveness in the long irons without sacrificing precision in the short irons. Riley on his mixed iron set: “Got a little bit of everything here, but in 4-iron, I carry the T100. It’s been great. I went with this model just because it’s always nice having a little extra forgiveness there in the longer irons. It’s been a good club to have to have that extra little forgiveness when you’ve got 220 over water into a par 5 or long par 4. So just looking down at that is really good. “And then 5 and 6, I carry the CBs. Then again, just looking at something with a little bit more forgiveness than the longer clubs and love just the good classic look here of the CBs. “Next, the lower irons. I carry MBs and 9-8-7. Really like these. I just love the performance of the MBs. It’s just the thinner sole. I can get through the rough a little bit better. I feel like the workability all them is really good. And when I need a knock down a 9-iron and shave 10 yards off of it, I feel like it's really good for that purpose and just the good classic love of a blade and the feel of it is pretty hard to beat.” Vokey Design SM9 46.10F, 50.08F, 56.08M (@ 55) , WedgeWorks 60T wedges | True Temper Dynamic Gold S400 For his scoring clubs, Riley goes with a four-wedge setup to fill his yardage gaps and afford himself maximum versatility greenside. It starts with his 46-degree F grind pitching wedge with 10 degrees or bounce. “I've just loved having the [pitching] wedge set up in the Vokey, just because I just love the comfort of looking down at a wedge when I'm in the fairway. It just kind of gives you that comfort and that little bit of feeling like, okay, this is kind of attack mode a little bit.” “Next, I've got the 50-degree 08F, yeah, just a wedge you're hitting from the fairway a ton.” The third wedge is a 55-degree 08M “to fit gapping purposes, again hitting a lot of shots from the fairway with this club, and a few around the greens... It's really good club.” Riley’s lob wedge is a WedgeWorks 60T, one of the most popular grinds on Tour. According to Master Craftsman Bob Vokey , the T grind is built for players seeking to unlock ultimate creativity around the greens. It is a low-bounce wedge with a narrow crescent surface and wider back flange, best for players with shallow and precise deliveries, as well as those playing off firm conditions. This year, the T grind was the lob wedge of choice for the 2023 Players and WM Phoenix Open Champion, along with the Honda Classic Champion and the RBC Heritage Champion. It’s also in the bags of Jordan Spieth , Justin Thomas and Cameron Young , among many others. Scotty Cameron Phantom X 7.2 tour prototype putter On the greens, Riley has a Scotty Cameron Phantom X 7.2 tour prototype putter that’s he’s had in the bag for over a year now. “The way it looks, all the square lines, I feel like it frames the ball really well and just everything sits super square,” he said. “I've always been a big believer in that if you're really comfortable looking over it and everything feels square, it's just going to set up for good putting. So that's what I’ve done.” Full WITB: NEW Titleist Pro V1 golf ball TSR3 8.0 driver | Project X HZRDUS Smoke Green RDX 65 TX TSR3 15.0 fairway | Fujikura Ventus Black TR 8 X TSR2 18.0 fairway | Fujikura Ventus Black 9 TX T100 4 iron | KBS Tour C-Taper 125 S+ 620 CB 5-6 irons | KBS Tour C-Taper 125 S+ 620 MB 7-9 irons | KBS Tour C-Taper 125 S+ Vokey Design SM9 46.10F, 50.08F, 56.08M (@ 55) , WedgeWorks 60T wedges | True Temper Dynamic Gold S400 Scotty Cameron Phantom X 7.2 tour prototype putter

LPGA TOUR | The Chevron Championship Lilia Vu , playing the NEW Pro V1x golf ball, birdied her final three holes Sunday – including the first hole of a sudden-death playoff – to claim her first major championship and second LPGA victory in her last five starts. Vu birdied Nos. 17 and 18 Sunday to post a final-round 4-under 68 and reach 10 under for the week. Angel Yin (Pro V1) also birdied 18 in regulation to force the all-Titleist golf ball playoff. On the first extra hole, Vu, 25, hit the fairway and two-putted from over the back of the green for the tournament-clinching birdie. Vu, who started Sunday T11, became the first LPGA major champion to start outside the top 10 entering the final round since 1988. For the week, she hit the green in regulation 84.4% of the time from the fairway and played the par-3s in 7 under par. LILIA VU + NEW PRO V1 x : IMMEDIATE SUCCESS Lilia Vu made the move to 2023 Pro V1x to begin the year, having tested the new models at home over the offseason. In her first LPGA start with NEW Pro V1x at the Honda LPGA Thailand in February, she posted a bogey-free 8-under 64 in the final round to claim her first LPGA victory. Vu followed that win with finishes of T14, T7 and T11 before Sunday’s major breakthrough. She is a cumulative 64 under par over those five events and 20 rounds, not including her major-winning playoff birdie. Vu on her NEW Pro V1x golf ball and testing process: “Instantly knew that the new Pro V1x was going to be it. It helped bring down the spin and it was just perfect for my game. Yeah, everything about it. The biggest thing for me is I really wanted the same feel coming out of the old golf ball. It just happened to be that way, so it worked out really well.” twitter.com/.../1650305092602540032 THE CHEVRON CHAMPION’S CLUTCH PUTTER, VOKEY WEDGES The winner of The Chevron Championship gamed a Scotty Cameron GOLO 5 putter en route to her first major. On the 71st hole of the tournament, the eventual champion faced a lengthy must-make birdie putt. She rolled it in to get to 9 under and then brushed in a short birdie putt on the 72nd hole to post 10 under and take the clubhouse lead. On the first hole of the playoff, she put the finishing touches on her victory by rolling in a mid-range birdie putt for three in a row to close out the tournament. “I knew on that last putt, all I had to do was just do my routine, read the putt how I usually do, and just hit this putt because I've hit that putt a million times and I knew I could make it,” she said. The champion also carried a pair of Vokey Design SM9 wedges, a 56.10S sand wedge and 60.08M lob wedge. PGA TOUR | Zurich Classic of New Orleans The all-Titleist golf ball pairing of Titleist Brand Ambassador Davis Riley and Nick Hardy posted a tournament record-setting 30-under total to win by two shots. It marked the first PGA TOUR victory for both Riley ( NEW Pro V1 ) and Hardy ( Pro V1x ), who closed with a 7-under 65 in Sunday’s alternate shot format to overcome their three-shot deficit to start the day. The duo combined for 12 birdies and an eagle over the two alternate-shot rounds, posting a Friday 66 to pair with their Sunday 65. During Thursday and Saturday’s foursomes format, Riley and Hardy turned in rounds of 64 and 63. Two of the tour’s best ball strikers, Hardy currently ranks 11th in Strokes Gained: Approach, while Riley is 22nd. During Sunday’s final round, the duo converted seven birdies from within 7 feet (3 ft 10 in, 3 ft 6 in, 1 ft 1 in, 6 ft 4 in, 2 in, 5 ft 8 in). RILEY WINS WITH NEW PRO V1 Davis Riley made the move to NEW Pro V1 earlier this season, putting the new model in play for the first time at The American Express. Riley had previously been playing Pro V1 Left Dot . Riley on the transition to NEW Pro V1: “There were quite a few similarities between this and the Left Dot which I like so much, but I actually saw a big improvement with this ball – I was able to achieve a higher trajectory with the longer stuff like the long irons and woods, which is what you’re looking for coming into firm greens. I was able to get that with this ball and getting more trajectory for the right reasons. Not because it’s up-shooting because of more spin. This was higher launch, but maintaining a really good spin… where you hit it just how you want, and it comes out in that window and the wind just doesn't really touch it.” “I gained one or two more miles per hour ball speed, actually, opposed to the Left Dot with the driver, which was really cool to see. Also, that dispersion came in a little bit, so I was getting kind of the best of both worlds, and it was pretty hard not to put it in when I saw that.” “I’m a small drawer of the ball, so if I’m hitting in a left to right wind, I don’t like to see the ball start right and then the wind just destroy it right. But there were a couple times this off-season I hit the [’23 Pro V1], and it just held its line so nice. That draw just held up perfectly, and it didn’t get taken away by the wind or eaten up by the wind. Just seeing that level of consistency through the wind and staying in the air for that time was really cool to see.” HARDY ON HIS PRO V1 x “Pro V1x, it just fits my game the best. I get the perfect amount of spin with my irons and driver. I love the softness around the greens, short game, the way it performs, even putting too.“ “I’ve played Titleist my whole life since I was in high school, as early as I was a freshman, even before that. I’ve been playing just Titleist. It’s just the best ball in golf.” BOTH CHAMPIONS GAME TITLEIST DRIVERS, FAIRWAYS, IRONS, WEDGES In addition to their Titleist golf balls , Davis Riley and his partner both trusted Titleist for their driver , fairway , iron , and wedges setup. What’s In The Bag? | Davis Riley Golf Ball: NEW Titleist Pro V1 Driver: TSR3 8.0° | Project X HZRDUS Smoke Green RDX 65 TX Fairway Metals: TSR3 15.0° | Fujikura Ventus Black TR 8 X and TSR2 18.0°| Fujikura Ventus Black 9 TX Irons: T100 4 | KBS Tour C-Taper 125 S+, 620 CB 5-6 | KBS Tour C-Taper 125 S+ and 620 MB 7-9 | KBS Tour C-Taper 125 S+ Wedges: Vokey Design SM9 46.10F, 50.08F, 56.08M, WedgeWorks 60T | True Temper Dynamic Gold S400 Putter: Scotty Cameron Phantom X 7.2 tour prototype RILEY ON HIS TSR DRIVER “The mishits are really good. I’m finding really consistent spin across the face no matter where I’m hitting it, so that you’re maxing out your carry numbers every time. It’s what you really want to look for. It's not how good your good hits are. It's like, how good are your bad hits? And just seeing that consistency across the face is really cool to see.” “I saw a few miles per hour jump in ball speed, which is great, and especially on those mishits, I wasn't seeing a drop in ball speed or distance. My tendency is kind of a left heel miss, and I saw the spin stay pretty consistent, so that was pretty nice to see how well it performed all across the face.” RILEY ON HIS MIXED IRON SET “Got a little bit of everything here, but in 4-iron, I carry the T100. It’s been great. I went with this model just because it’s always nice having a little extra forgiveness there in the longer irons. It’s been a good club to have to have that extra little forgiveness when you’ve got 220 over water into a par 5 or long par 4. So just looking down at that is really good.” “And then 5 and 6, I carry the CBs. Then again, just looking at something with a little bit more forgiveness than the longer clubs and love just the good classic look here of the CBs.” “Next, the lower irons. I carry MBs and 9-8-7. Really like these. I just love the performance of the MBs. It’s just the thinner sole. I can get through the rough a little bit better. I feel like the workability all them is really good. And when I need a knock down a 9-iron and shave 10 yards off of it, I feel like it's really good for that purpose and just the good classic love of a blade and the feel of it is pretty hard to beat.” RILEY ON HIS PHANTOM X PUTTER “The way it looks, all the square lines, I feel like it frames the ball really well and just everything sits super square. I've always been a big believer in that if you're really comfortable looking over it and everything feels square, it's just going to set up for good putting. So that's what I’ve done.” What's in the Bag? | Zurich Classic of New Orleans Champion Golf Ball: Titleist Pro V1x Driver: TSi2 8.0° | Aldila Tour Green Graphene 70 TX Fairway Metal: TSi2 15.0° | Aldila Tour Green Graphene 85 TX Irons: T100 4 | True Temper Dynamic Gold Tour Issue X100 and 620 MB 5-PW | True Temper Dynamic Gold X100 Wedges: Vokey Design SM9 50.12F, 56.10S, 60.08M | True Temper Dynamic Gold S400 KORN FERRY TOUR | LECOM Suncoast Classic Scott Gutschewski , playing a NEW Pro V1 Yellow golf ball, earned his third career Korn Ferry Tour victory after rolling in a long birdie putt on the first hole of a sudden-death playoff. Gutschewski carded a final round 3-under 68 to match the clubhouse lead at 21 under before making a three on his second go-around of the 480-yard par-4 18th. After this victory, Gutschewski is projected to move to No. 9 in the season-long Korn Ferry Tour Points List. Eight of the top 11 finishers on Sunday’s final leader board teed up a Titleist Pro V1 or Pro V1x golf ball. KFT CHAMP WINS WITH TSR DRIVER, VOKEY WEDGES, SCOTTY CAMERON PUTTER The winner of the LECOM Suncoast Classsic trusted Titleist for his driver and short-game setup, gaming a TSR3 9.0° driver, Vokey Design SM9 50.12F, 54.10S, SM7 60 wedges and a Scotty Cameron Phantom X 5.5 tour prototype putter. He made the switch to the Phantom X 5.5 to start the season, using the mallet on Sunday to roll in the tournament-winning putt from off the green in extra holes. For the week, he ranked second in Putts per GIR (1.636). “It feels great, it’s awesome, fun, it was a blast. Just putted out of my mind. Missed a short one on 8 today and yesterday, today for par, but other than that like I pretty much just made everything. It was kind of silly but it was fun, it was a blast. I’ve been working hard on my putting. Didn’t keep my card last year and kind of looked at where I was at and where I needed to improve. I needed to improve on my putting.” What’s in the Bag? | LECOM Suncoast Classic Champion Golf Ball: NEW Titleist Pro V1 Yellow Driver: TSR3 9.0° Utility Iron: U•500 4 Wedges: Vokey Design SM9 50.12F, 54.10S, SM7 60 Putter: Scotty Cameron Phantom X 5.5 tour prototype MEISSNER SHOOTS 59 Titleist Brand Ambassador Mac Meissner posted the round of the week – and his career-low – in Friday's second round with a 12-under 59, the first sub-60 score posted on the KFT since 2017. What’s in the Bag? | Max Meissner Golf Ball: NEW Titleist Pro V1x Driver: TSR3 9.0° | Hzrdus Smoke Yellow 70 6.5 TX Fairway Metal: TSi2 15.0° | Rogue Black 130MSI 80 TX Utility Iron: U•500 3 | Tour AD DI-105 Hybrid X Irons: T100 4-9 irons | NS Pro Modus3 Tour 120 X Wedges: Vokey Design SM9 46.10F, 52.12F, 56.14F, WedgeWorks 60T wedges | NS Pro Modus3 Tour 120 X-Flex Putter: Scotty Cameron Phantom X 9.5 tour prototype PGA TOUR CHAMPIONS | Invited Celebrity Classic Mark Hensby (Pro V1) made par on the fourth hole of a sudden-death playoff to earn his first career PGA TOUR Champions title. Playing in the penultimate group, Hensby made birdie on No. 18 in regulation to post 12 under and force extra holes. After an up-and-down to save par and extend the playoff on the first extra hole, the 51-year-old Australian made three more pars to outlast his opponent. Eight out of the top 10 finishers on the final leader board – including both playoff competitors – trusted a Pro V1 or Pro V1x golf ball. ... #TeamTitleist

Hey Team Titleist! The first major championship of the LPGA TOUR season has arrived as the world’s best head to the Lone Star State for The Chevron Championship. www.instagram.com/.../ For 50 years, Mission Hills Country Club played host to the LPGA’s best for the first major of the year. Now, all eyes will be on The Club at Carlton Woods, as The Chevron Championship makes its debut in Houston, Texas. As the game’s best look to make history this week, we’re taking you inside the ropes in the lead-up to the first tee on Thursday. From a break-down of Jessica Korda’s all-Titleist setup, to an inside look at the short game tools of Emily Kristine Pederson and Pauline Roussin-Bouchard, to the origin-story of Danielle Kang’s brand-new Scotty Cameron putter, we’re showing you how Team Titleist has been preparing for a major test. www.instagram.com/.../ First things first – catching up with Jessica Korda to get a look at her Pro V1 golf ball, TSR4 Driver and all-Titleist setup she’ll be gaming as she vies for her first career major victory. www.instagram.com/.../ Also gaming a Pro V1 golf ball, we joined Megan Khang for a Monday practice round to hear more on why she’ll be teeing up a Titleist – the #1 ball at The Chevron Championship – this week. www.instagram.com/.../ “It’s always been very consistent,” said Khang. “I know what it’s gonna do for me. I can get a certain kind of reaction whether or not what type of shot I hit. I think that alone, the confidence in knowing what my balls gonna do, helps me perform my best.” The grind continues for Vokey Tour Rep Aaron Dill, as he gets the field’s wedge setups ready in Texas. www.instagram.com/.../ Emily Kristine Pederson is one of many players swapping out for fresh grooves this week, gaming an SM9 52.12 in an F grind, a 54.12 in a D grind, and a WedgeWorks 58 L grind. The lowest bounce option in the mix, L grind will give EKP the maximum versatility she’s looking for around the undulated greens of The Club at Carlton woods. Also dialing in her setup this week was Pauline Roussin-Bouchard. With four SM9s in the bag, she’ll be playing two F grind (46.10F, 50.08F) and two S grind (54.10S, 60.10S) wedges this week. An “all-purpose” wedge, F grind is the most played sand wedge on tour for a reason, particularly suited for full swing wedge shots. Greenside, the S grind will give Pauline a faster feel through the firm turf this week. S grind is a favorite among players looking to control loft themselves with their hands either ahead of, or behind the golf ball. www.instagram.com/.../ In perhaps the most unique equipment story of the week, Danielle Kang is gaming a 1-of-1 Scotty Cameron putter she hand-drew with Scotty herself at the PGA Show back in January. When the perfect design comes to mind, how can you not put pen to paper – and metals to machinery. www.instagram.com/.../ There’s plenty to keep up with this week in Houston, so be sure to follow along on our social channels for everything #TeamTitleist at The Chevron Championship.

The first major championship on the LPGA calendar will have a new look this week, as the Chevron Championship moves to a new host course – The Club at Carlton Woods in The Woodlands in Houston, Texas. An overwhelming number of players at the 2023 Chevron Championship will trust their success to a Titleist golf ball, with an almost perfectly-even split between Pro V1 and Pro V1x models. Why do some players choose V and others X? The answer is simple. Players are unique and different players need different performance from their equipment. As a player, you shouldn't have to adjust your technique or shot selection to make a single ball work. We design different golf ball models so that you can get the specific performance that your game requires – without changing the things that you do well, naturally. To illustrate this point, we recently met with two players who have close ties to the Chevron Championship. 2021 champion, Patty Tavatanakit, relies on the Pro V1x golf ball. 2022 champion Jennifer Kupcho favors Pro V1. We had a front-row seat as Patty and Jennifer hit their first shots with the new 2023 Pro V1 and Pro V1x. The testing was conducted by Jeff Beyers , Tour Consultant for Titleist Golf Ball Performance. Jeff performs a crucial function for Titleist Golf Ball R&D, working with elite players across multiple world tours. He works extensively with players like Patty and Jennifer, introducing new prototypes, capturing ball flight dat and relaying player feedback to our development teams back in Fairhaven, Mass. This is how Jeff Introduced the new models to Patty: "The 2021 Pro V1 and Pro V1x have been great golf balls on all tours for us, and in the marketplace as well. So with 2023, we didn't want to change them a whole lot. What we wanted to do was just take everything we like and that players like about the 21 V and X and just make subtle tweaks where we saw opportunities to improve. So, we changed the core formulation, made it a little bit faster in both models. We were also able to optimize spin throughout the bag. We took some RPMs out to maximize distance, especially with the driver and longer clubs, but we retained that same aerodynamic performance, short game control, spin around the green – everything that you and other players love about 21." As Patty warmed up, we asked her if there are specific shots that she pays most attention to when testing and comparing golf ball models. "The wedge shots and probably the 4-iron," Patty told us. "With the 4-iron I can really see if I'm launching it too low or spinning it too little. Because you want to go into par-fives with height and spin to be able to stop the ball on the green. Around the greens I really need to see consistency in the spin and I have to get feel out of it. So, those are the two things that I'm most concerned about before really trusting the golf ball." Patty hit shots with her wedges, 8-iron, 5- and 4-irons and finally her driver. Jeff shared the TrackMan numbers, noting that the 2023 Pro V1x was hitting the peak height and spin numbers that Patty needs to see. The feel of the new X also checked the right boxes for Patty: "When I play short irons or wedges, especially wedges around the greens, the first thing I look for is the feel and the sound. I love the feedback of the sound of the Pro V1x ball compared to the Pro V1. In my opinion, I think the X tends to give a little bit more feedback in terms of sound. Even with putting, I love the feedback of the Pro V1x. It's important, because that feedback is what makes you do things consistently." Feel is also an important consideration for Jennifer Kupcho, but she perceives feel very differently than Patty does. "Jennifer is very feel sensitive," Jeff told us. "But unlike Patty, Jennifer needs her golf ball to sound and feel soft. That's how she's able to dial in her touch and adjust the weight on her shots. She also likes the lower flight and launch window of Pro V1. Jennifer generates a lot of height and spin on her own, so she doesn’t need the higher flight and increased spin of X. The way she strikes the ball and her preference for soft feel makes V an easy choice." During her range testing with Jeff, the new Pro V1 generated ideal flight and spin numbers for Jennifer. But this was only the first step in the process required to thoroughly evaluate and compare golf ball models. Jeff shipped a couple dozen 2021 and 2023 Pro V1s to Jennifer where she would continue the process, testing and comparing the models side by side on her home course. "I think it's mostly around the greens that I need to see the shots," Jennifer added, "because it's being able to trust how much it's going to spin and making sure it's going to spin all the time. You need to see that on the golf course. I feel like I'm a pretty good short game player, but I'm a lot different than other girls. I like to hit cut spinners where a lot of girls just bump it. So being able to get that consistent spin is really important to me." • • • Thanks to Patty, Jennifer and Jeff and good luck to all of #TeamTitleist at the Chevron Championship! Patty Tavatanakit | Why I Play the Titleist Pro V1x www.youtube.com/watch Jennifer Kupcho | Why I Play the Titleist Pro V1 www.youtube.com/watch

PGA TOUR | RBC Heritage In complete control of his Titleist golf ball , Matt Fitzpatrick closed out the RBC Heritage with a dart from 187 yards to a foot on Harbour Town’s 18th hole, tapping in the birdie on the third hole of an all-Pro V1x playoff with Jordan Spieth . The reigning U.S. Open Champion forced the playoff with back-to-back birdies down the stretch, getting up-and-down from behind the green at the par-5 15th, then hitting his approach on the par-4 16th to 5 feet. He closed in 4-under 68 to tie Spieth at 17 under. The pair halved the first two playoff holes, before Fitzpatrick’s final approach, on playoff hole #3, landed on the front of the 18th green, skipped and rolled to 12 inches. Navigating the narrow corridors and small greens at Harbour Town, Fitzpatrick gained 10.945 shots on the field tee to green (ranking 3rd), with more than nine of those coming on approach shots (+6.197, 7th) and around the green (+3.162, 10th). With the win, Fitzpatrick moved from No. 16 to No. 8 in the Official World Golf Ranking, the highest position of his career. Of the top 14 finishers, 12 trusted a Pro V1 or Pro V1x golf ball – including the Top 3 and five of the Top 6: Fitzpatrick (Pro V1x) , Spieth (Pro V1x) , Patrick Cantlay (Pro V1x) , Sahith Theegala (Pro V1) and Hayden Buckley (Pro V1) . FITZPATRICK ON THE PERFORMANCE OF HIS PRO V1 x www.instagram.com/.../ “There’s obviously so many different variables with a golf ball. I’ve always been kind of a lower flight player but I am kind of high spin so that’s where I feel like my game is at with the golf ball. To be able to rely on the golf ball and know that it’s gonna do what I want it to do – have a consistent flight, consistent spin with every shot that I hit – that’s so important. Having that ability to know what your ball is going to do rather than second guessing makes a hell of a difference and obviously makes you more comfortable. And from there you’re gonna hit better golf shots. I love the golf ball that I’m in, it just works perfectly for my game.” “The reason [Pro V1x] is so good for me is feel, I like the harder feel off the club face. I just feel like the spin’s consistent, the flight’s consistent, and that’s what you need in a golf ball. You don’t need it kind of in different windows. It’s nice to have that consistency to have the confidence in the golf ball to know how far it’s going to go every time, and to be within a really tight deviation is obviously so important. This is a game of inches after all, the margins are so fine you want it to be as tight as possible. So that’s why I play Pro V1x because it’s exactly that, you know what you’re going to get every shot and you don’t get any strange effects from shots.” “You just know, hitting other golf balls, that as soon as you’ve hit it, it doesn’t have the same effect. I’ve messed around with balls on the range when they’ve been mixed into the Pro V1x bag that I always go to grab, and they just get funky flights. I don’t know how you can play golf with that, to be honest, and not knowing what you’re going to get from shot to shot.” “I feel like, for me, the firmer the ball is, the more I can control the spin. That’s always nice for me (with Pro V1x), knowing that I can increase spin, and take spin off it. That’s been the big thing. I know for a fact I can flight the ball easy, much easier, up and down, with the ball that I use.” “I’ve been Pro V1x ever since I was probably about 15. It was always the best ball. There was never anything else for me growing up, to be honest. That’s all I’ve ever known.” RBC HERITAGE CHAMPION WINS WITH TITLEIST DRIVER, VOKEY WEDGES The winner of the RBC Heritage gamed a Titleist TSi3 9.0° driver and three Vokey Design wedges en route to winning his second career PGA TOUR title: The champion switched to his current Titleist driver setup (TSi3 9.0, Mitsubishi Tensei AV Raw Orange 65 TX) in December 2020, in the days leading up to the DP World Tour Championship, which he went on to win. Having played three different driver brands since the CJ Cup that October, he worked with Titleist Tour Rep Liam McDougal l to put all of them head-to-head during a rigorous testing session. He’s had the TSi3 in the bag ever since, using it to earn his first major victory at the 2022 U.S. Open . Every player in the Top 3, including playoff runner-up Jordan Spieth ( TSR2 10.0°), and seven of the final top 10 players on the leaderboard, gamed a Titleist driver. Around the treacherously small Harbour Town greens, the champion relied on his trio of Vokey wedges – SM9 52.12F, 56.08M and WedgeWorks 60T – gaining 3.162 strokes on the field (10th) and getting up-and-down 83% of the time (20/24, T4). The winner also gamed three Vokeys on his way to winning the 2022 U.S. Open last summer. Every player in the Top 4 had at least two Vokey wedges in the bag, with 13 total Vokeys between them and all four players using an SM9 WedgeWorks T Grind lob wedge. KORN FERRY TOUR | Veritex Bank Championship Spencer Levin (Pro V1) claimed his first career Korn Ferry Tour title after Monday-qualifying into the event and closing with a bogey-free 63 at Texas Rangers Golf Club. Levin’s eight-birdie Sunday matched the low round of the day, capping off a week that featured four of 68 or better (66-68-67-63). In control of his Pro V1 all week long, Levin ranked T2 in Greens in Regulation (57/72, 79%) and T4 in Driving Accuracy (44/56, 79%). Twenty-two of the top 28 finishers this week in Texas teed up a Pro V1 or Pro V1x golf ball. Said Levin, on his final round: “The fairways were really firm and for me, I’m not really a high ball hitter, not really a long hitter, but I hit a lot of fairways. So I knew that if I played my game with my driver, I could still get it out there with the guys just because the ball would roll forever. Usually when it’s this firm, even though the holes are wide, it actually makes it play tighter because the firmness. Anytime a course is firm and windy I always feel comfortable on that just because of my ball flight and how I control the ball.” KPGA | The 18th DB Insurance Promy Open Titleist Brand Ambassador Guntaek Koh , playing a NEW Pro V1 golf ball, TSR2 driver and full bag of Titleist equipment , carded a final round 7-under 65 to earn his maiden KPGA tour victory. Koh’s winning 20-under total gave him a two-shot margin of victory over defending champion and fellow Titleist Brand Ambassador Sanghyun Park , who turned in a final round 66. Eight of the top 10 players on Sunday’s final leader board teed up a Titleist golf ball , and six of the 10 gamed a Titleist driver . What’s In The Bag? | Guntaek Koh Golf Ball: NEW Titleist Pro V1 Driver: TSR2 10.0° Fairway Metal: TSi2 15.0, TSR2 18.0° Irons: T100 3-PW Wedges: Vokey Design SM9 52.08F, 58.08M Putter: Scotty Cameron Newport 2 tour only SUNSHINE TOUR | Stella Artois Players Championship Kyle Barker (Pro V1) earned his first career Sunshine Tour victory in convincing fashion, shooting a final round 11-under 61. Barker made 30 birdies and one eagle for the week at Dainfern Country Club, and his 30-under total saw him finish six shots ahead of second place. “My mindset was key out there today,” Barker said. “I played carefree golf. I didn’t mind if I made a mistake, and if I did I bounced back immediately. My mindset was just so strong and my short game was also very good out there… I’m just so proud of myself for doing this.” ... #TeamTitleist

Hi, Team Titleist. How did you like this year's Masters Tournament? Did you enjoy seeing players deal with some inclement weather? Was there enough drama, enough roars for you? Regardless of the final outcome, there's one thing I can always count on from The Masters. It inspires me to play and to hit the ground running as we welcome a new golf season. I hope Masters week left you with the same feeling. The first thing I'm going to do during these early rounds of 2023 is thoroughly examine the new Pro V1 and new Pro V1x golf balls. At the tail end of last season, I was fortunate to be able to play a round with the 388 Prototype, the late-stage iteration of what would become the new Pro V1 golf ball. Unfortunately, the weather took a turn before I could test the 348 prototype (Pro V1x). As I shared in this post , I recently had the opportunity to witness first-hand how the 388 and 348 prototypes performed in the hands of some very accomplished players on the west coast. This event was part of a vast testing and validation effort that ensured that the new Pro V1 and Pro V1x would perform for golfers under any playing conditions, in every corner of the globe. Today, I'd like share a few insights from another group of golfers who met with our intrepid photographer, Nick Hamilton , for a day of product validation at Caledonia Golf & Fish Club in Pawleys Island, South Carolina. A crucial element in validating Titleist golf ball products is obtaining feedback from golfers of all skill levels - from recreational amateurs all the way to tour players competing for major championships. Marc Guertin , the Head Golf Professional at Caledonia Golf & Fish Club, helped us organize this day of testing. With his assistance we were able to get some expert insights from a very important segment of dedicated golfers - PGA Golf Professionals. slideshow.titleist.com/.../1266.xml The participants for this leg of Pro V1 and Pro V1x validation would include Marc, his fellow golf professional at Caledonia, Jacob Grundhoefer and Eltoria Renwick and Christian Maultsby - both golf professionals at Caledonia's sister club, True Blue Golf Club. (Quick side note: Caledonia Golf & Fish Club and True Blue Golf Club were each designed by renowned golf course architect Mike Strantz. Strantz was more artist than earth-mover and if you haven't played one of his courses, put it at the top of your list. I had the good fortune to play Tobacco Road a couple times and in sharing notes with Nick, Caledonia and True Blue share that same magical feel that Mike Strantz was able to bring to life. Visit them if you can!) Marc, Jacob, Eltoria and Christian would play a friendly match during their round. As Marc told me later, "Matches are a good way to test the ball as you tend to concentrate more and pay attention to how the ball reacts." As Nick prepared his camera gear, each member of the foursome teed up the 388 prototype. Here's how Nick described the experience: "The guys are all strong players and they were very familiar with where the ball lands on various shots around the course. We had a beautiful fall day, with a slight breeze at times. Eltoria came out swinging with a hot start, with three birdies in first four holes, if I remember correctly. He also reached one of the par 5’s that’s surrounded by a water hazard, and isn’t always a green light to go for. The approach is long and the target is small. I remember Eltoria mentioning that he was getting some additional yardage off his driver, and felt good about the approach over water knowing the ball would carry nicely. The course was a great test. I actually played it the following day. Long holes, short holes, dog legs left and right, plenty of forced carries, and giant alligators to get your attention. Marc and the guys were talking about the trade winds. The winds in SC are definitely a thing, so if your shots can cut through wind you are at an advantage. We could hear some thunder in the afternoon while out playing, but for some reason lighting storms tend to skirt past the barrier island. The guys didn’t seem concerned about it and said, 'it always misses us here and stays the other side of Waccamaw River', which separates Pawleys Island from the mainland." Check out the slideshow gallery above for some detailed insights that the pros provided after their round. ••• Thank you to Marc, Jacob, Christian and Eltoria for helping us bring the new Pro V1 and Pro V1x to market. And our sincere thanks, too, to everyone at Caledonia Golf & Fish Club for their gracious hospitality. Have you had a chance to experience the new Pro V1 and Pro V1x golf balls? Please weigh in and hear what other players from around the world have to say on on our Pro V1 and Pro V1x Validation page .

slideshow.titleist.com/.../1266.xml Hi, Team Titleist. How did you like this year's Masters Tournament? Did you enjoy seeing players deal with some inclement weather? Was there enough drama, enough roars for you? Regardless of the final outcome, there's one thing I can always count on from The Masters. It inspires me to play and to hit the ground running as we welcome a new golf season. I hope Masters week left you with the same feeling. The first thing I'm going to do during these early rounds of 2023 is thoroughly examine the new Pro V1 and new Pro V1x golf balls. At the tail end of last season, I was fortunate to be able to play a round with the 388 Prototype, the late-stage iteration of what would become the new Pro V1 golf ball. Unfortunately, the weather took a turn before I could test the 348 prototype (Pro V1x). As I shared in this post , I recently had the opportunity to witness first-hand how the 388 and 348 prototypes performed in the hands of some very accomplished players on the west coast. This event was part of a vast testing and validation effort that ensured that the new Pro V1 and Pro V1x would perform for golfers under any playing conditions, in every corner of the globe. Today, I'd like share a few insights from another group of golfers who met with our intrepid photographer, Nick Hamilton , for a day of product validation at Caledonia Golf & Fish Club in Pawleys Island, South Carolina. A crucial element in validating Titleist golf ball products is obtaining feedback from golfers of all skill levels - from recreational amateurs all the way to tour players competing for major championships. Marc Guertin , the Head Golf Professional at Caledonia Golf & Fish Club, helped us organize this day of testing. With his assistance we were able to get some expert insights from a very important segment of dedicated golfers - PGA Golf Professionals. The participants for this leg of Pro V1 and Pro V1x validation would include Marc, his fellow golf professional at Caledonia, Jacob Grundhoefer and Eltoria Renwick and Christian Maultsby - both golf professionals at Caledonia's sister club, True Blue Golf Club. (Quick side note: Caledonia Golf & Fish Club and True Blue Golf Club were each designed by renowned golf course architect Mike Strantz. Strantz was more artist than earth-mover and if you haven't played one of his courses, put it at the top of your list. I had the good fortune to play Tobacco Road a couple times and in sharing notes with Nick, Caledonia and True Blue share that same magical feel that Mike Strantz was able to bring to life. Visit them if you can!) Marc, Jacob, Eltoria and Christian would play a friendly match during their round. As Marc told me later, "Matches are a good way to test the ball as you tend to concentrate more and pay attention to how the ball reacts." As Nick prepared his camera gear, each member of the foursome teed up the 388 prototype. Here's how Nick described the experience: "The guys are all strong players and they were very familiar with where the ball lands on various shots around the course. We had a beautiful fall day, with a slight breeze at times. Eltoria came out swinging with a hot start, with three birdies in first four holes, if I remember correctly. He also reached one of the par 5’s that’s surrounded by a water hazard, and isn’t always a green light to go for. The approach is long and the target is small. I remember Eltoria mentioning that he was getting some additional yardage off his driver, and felt good about the approach over water knowing the ball would carry nicely. The course was a great test. I actually played it the following day. Long holes, short holes, dog legs left and right, plenty of forced carries, and giant alligators to get your attention. Marc and the guys were talking about the trade winds. The winds in SC are definitely a thing, so if your shots can cut through wind you are at an advantage. We could hear some thunder in the afternoon while out playing, but for some reason lighting storms tend to skirt past the barrier island. The guys didn’t seem concerned about it and said, 'it always misses us here and stays the other side of Waccamaw River', which separates Pawleys Island from the mainland." Check out the slideshow gallery above for some detailed insights that the pros provided after their round. ••• Thank you to Marc, Jacob, Christian and Eltoria for helping us bring the new Pro V1 and Pro V1x to market. And our sincere thanks, too, to everyone at Caledonia Golf & Fish Club for their gracious hospitality. Have you had a chance to experience the new Pro V1 and Pro V1x golf balls? Please weigh in and hear what other players from around the world have to say on on our Pro V1 and Pro V1x Validation page .

PGA TOUR | The Masters Tournament Titleist was the overwhelming #1 ball and most played equipment brand at The Masters Tournament, with more players choosing the performance of Titleist golf balls , drivers , irons , wedges and putters than any other brand: Of the 87 competitors who teed it up this week at The Masters, 67 percent played the #1 ball in golf, with 25 players gaming a Pro V1 model and 33 playing a Pro V1x model. Titleist Brand Ambassador Russell Henley , playing Pro V1x, topped the SG: Around the Green category (+1.42), according to Data Golf. The low amateur, who finished the week T16, played a NEW Pro V1x golf ball. Titleist has been the most played driver on the PGA TOUR for four years and counting – and this week was no different. Among those playing a Titleist TSR driver, the field’s favorite model: Titleist Brand Ambassador Cameron Young ( TSR3 9.0°), who finished the week first in Strokes Gained: Off the Tee (+1.60 per round), according to Data Golf. The PGA TOUR’s most played iron brand for nine years running (and 18 of the last 19 seasons) was also the top choice this week at Augusta National, from the world’s best to five of the field’s seven amateurs. The most popular model on TOUR and at the Masters? T100 . When it comes to scoring clubs, more of the world’s best rely on Vokey Design wedges, with a total of 111 Vokey gap, sand, and lob wedges in play at the Masters. Vokey wedges have been the top choice on the PGA TOUR for 19 seasons in a row. On the greens, more players used a Scotty Cameron putter than any other brand, with 14 players gaming a Scotty Cameron blade model and 13 playing a mallet/high MOI setup – including Titleist Brand Ambassador Tom Kim , who this week put a Phantom X 5 tour prototype putter in play. Four of the final Top 8 gamed a Scotty Cameron. ... #TeamTitleist

PGA TOUR | Valero Texas Open Corey Conners (Pro V1) closed with a bogey-free final round of 4-under 68 to win by one shot and close out his second career PGA TOUR victory. Conners, whose maiden TOUR win also came at the Valero Texas Open in 2019, led the field in Strokes Gained: Tee to Green (+14.653) over the four days at the Oaks Course at TPC San Antonio, with more than nine of those strokes coming from his approach play (+9.538, 1st). In total control of his Pro V1 , the 31-year-old also led the tournament in Greens in Regulation (78%) on his way to his 15 under winning total. Conners was the only player in the final Top 21 who finished Sunday’s round without a bogey. Fifteen of the 21 players finishing inside the top 15 and ties on Sunday’s final leader board played a Pro V1 or Pro V1x golf ball. COREY CONNERS ON HIS PRO V1 “To be honest, I’ve played a Titleist golf ball for as long as I can remember. I used to get my dad’s hand-me-downs as a youngster when I was 10, 11, 12 years old and starting from the Tour Prestige 90, played Pro V1’s from the year that they came out, and continued on with the Titleist golf ball. I’ve continually loved the consistency and performance.” “I’ve got a lot of faith and confidence in the golf ball that I'm playing, and I know it’s very consistent. It’s going to do exactly what I want it to do.” KORN FERRY TOUR | Astara Chile Classic Ben Kohles (Pro V1x Left Dash) birdied the par-5 18th three times on Sunday – forcing extra holes, extending the playoff, and finally clinching his third-career Korn Ferry Tour victory. Kohles carded a 5-under 67 on Sunday to reach the 21 under total that Titleist Brand Ambassador Dimi Papadatos had posted in the clubhouse. The two exchanged birdies on the first go-around on the 537-yard 18th, before Kohles’ Pro V1x Left Dash golf ball found the bottom of the cup for birdie on the second extra hole. Including his two playoff birdies, Kohles made 27 birdies over the course of the week at Prince of Whales Country Club and turned in four rounds in the 60’s (68-66-66-67). The week in Chile marked Papadatos’ first career Korn Ferry Tour start, with rounds of 66-69-67-65 earning him a solo second place finish to begin his season. What’s in The Bag? | Dimi Papadatos Golf Ball: Titleist Pro V1x Driver: TSR2 10.0° Fairway Metal: TSR2 16.5° Utility Iron: T200 3 Irons: T100 4-9 Wedges: Vokey Design SM8 46.10F, 50.10F, 54.10S, 60.08M Putter: Scotty Cameron N ewport 2 tour prototype AMATEUR | Augusta National Women’s Amateur | Titleist is #1 ball, top equipment choice at ANWA This week, as 72 of the world’s best amateurs set out to make history at Augusta National, more chose Titleist golf balls , drivers , fairways , hybrids , utility irons , irons , and wedges than any other brand. From the first tee at Champions Retreat Golf Club, 74% of the field teed up a Pro V1 or Pro V1x golf ball, compared to the nearest competitor (8%), including three of the top four finishers. More players gamed a Titleist driver than any other brand, with 13 players choosing TSR , the field’s most popular model. There were more Titleist fairways (39/33%), hybrids (24/31%), and utility irons (13/68%) in play this week than any competitor. Twenty-five players (35%) had Titleist iron sets in the bag, nine more than the nearest competitor. Vokey Design wedges accounted for 48% of the gap, sand, and lob wedges in play, 70 more than the nearest competitor. JAPAN GOLF TOUR | Token Homemate Cup Playing NEW Pro V1x , Shugo Imahira carded the lowest round of the day – 8-under 63 – to post 20 under and win the JGTO season opener at Token Tado Country Club Nagoya by two shots. The victory was the 30-year-old’s eighth win on Tour and third in the last 12 months. PGA TOUR AUSTRALASIA | The National Tournament Presented by BMW Titleist Brand Ambassador Tom Power Horan claimed the final event of the 2022-23 season after posting a stellar final round 5-under 67. The highlight of the day came on the 146-meter par-3 8th hole, where Power Horan’s Pro V1 golf ball found the bottom of the cup for a hole-in-one. The ace with his T100•S 9-iron made all the difference in the end, as Power Horan posted 19 under for the week to earn the one-shot victory. With the victory – his second of the season – Power Horan finished the season second on the Order of Merit, locking up his DP World Tour card. What’s in The Bag? | Tom Power Horan Golf Ball: Titleist Pro V1 Driver: TSR2 Fairway Metals: TSR2 15.0, 18.0° Irons: T200 3 iron, T100•S Wedges: Vokey Design SM9 54.12D, 60.08M or 60.12D ... #TeamTitleist

www.youtube.com/watch Hey, Team Titleist! I recently had a fun opportunity to visit the west coast to help with an important undertaking for us at Titleist – the global validation of the new 2023 Pro V1 and Pro V1x golf balls. Validation is the final stage in golf ball product development, a broad and extensive final test that 2023 Pro V1 and Pro V1x had to pass before we could bring the new models to market in January. During validation, we supply golfers with what we hope are the final version of new golf ball models. I say "hope" because determining whether we've succeeded or not is not up to us. It's up to you. And thousands of golfers like you. Players at every level of the game – from champions on the worldwide tours, to PGA club professionals, to competitive and aspiring amateurs – they all test these late-stage prototypes and decide whether we move forward or head back to the drawing board. 'How do I not have my clubs right now?' I thought as I walked around the corner of the golf shop to meet Jason Owen, coach of the Men's golf team at California State University - Monterey Bay. Bayonet and Black Horse are the home courses for the Otters and my jaw hung open as the property spread out before me. Holes winded down and across a vast hillside that ran straight down to the Monterey Bay. The Pacific glistened in the near distance. Amazing view to start the experience. I only wish I could have played alongside Jason and Tommy, Noah and Luke, the three members of the Men's golf team that would be teeing up the new 388 prototype and 348 prototypes that afternoon. All four players are sticks and even though it stung not to play, it was a lot of fun to tag along and see what the new products could do in the hands of these accomplished players. slideshow.titleist.com/.../1262.xml Tommy tested the 388, the Pro V1 prototype. Jason and Luke played the 348, the Pro V1x prototype. Noah put both models in play, eager to see how the models compared. My role beyond assisting our photographer, Nick Hamilton where I could, was to answer any questions the players had about the balls during the course of their round. I didn't hear a peep until five or six holes in. They guys were all-business, paying close attention to ball flight and reaction of the prototypes around the greens. I walked with Luke on a par-5 on Blackhorse that led downhill towards the bay, and he talked about the drive he had just hit. "I really liked how the new X reacted on that drive," Luke said. "I like to play a low fade when I try to hit the ball straighter. With the new ball, that shot had less spin and went farther than with the previous model. That allowed me to hit my fairway-finder, without losing too much distance." A few holes later, the group came to a long, 230-yard par-3. The weather was turning cooler and windy, and Jason hit two shots, one with his current Pro V1x and a second with the new 348 prototype. He used a T-200 3-iron on both shots and they both sounded very solid to my ear. His first shot bled to the right and ended up a little short, in a greenside bunker. His second shot pierced through the air, hit hole-high and settled towards the back third of the green. "I noticed the biggest difference in the wind," Jason told me. "Hitting 3-iron into that crosswind, the prototype held its line way better than expected. That was a pleasant surprise." ••• The next day, Nick and I visited Pasatiempo Golf Course, where we teamed up with Matt Beauchesne and Scott Warman from the Creative team at Titleist Golf Clubs. It was cold and raining steadily as day broke, and the parking lot was nearly empty when we pulled into the club. But we were very pleased to see that our players – Marissa M., Kiara R., Kris S. and Barclay B. – were already checking in as we entered the golf shop. Again, we were fortunate to be working with a group of truly gifted players. Marissa is a decorated amateur and a key member of the committee that is overseeing the greens restoration project at her home course, The Olympic Club. Kiara has had a highly successful junior golf career and when we met her, she had just committed to joining the Women's golf team at Oregon University. Both Kris and Barclay are seasoned amateurs and top collegiate players. Kris plays for San Jose State University and Barclay is a member of the Stanford Cardinal squad. Kris and Barclay will be meeting again at Pasatiempo this April 10-12 when San Jose State hosts the prestigious Western Intercollegiate tournament. You could write volumes on what makes Pasatiempo such a special golf course, but Marissa summed it up perfectly: "Marion Hollins and Alister MacKenzie collaborated to create two courses: Cypress Point and Pasatiempo. While many may never get the chance to play Cypress, Pasatiempo offers an incredible opportunity for the public to play a classic, Golden Age design by the master architect MacKenzie. The course is a great test of golf tee to green, especially due to the rarity of a flat lie in the fairway. But greens are where the real challenge begins. There is a wide range of green complex sizes, but all have slopes that make you think a little more about your read. After many years of playing events there, I still have to focus a little extra around the greens." slideshow.titleist.com/.../1263.xml After one false start, where the group was only able to play down No. 1 and back up No. 9 at Pasatiempo, the weather cleared enough to venture away from the clubhouse. It turned out to be a perfect opportunity. Nick, Matt and Scott were able to capture photos and video footage in a number of different weather and lighting conditions. This shoot differed a bit from the Bayonet/Blackhorse experience because we had the course to ourselves, a rare opportunity at Pasatiempo. Our players were able to hit multiple shots, compare models and enjoy their time together. Some great feedback from Marissa, Kris and Kiara: Marissa M. on 348 prototype (New Pro V1x) "I really like that I've gained some distance but it doesn't feel like I've lost control of the ball. Sometimes when I gain distance, I sacrifice accuracy and general control. But to be able to gain both distance and maintain control is awesome. Super excited and grateful! Can't wait for the Mid Amateur and Amateur championship season to get underway to get these in play." Kris S. on 388 prototype (New Pro V1) "Something that stood out the most to me was the short-range distance wedge shots. Although I wasn’t at a yardage to generate enough compression to get enough spin normally from short range distance, with the new ball I noticed I was able to get the ball to react more around the hole even in short-sided situations. For example, I had a 40-yard wedge shot to a front pin that you do not want to go pass of because of the green speeds. I was able to keep the ball short of the hole while still being able to fly it on the green. For my game these types of shots are very crucial if you’d like to shoot low numbers." Kiara R. on 348 prototype (New Pro V1x) "I liked how the golf ball was easier to control when hitting different shaped shots like fades or draws. With the old Pro V1x, I would get too much side spin creating bigger fades and draws than I would like. This new golf ball creates lower long game spin which keeps the ball on a tighter line while still keeping high short game spin and a softer feel. I was super excited that I was chosen to be a part of the validation process of the Titleist Proto 388 and 348. Titleist is by far the best in the game, and I’m honored to be a part of the team." ••• While I still haven't been able to cross off Bayonet/Blackhorse and Pasatiempo from my playing bucket list (I'll be back!), I genuinely enjoyed being able to walk the holes at each facility. It was rewarding for me to play a part in our validation process, and it was great to see first-hand how well our new flagship products performed on some very demanding tests of golf. I'm really looking forward to the start of the season, when I'll be able validate the new Pro V1 and Pro V1x for myself. Want to join the validation discussion with other Team Titleist members? Click here to share your thoughts over on the TT forum . And if you've had a chance to experience the new Pro V1 and Pro V1x golf balls, please weigh in and hear what other players from around the world have to say on on our Pro V1 and Pro V1x Validation page .

www.youtube.com/watch Hey, Team Titleist! I recently had the opportunity to visit the west coast to help with an important undertaking for us at Titleist – the global validation of the new 2023 Pro V1 and Pro V1x golf balls. Validation is the final stage in golf ball product development, a broad and extensive final test that 2023 Pro V1 and Pro V1x had to pass before we could bring the new models to market in January. slideshow.titleist.com/.../1262.xml I walked alongside some very talented golfers at two amazing facilities – the Bayonet and Blackhorse courses in Seaside, CA and Pasatiempo Golf Course in Santa Cruz, CA. It was it was a lot of fun to tag along and see what the new products could do in the hands of these accomplished players, and they provided some valuable insights into the performance of the late-stage prototypes that they tested – the Prototype 388 (which would become the New Pro V1) and the Prototype 348 (which would become the New Pro V1x). Here's just some of the feedback they provided: "I like to play a low fade when I try to hit the ball straighter. I really liked how the new X reacted on that drive. With the new ball, that shot had less spin and went farther than with the previous model. That allowed me to hit my fairway-finder, without losing too much distance." – Luke W . (New Pro V1x)| Blackhorse Course . . . "Something that stood out the most to me was the short-range distance wedge shots. Although I wasn’t at a yardage to generate enough compression to get enough spin normally from short range distance, with the new ball I noticed I was able to get the ball to react more around the hole even in short-sided situations. For example, I had a 40-yard wedge shot to a front pin that you do not want to go pass of because of the green speeds. I was able to keep the ball short of the hole while still being able to fly it on the green. For my game these types of shots are very crucial if you’d like to shoot low numbers." – Kris S. (New Pro V1)| Pasatiempo . . . "I liked how the golf ball was easier to control when hitting different shaped shots like fades or draws. With the old Pro V1x, I would get too much side spin creating bigger fades and draws than I would like. This new golf ball creates lower long game spin which keeps the ball on a tighter line while still keeping high short game spin and a softer feel. I was super excited that I was chosen to be a part of the validation process of the Titleist Proto 388 and 348. Titleist is by far the best in the game, and I’m honored to be a part of the team." – Kiara R. (New Pro V1x)| Pasatiempo ••• For a full recap of my west coast validation experience, please check out this TT blog article . Have you had a chance to experience the new Pro V1 and Pro V1x golf balls? Please share your thoughts and hear what other players from around the world have to say on our Pro V1 and Pro V1x Validation page .

PGA TOUR | Valspar Championship Taylor Moore , gaming his NEW Pro V1 golf ball, earned the first PGA TOUR title of his career Sunday after carding a final nine 32 to claim the one-shot victory. Moore began the day two shots off the pace and made five birdies (including two on Nos. 15 & 16) during his final-round 67 – the only round in the 60’s among the final 13 groups of the day on the difficult Copperhead Course at Innisbrook. The 29-year-old was in total control of his golf ball all week, ranking 2nd in Strokes Gained: Tee to Green (+8.812), T2 in Greens in Regulation (69%) and 5th in Scrambling (77%). His 4.463 strokes gained tee to green during Round 4 was Sunday’s best. Moore made 16 birdies over the four rounds and played the extremely difficult “Snake Pit” – the three-hole stretch comprised of the 462-yard par-4 16th, the 219-yard par-3 17th, and the 442-yard par-4 18th – 1 under and bogey-free for the week. Eighty percent of the field teed up a Pro V1 or Pro V1x model, including 12 of the top 15 players on Sunday’s final leader board. MOORE WINS WITH NEW PRO V1 Taylor Moore made the move to NEW Pro V1 to begin the year, putting the new model in play in his first start of 2023 at The American Express. A high-spin player, Moore finished last year playing Pro V1 Left Dot , but had been looking for a little more height to provide him extra stopping power into the tour’s firm, fast greens. During his testing with NEW Pro V1 over the offseason, Moore was able to achieve that higher trajectory while still controlling his spin in the long game. “I want it to perform on my stock shot. I play a little bit of a right to left ball. I want to see the proper window on the irons going on the green, as well as driver,” Moore said of his golf ball testing process. “Because if I’m driving the ball well, then I feel like I'm going to play well week in and week out. And so I just want to see that proper window, that proper shape, and if it does that, and checks the box in the wind as well, then I’m going to put it in play.” One of Moore’s most consequential shots this week in Tampa came on No. 17 during Sunday’s final round. Coming off two consecutive birdies that got him to his eventual winning total of 10 under, Moore found himself in the bunker on the par-3 17th, 30 yards to the hole. Moore struck the long bunker shot perfectly, his 2023 Pro V1 spinning and releasing to within 20 inches of the hole, setting up a stress-free par on the 71st hole. “I think around the greens mostly, just when we get in trouble, and we’re trying to grind out a par, I just know that I can rely on this golf ball to get some spin around the greens,” said Moore on the consistency of his Titleist golf ball. “If I’m in trouble, I can get out, and I know it’s going to help me make that par save.” Sunday marked Moore’s first trip to the winner’s circle since the 2021 Memorial Health Championship, a late-season Korn Ferry Tour victory that wrapped up his PGA TOUR card. “On 18, I think I had a one or two shot lead on 18, but hard hole, it’s like 475, wind off the left, water right, back right pin,” Moore recalled of his final hole that Sunday. “So as a drawer, some would say maybe a little bit uncomfortable for me, but I had 190-ish to this back right pin, wind off the left, and was able to just hit my stock draw. Held up nicely on the wind, and hit it to 12 feet, and was able to two putt and seal the deal, and got my first win, which ultimately got me out here on tour…” “Tee to green… it’s been the best ball for me and my game since I was 15, 16 years old, and it’s been the same.” DP WORLD TOUR | SDC Championship Matthew Baldwin (Pro V1x) earned his first career DP World Tour victory in runaway fashion, besting the field by seven shots. The Englishman posted 18 under after rounds of 65-68 on the weekend and made five birdies on Sunday to pull away from the chasing pack. For the three rounds of recorded stats, Baldwin led the field in Strokes Gained: Tee to Green (+2.89 per round). He exhibited total control of his golf ball through the blustery conditions at St. Francis Links, also leading the field in fairways hit (86%) and finishing fourth in Greens in Regulation (78%). "I'm not 100 percent sure what's just happened,” said Baldwin after the final putt dropped. “It's been a tough few years, so obviously to get the win means absolutely everything… I can't process it right now but it just means the world to me… It's been windy all week, it's that sort of golf course. Fortunately for me I've grown up playing in Southport at Hesketh and Royal Birkdale, so I'm pretty good in the wind and it's worked out a treat for me.” Eighteen of the top 22 finishers on the final leader board at St. Francis Links teed up a Pro V1 or Pro V1x model for the week. LADIES EUROPEAN TOUR | Aramco Team Series Singapore Playing NEW Pro V1x , Pauline Roussin-Bouchard posted a final round 64 and 15-under total in Singapore to earn her second career LET victory. The 22-year-old, who also plays a TSR3 driver and fairway among her Titleist setup, made eight birdies on Saturday’s final round on her to way to a four-shot victory at Laguna National Resort Club. Titleist Brand Ambassador Danielle Kang finished solo second, while world No. 1 Lydia Ko (NEW Pro V1x) claimed third place, making it a 1-2-3 sweep for Titleist. What’s In The Bag? | Pauline Roussin-Bouchard www.youtube.com/watch Golf Ball: NEW Titleist Pro V1x Driver: TSR3 10.0° Fairway Metals: TSR3 16.5° and TSi2 21.0° Irons: T200 4 and 620 CB 5-9 Wedges: Vokey Design SM8 48.10F, 52.08F, 56.10S, 60.10S PGA TOUR AUSTRALASIA | Play Today NSW Open David Micheluzzi (Pro V1) closed out his third victory of the season on PGA Tour Australasia, clinching the Order of Merit in the process. Micheluzzi began the day five shots off the pace and turned in a final round 65 to win by two shots at 20 under. Previously having won the WA PGA Championship and TPS Sydney events this season, the 26-year-old became the first three-time winner on Tour since 2005. Along with his Order of Merit honors, Micheluzzi also locked up a spot in the 151st Open Championship this July at Royal Liverpool. PGA TOUR LATINOAMÉRICA| Termas de Rio Hondo Invitational Jake McCrory , playing NEW Pro V1x , made birdie on the first hole of a sudden death playoff to earn a victory in his PGA TOUR Latinoamérica debut. McCrory posted a steady final round 70 to reach 19 under for the week and force extra holes. “I hit a really good putt (on 18 in regulation), which actually helped me in the playoff because I pretty much had the same line, just on the opposite side of the hole. It went in the second time,” he told PGATOUR.com. AMATEUR | Sage Valley Jr Invitational Titleist players swept the titles at the Sage Valley Junior Invitational, one of junior golf’s biggest events, with both champions trusting a Pro V1x golf ball, TSR metalwoods , Titleist irons and Vokey Design SM9 wedges among their Titleist setups: Anna Davis , gaming her Pro V1x golf ball, TSR2 driver and full bag of Titleist equipment, shot a final round 70 to complete the wire-to-wire victory at Sage Valley Golf Club. The 17-year-old amateur finished the tournament at 7 under and won by two shots after chipping in for birdie on No. 17 and walking in a long putt on the last. “I went into the week wanting to win, thinking I was going to win,” said Davis after the final round. “I’ve always had high expectations for myself.” Davis will return to Augusta National in two weeks’ time looking to defend her title at the Augusta National Women’s Amateur. Bonus Content https://youtu.be/aT_wmmRaurQ Catch up with golfer Anna Davis, winner of the 2022 Augusta National Women's Amateur, at a Titleist commercial shoot to hear more about her monumental win at Augusta, the story behind her trusted 620 MB irons, and more. What’s In The Bag? | Anna Davis Golf Ball: Titleist Pro V1x Driver: TSR2 11.0° Fairway Metal: TSR2 15.0° Hybrid: TS2 23.0° Irons: 620 MB 4-PW Wedges: Vokey Design SM9 50.12F, 54.10S, 58.10S Putter: Scotty Cameron Tour Type Buttonback The winner of the boys’ division trusted a Titleist setup that included his NEW Pro V1x golf ball, TSR3 driver, T100 irons and Vokey SM9 wedges to a runaway 10-shot victory. He shot rounds of 65-70-68 in posting 13 under and the tournament’s record margin of victory. The champion, who won the British Amateur last summer, will also be heading to Augusta in April, as his victory at Royal Lytham & St Annes in June earned him an invite to the 2023 Masters Tournament. What’s In The Bag? | 2023 Sage Valley Jr Invitational Boys’ Champion Golf Ball: NEW Titleist Pro V1x Driver: TSR3 9.0° Fairway Metal: TSR3 15.0° Utility Iron: T200 (Utility Build) 3 Irons: T100 4-PW Wedges: Vokey Design SM9 50.08F, 54.10S, 58.04L or WedgeWorks 58T Putter: Scotty Cameron Phantom X putter ... #TeamTitleist

Hi TT: Was able to squeeze the first round in at West Point, a course I recommend if you are in the Hudson Valley, NY area. Beautiful views, lots of elevation change and greens that might have you talking to yourself. Shot 82 in the cold and wind and hopefully this is a sign of things to come. My Pro V1 performed beautifully in the wind and my 28 putts the best ever at The Point. My TSi2 found the fairway on a regular basis. Thanks Titleist.

This week, the PGA TOUR’s best have returned to Ponte Vedra Beach to compete for the 2023 PLAYERS, attempting to conquer one of the year’s toughest tests – the Stadium Course at TPC Sawgrass. The challenge is well documented: Firm conditions, precarious hole locations and, most infamously, lots of water. In order to become THE PLAYERS Champion, you need total control of your golf ball. Hear from #TeamTitleist on why they have chosen their Pro V1 or Pro V1x model – in terms of flight, spin and feel – and why their golf ball is the most critical variable to playing their best: The best players in the world know exactly where they want to see the ball flying after impact. This week, w hether launching a high long iron into the par-5 16 th or flighting a wedge low into the island-green par-3 17 th , the need for re liable and consistent flight is paramount. • For Will Zalatoris , one of the game’s elite ballstrikers, it’s about being able to control the flight of his NEW Pro V1x and hitting his preferred window no matter the situation. “The golf ball is the engine of everything I do equipment wise,” Zalatoris said. “So the big thing that I look for whenever I’m testing balls, is ‘Does it do exactly what I think it’s going to do?’ … Anytime I’m into the wind, I’m able to flight it under the wind. That’s huge. But the difference is when I get downwind, was it able to stop or not? And so really when I put the X in my hand, being able to have that ball fly through the wind exactly how I want it to, and it’s even that much better than with the [prior Pro V1 model] that I was playing, it was a no-brainer.” • Davis Riley , making his first career start at THE PLAYERS after a great week at Bay Hill, made the move earlier this year to NEW Pro V1 from the lower-flying Pro V1 Left Dot. “I was able to achieve a higher trajectory with the longer stuff like the long irons and woods, which is what you’re looking for coming into firm greens,” said Riley. “I was able to get that with this ball and getting more trajectory for the right reasons. Not because it’s up-shooting because of more spin. This was higher launch, but maintaining really good spin where I’m not going to get destroyed in the wind.” • Cameron Young also recently made the move from Pro V1 Left Dot, looking to add trajectory and stopping power when attacking the TOUR’s firm greens and tight landing areas. Like his former Wake Forest teammate Zalatoris, however, Young opted for NEW Pro V1x. Young , who put 2023 Pro V1x play for the first time at Riviera, specifically referenced firm setups like TPC Sawgrass as a motivator to achieve that performance. “I think for me just that little higher launch with that ‘23X is really important,” he said. “And I never have been someone that launched it really high, and I take some big divots, and I have a lot of [shaft] lean. So a little help just getting it to launch a little higher, especially middle irons, 6, 7 and some of the longer irons, that’s going to be big for me, especially in some of those weeks where it’s really firm.” This week at TPC Sawgrass, players need to know exactly how their golf ball will react once it leaves the club face and then hits the ground, whether it’s finding the narrow fairway on No. 4, holding the green on the risk-reward par-5 11th or precisely controlling the spin on the dangerous 17th. • “Controlling spin at the professional game is really, really fun. And there's no better way to hit a wedge than to have where you know it's going to end up right where it lands,” said longtime Pro V1x player Jordan Spieth . But – don’t forget – spin impacts every shot throughout the bag. Flight and spin are always working together in determining a shot’s final result. “There's a direct correlation with launch with the driver and carry distance, right? So that combination of launch and spin, to find the optimal carry range with the driver while having fantastic control,” Spieth said. “You want that ball to be able to get off that driver face fast and launched up in the air with the ability to bring it down low. And with the irons, again, we get into some tight spots, tight pins. “A lot of times you've got to throw an iron 100 to 120 feet up in the air to try and really feed one into a pin. But when you get to wedges, it’s all about distance control, and being able to flight those lower creates a lot more significant distance control being able to flight pitching wedge through your lob wedge nice and low when you want to. You just don't have the outliers that go up in the air. And that's what I love about the Pro V1x is I'm playing a higher launching, higher spinning golf ball, but then when that wedge gets in my hand, it just comes off really crispy and low, and I never get surprised by the carry number.” • When World No. 2 Scottie Scheffler stands over a shot, the last thing he’s worried about is his Pro V1 . “Having that consistency and knowing that golf ball’s going to react the way I need it to react when it comes off the face and when it goes into the green – especially when you get in a Tour setup where the greens are crazy firm, the wind is blowing – you’ve got to have total control over where that golf ball is going to go,” he said . “I feel like I’ve gotten that consistency with the Titleist ball over the years and I really trust how it reacts.” • Hayden Buckley is one of the PGA TOUR’s best drivers of the golf ball (currently 5 th in Strokes Gained: Off the Tee). “I liked the NEW Pro V1 because it did everything I wanted,” he said. “It maximized all my spin numbers. I think the long iron play really improved. I saw that my spin came down a little bit and I was able to launch it where I wanted to as well as with the driver. And for me, driver is everything and when I saw those numbers with a driver, I just couldn't get out of that new ball. “With flight, I like to flight it different ways. I don't really love a high ball flight and I think I saw that in the Pro V1x. So immediately, I went to the Pro V1 and then with the driver, I saw the spin numbers really hit where I wanted to. I like to hit a fade and sometimes I hit a little heel fade. And when I saw that even with a mishit, my numbers were still pretty low with that spin, I knew that it was a perfect ball for me.” • For Tony Finau , Pro V1 Left Dot provides the proper spin rates for total control of his ball flight: “The Left Dot golf ball is right for me because I’ve always put a lot of spin on the golf ball, so it’s the lowest spinning Titleist Pro V1 that is out on the market, and right away, it caught my eye because of the ball flight. I think if you can control your ball flight, you can control the distance… I think the best word I can use is just reliable. I can count on the golf ball in crosswinds, into the wind, downwind. I know how far the golf ball is going to go. And that’s a great feeling to have as a professional golfer. Distance control is up there probably with the most important things when it comes to striking a golf ball and playing golf.” For the best players in the world, feel matters. • “Sound and feel is extremely important to me,” said the 2021 PLAYERS Champion Justin Thomas on his Pro V1x. “And I think what it is to me is going to be different from you or Jordan [Spieth] or Patrick [Cantlay] ... what they feel and what that sound that they have envisioned in their head of what perfect is different for everybody. And for me, I like it kind of a mixture of almost a little bit of soft and a little bit of click. It’s kind of, it's hard to explain, I can picture it and hear it in my head. … But that feel, and that sound is 100 percent the most important thing to me, because that's just where it all happens is down there.” • For Patrick Cantlay , feel is at the top of his priority list. “I think feel for me, I want it to feel the right way . I think that's the first thing that happens when you strike it. And then after that you want to see it go through that perfect window, but if it doesn't have the right feel, then it almost doesn't matter.” • Sahith Theegala says the softer cover of his Pro V1 provides him the feeling of "ultimate control around the greens.” “This is a weird key – but I think it works for some people – is I feel like the ball stays on the face longer. And I feel like the Pro V1 really allows me to do that around the green. So I feel like I’m almost one with the club head as I’m going through the ball and it just kind of sticks for me. And obviously there’s not much more satisfying than hitting the one-hop-stop that doesn’t even roll forward at all.” To see which Titleist golf ball provides the best flight, spin and feel for your game, click here.

The new Pro V1 and Pro V1x offer the greatest combination of speed, spin and feel in the game. But it's important to know that Pro V1 and Pro V1x are significantly different. They're purposely designed that way to allow different types of golfers to all play their best. So, how do you choose? How do you know if you're a V player or an X player? To find out, we reached out to the Titleist Golf Ball Fitting team and asked about their recommendations to golfers. What types of players are going to excel with Pro V1? And who will play better when they choose Pro V1x? Here are some observations that our fitting experts shared from the field... Pro V1 Players Players who fit into Pro V1 benefit from its mid-flight, penetrating trajectory, Drop-and-Stop performance into the green, soft feel and the combination of carry and roll that it provides off the tee. Pro V1 suits a wide array of playing styles and course conditions, but it may be the right choice for you if... You tend to hit the ball higher than you would like. You spin the ball more than you would like and hit shots that float instead of pierce through the air. You have difficulty playing in windy conditions. You don't get as much roll-out as you would like with your tee shots. You prefer a golf ball that feels soft. Pro V1x Players Players who fit into Pro V1x prefer its firm feel (relative to Pro V1) and benefit from its higher flight, higher spin rate, steeper descent angle into the green and the combination of longer carry distance and shorter roll that it typically provides off the tee. Pro V1x will also fit a wide array of playing styles and course conditions, but it may be the right choice for you if... You tend to hit the ball lower than you would like. Your iron approach shots tend to release out more than you desire. You typically play on courses with many forced carries. You typically play on courses with soft conditions, where the ball doesn't roll out much. You prefer a firmer feeling golf ball. A closer look at the feedback from our fitting experts shows that golfers are unique. We have very different needs and preferences. And we need different golf balls. The golf ball is not a one-size-fits-all proposition and that's why we developed two models – Pro V1 and Pro V1x. Mike Rich is Titleist's Director of Golf Ball Fitting & Education, and as he explained, "Pro V1 and Pro V1x differ with regards to three key criteria – flight , spin , and feel . These are the key performance aspects that you should consider when determining the best ball for your game. When you select the model with the right flight, spin, and feel, you'll see gains in control, distance, and accuracy. You'll hit more consistent shots that finish closer to your targets. You will increase your chances to play your best and shoot your lowest scores.” Before you stock up on V or X this season, check out the following comparison guide and learn a little more from Mike about the new Pro V1 and Pro V1x golf balls. • • • "Pro V1 is our flagship product and sits as the centerpiece of our premium performance line," Mike Rich said. "The new 2023 Pro V1 provides optimal flight for the majority of golfers we fit. Pro V1x will fly higher and achieve peak height farther downrange. This results in greater carry distance, a steeper angle of descent and less roll than Pro V1." • • • "Both the new Pro V1 and Pro V1x feature new high gradient core technology," Mike said. "This advancement lowers the spin rate of both models, particularly with the driver and on your long game shots. For both models, this results in greater distance. That change, however, has not affected the relative spin relationship between V and X. Both models continue to offer high spin for outstanding control in the short game, with Pro V1x spinning just slightly more, on average. As you progress to full iron shots and the long game, the gap widens a bit and the higher spin rate of Pro V1x is more noticeable." ••• "Pro V1 features soft, responsive feel that is now legendary in the game," Mike told us. "Both Pro V1 and Pro V1x utilize our proprietary cast urethane cover material, but we designed Pro V1x to provide a slightly firmer feel than Pro V1, which many players prefer. While feel doesn't affect performance, many players prioritize feel and it can often serve as a tie-breaker in choosing which ball to play." ••• To find the right ball for your game, your best bet is to attend a Titleist golf ball fitting event and get fit by one our golf ball fitting experts. If you can't attend a fitting event, your next-best option is to visit our Golf Ball Fitting & Education Resources , where you can schedule a live, one-on-one virtual golf ball consultation with a member of the Titleist Golf Ball Fitting team and access the Titleist Golf Ball Selector Tool. Click here to order New 2023 Pro V1 and Pro V1x golf balls. #TeamTitleist

Hey, Team Titleist, In the brief time since its introduction, Titleist's Radar Capture Technology (RCT) has helped bridge the gap between traditional golf and a variety of indoor golf experiences. By enabling radar-based launch monitors to precisely capture and measure – not estimate – golf ball spin rates in indoor environments, RCT is arming golfers, coaches and fitters with precise data that makes indoor practice, instruction and fitting more productive and translatable than ever thought possible. ( Click here to hear what indoor partners are saying about RCT). And now with RCT enabling radar-based launch monitors to precisely capture and measure – not estimate – golf ball spin rates in indoor environments, our golf ball fitting teams have been exploring and testing with RCT indoors. And the results have been extremely promising. To see how RCT is bringing golf ball fitting indoors, we tagged along with Titleist Fitting Expert, Jake Hardy , as he conducted golf ball fittings for a group of Team Titleist golfers – including George Kostakos. A self-described golf junkie, George had experimented with several different golf balls over the past few years, but he had never gone through a formal golf ball fitting. Jake structured his fittings the same way he would in an outdoor setting, first looking at 50-yard pitch shots, then examining full swings with a 7-iron and, lastly, analyzing tee shots hit with the driver. For each series of shots, Jake shared with players the launch, spin, speed and flight data captured by his TrackMan 4 unit and highlighted the performance differences between each Titleist golf ball model. I caught up with George shortly after his fitting and asked him to share his thoughts on the experience: Q: Before your fitting session with Jake, how did you go about choosing the right golf ball for your game? GEORGE: By hearsay, really. You guys have me, I'm a Titleist guy, right? But you hear something about one of your competitor's balls or whatever, and I would try them here and there, but I always would come back to Titleist. From my layman's perspective, it always felt better when I got back to Titleist, whether it was around the greens, with the irons or off the tee. And then, the other thing that would come up from time to time is which kind of Titleist would I play? And I've shifted around a little bit between the Pro V1 and the Pro V1x. Q: So, you had never been fit for a golf ball before, correct? GEORGE: No, and I felt like one of the best things about the experience, for me, wasn't just the results and knowing that the Pro V1x turned out to be a little better in all categories for me - and consistently so. But, also just having each different model sitting there, particularly when I was hitting short shots, chip shots. It was like, 'Oh, okay, I feel the difference here from one ball to the next'. So it was valuable for a lot of reasons. Like I said to my wife, I'm a junkie, so I love all this stuff. Q: Based on your fitting results, Jake recommended the Pro V1x. What were some of the key points that made the X the best fit for you? GEORGE: One of the things Jake said that really resonated was about my tee ball. He said, "The differences in performance, off the tee, between the X and the Pro V aren't going to make enough of a difference for that to be the reason I choose the ball." And that's why he got me focused in on the mid-iron and even hundred-and-in-type shots, where the spin really does make a difference in my game. Q: As you switched between ball models, was it interesting to see how your trajectories changed on the TrackMan screen? GEORGE: Well, yeah, it's funny. I thought the fact that I hit a naturally high ball was costing me a little bit. I don't know, whatever the reason, I liked the look of the lower trajectory of V. It felt like it was taking off in a nice window, it would climb. But there I am with X, higher launch, but five yards longer on every iron, maybe 10 yards longer on the drivers I hit well. But Jake explained, at my course, where we have a lot of elevated greens, you want to come in a little higher on a lot of those greens. If I can hit my 7-iron, 165, 170 yards instead of a 155, 160, I don't have to worry about coming up short and rolling down a big false front. I can still hit that high ball and feel good about it. Q: We overheard Jake discussing descent angle with you. Can you share what that was about? GEORGE: Yeah, Jake showed me how my V and X shots differed in the way that they descend into the green and how steeper is better for me. The steeper angle of X will help me hold more greens. Especially firm greens, which we have at my club. I could see it right there in the data. Q: The experience that you had in the RCT fitting, do you feel like that's going to translate well onto the golf course? GEORGE: I do. I feel like there's room for improvement, but I'm a 5-, 6-handicap. I'm good enough to know that I can play. There's a confidence knowing that I've been through the process and that's the right ball. But I also am looking forward to being outside and trying to match the results I saw on the screen. I've since been to a couple of simulators and I actually bought a couple sleeves of Pro V1x's just to have in my pocket to use in those simulators. And I was blown away last time with some of the distance numbers that I was hitting. It was pretty cool, pretty encouraging. www.youtube.com/watch Q: Your fitting was included in the footage we shot for our new RCT video? Did you suffer any performance anxiety when we turned the cameras on? GEORGE: No, I'm a bit of a ham, so that worked out pretty well. Good stuff, I can't wait for my golf buddies to see what we did. Q: Any final thoughts you'd like to share with Team Titleist about your RCT fitting? GEORGE: I think the golf ball isn't appreciated enough. I walked out of there thinking, 'I should have done this a long time ago.' Thanks for sharing your experience with us, George! We want to hear from you, too. Please share your RCT experiences in the comments below. For more information on Titleist Radar Capture Technology and to order Pro V1 RCT, Pro V1x RCT, Pro V1x Left Dash RCT and AVX RCT please click here . And for more resources to help you find the best golf ball model for your game, visit https://www.titleist.com/fitting/golf-ball-fitting . #TeamTitleist

PGA TOUR | Puerto Rico Open Teeing up the NEW Pro V1x golf ball, Nico Echavarria earned his first career PGA TOUR victory in Puerto Rico, playing his final four holes in 2 under to post 21 under and win by two shots. Echavarria, a rookie this season after graduating from the Korn Ferry Tour in 2022, was one of only two players to post all four rounds in the 60’s (67-67-65-68). He finished the week T2 in Greens in Regulation (78%) while making 23 birdies and two eagles over the four rounds at the Grand Reserve Golf Club. Eleven of the top 14 finishers on the final leader board teed up a Pro V1 or Pro V1x golf ball. LPGA TOUR | HSBC Women’s World Championship In just her second start playing the NEW Pro V1 golf ball , Jin Young Ko claimed her 14th career LPGA Tour title, closing in 3-under 69 to reach 17 under and win by two shots. In control of her golf ball all week long, the World No. 5 hit 17 of 18 greens in regulation on Sunday – and 89% GIR for the week – in successfully defending her title in Singapore. NEW PRO V1 AND PRO V1X GO BACK-TO-BACK ON LPGA Jin Young Ko's victory with NEW Pro V1 marked the second consecutive win for 2023 Pro V1 and Pro V1x players on the LPGA Tour, following Lilia Vu's victory last week in Thailand with NEW Pro V1x. Two weeks ago, World No. 1 Lydia Ko was victorious on the Ladies European Tour in her first start with 2023 Pro V1x, making it three victories in three weeks for the new models at the top level of women’s golf. Lydia Ko first teed up the NEW Pro V1x after extensive testing with Jeff Beyers of Titleist Golf Ball R&D . According to Beyers, Ko began testing NEW Pro V1x during the practice days leading up to her win in November at the CME Group Tour Championship, the LPGA’s 2022 season finale. Working with Beyers on the range at Tiburón Golf Club, Ko quickly became intrigued by the more penetrating flight and faster ball speeds she was registering with 3-wood and driver. While Ko wasn’t going to make a change with only four rounds left in the season, she asked Beyers for some 2023 Pro V1x to test at home during the offseason. During the break, Ko also made a visit to the Titleist Performance Institute to make sure she was dialed in for the start of the new year. “I believe in the team at Titleist,” Ko said. “They said [’23 X] was going to be a little less spin in the longer clubs but still maintain the spin for the short game and stuff around the greens. And at first, it’s quite hard to believe that because it’s the best of both worlds having that control around the greens and then you’re able to create a little bit more ball speed and hit it further for the driver especially.” “But when I did do the testing, especially out at TPI with J.J. [Van Wezenbeeck, Titleist’s Director of Player Promotions] and Jeff, what they said was correct.” “I was looking for a little less spin, especially from my woods and driver,” she said. “A couple hundred RPM was exactly what I needed. And the feel of the ball was very similar. I did enough testing, and I felt like it was good. I trusted the team and I trusted the number. And I was able to win my first event with that so definitely a good start. I’ve enjoyed playing it the last couple weeks.” Lilia Vu spent time testing both 2023 Pro V1 and Pro V1x models at home. She claimed her maiden LPGA Tour title last week in Thailand playing NEW Pro V1x. “I had Ann [Cain, Titleist’s Leadership Promotions Manager] send me both the 2023 [Pro V1x] and the [Pro V1] to my house, and we did some practice with it,” Vu said. “Instantly knew that the new Pro V1x was going to be it. It helped bring down the spin and it was just perfect for my game… The biggest thing for me is I really wanted the same feel (as the prior generation). It just happened to be that way, so it worked out really well.” PGA TOUR | Arnold Palmer Invitational Playing a Vokey Design SM9 lob wedge, the winner at Bay Hill led a 1-through-9 sweep at the top of the leader board for Vokey wedge players. The champ, who gamed a WedgeWorks Low Bounce K (60.06K) model, was a perfect 6-for-6 for the week in sand saves and T7 for the week in Scrambling (71%). The SM9 K grind is among the most popular of all the available Vokey grinds, especially with amateur golfers who favor its wide, cambered sole, providing maximum forgiveness on greenside shots and out of the bunker. Like all Vokey Design wedges, the Low Bounce K grind was born out of Master Craftsman Bob Vokey and Vokey tour rep Aaron Dill’s collaboration with the best players in the world. This week, the Low Bounce K was also in the bag of the 3rd-ranked player in the Official World Golf Ranking, who finished T2. “The K grind lives in the bags of some of the world’s best,” Dill said. “It has always been known as the ultimate bunker club, inspiring confidence in player’s short games. However, when you ask players on tour why they play the K grind, they will tell you not only do they love the performance in the bunkers, but they love the way the leading edge hugs the ground when pitching and chipping.” Like many players on the PGA TOUR, the Bay Hill champ travels with two lob wedges. Each week, he decides between his 60.06K and WedgeWorks 60T. “When conditions soften or become grainy, he typically goes with the K,” Dill said. Over half (183/53%) of the gap, sand and lob wedges in play at Bay Hill were Vokey Design, more than four times the nearest competitor (42/12%). Every player in the final Top 9 – including the 2nd-, 3rd- and 4th-ranked players in the World Ranking – had at least one Vokey wedge in the bag: 1. 2023 API Champion | OWGR No. 19 SM9 WedgeWorks 60.06K T2. OWGR No. 3 SM9 54.10S @ 55, WedgeWorks 58.06K @ 59 T2. OWGR No. 37 SM9 WedgeWorks 60T T4. Jordan Spieth SM9 46.10F, 52.08F, 56.10S, WedgeWorks 60T T4. OWGR No. 2 SM8 50.12F, 56.14F, SM9 WedgeWorks 60T T4. OWGR No. 24 Vokey Design SM9 WedgeWorks 60T T4. OWGR No. 4 SM7 46.10F, 52.08F, SM9 56.08M @57, 60T wedges T8. Davis Riley SM9 46.10F, 50.08F, 56.08M, 60M AD + T8. OWGR No. 77 SM9 WedgeWorks 60T PGA TOUR CHAMPIONS | Cologuard Classic David Toms , playing the NEW Pro V1x golf ball, claimed his third career PGA TOUR Champions victory with a final round 4-under 68 while leading a 1-through-5 finish for Titleist golf ball players. Toms was the only player to shoot all three rounds in the 60’s (68-65-68), his final total of 15 under giving him the one-shot victory. He ranked T3 for the week in Greens in Regulation (83%) and made 20 birdies over the three rounds. FOUR STRAIGHT FOR NEW PRO V1 & PRO V1X ON CHAMPIONS TOUR With Toms' victory playing NEW Pro V1x , 2023 Pro V1 and Pro V1x models continue their undefeated streak on the PGA Tour Champions this year, having been played by each of the first four winners of the 2023 season: Steve Stricker (NEW Pro V1x) , Mitsubishi Electric Championship at Hualalai Stephen Ames (NEW Pro V1), Trophy Hassan II Berhard Langer (NEW Pro V1x), Chubb Classic David Toms (NEW Pro V1x) , Cologuard Classic ... #TeamTitleist

Titleist Brand Ambassador and reigning PGA TOUR Rookie of the Year Cameron Young teed up the NEW Pro V1x golf ball for the first time two weeks ago at the Genesis Invitational, adding to the long and ever-growing list of players across the worldwide professional tours who have made the move to the next generation of the #1 ball in golf. Young arrived at Riviera having gamed Pro V1 Left Dot since the start of 2022. The 25-year-old, Scarborough, N.Y. native was one of just two rookies to qualify for the Tour Championship last season, finishing runner-up five times including the Open Championship at St. Andrews. Pro V1 Left Dot is the lowest-spinning and lowest-flying Pro V1 model. At the start of the week at Riviera, Young asked Fordie Pitts of Titleist Golf R&D if they could test some options that would provide him additional height and spin. “Obviously Left Dot, the lower flight did work very well for him,” Pitts said. “But he was just starting to notice there were certain instances where it could get a little bit flat, could come in a little hot, take a little bigger first bounce than he would like to see. So there was a desire on his part for something with a touch more spin, maybe even a little bit more trajectory.” www.youtube.com/watch Young’s interest in the 2023 Pro V1 and Pro V1x models was initially piqued at the CJ Cup in October, while playing a practice round with then-fellow Left Dot player Keith Mitchell . Mitchell was testing the 2023 Pro V1 on the course when the group arrived at a par 5 that required a demanding second shot over water. After Young sent his Left Dot safely over the penalty area and onto the green with a 5-iron, Mitchell wanted to put the new model to the test. Mitchell dropped a ‘23 Pro V1 and elected to hit 6-iron, a club selection that he was sure would find the water. He was wrong. The shot not only cleared the water but landed just feet from the pin. Mitchell put 2023 Pro V1 in play that week. “I think that was a moment when Cameron was like ‘What was that?’” said Pitts. “That might have been the start of it all.” While Young wanted to finish out the season out with his tried-and-true Left Dot, his interest in the new models didn’t go away. Playing a few weeks ago at the WM Phoenix Open, the week prior to the Genesis, Young said he saw some shots during Sunday’s final round where he would have benefited from a little more height and spin. “I think [Waste Management] was just a little telling,” said Young. “I think the greens are pretty firm. At altitude, the ball doesn’t climb really. It’s just kind of wherever you launch it is where it stays. So I had a little trouble stopping it and controlling distance in places... Obviously I’ve played [Left Dot] for about a year, so I’m really familiar and very confident in that ball. But if I can have the same feeling and have a little bit higher launch, I think it’s just going to give me some more shots, which could be really helpful.” With performance goals in place, Young and Pitts went to work on the range at Riv Tuesday afternoon, testing different shots from wedges to driver to evaluate the flight, feel, and spin properties of NEW Pro V1 and Pro V1x. From the jump, it was 2023 Pro V1x that stood out to Young. “I think for me just that little higher launch with that ‘23X is really important,” said Young. “And I never have been someone that launched it really high, and I take some big divots, and I have a lot of [shaft] lean. So a little help just getting it to launch a little higher, especially middle irons, 6, 7 and some of the longer irons, that’s going to be big for me, especially in some of those weeks where it’s really firm.” Following the range session, Young’s next stop was Riviera’s 10th tee for an afternoon nine. Before teeing up a new ball in competition, the best players in the world need to know that the performance on the golf course mirrors the performance and numbers seen on the practice tee. According to Pitts, it didn’t take long for NEW Pro V1x to pass the on-course test as well. “So for instance on the 11th hole [at Riviera], par 5, downwind, where the ball can get kind of pushed down a little bit, he had a gorgeous drive right in the middle of the fairway,” Pitts said. “He had 230 to the flag. He just hit this gorgeous 4-iron. The thing just flew right up in the air, and as soon as he hit it, he just reacted to it, because it was the flight that he’s been looking for.” Two days later, Young stepped to the first tee with a NEW Pro V1x in hand. Over the four rounds at Riviera he was 3rd in Driving Distance (320.6 yards), 5th in Strokes Gained: Off-the-Tee (+3.481), and 13th in SG: Approach (+3.654), each of which marked an improvement from his season averages to date. He finished the week T20. Next up for Young and his 2023 Pro V1x: The Arnold Palmer Invitational and the Players Championship – and the firm and fast setups at Bay Hill and TPC Sawgrass.

PGA TOUR | The Honda Classic Chris Kirk birdied the first hole of a playoff to claim the fifth victory of his PGA TOUR career – and the third finish of T3 or better in his last four starts since putting the NEW Pro V1x golf ball in play to begin the season. Kirk emerged victorious from the all-Titleist golf ball playoff with Eric Cole (Pro V1x) , after both players posted 14 under for the week. On the first playoff hole, PGA National’s par-5 18th, Kirk stuck his third shot close from 109 yards, his Pro V1x settling within 16 inches of the cup to set up the clinching birdie. The tight approach was on par with the Georgia-native's ball-striking all week, as he ranked 4th in Proximity to the Hole and 5th in Strokes Gained: Tee-to-Green (+9.276). Kirk posted four rounds in the 60’s, and his second round 8-under 62 was the lowest round of the week. He hit 75.34% of his Greens in Regulation (7th) and ranked 3rd in birdies (19). Chris Kirk first made the move to the NEW Pro V1x golf ball this year at the Sony Open, where he recorded his best finish in two years (3rd). His next start at the American Express ended with a T3 finish. Since the Sony Open, Kirk is a combined 54 under (including Sunday’s playoff birdie), gaining more than a stroke per round (+1.03) with his approach shots. He is averaging +1.71 strokes gained: tee-to-green. Titleist golf ball players swept the top-4 positions and 24 of the top 28 teed up a Pro V1 or Pro V1x model. CHAMPION CHOOSES VOKEY T GRIND FOR WINNING APPROACH The winner of the Honda Classic gamed two Vokey Design SM9 wedges, including the one he used to hit his winning approach shot in the playoff. With 109 yards to the pin on the par-5 18th hole, the winner pulled his SM9 WedgeWorks 60T and went flag hunting. His NEW Pro V1x golf ball finished 16 inches from the cup, setting up the clinching birdie. A longtime Vokey wedge user, he also had a SM9 56.10S in the bag. The runner-up also carried a 60T among his three Vokey SM9 wedges. Every player in the final top 4 had Vokey wedges in the bag, with a total of 12 wedges between them. LPGA TOUR | Honda LPGA Thailand Playing the NEW Pro V1x golf ball, Lilia Vu closed in 8-under 64 to rally from six shots back to win her first LPGA title. The 25-year-old made eight birdies Sunday on Siam Country Club’s Pattaya Old Course – including five straight from Nos. 8-12 – to post 22 under and win by one shot. “Today I basically just blacked out and tried to birdie every single hole,” said Vu. “If I didn’t, just move on and try again. Got into the scoring tent and didn’t know what I shot. I just knew I made a lot of birdies and I was going to try my best, and that’s what happened.” Last week, Vu finished T3 on the Ladies European Tour in her first event playing the NEW Pro V1x. She is now a combined 41 under par in her first eight rounds playing the 2023 model with six rounds of 67 or better. LYDIA KO, JIN YOUNG KO MOVE TO 2023 PRO V1/PRO V1 x Lilia Vu topped a leader board that featured seven Titleist golf ball players in the top 9 positions, including World No. 1 Lydia Ko and World No. 5 Jin Young Ko who both finished T6. Like Vu, Lydia Ko and Jin Young Ko both started the LPGA season with a new golf ball: Lydia Ko teed up the NEW Pro V1x , having won last week on the Ladies European Tour in her first start with the 2023 model. According to Jeff Beyers of Titleist Golf Ball R&D , Ko began testing NEW Pro V1x during the practice days leading up to her win in November at the CME Group Tour Championship, the LPGA’s 2022 season finale. Working with Beyers on the range at Tiburón Golf Club, Ko quickly became intrigued by the more penetrating flight and faster ball speeds she was registering with 3-wood and driver. “It kind of caught me by surprise, because we talked about how much she liked her [prior generation Pro V1x], really most of the year,” Beyers said “But then we looked at some numbers and she said she was looking for a little bit less spin off the 3-wood and driver, so it seemed like ‘23 X could be really good idea.” While Ko wasn’t going to make a change with only four rounds left in the season, she asked Beyers for some 2023 Pro V1x to test at home during the offseason. During the break, Ko also made a visit to the Titleist Performance Institute to make sure she was dialed in for the start of the new year. “At TPI, ’23 X did exactly what we saw at CME,” Beyers said. “Lowered the spin 100-150 (rpms), gave her that more penetrating ball flight that she was looking for and was faster off the driver. So she’s like, ‘Oh wow, this is great. Exactly what I was looking for.’ And then most importantly, short irons, wedges, all that stayed the same. So ’23 really did exactly what we hoped for, reduced the spin at the top end of the bag. Added some speed and some distance, but kept mid-short irons, wedges the exact same. We did some short game work too, hit a lot of wedges, and she thought it felt great.” Jin Young Ko made the move to 2023 Pro V1 , matching Vu with her own bogey-free 64 in Sunday’s final round. For the week, Ko hit 84% of fairways (47/56) and 83% greens in regulation (60/72). DP WORLD TOUR | Hero Indian Open Marcel Siem (Pro V1) captured his fifth victory on the DP World Tour, posting 14 under to win by one shot. Nobody went lower over the weekend than Siem, as he backed up his third round 5-under 67 with a closing 68 to reach the winning number. Siem, who regained his DP World Tour card at Q-School in November, led the field in Strokes Gained: Off-the-Tee (+1.55 per round) and ranked 2nd in Greens in Regulation (86%). The win came over fellow German Yannik Paul (Pro V1) , who finished the week at DLF G&CC at 13 under. “Winning a golf tournament, being back in the winner’s circle now, it means everything to me,” said Siem. “It’s just unbelievable. It was tough out there with Yannik, he played unbelievable.” Four of the top five on the final leader board played a Titleist golf ball . PGA TOUR AUSTRALASIA | TPS Hunter Valley Brett Coletta (Pro V1) was victorious after surviving a four-hole sudden-death playoff, making par on the par-4 18th on the fifth go-around. Coletta made the cut on the number and came from eight behind at the start of the final round, closing in 9-under 61 to best the previous course record at The Cypress Lakes GC by three shots. He made consecutive eagles on Nos. 6 and 7 along with birdies on Nos. 5, 11, 13, 16, and 17 Sunday to cap off a 66-61 weekend and post 11 under. Eight of the top 11 finishers trusted a Titleist golf ball for the week, as Titleist was No. 1 in all recorded equipment categories. ... #TeamTitleist

Week in and week out, the best players in the world are looking for ways to improve, constantly working to make sure each part of their game and equipment setup is optimized. Case in point: World No. 1 Lydia Ko , who opened her 2023 season last week with a victory on the Ladies European Tour – in her first start playing with the NEW Pro V1x golf ball . Ko has now won her last two events, having closed out the 2022 LPGA season by winning the CME Group Tour Championship, and three of her last four. She finished '22 ranked 1st in Strokes Gained: Total (+2.440 per round), Top Ten Percentage (64%), Rounds Under Par (65), Sand Saves (66.25%) and Putts Per GIR (1.72). Ko also collected the Vare Trophy for the lowest scoring average, which at 69.988 was the second-lowest in LPGA Tour history. www.instagram.com/.../ Coming off such a successful season and late-season stretch, it begs the question: Why change golf balls? According to Jeff Beyers of Titleist Golf Ball R&D , Ko actually began testing NEW Pro V1x during the practice days leading up to her win at the CME. Working with Beyers on the range at Tiburón Golf Club, Ko quickly became intrigued by the more penetrating flight and faster ball speeds she was registering with 3-wood and driver. “It kind of caught me by surprise, because we talked about how much she liked her [prior generation Pro V1x], really most of the year,” Beyers said “But then we looked at some numbers and she said she was looking for a little bit less spin off the 3-wood and driver, so it seemed like ‘23 X could be really good idea.” While Ko wasn’t going to make a change with only four rounds left in the season, she asked Beyers for some 2023 Pro V1x to test at home during the offseason. During the break, Ko also made a visit to the Titleist Performance Institute to make sure she was dialed in for the start of the new year. "At TPI, ’23 X did exactly what we saw at CME,” Beyers said. “Lowered the spin 100-150 (rpms), gave her that more penetrating ball flight that she was looking for and was faster off the driver. So she’s like, ‘Oh wow, this is great. Exactly what I was looking for.’ And then most importantly, short irons, wedges, all that stayed the same. So ’23 really did exactly what we hoped for, reduced the spin at the top end of the bag. Added some speed and some distance, but kept mid-short irons, wedges the exact same. We did some short game work too, hit a lot of wedges, and she thought it felt great.” Ko, who plays high number Pro V1x golf balls, brought several dozen with her overseas for her first start of the new year. The world No. 1 teed up new Pro V1x for the first time in competition and picked up right where she left off in 2022, winning her 26th worldwide title after closing in 4-under 68. Following her victory, she texted Beyers, telling him the new ball worked “like magic.”

The launch of our newest generation of Pro V1 and Pro V1x called for a big celebration, but the party wasn’t over just yet! If you couldn’t tell already, Team Titleist likes to welcome our newest product in a big way. In early February, the TSR1 , TSR2 Hybrid and TSR3 Hybrid were the last to join the TSR metalwood family, so it was only fitting to continue theses celebrations with another VIP experience. On February 7 th , we invited 12 core Team Titleist women members to participate in a full clubs experience, including a driver and wedge fitting, a tour of the club manufacturing facility, and afternoon golf. Upon arrival at the Titleist Performance Institute, the members were welcomed to the facility and given a quick overview of the design and features of TSR1, right before we divided into fitting sessions for driver, metalwoods and wedges. For some, this was their first experience at our fitting facility and for others, we welcomed them back after previous fittings throughout the years. However, it was everyone’s first time taking a tour of the Titleist Club Manufacturing Facility in Carlsbad, CA. If anyone has ever wondered where their beloved sticks are assembled, the women were able to get up close and personal with this process. They saw firsthand the care, quality, and effort it takes to build clubs. After completing the fittings and the tour, we headed out to Goat Hill Park Golf Club for a casual 9-hole round. We were challenged by the heavy winds and peaks and valleys of this track, but it didn’t stop us from having a ball…literally! Some of us played with the newly released Pro V1 and Pro V1x for the first time. If the day wasn’t packed enough, we also invited the members to attend a special screening of “ We Go Farther ” a new four-part docuseries that takes you deep inside the Titleist Speed Project. As the sun set over our day, we refueled with Tacos and recalled some special moments from the event. You might be wondering how these Team Titleist members were selected to join the festivities. As always, keeping an up-to-date Team Titleist profile , and participating in our discussion boards , fittings , and events, are great ways to increase your chances to participate in exclusive opportunities.

LADIES EUROPEAN TOUR | Aramco Saudi Ladies International Lydia Ko (Pro V1x) earned her third win in her last four worldwide starts, capturing her second LET title by one shot. The No. 1 player in the Rolex Rankings closed in 4-under 68 to win in her first start of 2023. KO ON HER PRO V1 x “Consistency is super important. That’s a big goal of mine, personally, to be more consistent. And if you’re unsure, and sometimes [your golf ball] takes a little bit more wind, sometimes it doesn’t take enough wind, then you’re questioning yourself. And I’d say it’s pretty hard out there without having to deal with all of that.” “I changed to the Pro V1x, and I think it’s a really good balance for me around the green with short game and being able to spin it. Also in the long game, it puts me at a right range within 2,000 to 2,500 RPM for my driver spin, and then works out good for my irons as well. So, I think it’s a good balance for me to have a ball that I can believe in, and I know that it’s going to react pretty similar on similar conditions. I think it’s a huge bonus as a player.” “I’ve used the Titleist ball for a really long time and I can speak from my experience that every time I’ve tried something new I’ve been able to see a difference, and I just love how it is the #1 golf ball. It’s not just an advertisement. It is something that I believe and something that I really trust. The golf ball is such a crucial part of the equipment standpoint and in the game.” CHAMPION WINS WITH NEW TSR DRIVER The champion at Royal Greens Golf & Country Club earned Win No. 3 with her new TSR3 driver in the bag. She switched to the new driver from her prior generation TSi3 model at the Amundi Evian Championship in July, following a fitting with J.J. Van Wezenbeeck , Titleist’s Director of Player Promotion , having seen increased ball speed with more consistent spin. In her last start at the LPGA’s 2022 season-ending CME Championship, she put on a stellar performance off the tee, hitting 53 of 56 fairways (94.6%) over the four rounds while averaging 270 yards. In her first 11 starts with the new TSR3, she has recorded three wins and eight finishes of T5 or better. In addition to her driver, she also plays NEW TSR2+ 13.0° and TSR2 18.0° fairway metals, a T200 5-iron, four Vokey Design SM9 wedges and Scotty Cameron putter. What’s in the Bag | Rolex World No. 1 Golf Ball: Titleist Pro V1x Driver: NEW TSR3 9.0° | Mitsubishi Kurokage XD50 S Fairway Metals: NEW TSR2+ 13.0° | Mitsubishi Kurokage XD60 S and NEW TSR2 18.0° | Mitsubishi Diamana PD60 S Iron: T200 5 | AeroTech SteelFiber FC 70 Wedges: NEW Vokey Design SM9 46.10F, 48.10F, 54.10S and WedgeWorks 58.04L | AeroTech SteelFiber FC 80 Putter: Scotty Cameron P5 GSS tour prototype (center shaft) PGA TOUR CHAMPIONS | Chubb Classic Playing a NEW Pro V1x golf ball, Bernhard Langer birdied five of his final seven holes to win by three shots and equal the all-time PGA TOUR Champions record with Win No. 45. The oldest winner in the tour’s history, the 65-year-old Langer closed with a bogey-free 7-under 65 to make it back-to-back Chubb Classic titles. He ranked first in Scrambling for the week at Tiburon Golf Club (92%) and was 4-for-4 in getting his Pro V1x up-and-down from the bunker. “Yeah, there’s been a lot of talk… for the last few years, and there’s a lot of pressure, especially today when you get this close,” said Langer. “Then you have thoughts running through your mind, and you're going, wow, you're this close, you don't want to lose it now. But that's the wrong stuff to think. You've got to just focus on one shot at a time… I drove it very well, hit a lot of fairways, a lot of greens, and fortunately did better than anybody else.” THREE IN A ROW FOR NEW PRO V1 & PRO V1 x With Langer’s victory, NEW Pro V1 and Pro V1x golf ball players have won each of the first three events of the new 2023 PGA TOUR Champions season, with Steve Stricker (Pro V1x) and Stephen Ames (Pro V1) claiming the previous two events. PGA TOUR | Genesis Invitational Titleist Brand Ambassador Max Homa , playing a NEW Pro V1 golf ball and full bag of Titleist equipment , posted rounds of 64-68-69-68 to finish runner-up at 15 under par and earn his third finish of T3 or better in four starts to begin 2023. In seven appearances this season on the PGA TOUR, Homa has claimed a pair of victories and finished outside the top 20 only twice (his worst finish is T39) while climbing to No. 2 in the FedEx Cup Standings. His finish Sunday also moved him into No. 8 in the Official World Golf Ranking, his highest ever position in the OWGR. Three of the top 4 players at Riviera gamed a Titleist golf ball and 14 Titleist clubs, with three of the top 5 playing a 2023 Pro V1 or Pro V1x : Homa (Pro V1) , Will Zalatoris (Pro V1x) and Keith Mitchell (Pro V1) . In total 86 players teed up a Pro V1 or Pro V1x model at The Riv, more than five times the nearest competitor (16). HOMA’S DIALED IN WITH 2023 PRO V1 The Genesis Invitational marked Max Homa's third start playing the NEW Pro V1 golf ball. Over those three events, Homa is a combined 31 under par with one victory (Farmers Insurance Open), one runner-up (Genesis) and 10 rounds in the 60’s. He has been inside the top-5 of the leader board after 7 of his last 12 rounds while averaging 0.75 strokes gained on approach shots per round – nearly double the amount of strokes he gained on approach shots per round last season (+0.38). Following Sunday’s final round at Riviera, Homa is now in the PGA TOUR’s top-5 in Scoring Average (69.327), Strokes Gained: Total (+2.264) and Birdie Average (5.11). Homa made the switch to NEW Pro V1 in the days leading up to the Farmers Insurance Open. Before heading to Torrey Pines, Homa visited the Titleist Performance Institute in nearby Oceanside, where he worked with Titleist’s Director of Player Promotions, J.J. Van Wezenbeeck , and his swing coach, Mark Blackburn , to ensure his setup was dialed in for the upcoming stretch. It was during this session that Homa began testing the 2023 Pro V1 golf ball, putting the new model through its paces from wedges to driver. “In that scenario, we want to hit every wedge shot he’s going to hit, so it’s a full one, it’s a partial one. When we get to a 7-iron, we want to hit multiple shots of, ‘Hey, what’s your big 7-iron? What’s your short 7-iron?’ “ Van Wezenbeeck said. “We want to go to those shots that they’re going to hit in a tournament. We’ll move targets around, we’ll call shots, we’ll ask for a shot up against a wind. So he saw just how stable the golf ball was in the wind, and so it was a good testing day to be able to see all the different shots he would hit, but also in those wind conditions.” Advanced core technologies in NEW Pro V1 help lower long game spin without sacrificing short game spin, something that caught Homa’s eye as he looked to decrease his driver spin numbers. “When we got to the driver, we had an opportunity where he could use a little less spin, and speed’s always welcome – and we saw a little more speed, a little less spin,” Van Wezenbeeck said. With demanding tour setups requiring high-flying approaches that stop quickly on firm greens, however, the group started to focus in on the spin rates and performance with his longer irons. Testing showed that the 2023 Pro V1 allowed him to hit a higher, more stable ball with the stopping power required to hit it close. “While he’s not necessarily a high launch guy, he can get a little spinny,” said Fordie Pitts of Titleist Golf Ball R&D . “The new ball keeps that spin in a controllable area. He did have one concern when he was working at TPI, his 4-iron. Obviously with 4-iron you’re not generating a lot of spin with that club. The concern was, is that going to be a little too hot? His coach, Mark Blackburn just said, ‘Well hit one higher.’ And he hit one higher and sure enough it went up in the air and he’s like, ‘I’m good,’ and goes on to win the tournament.” That performance was highlighted during the final round of Farmers, where he used to his T100•S 4-iron to set up two key birdies on the par-3 11th and 16th holes. On the 213-yard 11th, Homa hit his approach to 12 feet, 8 inches and rolled in the putt for his fifth birdie of the day. He was trailing by a shot when he stepped to the tee at the 227-yard par-3 16th, the most difficult hole of the final round which was playing almost a half-stroke over par. There had been just one birdie made there the entire day. Homa took aim, then watched his 2023 Pro V1 fly toward the flagstick, stopping just 15 feet, 1 inch from the cup. It was the closest approach of the day on No. 16. He made the putt to get to 6 under for the day and 12 under overall, securing what would prove to be the clinching birdie. The shot highlighted a ball striking week for the books on Torrey’s South Course, with Homa gaining more than eight shots (+8.387) on the field with his approach shots, better than anyone else in the field. COMPLETE TRUST Said Homa : “I haven’t been great at left pins, so this season when we had looked at that, we decided we were going to be aggressive to right pins and then left ones we were going to leave alone unless it feels real good.” “So I get back on that 11th hole and it’s a back right pin and it was a very good number and Joe and I were talking about maybe punching one up the middle and bouncing it back there and then finally we were both looking at each other. I'm like, ‘This is just a perfect high 4-iron. Why are we overthinking it?’ At some point, trust your swing and trust your equipment and we had put the new golf ball in that week and our big concern was it wouldn’t fly high and soft enough. And I had shown myself a few times early that week that it would, so I was like, ‘This is the one we hit.’ This is our bread and butter in a way. If you’re going to try to have an advantage over these other great players, you need to know where you need to take that risk, I guess, and that’s when it was.” “So that one, I hit differently. I put it up my stance and I trusted the golf club really to, as I mentioned a bunch of times how easy the club (T100•S 4-iron) is to hit and how much higher it launches, and I just let it get as high as I could in the air and let the wind take it over and that one came off great.” “But then the one on 16 was a completely different shot and this was a testament to the golf ball. It was a pretty big 4 iron for me into the wind but we had just worked on, I don’t know, a couple hours on the range about how the thing is going to fly flatter and it’s going to fly harder and I’m going to get a bit more out of it.” “So I was like, ‘Okay, I’m not going to try to smoke it, I’m just going to keep it flat.’ And again, all those things play into these big moments. You’re already so nervous and you know consequence. So once you get into a situation where you can eliminate so many variables. I know the ball’s going to fly like I want it to fly. I know this club is not particularly hard to hit, just go make the golf swing and see what happens.” “So it’s fun to hit both of those because those are my two favorite shots I’ve hit in a long time in a single round and to have them with relatively new equipment and a very new golf ball – I mean that was cool, to have it feel like a big team win in a way. In San Diego where we had been at TPI a bunch, so that was fun.” HOMA EXCELS ON GREENS AT GENESIS Max Homa led the field in Strokes Gained: Putting (+11.329) on his way to a solo-second finish at Riviera Country Club. Gaming his trusty Scotty Cameron Phantom X 5.5 tour prototype, Homa averaged a field-best 23.25 putts per round and 1.444 Putts per GIR, while finishing the week with a career-best 49 one-putts. Homa won the 2021 Genesis Invitational gaming a Phantom X 11.5 but made the switch to his current gamer four months after the victory. He has won four TOUR events since with his Phantom X 5.5, including back-to-back Fortinet Championships, the Wells Fargo Championship and last month’s Farmers Insurance Open. Said Homa on his switch to a Phantom X mallet: “I was just struggling with face control with my putter. So I tried a few mallets, ended up going with one of the Phantoms and it just felt like it swung a bit better. It didn’t feel like I needed to work so much with my hands to release the putter. And at that time that’s really what I needed and then I got hooked on them…” “I think you almost don't have to do as much with your hands, so you can just focus on the big muscles. And I feel like, especially with putting, especially when you’re nervous, that’s a huge part of being consistent and having a lot of repetition. I felt like that was something that I was missing. And when I switched to that, I felt like it just became a lot more predictable just because I could take out a variable…“ “Speed control became much easier with the Phantom style. I felt like because of the weight of the head or just the way it swung, I just felt like it was a lot easier to control my putts from 15 to 25 feet. That’s where I’ve typically struggled. That’s definitely the most obvious impact I saw…” “I think we work a lot on alignment with my putting, with getting the face square to the target line and something about the way they set up, I feel like they’re very square. I feel like that’s helped, but I really do think that the speed control has been the main benefactor (to my wins), holing a couple extra 10 to 20 footers. And that typically is mostly speed based, less start line than the closer putts.” NEW TSR DRIVER MOMENTUM CONTINUES Titleist continues to be the most played driver on the PGA TOUR with 44 players gaming Titleist drivers this week at Riviera, 19 more than the nearest competitor. NEW TSR was the field’s favorite model, with 22 playing TSR3 and 7 playing TSR2 . Four of the top 8 on the final leader board played a Titleist driver, including the eighth-place finisher, who made the switch to his to NEW TSR3 9.0° three weeks ago at Pebble Beach. This week, the 9-time PGA TOUR winner gained nearly three strokes on the field off the tee (+2.904) while ranking T1 in Driving Accuracy (67.86). He gained a season-high 1.67 strokes off the tee in Friday’s second round. Five of the top 9, and 11 of the top 19, players in the Official World Golf Ranking currently play a Titleist driver. ASIAN TOUR | International Series Qatar Andy Ogletree , playing a Titleist Pro V1 golf ball and NEW TSR2 driver among his Titleist setup, claimed his second Asian Tour title in nine starts with a three-shot victory in Qatar. Ogletree posted a tournament-best 6-under 66 in Round 3 to enter Sunday’s final round with a five-shot lead, cruising to his winning total of 7 under. What’s in the Bag | Andy Ogletree Golf Ball: Titleist Pro V1 Driver: TSR2 10.0° Fairway Metal: TSR3 16.5° Utility Iron: U505 3 Irons: 620 CB 4-9 Wedges: Vokey Design SM9 46.10F, 50.12F, 54.10S, 60.08M SUNSHINE TOUR | SDC Open J.J. Senekal (Pro V1) made birdie on No. 18 for a final-round 65, capturing a four-shot victory at Zebula Country Club. Senekal turned in four rounds in the 60’s (62-67-69-65) to post 25 under and win in wire-to-wire fashion. He played the par 5’s in 14 under for the week on his way to claiming his third career Sunshine Tour win. “It was very emotional,” Senekal said. “I put a lot of hard work into this starting from the beginning of last year. It all comes down to hard work. This means the world to me. I was knocking for quite a while now and this week was a good example of staying patient, playing good golf and knowing what to do and when to do it.” PGA TOUR AUSTRALASIA | TPS Sydney David Micheluzzi (Pro V1) was victorious in Sydney after posting a 25-under winning total, the lowest 72-hole score in Australian golf since 2004. The Victoria-native shot a final round 10-under 61, playing the last 10 holes in nine-under 30 with just 12 putts at Bonnie Doon Golf Club, to pull away for a four-shot victory in the mixed-gender TPS Series event. Eight of the top 10 players on the final leader board trusted a Titleist golf ball for the week in Sydney. … #TeamTitleist

youtu.be/7_vj3ZT_s-g&index=2 More and more golfers are gravitating to indoor golf. For many of us, it's a fun and productive way to stay sharp when inclement weather or tight schedules prevent us from playing and practicing outdoors. Early indoor simulators were more of a golf novelty than a serious training tool, but with advances in today's technologies, the indoor experience is now an attractive option for even the most serious golfers. And Titleist's Radar Capture Technology (RCT) is playing a big role in this evolution. Are you interested in playing, practicing, or even competing indoors? Perhaps you don't know if you're playing the right golf ball and want to experiment this winter? Or maybe you're in the market for new clubs and you're considering an indoor fitting? If your golf regimen includes indoor training of any kind, make the most of your time and play with a Titleist RCT golf ball. Now available in new Pro V1 , new Pro V1x , Pro V1x Left Dash and AVX models, RCT takes the guess work out of indoor launch data and makes indoor golf feel much closer to the real thing. Keep reading to hear what just a few Titleist partners are saying about RCT technology... ••• TRACKMAN COLLABORATION AND THE IMPORTANCE OF MEASURED SPIN As we reported last year , Radar Capture Technology (RCT) is an advancement that Titleist developed in collaboration with TrackMan, the industry leader in golf launch monitor technology. RCT works through radar reflective technology. A patterned RCT application on the casing layers of Pro V1, Pro V1x and now Pro V1x Left Dash and AVX allows TrackMan launch monitors to capture exact, measured spin rates – not estimated spin – on over 99% of shots hit in an indoor environment. Why is it important to capture true spin rate? For the answer, we reached out to Matt Frelich , Vice President Sales and Business Development at TrackMan. Matt worked closely with Titleist Golf Ball R&D throughout RCT development and beta testing. An expert fitter in his own right, Matt knew what golf professionals and fitters needed and he was instrumental in helping Titleist bring RCT to market. "TrackMan 4 units use Doppler radar to measure spin," Matt said. "Outdoors, TrackMan’s patented technology allows us to capture the launch spin during the first second of ball flight. However, indoors the ball only travels a very short distance, with time much less than one second, before striking a net or a simulator screen. This narrow capture window is not an issue for measuring most variables - like initial ball velocity, launch angle or launch direction, yet it does make it challenging to measure spin. This is because in that short distance, say ten feet or so, the ball may spin less than one or two full revolutions before the data stream is cut short. With a standard golf ball and no reflective markings, you are not able to measure the spin rate indoors. If spin is not measured, you’ll see italicized numbers presented in the TrackMan shot analysis screens, which means that the spin rate is estimated. Before RCT, to measure spin indoors, you would need to apply reflective markers to the ball and orient the ball properly – which was an imperfect solution." TrackMan’s estimated spin rates are based on a 3D collision model and a sophisticated algorithm developed by their R&D team. The algorithm will get you in the ballpark as far as projecting final shot data goes, but as Matt told us, for serious training and certainly for Driver fitting, we want measured spin. "The down-range data can only be as good as the spin rate data, “Matt explained. “If you miss spin by a couple or a few hundred RPM, it's effecting the down range data. When you talk about doing fittings and dialing in your longer distances, the only way to be most accurate is to measure spin rate, along with all the other precisely measured variables. So that's why this project was so important. I wouldn't do a driver fitting without RCT indoors." ••• WHAT GOLF INSTRUCTORS ARE SAYING Since Pro V1 RCT and Pro V1x RCT were introduced last fall, feedback from Titleist partners has been overwhelmingly positive. Nathan Ouimette , a coach at Alta View Golf in Highland, UT, was an early RCT adopter and relies heavily on TrackMan data in his teaching. “I’m always highlighting spin numbers that we get from Trackman to help the student understand ball flight and rollout when the ball hits the ground. What is really cool is when I work with a student indoors, helping them understand how to hit a variety of shots with different launch and spin numbers. Then we head out to the course and have a playing lesson and they get the exact same response outdoors as what we were seeing on the indoor system. It really builds my students’ confidence to see how that precise measurement indoors leads to success on the course. Golf is a game that requires a lot of precision and these new RCT balls just add to our ability to help our students gain confidence.” The expansion of RCT technology to Pro V1x Left Dash and AVX golf ball models allows coaches like Ouimette to tailor their instruction more precisely to a wider range of players – players who can benefit from distinct performance characteristics that fall outside the flight, feel and spin profiles of Pro V1 and Pro V1x. ••• WHAT FITTING PROFESSIONALS ARE SAYING The recent addition of Pro V1x Left Dash RCT and AVX RCT is also putting more power in the hands of club fitters, allowing them to fit indoors as expertly as they do in outdoor settings. By using RCT to capture precise, measured spin rates, fitting professionals can dial in different clubhead and shaft options with much greater confidence. This results in their being able to make more effective recommendations which ultimately helps their golfers to optimize performance and play better golf. "The golf ball is an incredibly important factor in the fitting equation," said Max Buerman , owner of Newport Indoor Golf in Newport, RI. Max was involved in beta testing for Pro V1x Left Dash RCT and AVX RCT and reported that optimizing the golf ball for his clients is often an eye-opening experience. "Everyone who comes for a fitting is trying to figure out how to drop two or three strokes off their score. And with all four Titleist RCT models at my disposal, I'm able to dial in the numbers and show players how simply using the right ball will get them those strokes. I hear it on a daily basis from golfers – 'Oh, I didn't realize the ball mattered.' And I can show them with real data, 'Yeah, the golf balls perform differently and playing the right ball for you is critical.' We'll compare balls side by side and they'll see the results instantly. Then we can use that best golf ball model throughout the rest of the fitting and optimize every piece of equipment in their bag. I just had a TSR driver fitting last week, and we switched my client's golf ball up. We picked up eight yards of carry because he was spinning his original model under 2,000 rpm. We got him up to 2,200 rpm and it was perfect. So, it really does allow us to confirm results and personalize the fit to a much larger degree." ••• For more information on Titleist Radar Capture Technology and to order Pro V1 RCT, Pro V1x RCT, Pro V1x Left Dash RCT and AVX RCT please click here . And for more resources to help you find the best golf ball model for your game, visit https://www.titleist.com/fitting/golf-ball-fitting .

youtu.be/7_vj3ZT_s-g&index=2 The new technology that industry experts are calling a "Game-Changer" has expanded its reach. Initially only available in Pro V1 and Pro V1x, Titleist's proprietary Radar Capture Technology (RCT) can now be found in Pro V1x Left Dash and AVX golf balls. This development means that every model in the Titleist Premium Performance golf ball lineup is now available with RCT, offering next-level indoor performance to fit the needs of virtually any golfer. The addition of Pro V1x Left Dash and AVX to the RCT family presents an exciting new opportunity for golfers – not only with regards to indoor practice and club fitting, but from a golf ball fitting standpoint. During this second phase of Titleist RCT development, Titleist's Tour-level fitting teams served as the vanguard to test and validate the performance of the new RCT Left Dash and AVX prototypes. Golf Ball Fitting experts like Jake Hardy (seen in the video above) did so by conducting indoor golf ball fittings with real golfers – something we could not do when only Pro V1 and Pro V1x were outfitted with RCT technology. "Once RCT was applied to all four models in the premium performance lineup, it opened the door to indoor fitting possibilities," said Mike Rich , Titleist's Director of Golf Ball Fitting and Education. "The ability to precisely measure spin indoors, using Pro V1, Pro V1x, Pro V1x Left Dash and AVX, gives us all the tools we need to provide golfers with reliable, expert golf ball recommendations. Armed with RCT across our entire Premium Performance lineup, indoor golf ball fitting will play a prominent role alongside our other golf ball fitting resources – from tour level fittings and virtual consultations to our online golf ball selector tool. We know that golfers shoot lower scores and have more fun playing when they play a properly fit golf ball. RCT technology is extending our reach and giving us another way to help golfers do just that." • • • For more information on Titleist Radar Capture Technology and to order Pro V1 RCT, Pro V1x RCT, Pro V1x Left Dash RCT and AVX RCT please click here . And for more resources to help you find the best golf ball model for your game, visit https://www.titleist.com/fitting/golf-ball-fitting . #TeamTitleist

For the best players in the world, the testing process for new equipment can be rigorous. In order to make it to the first tee Thursday, new additions to the bag must check all the boxes – and prove they’re better. In the days leading up to the Farmers Insurance Open, Max Homa made a key change to his equipment that impacted every single shot: His golf ball . Before heading to Torrey Pines, Homa went to the Titleist Performance Institute in nearby Oceanside, where he worked with Titleist’s Director of Player Promotions , J.J. Van Wezenbeeck , and his swing coach, Mark Blackburn , to ensure his setup was dialed in for the upcoming stretch. It was during this session that Homa began testing the 2023 Pro V1 golf ball , putting the new model through its paces from wedges to driver. Advanced core technologies in NEW Pro V1 help lower long game spin without sacrificing short game spin, something that caught Homa’s eye as he looked to decrease his driver spin numbers. “With ’23 Pro V1 we saw Max’s ball speed jump a little bit off the driver with lower spin,” Van Wezenbeeck said. With demanding tour setups requiring high-flying approaches that stop quickly on firm greens, however, the group started to focus in on the spin rates and performance with his longer irons. As Homa detailed to Jonathan Wall last week on GOLF’s Fully Equipped podcast , 2023 Pro V1 allowed him to hit a higher, more stable ball with his long irons with the stopping power required to hit it close. “It was flying great,” Van Wezenbeeck said. “He was even more consistent with his irons and the short game performance was as good as ever.” But there was still one final box to check. Would the performance at TPI carry over to the golf course? Homa took a box of NEW Pro V1’s out for a casual nine-hole round with his caddie Joe and friends at Rancho Santa Fe Country Club. “I wasn’t thinking much about the golf ball really, and then all of a sudden I got to [hole] 8 and I had like 230 way up a hill, front pin, and I hit this big high 4 iron and I stopped it real fast,” Homa told Wall. “And I looked at Joe and I was like, ‘OK.’ […] I called J.J. and I said, ‘Hey I’m going to use the golf ball.’” twitter.com/.../1623486169618206720 On Thursday at Torrey Pines, Homa teed up his NEW Pro V1 golf ball for the first time in competition. Over the next 72 holes, he put on a ballstriking clinic, leading the field in Strokes Gained: Tee to Green (+10.620) on his way to collecting his sixth PGA TOUR victory. twitter.com/.../1619453941170814977 During Saturday’s final round, Homa was trailing by a shot when he stepped to the tee at the 227-yard par-3 16th, the most difficult hole of the day which was playing almost a half-stroke over par. There had been just one birdie made there the entire round. Homa pulled his T100•S 4-iron. He took aim, then watched his 2023 Pro V1 fly toward the flagstick, stopping just 15 feet from the cup. It was the closest approach of the day on No. 16. He made the putt to get to 12 under, securing what would prove to be the clinching birdie. Five holes earlier, on the 216-yard par-3 11th, Homa hit the same 4-iron to 12 feet, 8 inches and rolled in the birdie putt. Over the three rounds on Torrey’s South Course, Homa gained more than eight shots (+8.387) on the field with his approach shots, better than anyone else in the field. “Lo and behold, I hit two of the best 4-irons of my life on 11 and 16 on the final round...,” Homa said on the podcast. “But when I was done I was like, ‘Dang, that’s pretty cool to see that you could throw the golf ball in.’ I hit one on 11 where I threw it as high as I could with spin. And then on 16 I wanted one to be flat and get through the wind a little bit. I don’t know, that was great.” twitter.com/.../1619862062037094401 As for the ball Homa rolled in on the 18th green for his two-shot win? That NEW Pro V1 is saved for someone special. “This one was legitimately the first time I saved a ball at the end because it was my first time winning a golf tournament as a dad, so I just saved the ball and put a little note on it. My son’s name is Cam so I wrote ‘number 6 for Cam,’” he said in the interview. Read more about Homa’s Pro V1 + T100•S combo that delivered his 16th hole birdie here . Check out Homa’s full WITB here

I've played two rounds with the new Pro-V1 both on relatively challenging courses and fast greens. Day one was in high 40s and day two was in the high 60s. Here are my observations as a 4 handicap. I've played Pro-V1s for 10 years - 80% for the putting feel. There are longer balls out there, softer etc etc, but no other ball for has performed for putting. What's interesting is that my buddy who is a +1 also played a test round with these and came to similar general observations - curious to see hear what others have found: * General - definitely feels more spinny. Great in some instances (wedge) but not so great for driving. * Driving - 5-10 yards shorter than the previous version. Left/Right misses seem get accentuated. * Irons - here is where its weird. They were 1/2 club longer on iron shots. *Wedges - Super spinny and sticky. I had a few gnarly situation and it was amazing how much it spun... Couple of times - on 90-120 yard shots - the extra spin was not great as it spun 8-10 yards and off the green. * Putting - 10/10. I cant put my finger on it here, but can a ball be soft and crispy at the same time??? Same great consistent roll as the previous but not as soft feeling - which is an amazing feat. The previous was great but sometimes came off the putter face too soft. * Durability - seems improved. After two rounds neither ball shows major signs of wear or the smily face from wedges. I'll continue to game the 2023 version despite the loss in yardage in driver, mainly because of the putting. Maybe a change in driver setting? www.titleist.com/.../suyfpvilkrsry5njjclx

I generally score in the mid to high 90’s so I never really gave much thought to which ball to play. I figured it really didn’t matter for someone like me. I’d just buy whatever — different brands, different types of balls etc. Anyway, I decided that I really wanted to settle on one ball so I posted in the TT FB group about this and many people suggested the Pro V1x and the Tour Speed. Folks also suggested an online ball fitting with Titleist. I did the online fitting and the Titleist rep suggested the same balls - the Pro V1x and the Tour Speed as a less expensive alternative and he’s sending me some samples. In the meantime, I realized I had previously bought a sleeve of Tour Speeds awhile back and played them today with an eye towards really paying attention to how they performed. And even though I am not a very good player, I saw some huge differences in how the Tour Speed held the green in my approach shots and my chipping. Many times with other balls they would run off the green. I never really paid attention before tbh. Anyway this is a long way of saying that I now get the benefits of balls that will check up and hold the green and the Titleist balls I have played made a big difference. I look forward to trying the Pro V1x and comparing it to the Tour Speed and making a decision on a permanent ball choice. Thanks, Titleist!

https://youtu.be/FO8KLIS1zoc Hey Team Titleist, As you know, we've just launched the New 2023 Pro V1 and Pro V1x, and the buzz just keeps on building. But long before Max Homa's latest win at Torrey and even before the tour seeding began, golfers like all of you have been instrumental in helping us validate the performance of the new golf balls. The journey from initial prototypes to white box test golf balls to the final products has been a lot of fun for us to watch unfold. And we want your help to continue telling this validation story. We're hoping we can count on all of you to share your stories by posting to our new Validate Pro V1 Experience. We've created an interactive map where you can put a virtual pin on the courses where you've teed up the #1 ball in golf. You can also share a photo along with a few words about your day on the course. And to add to the excitement... we'll be selecting one winner each month from all submissions to win a dozen Pro V1 or Pro V1x golf balls. There will also be one grand prize winner that will receive airfare and accommodations for the winner and a guest to come visit us for a tour of Ball Plant 3 to see how we make the #1 ball in golf, a golf ball fitting experience at Manchester Lane, and six dozen golf balls along with some other great prizes! Check it out here and post your story today!

PGA TOUR | Farmers Insurance Open | HOMA WINS IN FIRST WEEK WITH NEW PRO V1 Max Homa put the NEW Titleist Pro V1 golf ball in play for the first time this week at the Farmers Insurance Open, leading the field in Strokes Gained: Tee to Green on his way to the sixth win of his PGA TOUR career. Homa decided to make the switch to 2023 Pro V1 following a visit last weekend to the Titleist Performance Institute , where he worked with his coach Mark Blackburn and J.J. Van Wezenbeeck, Titleist’s Director of Player Promotions , testing the performance of the new model through the bag. A week later, Homa was on the 18th green at Torrey Pines, rolling his NEW Pro V1 in for birdie to win by two shots and move to No. 2 in the FedEx Cup Standings. Homa gained more than 10 strokes (+10.620) on the field over the three rounds on the South Course (where stats were tracked), gaining 4.595 of them during his closing 6-under 66. “With ’23 Pro V1 we saw Max’s ball speed jump a little bit off the driver with lower spin,” Van Wezenbeeck said. “It was flying great. He was even more consistent with his irons and the short game performance was as good as ever. It was a no brainer.” Homa is a longtime Pro V1 player, having used a Pro V1 model for all six of his PGA TOUR victories. “It is the best feel, most predictable, best spin rates for my game,” he said. “I’ve used it pretty much my whole life because I think it’s the best golf ball in the world.” What’s In The Bag: Max Homa www.instagram.com/.../ Golf Ball: NEW Titleist Pro V1 golf ball Driver: NEW TSR3 10.0° | Mitsubishi Tensei 1K Black 65 TX Fairway Metals: NEW TSR3 16.5° | Fujikura Ventus TR Blue 80 X and NEW TSR2 21.0° | Graphite Design Tour AD XC 9 TX Irons: T100•S 4-iron | KBS TOUR $-Taper 130 X, T100 5-iron | KBS TOUR $-Taper 130 X and 620 MB 6-9 | KBS TOUR $-Taper 130 X Wedges: Vokey Design SM9 46.10F | KBS TOUR $-Taper 130 X and Vokey Design SM9 50.12F, 56.14F, 60.04L | KBS Hi Rev 2.0 125 S Putter : Scotty Cameron Phantom X 5.5 tour prototype HOMA’S DECISIVE SWING ON NO. 16 – NEW PRO V1 + T100S 4-IRON Max Homa was trailing by a shot when he stepped to the tee Saturday afternoon at the 227-yard par-3 16th, the most difficult hole of the final round which was playing almost a half-stroke over par. There had been just one birdie made there the entire day. Homa pulled his T100•S 4-iron. took aim, then watched his 2023 Pro V1 fly toward the flagstick, stopping just 15 feet from the cup. It was the closest approach of the day on No. 16. He made the putt to get to 12 under, securing what would prove to be the clinching birdie. The shot highlighted a ball striking week for the books on Torrey’s South Course, with Homa gaining more than eight shots (+8.387) on the field with his approach shots, better than anyone else in the field. Having traditionally carried a full set of blade irons, Homa exchanged his 620 MB 4 and 5 irons last season for a T100•S 4-iron and T100 5-iron. The T100•S went in the bag for the first time a year earlier at the 2022 Farmers following a session at TPI. He added the T100 5-iron at The Genesis Invitational, two starts later. “I was down in San Diego with J.J., who was fitting me at TPI. And he said, ‘Hey, you should try this 4-iron. It’s a T100•S. It’ll be a lot easier to hit. It will launch a lot higher. So it’ll come down a lot softer. It’ll go a little bit farther in the air, but then shorter once it hits the ground.’ So I tried it and it was super easy to hit, especially if the lie’s not perfect. I think with the blades, if it’s sitting on a little downslope or sitting a little bit down, you’re not going to get any lift out of it. And it becomes just a club that you are hoping to hit near or maybe on the green. Now with this 4-iron, because of how much easier it is to hit, the forgiveness of it, it’s become a weapon, especially on par 5s.” “And then, like two weeks later, we’re sitting around, my caddie and I, Joe, thinking about how a 5-iron has started feeling similar to how that blade 4-iron felt. So we put a T100 in. It feels very, very easy to hit. I can work it a little bit, but it just comes down a lot softer. So those long par 3s, especially that 5-iron, has become a big deal to us.” HOMA WINS AGAIN WITH NEW TSR DRIVER & FAIRWAYS Max Homa's victory Saturday at Torrey Pines marked his second win since making the switch to his NEW Titleist TSR driver and fairway metals – and win No. 31 for TSR drivers across the worldwide professional tours. Homa immediately switched to his NEW TSR3 10.0° driver, along with TSR3 16.5° and TSR2 21.0° fairways, at last summer’s Genesis Scottish Open, his first start after the new models debuted at the Travelers Championship. “I actually like the sound quite a bit. Sounds like you’re smashing it, which is nice,” Homa said of his NEW TSR driver before he teed it up in Scotland. “I did notice that the spin didn’t change as much when you mishit it. The heel and toe strikes kept the spin a little closer to your good ones. That’s obviously something I think everybody would be happy to have. It’s a mile an hour faster for me, just ball speed. So, yeah. It just doesn’t feel like any reason not to use it. I hit basically only two types of golf shots with my driver, and they both are still flying very similar. So it feels like a no brainer.” Homa currently ranks 23rd in Driving Accuracy (66.2%) after finishing 2021-22 at 92nd (60.62%). He ended the 2021-21 season at 130th (58.44%). “I think really what changed, part my golf game – I drive the ball really well now, that’s a big advantage out here,” Homa said Saturday. “You don’t need to be in the short grass all the time, but you do need to be in it if you want to make birdies.” Homa also made a driver shaft change to start the year, moving to the Mitsubishi Tensei 1K Black, a featured stock shaft in the Titleist TSR driver lineup. Tensei 1K Black is a low-launch/low-spin model, built with 1K Carbon Fiber Weave technology to enhance feel and stability. HOMA MAKES IT FIVE VICTORIES WITH PHANTOM X It’s now five wins and counting for Max Homa with a Scotty Cameron Phantom X putter model in the bag. The run began at the 2021 Genesis Invitational, where Homa, gaming a Phantom X 11.5 , became the first player to win with a Phantom X model putter on the PGA TOUR. Four months later, he switched to the Phantom X 5.5 , which he used to win the last two Fortinet Championships as well as the Wells Fargo Championship last May. This week, Homa gained more than 4.5 strokes on the field putting (+4.595), ranking ninth for the week. He gained 3.46 strokes during the final round alone. Said Homa, on his switch to Phantom X: “I was just struggling with face control with my putter. So I tried a few mallets, ended up going with one of the Phantoms and it just felt like it swung a bit better. It didn’t feel like I needed to work so much with my hands to release the putter. And at that time that’s really what I needed and then I got hooked on them.” “I think you almost don't have to do as much with your hands, so you can just focus on the big muscles. And I feel like, especially with putting, especially when you’re nervous, that’s a huge part of being consistent and having a lot of repetition. I felt like that was something that I was missing. And when I switched to that, I felt like it just became a lot more predictable just because I could take out a variable.” “Speed control became much easier with the Phantom style. I felt like because of the weight of the head or just the way it swung, I just felt like it was a lot easier to control my putts from 15 to 25 feet. That’s where I’ve typically struggled. That’s definitely the most obvious impact I saw.” “I think we work a lot on alignment with my putting, with getting the face square to the target line and something about the way they set up, I feel like they’re very square. I feel like that’s helped, but I really do think that the speed control has been the main benefactor (to my wins), holing a couple extra 10 to 20 footers. And that typically is mostly speed based, less start line than the closer putts.” ‘CAM’S DAD’ AND HIS FOUR VOKEY WEDGES Max Homa was playing a fresh set of four Vokey Design SM9 wedges this week, built and stamped by Vokey Tour Rep Aaron Dill . Dill stamped each wedge with “Cam’s Dad.” On Saturday, Cam (Homa’s three-month old son) was there to see his dad lift the trophy. Homa plays 46.10F, 50.12F, 56.14F and 60.04L models. Said Dill: “When we started working together on his set matrix, Max was playing more bounce in his 60 (M Grind). When you ask guys the question, ‘Why do you have this grind and this much bounce’ a lot of times they’ll say, ‘I don’t know. It’s just kind of what I’ve always played.’ So spending some time with him, and digging a little deeper into how to build his set makeup, we realized that he was a little limited in the types of shots he could hit, especially greenside. I gave him an option that was a little bit less bounce, and he began to realize that ‘Oh my gosh, some of the shots that I was afraid to hit, I can hit those again.’ By taking some of that bounce away and giving him the thinner sole of the L grind, he can now fearlessly go to any shot that he’s facing and obviously pull off some miraculous ones.” “Max has a high bounce sand wedge (56.14F) and low bounce lob wedge (60.04L), and that combination gives him the ability to hit anything he wants. He was playing an M grind in the 60 before and he just had a little too much width. I think when you’re faced greenside with shots like some of those where you create lift in a hurry, you need to be able to open up the face and feel like you can slide through the ball easily. When you have a lot of sole width, it can be tricky to do that. So by giving him a little bit thinner sole, he can open it up. It sits nice and close, and he can just freely do the things that he needs to do, which is chip it in off the side of the green to win a championship.” “I think when you look at the correlation between the types of players who use an M Grind on the PGA Tour, they’re a little steeper. Max is a very shallow player. He’s very good at hitting low and high shots. But I think for him being a shallow guy, he doesn’t have to be too fearful about sticking into the ground. So he and (his coach) Mark Blackburn have done a terrific job of dialing in his short game and keeping him out of that style of shot so he can play a low bounce wedge and not have any discomfort with it.” DP WORLD TOUR | Hero Dubai Desert Classic | CHAMPION WINS AFTER SWITCH TO VOKEY WEDGES The winner of the Hero Dubai Desert Classic called his short game display “as good as I can remember” after adding two new Vokey Design SM9 wedges to the bag at the start of the week. The No. 1 player in the OWGR made the switch from competitive models to an SM9 56.10S (@ 55) sand wedge and a WedgeWorks SM9 58.06K (@ 59) lob wedge – getting up-and-down for birdie from 27 yards and 103 yards on Nos. 17 and 18, respectively, to win by one shot. “I think the way I managed my game [this] week, I think the short game display that I put on this week was as good as I can remember,” he said. “Some things I need to tidy up with the long game but overall, if I can win golf tournaments of this caliber not having my best stuff, it gives me a lot of confidence going forward.” The now three-time winner of the Dubai Desert Classic was a perfect 4-for-4 in sand saves and he ranked 11th in Scrambling (75%). “I didn’t have my best stuff today. I didn’t have my best stuff all week. But I managed my game well and being able to put it in good spots and get up-and-down when I needed to,” he said. In Round 1, the champion holed out for eagle on the par-4 8th from 116 yards in the native desert area with his new Vokey 54.10S sand wedge. “All I was thinking about was catching it clean,” he said. “My tendency out of those lies is to hit it a little bit heavy. As soon as I struck it, I knew it came out really nicely and it was right down the pin. Again, anything inside of 20 feet, I would have been happy with, so that was certainly a bonus. It was 116 yards, and I used a 54-degree wedge. Went down the grip a little bit just to make sure of the strike and just tried to put a good swing on it.” KORN FERRY TOUR | The Bahamas Great Abaco Classic Ben Silverman (Pro V1) won in his first start of 2023, making par in a sudden-death playoff on the par-5 18th to claim his second career Korn Ferry Tour win. Silverman made five birdies in his first nine holes of the final round to go out in 31. The Canadian held on to post 15 under, coming out on top in extra holes over Cody Blick (Pro V1x Left Dash) . Seventeen out of the 21 players finishing inside the top 20 positions on the final leader board played a Pro V1 or Pro V1x golf ball model. PGA TOUR AUSTRALASIA | TPS Victoria Hosted by Geoff Ogilvy Min A Yoon (Pro V1x) posted a final round 8-under 63 to win by one shot at the mixed-gender TPS Victoria event held at Rosebud Country Club. Yoon posted rounds of 67-66-64-63 to reach 24 under, with her hole-out eagle from the greenside bunker on the par-5 16th in the final round making the difference. Each of the top eight finishers played a Titleist ball , and Titleist was No. 1 in all recorded equipment categories. ... #TeamTitleist

Max Homa was trailing by a shot when he stepped to the tee Saturday afternoon at the 227-yard par-3 16 th , the most difficult hole of the final round which was playing almost a half-stroke over par. There had been just one birdie made there the entire day. Max pulled his T100•S 4-iron. He took aim, then watched his 2023 Pro V1 fly toward the flagstick, stopping just 15 feet from the cup. It was the closest approach of the day on No. 16. He made the putt to get to 12 under, securing what would prove to be the clinching birdie. twitter.com/.../1619487543304638467 The shot highlighted a ballstriking week for the books on Torrey Pines’ South Course, with Max gaining more than 10 strokes (+10.620) on the field tee to green and more than eight shots (+8.387) on the field on approach shots, leading the field in both categories on his way to the sixth win of his PGA TOUR career. Here are the backstories on the equipment Max used to hit the shot of the week at the Farmers Insurance Open: HOMA’S NEW PRO V1 Max put the NEW Titleist Pro V1 golf ball in play for the first time on Thursday at Torrey Pines, making the switch to 2023 Pro V1 following a visit last weekend to the Titleist Performance Institute. Last Sunday at TPI, Homa worked with his coach Mark Blackburn and J.J. Van Wezenbeeck, Titleist’s Director of Player Promotions , testing the performance of the new model through the bag. Six days later, in Saturday’s final round, Max rolled his NEW Pro V1 in for birdie on the 18 th , playing his final three holes in 2 under to win by two shots. He gained 4.595 shots on the field tee to green while closing in 6-under 66. Said Van Wezenbeeck: “With ’23 Pro V1 we saw Max’s ball speed jump a little bit off the driver with lower spin. It was flying great. He was even more consistent with his irons and the short game performance was as good as ever. It was a no brainer.” www.instagram.com/.../ HOMA’S T100•S 4-IRON Having traditionally carried a full set of blade irons, Max exchanged his 620 MB 4 and 5 irons last season for a T100•S 4-iron and T100 5-iron . The T100•S went in the bag for the first time a year earlier at the 2022 Farmers following a session at TPI. He added the T100 5-iron at The Genesis Invitational, two starts later. “I was down in San Diego with J.J., who was fitting me at TPI. And he said, ‘Hey, you should try this 4-iron. It’s a T100•S. It’ll be a lot easier to hit. It will launch a lot higher. So it’ll come down a lot softer. It’ll go a little bit farther in the air, but then shorter once it hits the ground. So I tried it and it was super easy to hit, especially if the lie’s not perfect. I think with the blades, if it’s sitting on a little downslope or sitting a little bit down, you’re not going to get any lift out of it. And it becomes just a club that you are hoping to hit near or maybe on the green. Now with this 4-iron, because of how much easier it is to hit, the forgiveness of it, it’s become a weapon, especially on par 5s. “And then, like two weeks later, we’re sitting around, my caddie and I, Joe, thinking about how a 5-iron has started feeling similar to how that blade 4-iron felt. So we put a T100 in. It feels very, very easy to hit. I can work it a little bit, but it just comes down a lot softer. So those long par 3s, especially that 5-iron, has become a big deal to us.” www.instagram.com/.../ Check out Max's full setup here: www.instagram.com/.../

www.youtube.com/watch Hey Team Titleist! Once again the golfing world converged on The Sunshine State as the 2023 PGA Show kicked off earlier this week. Of course, Team Titleist was well represented, showcasing all the new equipment that’s either ready for play now, or coming soon along with visits from ambassadors such as LPGA professional Danielle Kang and former PGA tour player Brad Faxon. Let's get into all the new product we saw this week. The #1 ball in golf just got better, with all-new 2023 Pro V1 and Pro V1x becoming available in golf shops worldwide on January 25th. Designed to outperform, new Pro V1 and Pro V1x bring longer distance, more consistency, and unrivaled control. www.youtube.com/watch New TSR1 Metals were introduced this week, bringing an ultra-lightweight design for effortless distance and launch for the moderate swing speed player. Available for presale and fittings on Feb. 2, this new line of metals that brings effortless speed, distance, and high launch without sacrificing forgiveness, feel or looks hits golf shops worldwide on Feb. 23rd. T-Series irons received a face lift this week, in a limited edition blacked out and Tour-inspired look with an even more durable finish. The definition of look good, feel good, play good, this new “ Black Ti Affair’s ” high bonded black PVD coating makes sure the finish on T-Series Black is built to last. Available for pre-order on Feb. 23rd. Vokey Design SM9 wedges are getting an updated look as well, in the image of a new premium all-black Titanium Carbide Vapor finish. The ultimate wedge in shot versatility, Jet Black Premium will be available in all 23 Vokey Design SM9 loft, bounce, and grind combinations for both righties and lefties. Available in golf shops beginning March 3rd, the all-new finish is made to last because of a time-intensive heat-treated binding process. Pushing blade and mid-mallet designs even further, Scotty Cameron brings you the Super Select line of putters. Available worldwide in Titleist golf shops beginning March 17 th , Scotty took feedback from the game’s best, refined it at his San Diego County Putter Studio, and is delivering a line of putters that bring better performance. www.youtube.com/watch Thanks to all who visited the Titleist booth this week, and if you didn’t get a chance to soak up some sun in Orlando, here’s a look into what you missed. www.instagram.com/.../

You care about your game. And you should. You put a lot of yourself into it – your time, your effort, your emotional investment. Because golf rewards those who are passionate. The hours on the practice range and putting green. The swing drills in front of the mirror. The extra reps in the gym. They all contribute and help you to be a better golfer today than the golfer you were yesterday. At Titleist we understand your passion and we share your dedication. Like you, we are fueled by a desire to outperform. Not to merely stay ahead of the competition, but to surpass ourselves. That's the true challenge. It's a long-standing principle at Titleist that we will never release a new product unless it clearly outperforms the model that came before it. With the introduction of the new 2023 Pro V1 and Pro V1x golf balls, we've succeeded in raising our own bar even higher. These are the highest performing golf balls to ever bear the Titleist script and they will help you to achieve new heights, as well. NEW HIGH GRADIENT CORE TECHNOLOGY – GREATER LONG GAME DISTANCE The reformulated solid core of new Pro V1 and the dual core of new Pro V1x both feature high gradient core technology. Through changes to chemistry and process, Titleist golf ball engineers have been able to develop cores that are relatively soft in the center and then become progressively firmer as you move out towards the outer boundary of the core. This creates a hard-over-soft material relationship within the engine of the golf ball that reduces spin on shots played with the driver, metals and long irons. On its own, low spin is no guarantee for more distance. Distance is a function of harmonic speed, launch and spin and for both Pro V1 and Pro V1x, there was a very narrow window of opportunity where lower spin could lead to greater distance. It was essential that any added distance not come at the expense of any other performance attribute. We refused to sacrifice on precision, control or feel in any other phase of the game. Achieving more distance required a precise balancing act between every component in each model's construction. To maximize initial ball speed, Titleist engineers applied a high flex modulus casing layer around each model's core. In the case of Pro V1x's dual core, a larger diameter inner center was needed to find the sweet spot regarding spin rate for X's launch conditions. And while the essential dimple patterns for each model remain the same (388 tetrahedral dimple design for Pro V1, 348 tetrahedral dimple design for Pro V1x) Titleist scientists went through an exhaustive process to refine the dimple depths and edge angles on each pattern, optimizing the peak height, distance and descent angles for each model's specific flight window. The final result? All the components in the construction of new Pro V1 and Pro V1x work together in concert to give you more distance where you want it – off the tee and on your longer shots – while maintaining all the spin and Drop-and-Stop performance where you need it – on your iron approaches and finesse wedges around the green. REDUCED LONG GAME SPIN AND OPTIMIZED AERODYNAMICS – TIGHTER SHOT DISPERSION AND GREATER CONSISTENCY As Titleist R&D entered latter stages of new Pro V1 and Pro V1x development, it became evident that their efforts to reduce long game spin and optimize aerodynamics had produced an important secondary performance benefit. Prototype testing with robot hitters showed that the dispersion patterns of new 2023 Pro V1 and Pro V1x were tighter, and more consistent than their predecessors. The 388 and 348 tetrahedral dimple patterns that were first seen on 2021 Pro V1 and Pro V1x were a breakthrough with regards to flight symmetry. The flight of 2021 V and X were both remarkably stable and consistent. But when these patterns were applied to the lower-spinning constructions of new Pro V1 and Pro V1x, there was even less shot-to-shot variability – both in terms of left-to-right dispersion as well as short and long of target. What does this mean for you? The new Pro V1 and Pro V1x fly truer and more predictably. Your good swings will be rewarded with pinpoint accuracy and your misses will wind up closer to your intended targets, too. This advantage will be even more noticeable in windy conditions. Your shots will pierce through headwinds, carry expected distances and be less affected by crosswinds. In general, you'll find more fairways, hit more greens and have more scoring opportunities every round you play. PROPRIETARY THERMOCAST URETHANE COVER FORMULATION – UNRIVALED SHORT GAME CONTROL From the outset of 2023 Pro V1 and Pro V1x development, we knew that one performance characteristic needed to stay consistent – the short game performance of Pro V1 and Pro V1x. Testing and player research repeatedly informed us that V and X strike the right chord when it comes to soft feel, spin and greenside control. Short game performance is most dependent on the golf ball's cover and the legendary spin and feel of Pro V1 and Pro V1x can be credited to the proprietary cover formulation and casting process that Titleist employs in our premium performance golf balls. In this process, two urethane components are mixed, cast onto cased golf ball cores and cured. Unlike thermoplastic urethane (TPU), the thermoset urethane we create in this process allows us to customize a wide range of formulations for specific model requirements. The process allows us to develop golf ball covers that are remarkably soft (which results in exceptional short game spin) but which are also extremely durable (providing greater value by extending the product’s play life). It's not the easiest way to create a golf ball cover, but Titleist R&D designs and develops upon performance. We don't design upon ease of manufacturing. We don't design upon cost. In our view, when something is truly better for golfers, any extra cost and effort is worth it. Click here for a virtual tour of Urethane Cover Casting Operations at the Center of Titleist Golf Ball Technology, Titleist's Ball Plant 3 in New Bedford, MA https://www.titleist.com/bp3-virtual GLOBAL VALIDATION We value and rely on the feedback we receive from golfers at every level of the game – from champions on the worldwide tours, to PGA club professionals, to competitive and aspiring amateurs alike. Every voice is important to us because every golfer's game is important to us. Before the new Pro V1 and Pro V1x could earn the Titleist script, their quality and performance had to be tested and validated. This process started in our laboratories and test facilities, but machine testing was only the beginning. Every day, Titleist R&D continued their ongoing conversations with players across the worldwide professional tours, collecting their feedback, sharing ideas for product improvement and testing iteration after iteration of prototype models. Those efforts were mirrored by members of the Titleist Sales team, who seeded prototype models and gathered insights from PGA club professionals and elite amateur players. And to validate 2023 V and X performance from an even broader range of dedicated players, Titleist Golf Ball Marketing provided thousands of prototype dozens to avid golfers in the Team Titleist community and then followed up with detailed interviews and feedback surveys. Throughout this extensive testing and validation process, the insights and feedback that golfers shared helped inform our design choices and guided our path from early prototypes to the final, ideal renditions of Pro V1 and Pro V1x that are now arriving to your local golf shop. Input from players is an essential ingredient in advancing the #1 ball in golf because we need to know that our products succeed in the real world – for all golfers, in any playing conditions, for any shot imaginable and no matter how high the stakes. When you tee up the new Pro V1 or Pro V1x, play with confidence because, as golfers like you have confirmed, we've made good on our promise to outperform. ● ● ● New Pro V1 is the first, best choice for the majority of golfers with the greatest combination of flight, spin and feel – now with more speed than ever. Pro V1 rewards players with longer, more penetrating flight on long game shots, along with unrivaled greenside spin and control. New Pro V1x gives players who prefer high flight and spin the performance needed to attack every green – now with more speed than ever. Pro V1x elevates players’ games with high, longer ball flight on long game shots and outstanding greenside spin and control. Click here to learn more and to place your order for New 2023 Pro V1 and Pro V1x golf balls. If you'd like to know which model is right for you game, visit our Golf Ball Fitting & Education Resources , where you can schedule a live, one-on-one virtual golf ball consultation with a member of the Titleist Golf Ball Fitting team and access the Titleist Golf Ball Selector Tool. #TeamTitleist

#1 just got better! Engineered by Titleist scientists, manufactured in Titleist golf ball plants and validated by the best players in the world - the New Pro V1 and Pro V1 x are the most advanced best performing golf balls we've ever made. https://www.titleist.co.uk/2023-pro-v1-pro-v1x Who is making the switch on the 3rd of February? I know I will be! Let me know below. #1ballingolf #TeamTitleist www.titleist.com/.../jzznjf64nu0huf8c2onw

The year 2022 proved to be another great one for #TeamTitleist , with worldwide professional tours and top amateur circuits providing the setting for countless unforgettable moments in golf. From breakthrough major championship wins to tournament-winning shots and everything in between, check out our top moments of 2022 where #TeamTitleist delivered on some of golf’s biggest stages and make sure to add your favorites in the comments! 9. Improbable Hole-Outs for Danielle Kang, Max Homa With her Vokey WedgeWorks 58.06K wedge, Danielle Kang chipped her Pro V1x golf ball for eagle on the 72 nd hole to force a playoff at the Walmart NW Arkansas Championship. It marked the best finish since January for Kang, who was making only her third LPGA start in over three months after taking medical leave midway through 2022. Despite falling short in the playoff, her final-round 64 and dramatic hole-out was a defining moment in her season. twitter.com/.../1574105582910509056 “As we walked up (18), I said, man, I really wanted to make an eagle. I’ll chip that in,” Kang said. “[My caddie] was like, ‘you can chip that in easy.’ We chipped it in. For us, it was really cool, but I think this event itself was like a huge win for me. Obviously I wanted to win, but putting that aside, the result really didn’t matter as much as how I felt and what I felt coming into this event, leading up to this event.” twitter.com/.../1571639215594635264 On the 72nd hole at the Fortinet Championship, Max Homa found himself one shot back of the lead with a short-sided, must-make chip on the closing par 5 at Silverado Resort's North Course. Homa, using his Pro V1 golf ball and Vokey Design SM9 60.04L lob wedge, played the shot to perfection, holing out for a winning birdie and back-to-back titles at the Fortinet Championship. “I clipped the pitch really good but it was dead,” said Homa on the shot. “I mean, it was as short-sided as you could be, you couldn't really stop it. I spun it and once it hit the pin, it almost like spun straight into the ground.” www.instagram.com/.../ “Max has a high bounce sand wedge (56.14F) and low bounce lob wedge (60.04L), and that combination gives him the ability to hit anything he wants,” said Vokey Tour Rep Aaron Dill on Max’s wedge set up. “I think when you’re faced greenside with shots like some of those where you create lift in a hurry, you need to be able to open up the face and feel like you can slide through the ball easily. So by giving him a little bit thinner sole, he can open it up. It sits nice and close, and he can just freely do the things that he needs to do, which is chip it in off the side of the green to win a championship.” 8. Amateur Success: Davis at ANWA, Sargent at NCAA Championships Just two shots back heading into Sunday’s final round at the Augusta National Women’s Amateur, Anna Davis knew she had a shot to take home one of the most coveted titles in the women’s amateur game. The 16-year-old went on to post the second lowest round of the day, playing Amen Corner in 2 under and carding consecutive birdies on Nos. 12 and 13 to become the youngest champion in the event’s three-year history. twitter.com/.../1510306797772550148 Davis on her Pro V1x : “At Augusta - I’ve always been like a really good chipper, I’ve always chipped - when I get bored I’ll go chip. But especially with Titleist balls, like I know what my ball is going to do when I chip - where to land it into the turf so it’s going to release. But I’ve been hitting that chip since I was like 5 years old. So I think knowing how your ball is going to react and spin is super important in your golf ball.” WITB | Anna Davis, 2022 Augusta National Women’s Amateur: Titleist Pro V1x golf ball; TSi2 11.0 driver; TSi2 16.5 and 18.0 fairways; TS2 23.0 hybrid; 620 MB 5-P irons; Vokey Design SM8 50.12F, 54.10S, 58.10S wedges; Scotty Cameron Select Newport 2 putter Davis on her MB irons: “When I was younger, my dad really wanted us to hit blades, so I have MBs and I’ve been hitting them since I was 11,” said Davis on her iron set up. “That’s kind of like all I’ve known... I just like the way they feel, like when you hit one solid, it sounds solid, it reacts very nicely.” www.instagram.com/.../ Two months removed from Davis’ win in Augusta, Vanderbilt freshman Gordon Sargent won the individual title at the NCAA Championship held at Greyhawk GC. Sargent, playing an all-Titleist set up, stuck his approach on the first playoff hole to 5 feet after a massive tee shot with his TSi driver left him just 140 yards in on the 520-yard par-4 18 th . After draining his Pro V1x, Sargent became the first freshman to win the individual title since 2007. Later in the year, after making the switch to the NEW TSR driver, Sargent claimed the individual stroke play title at the East Lake Cup while helping his team to their second victory of the fall season. www.instagram.com/.../ “I'd heard great things about it and I really loved the TSI, so I didn't know how it could get much better. And with this, it definitely helps the workability and just the forgiveness it gives you, too. The TSR, I think it might beat the TSI for the looks and stuff, just super sleek and sets up perfect to it. So it’s probably my favorite driver I ever hit.” WITB | Gordon Sargent, 2022 NCAA Championship: Titleist Pro V1x golf ball; TSi3 9.0 driver; TSi2 16.5 fairway; T200 Utility Build 2 iron, 620 CB 4-9 irons; Vokey Design SM9 46.10F, 52.08F, 56.10S, WedgeWorks 60T wedges; Scotty Cameron 009M prototype putter 7. Cameron Young’s 72nd Hole Eagle at St. Andrews Playing in Sunday’s penultimate group at the 150th Open Championship’s, Cameron Young drove the 72nd hole with his new TSR3 10.0 driver and drained the 17-foot eagle putt with his Scotty Cameron Phantom X 11 Knuckle Neck tour prototype putter, briefly tying him for the lead before Cameron Smith finished off his winning birdie. Young shot a final-round 65 to finish solo second, the best finish by a player at St. Andrews in their Open debut since 1964. With Smith’s victory, TSR drivers finished 1-2 in their major championship debut. twitter.com/.../1549098535559335938 Young on his NEW TSR3 driver : “I’ve loved it. It’s faster … and I feel like especially the toe miss for me, I haven’t gotten as much curve out of it, which is obviously a good thing. It seems to be a little bit more consistent on my misses. I’ve put it right in play and it’s been great.” 6. Will Zalatoris’ Clutch Putting and Win No. 1 Will Zalatoris earned his first PGA TOUR victory with three of the year’s most clutch putts. On Sunday at the FedEx St Jude Championship, Zalatoris rolled in a clutch 10-footer for par on 18 to make the playoff, then dropped another 10-footer for par on the second playoff hole to extend the match. His 7-footer on the third playoff hole sealed the victory. For the week, Zalatoris led the field in approach putt performance (also known as lag putting). twitter.com/.../1558954324599791617 It was just one year earlier at TPC Southwind – at the WGC-FedEx St. Jude Invitational – that Zalatoris put a new Phantom X 11 in play for the first time. “Immediately when I was hitting putts [with it for the first time], I knew exactly where the putt was going to go. Right off the face, I can feel the putt distance-wise and that’s super important,” Zalatoris said. “When it comes to testing for me, it’s all feel. It was a putter that the second I put it down, I felt like I could see the line super well. I put a line on my ball and seeing that ball roll end over end, it’s a pretty good feeling when you strike a putt and it goes in dead center.” 5. Matt Fitzpatrick’s US Open-winning fairway bunker shot Down to the wire. On Sunday of this year’s U.S. Open, Matt Fitzpatrick’s defining moment came on the 72nd hole, where he was faced with an uncomfortable lie in the left fairway bunker, 161 yards from the hole. With his last full swing of the tournament Fitzpatrick stuck his approach, his Pro V1x ball settling 18 feet from the cup. He two-putted for his first Major title. www.instagram.com/.../ “It’s one of the best shots I ever hit, there’s no doubt about it,” said Fitzpatrick of the shot. “When I look back, it just all happened so fast,” said Fitzpatrick. “It was like just kind of natural ability took over and just played the shot that was at hand, as if I was a junior trying to hit it close.” Hear why Fitzpatrick puts his trust in Pro V1x: www.instagram.com/.../ Fun fact: Matt Fitzpatrick also won the 2013 U.S. Amateur at the Country Club using a Pro V1x golf ball. 4. Justin Thomas’ PGA Championship Playoff 3-Wood Justin Thomas became a two-time PGA Champion at Southern Hills after mounting the largest final-round comeback in PGA Championship history. Thomas started the day seven shots back of the lead and shot a final-round 67 to force a playoff with Will Zalatoris. After the two traded birdies on the first playoff hole, Thomas hit perhaps the shot of the tournament: a 3 wood on the 302-yard par-4 17 th hole to within 40 feet, safely aboard the green. The high, towering cut with his TS3 15.0 fairway led to a two-putt birdie, and a closing par sealed the deal for JT. “That was a nice one,” said Thomas on the shot. “I mean, the wind off the left with a 3-wood isn't exactly my favorite, so I hit a beautiful shot in regulation in that bunker like we wanted to, and I just -- I hit essentially the same shot, just had a little bit more cut on it, and for it to go up on the green was nice just to put a little bit of heat on Will.” www.instagram.com/.../ 3. Cameron Smith’s Road Hole two-putt Of the year’s three first-time major champions, Cameron Smith was the last to lift his trophy, capturing the 150th Open Championship at St. Andrews. In the midst of a historic back nine charge, Smith found himself just short of the green on the famed 17th hole after two shots. Taking a confident stroke and a bold line, Smith used his Scotty Cameron 009M tour prototype putter to putt around the cavernous Road Hole bunker, leading to a clutch up-and-down par save. Smith made another impressive two-putt on the 72nd hole to cap off a bogey-free 64 and a back-nine 30, the lowest closing nine-hole score of all time by an Open Champion. twitter.com/.../1549041870424129537 2. Lydia Ko Reascends to No. 1 in the World Lydia Ko capped off her 2022 season in style, winning two of her last three starts on the LPGA Tour and rising to No. 1 in the Rolex Rankings. Ko, who plays a Pro V1x golf ball , captured the LPGA season finale for her 19 th career title. The win earned Ko both Rolex Player or the Year honors and the season-long Race to the CME Globe points title, and she now is just two shy of the 27-point total needed for the LPGA Hall of Fame. Ko won three times in 2022, had 14 top-10 finishes, and recorded a scoring average of 69.988, the second lowest in LPGA history. twitter.com/.../1594486065951551488 1. Five Major Titles for Titleist Golf Balls 2022 was a year to remember for many reasons, but the #1 ball in golf being trusted to victory at five Major Championships – including a men’s major sweep – takes the top spot on our list. With wins from Jennifer Kupcho at the Chevron Championship ( Pro V1 ), The Masters ( Pro V1 ), Justin Thomas at the PGA Championship ( Pro V1x ), Matt Fitzpatrick at the U.S. Open ( Pro V1x ), and Cameron Smith at the Open Championship ( Pro V1x ), the Pro V1 and Pro V1x were not only trusted by a combined 76% of players across every women’s and men’s Major in 2022, but also the most victorious. twitter.com/.../1548731084162174981 Bonus: #TeamTitleist at the Presidents Cup The 14th Presidents Cup at Quail Hollow Club provided countless highlight-reel moments from #TeamTitleist. Jordan Spieth led the United States team to a 17.5-12.5 victory after going 5-0-0 in his matches for the week, becoming just the sixth player in Presidents Cup history to ever do so. Spieth’s four wins in foursomes and four-balls came alongside Justin Thomas, whose 4-1-0 record for the week brought his combined team event record to 16-5-3 (two Ryder Cups, three Presidents Cups). U.S. Presidents Cup team rookie Max Homa and International rookie Joohyung “Tom” Kim gave standout performances in their team event debuts, eventually meeting each other in a tightly contested Sunday singles match. Homa’s undefeated, four-point total saw him become just the fourth rookie in Presidents Cup history to finish with a 4-0-0 record or better, while Tom Kim earned the International Team two essential points on Saturday to stay within reach of the U.S. Kim’s clutch, match-winning birdie on No. 18 on Saturday provided perhaps the moment of the event, as he hit his T200 2-iron to 10 feet from 235 yards and rolled in the birdie putt to lead the International Team to a 5-3 Saturday. twitter.com/.../1574419093259796486 Wishing everyone a happy holiday season – here's to an even better 2023! #TeamTitleist